YouSaid · the spoken record

Maria Angelidou

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2024-10-04
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2024-10-04
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  1. “Me think of product versus science versus art. How do you think about that? I think if product was all science, then you wouldn't see so much diversity in outcomes of all these companies that are trying to get to product market fit. And so I definitely think that there is art part of building a product, right? You have to nail the science part of this. But I think the more important part of the whole thing is without which you're not going to have breakthrough success is the art part of it, right?”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  2. “Year after I think there are a few things that you can do. How do you prevent from it happening in the first place? I'll give you a few examples. One is you can have really solid design guidelines and design system that the teams that develop in their corners of the product then can go to and lean on to have consistency. You can have front-end components that are ready to grab and so that teams don't reinvent them. And again, there's lack of consistency, right? Right now we developing really clear tone of voice guidelines. So this is like how the product talks to you across the different surfaces. If it's all consistent, it feels simpler, right?”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  3. “No, I think it actually was a great school because what it does is it really pushes you to calibrate and think about, okay, how do you, what type of feedback do you lean into and which one you don't”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  4. “Actually, that was my first role at Facebook, and I can tell you that was my probably hardest role, not just at Facebook or Meta now, but probably across my entire career. Facebook was nothing like I've ever experienced before, right? Like a couple of things. One was that it was a really heavy feedback culture, really heavy feedback culture. Oh, very direct and a lot. So no matter how small or big it was what you were doing, you got feedback from many directions. And a lot of times it was also conflicting feedback. So, you know, you were not vocal enough in this meeting with someone would tell you. And then another person would say for the same meeting, hey, you were too vocal.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  5. “Good product leaders need to have general management skills. That means that they need to have not just strong product sense, but also strong business sense. Can they manage a portfolio of products that is complex and can they distribute capacity and resources appropriately? Can they manage towards a healthy P&L? Can they drive business goals, not just product goals?”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  6. “That makes sense. That's one argument. The second one is entrepreneur. So, this is especially in big companies, you really need to protect that talent. And these are the people who are incredible for zero to one, bringing ideas to life and then getting them to product market fit. And so they are just excellent, just getting the team together, getting them inspired, motivated, and iterating on an idea to get it to work. So that's the second archetype. And then the next one, the third one and the last one was specialist. So this is these are the people who have just some very, very deep expertise in a specific domain, like integrity, growth, ML, things like that.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  7. “You know, this actually topic is near and dear to my heart. So when I was at Meta, in addition to my core responsibilities, I was also a functional leader for product management. And one of the things that I did at Meta is I introduced PM archetypes exactly for that problem, right? Because you're going to have people who are brilliant ICs. If there's no clear career progression for them, right, they feel pressure to transition into management. And oftentimes that's not the right decision for them and for the company because it's much harder to find very senior ICs who have superpowers on different topics than to find managers, right? And so I introduced this archetypes. There were certain characteristics that they were spiking on. For that exact reason is that you could go all the way up to VP. On this icy truck.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  8. “So, my perspective is that a manager is responsible first and foremost for the outcomes of their team. That means that you as a manager need to do whatever you can, whatever everything that you have in your control to de-risk and make sure that your team delivers on what they sign up for. When you transition from IC to a manager, there are two things that will change for you. Number one is you no longer responsible for just the product that you're working on directly. You're responsible for all the products that your team is working on, right? Like everyone of them, that's one. And two, you're responsible for the people on your team. So, you know, you need to understand their weaknesses and their development areas and their strengths. You need to manage, deal with the underperformance, you need to get them to the next level.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  9. “She was a director of product management, and she speaks of her job at Facebook so passionately that I was listening to her and then I thought, you know, it's either a bunch of BS or there's something that I really don't understand about this company from everything just from outside in, everything I know about it, right? So she invites me on site and it ends up being a loop of interviews and I go. And then on my way back, you know, my house is in Menlo Park, California, and so it's 15 minutes away from the headquarters. And so it took me 15 minutes to get home. And I'm not even at my house yet. And I am pulling into my driveway and my phone rings. And it's Facebook offering me a job. And so I was so impressed. It took them literally less than 15 minutes from the time I, you know, left to discuss, you know, debrief, do whatever they needed to do.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  10. “Yes, it was indeed a sliding door type of moment. So I'm going to take you to 2013. I was invited to one of those alumni events, right? This is the Boston Consulting Group. I worked at the firm for many, many years ago. And I typically don't go to these. But that time was different because one of my friends made partner and it was a big deal to her. And so I wanted to go and congratulate her and give her a hug. And so I said, I'm going to go. And, you know, I remember that day, I almost didn't go. You know, I had a lot of work that day and my husband literally I remember was pushing me out of the door because I already committed and he said you should go. Okay, I went. So I come to this event and I joined one of the groups who are standing and chatting and I meet this impressive woman.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source

  11. “You only promote people to the next level when they actually consistently already demonstrated that they can operate successfully at that level for a long period of time. And if they haven't done that, don't promote them because actually promoting them when it's premature, it's worse for them. Because at that next level, they will be calibrated compared to the group of people, the whole cohort of people who are already operating really well in the next level. And if you promote them prematurely, that's actually going to be really bad for them.”

    2024-10-04 · The Twenty Minute VC · 20Product: How the Best Teams Do Product Reviews | What Everyone Gets Wrong in Hiring Product Teams | Product Lessons Leading Facebook App Monetisation Team to Billions in Revenue with Maria Angelidou, CPO @ Personio · IDENTIFIED FROM THE TRANSCRIPT · source