YouSaid · the spoken record

Luis Perez-Breva

lines on the record
105
first
2018-02-28
most recent
2018-02-28
sittings or episodes
1
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podcast

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  1. Just experimenting. No one seems to care, and so on. Then eventually we learn just enough to believe that everything applies by formula. And then we destroy the magic effectively. We destroy the spirit of inquiry. But the way we seem to learn as humans, and this we know from neuroscience, from how hard it is to do artificial intelligence and so on, is by fundamentally being wrong sufficiently many times until we figure out what was wrong about it. So we don't learn by being right or by formula. We learn by fundamentally being wrong. I'll give you one quick example, which I learned from my daughter when she was starting to play a violin. She played out of tune pretty much every time until one day she didn't. And then she figured out when violin itself was out of tune. And this happened gradually to a point that she never actually realized that she was playing out of tune until that one day in which all of a sudden she did. So she actually learned to play in tune mostly by being wrong every single time.

    2018-02-28 · Masters in Business · Luis Perez-Breva Explains How to Be ‘Productively Wrong’ · IDENTIFIED FROM THE TRANSCRIPT · source

  2. You know, the way I've actually even come to realize that even more ever since I had kids, when you're a kid, when we were children, you spend all your day being fundamentally wrong, trying things out. And mostly not getting everything right, and just you don't really care.

    2018-02-28 · Masters in Business · Luis Perez-Breva Explains How to Be ‘Productively Wrong’ · IDENTIFIED FROM THE TRANSCRIPT · source

  3. That's the key. When you actually look at the history of Henry IV, as historians tell it, which is different from how you may read it in a book, in a business book. You hear that all he wanted was make cars affordable because his experience living and growing up in a farm made him realize how hard it was to make supply runs to the city. So that was the objective. Everything else. The scale, manufacturing, finance, increasing wages was a means to an end, which is make cars affordable. It's like problem solving all along.

    2018-02-28 · Masters in Business · Luis Perez-Breva Explains How to Be ‘Productively Wrong’ · IDENTIFIED FROM THE TRANSCRIPT · source

  4. My favorite one, because it's been a long time and it's still mesmerizing, is But I'll bring it to the present for you. So if Henry Ford was alive today, what he would have said is that he wanted to make jet planes, private jet planes, affordable. That because that's what a car was back then. So this seemed like a completely impossible thing to do, actually. No one believed him. Everyone thought he was wrong. And yet he somehow didn't change America forever. So that kind of problems, whether they be that big or smaller, but that people cannot seem to be able to bring together is what draws my attention every single time.

    2018-02-28 · Masters in Business · Luis Perez-Breva Explains How to Be ‘Productively Wrong’ · IDENTIFIED FROM THE TRANSCRIPT · source

  5. Well, they're really not impossible. They just look like that. And it's mostly because of the way we think. We think in our silos, in our disciplines. And so a bunch of stuff then all of a sudden looks like no one knows how to do it. But everything you love about innovation started out looking impossible.

    2018-02-28 · Masters in Business · Luis Perez-Breva Explains How to Be ‘Productively Wrong’ · IDENTIFIED FROM THE TRANSCRIPT · source