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Kyla Scanlon

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2024-10-02
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2024-10-02
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  1. Yeah, it's usually through visiting bookstores. And then I normally have a topic of the week that I'm pretty interested in. So like it'll be dominoes and I'll read the history of dominoes. Or I read a book about cults. Like it's just kind of whatever my mind wanders to. There's always a book about it. So, yeah, it just sort of follow that. And I ride my bike a lot. And so I just sort of listen to audiobooks and podcasts on the bike. Yeah.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  2. And I don't know. I guess so. I mean, I think most of what I love nonfiction. I read quite a bit of it, Paved Paradise. I just finished that, which is a book about parking lots and cars and car culture. It's very, very good. Yeah, but then there's something appealing about fiction. But yeah, nonfiction is definitely a tough space, philosophy of money, Morgan Household, that did very well. So, yeah

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Well, do you think it's like escapism? Like, people just don't want to deal with nonfiction because that's reality and it's easier to escape from it.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  4. I don't know. Like for me, and I feel like it's probably the same for you, books I try to read as much as I can Especially print. I just feel like there's something so beautiful about having a paper experience and being able to write on the page and annotate it. But yeah, I mean, I think the more and more people I talk to say like, oh, I don't read or I need to get back into reading, then that's just like my anecdotal experience. But you look at the numbers too. And it's the numbers don't.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  5. No, I mean, it's like a big deal if you sell at your advance. Right? I think it's like 99% of authors don't. Like, it's an alarming statistic. So, like, the whole business model of print is a little bit funky, like in terms of the publishers. You know, I just published a book, so I'm hoping that people go and buy it.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  6. I mean, I think it'll be much more engaging. I think there will be ARVR. I know Mark Zuckerberg is quite interested or he used to be in the metaverse. I'm sure AI will have some sort of involvement with that, whether it's AI creators or something else. So I think that the scroll model will have to shift. I'm not sure what it'll shift to, but I think that sort of motion is going to not be so enticing soon. But yeah, I think it'll definitely be much more interactive and the user will be able to direct it much more than in the algorithm, if that makes sense.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  7. Both, yeah. So I try not to actually use social media other than Twitter. I'm a Twitter power user or Twitter power scroller, I suppose. But yeah, Reels is a little bit different because they have curated it to be more wholesome. You're not constantly being advertised to, at least not as directly and as gimmicky as TikTok. And I think that there's more focus on the authentic creator. What's nice about Instagram as a platform is that you have stories and that you have posts and you have reels versus TikTok does have stories, but when you scroll in TikTok, you don't really scroll for a single person, but Instagram, you're able to curate more of a personality because there's like a profile page, it's not as algorithmic. There's more intentionality, I think, with the platform design versus TikTok just wants to keep you scrolling and scrolling and scrolling. But I think Instagram, it seems to be okay if you, you know, stray from the path a while.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  8. I mean, there's a couple of things that are happening. People aren't on there as much. I think Instagram Reels has surpassed it in popularity. Mark Zuckerberg just continues his domination path. And I think also the algorithm is maybe not as good as it used to be. Perhaps it's because not as many people are scrolling, but there's More and more focus on TikTok shop. TikTok really wants to make a lot of money, and they're like, if we sell commerce, if we sell goods to people, that'll be the way that we make money. And so now every other video for people is like a face mask or a purse or clothes. And so you have users that are constantly being advertised to. And so I think more people view TikTok as an exhausting experience than one of connection as it was in 2020.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  9. No, those are more than I have. I don't know if I'm even wise enough to know what conspiracy theories I believe in because I tend to take everything and be like, okay, that makes most sense to me. But I think that the thing with conspiracy theories is there's oftentimes more incentives in place than we know, which goes to the point of like JFK and what that could have meant. But yeah, I don't have any direct ones that I'm like, yeah, that probably happened.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  10. I don't know. I mean, I think I try to read as many possible sources as I can. Like if I'm not talking on a podcast or like doing a speaking event or in a meeting, I'm usually reading. And so I just try to read as much as I can. And I have the opportunity to have one-on-one interviews with the Deputy Secretary of the Treasury. I just interviewed Austin Golsby of the Chicago Fed. And I feel like having that one-on-one sort of talk helps me realize, okay, this is not like there's real stuff going on here, right? Yeah.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  11. I would say it's definitely conspiratorial. There's a lot of desire to pin inflation onto companies, which I don't know if that's the best thing to do. There's a lot of desire to have a scapegoat, right? I think a lot of people are frustrated with their economic situation. And so they look at TikTok videos and somebody's telling them that, yes, BlackRock is conspiring against them. And that's very soothing. Right. And so I think that's where we have ended up with TikTok and Econ.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  12. And you've succeeded. Well, I think success is an in state here where it's, I don't know if I'll ever reach it. Yeah. For me, it's more of a process than I'd like. I still take a lot of stuff very personally because I just take it personally when it feels like the data isn't resonating or if I'm not explaining something properly or if I haven't done a good job at conveying the idea of the video. And I think that's like the hardest part. It's like, how could I have done that better? And luckily I get another chance to try tomorrow. But I would say it's disheartening sometimes.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  13. Like that's what they want the right to selectively abuse. Yeah, no, something to project on, right? And so it's never about you. And that's what my ego gets horribly in the way because ideally I'd remove all ego and realize it's not about me, but I'm working on that still.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  14. I think so, because a lot of the comments are personal. They see you as a non-objective commentator, even if you're talking about data. And so for me, it's been difficult the past few months because you're talking about various data sources like what's going on with inflation, what's going on with the labor market, but because we're in a post-truth society, everybody is like, you're lying and you're a liar and you're horrible for that. I've worked on that because you're just a figment of their imagination, right? Of the audience's imagination.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  15. I mean, I think there's definitely sort of a young person audience that I pull from. So every day I get hundreds of comments from people telling me their own personal experience, what they're going through in my audience is younger, right? Like, you know, 20 to 35. So I think that is very useful. It's a more boots on the ground kind of approach. And then, yeah, I would say that's probably the primary thing.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  16. And you can just do it. Yeah, no, there's definitely like the Federal Reserve, if somebody gets me talking about the Federal Reserve, there's actually within my friend group, there's usually some sort of countdown until I mention the Federal Reserve. Yeah, it's something I really enjoy talking about. And I don't quite understand like obsession, human obsession, like why people get interested in things is something that's very interesting to me. And I don't quite know why the economy is so fascinating to me personally, but I think it's really important that people understand it.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Yeah, yeah, yeah, exactly. Yeah. No, the goal is to keep your eyes on the screen at all times. Yeah, to be looking at the other person who's watching it.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  18. So it depends on what style I'm doing. So I have a whiteboard that I'll sometimes write on, but more and more I've tried to just riff, like have it be more stream of conscious. I don't know if that works. But what I normally would do is write out a script in my Notes app and just kind of read from that and then pull.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  19. So I started making videos during the pandemic. I was living alone in Los Angeles, just losing my mind in this 350 square foot apartment. And I realized that nobody knew when I was going to end. And so I said the only way that I'm probably going to have connection is if I'm talking to people through a screen. And so I just started talking about stuff. And I've always loved educating. Like that was the point of the blog. with videos like it's actually quite ideal for an introvert because you're literally in a room all alone talking to yourself and and uh that's what i have i'm so grateful to do it every day but yeah when people meet me in real life i think it can be jarring because i'm quite quiet yeah i prefer to listen and i think most people expect people to that post on social media to be more boisterous

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  20. I was very good. Yeah, surprisingly, because I'm quite introverted. But, you know, most in my experience, most sales things, especially something like that, people just kind of want you to listen to them. And so that's something I immensely enjoy is just listening. And so, yeah, I sold, I think, 38 cars my whole summer. It was on the lot. I worked insane hours. But yeah, sold a lot of cars and met a lot of really interesting people.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  21. I think so, yeah, without even realizing it. Because I was so frustrated because the industry is just, you know, it's ridiculous. Everybody wants to make money to business. Yeah, for me, I looked at that and I was like, wow, there's so much opportunity to like help people just understand this stuff, understand the world around them. And that's, yeah, definitely furayed into the content.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  22. Yea, I learned a lot. It was actually a really formative experience and I didn't realize how formative it was until I was talking about it a few months ago because when you're dealing with people buying cars, with them during an incredibly vulnerable financial experience and like they hate you, right? They're like, this person's trying to rip me off. And so I sold Hyundai's. I was 19 years old during one of my college summers. And I just learned how important it is to have economics education. A lot of people come in. Maybe they don't understand what a down payment is or what interest rates are or like what sort of financing they have to look at. Everybody came in way over budget.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  23. I think I'm bad at that. Yeah, I have a lot of people that I can ask questions to, like Derek Thompson has been a big supporter over at the Atlantic. Connorson, also at Bloomberg. Yeah, he's great. He's amazing. They're both great. Yeah, they're all great. And so there's a lot of people that I can turn to and ask questions. But yeah, in terms of peer group, it's a little funny. There's some people like Josh Auden, who runs the YouTube channel Ordinary Things. He's been a, we were talking about cameras today. So it's just like, it's sort of a weird intersection where it's like economic theory, but then how do you deliver this to a wide audience? It's sort of a weird mix, yeah.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Yeah, I mean, it's something I think about a lot because I really have had the opportunity to go and speak in classrooms like Harvard and MIT and Berkeley. And it's one of my favorite things is just talking to students because I had professors that invested so much in me. Like when I got to school, I was like this lump of a person. I didn't really know what I wanted. And I had a professor whose name is Dr. Tachi who just invested a lot of time in me. Dr. Lebodinsky too. And so I think for me, like there's this deep desire to reinvest in people. And I get to do that a little bit with social media. But you don't really like they're abstract beings when you're making these videos, right? When they're talking about the book. And I just think there's something really neat about being in a classroom, you know.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  25. Either one, and I talked it over with my professors and they were like, you should get some experience with institutions before you do a PhD. Like, you know, spend some time working at a big firm and then you can go back and get a PhD if that's what you want to do. And so I graduate and six months later, the pandemic happens. And so everything just kind of got derailed.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  26. School like that, everyone was so kind and supportive that there was just support for every crazy idea I had. Like I started a club and I just, I was able to do so many different things because people cared. Yeah.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  27. Running had its own life lessons for sure and how you balance time in sport. But I think for me, I just sort of learned that you can design your own path. Like when I got there, I didn't know you could really major in finance. I was going to be an engineer. I didn't really like the math classes. So then I was like, okay, I'll be a doctor. And I didn't really like that path either. And then I took an econ class with Dr. Brian Strau. And I was like, oh, this is really fascinating. Like I didn't know that you could sort of study human dynamics and money and the philosophy of money. And for me, I just started adding on classes and I began picking up finance classes, began picking up data analytics classes. And I think I've sort of carried that optionality into life now, where it is like you can design your own path if you have the right support, if you have, you know, the intentionality behind the decisions that you're making. And so it was very like at a

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  28. Said, right? What are the three? So, as a research assistant, I was a tutor, and then I helped out in the office at the school. And so, yeah, it was busy.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  29. I think so. I had a lot of opportunity there, so I ended up triple majoring, came in with a ton of credits. I did research and worked as a tutor and was graduated as Valedictorian, which was really cool, ran there for a few years. And so I just think like at a school like that, and the professors were so supportive, like really just a great learning environment. So at a school like that, there's more time and space for you to mold your own learning journey. And that's what I did. Like I wrote a blog all throughout school, Scanlon's talk.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  30. Yeah, I mean, I had really good grades in high school. I took all the AP classes. What was really nice about Western is I had a full ride and I got paid to go there and then I ran cross-country and track and field for the school. So there's just a lot of options there. Like I look back and I loved my professors there, but it's interesting because when I graduated, I went out to work for a capital group in Los Angeles. And the only way that I got in was through a blind resume. Like the Ivy League does matter for a lot of the big finance jobs. And so it was a really, really good experience. But yeah, it's funny, like the credentialism and just sort of navigating that when you don't have it.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  31. Oh, I just everything I did, I was pretty risk averse. And so I wanted to be neutral. And so I put on this trade called an iron condor, which you do have protection against, but I just kept on making these trades where I was almost too, I didn't want to take on any risk. And if you don't take on risk, you really can't make a ton of money, but you can lose money. And so that's what happened to me.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  32. I would say it's, you know, the pricing strategies are interesting. I don't spend as much time on it, but like I know that the volatility metrics are pretty useful. And I think that there's interesting things that you can do, like combinations of calls and puts on. You just have more optionality than like buying a stock and hoping it goes up. But in terms of efficiency, I think it's hard to make money in it

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  33. Yeah, so my dad was options trading with a group called Tasty Trade, just sort of self-taught. And I was really interested in it because I was like, what is he? What is this? And so I sort of watched him do it. And he was like, do you want to try? And so I self-taught myself. And it was fun because we had something to chat about. And then I just did that for an entire summer as like a summer job. And I was really bad at it. But, you know, I gave it a shot. And I ended up writing a blog called Skinlin on Stocks where I talked about my options trading experience. That was my first foray into internet writing. And it was enjoyable. I wouldn't recommend it, but I learned a lot about how markets function. And then I didn't even know until I got to school that you could major in finance. And so like then I got to school and I was like, I'm going to be an engineer. And then I was like, oh, you can do this. And so it was cool.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  34. I mean, and maybe it's because it is too real, right? I think younger women are more empathetic, and so maybe they're able to pick up on the nuances of science fiction, or perhaps it's just not the interest in aliens and in other worlds like that. I think there's more romanticism that happens for younger women versus men. And you get a lot of that in fantasy, not like romantic in the sense of like love, but just sort of like beautiful places and science fiction can tend to be more warfare.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  35. Or you've given up world building. Well, I tried in the book. I had something called economic kingdom because for me, I think thinking in games is really helpful for econ because there are so many moving pieces and everything is interconnected. And so the first chapter of the book was my attempt to describe the economic kingdom monetary policy castle, you know, fiscal policy castle, inflation castle, labor market castle. So I still try to world build when I can.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source

  36. Oh, I read a lot of fiction when I was younger. Yeah, and it was mostly because I was trying to understand world building. Like I was really fascinated by that. So I read the Graceling series and Harry Potter. But for me, the library was also a place to go that supported that kind of learning. Like it was kind of, I didn't realize that reading books was cool until I went to the library. And so it had just been really formative with how I thought about learning throughout my entire childhood and adolescence.

    2024-10-02 · Conversations with Tyler · Kyla Scanlon on Communicating Economic Ideas through Social Media · IDENTIFIED FROM THE TRANSCRIPT · source