YouSaid · the spoken record

Matt Bromberg

lines on the record: 90
first: 2025-03-31
most recent: 2025-03-31
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Do to possible distribution platforms, some of the shifts in the business models and platform partners, like all these things are going to our opportunities. And yeah, we as companies, you feel pain and then you respond to that pain. And I think the history of the industry is that we innovate through those things.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Almost isn't anything that's not making me excited about the future of games. Again, I see the difficulty we're experiencing as this moment of creative destruction where the industry is going to have to reimagine itself to some degree. And that reimagination is going to take the form of innovation and gameplay, innovation and distribution, innovation in business models. And just we're going to rethink. Like if you just to take one example, because I think we haven't talked about it, think about how meaningful game related intellectual property has become in the broader entertainment industry. That, by the way, was never true until very recently, right? There were been a million unsuccessful movies and things that were laid to games, very few good ones. Now suddenly there's this whole other life. You know, we've talked about some of the...”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Last question we have talked about a lot of things that are pressure on the industry, and you've pointed out that you're more optimistic. What are the things that are making excited about the future of games right now?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Kind of slightly grogged nardy and boring point to make, but it's critical. The biggest problem with Eva's creation of assets or even these full imagining of games, this hallucination of full game experiences is there's no connection to workflows. Games are massively deep systems, successful games that need to be built around some of these assets and even some experiences. And I think AI will be a really important part of putting those things together. But the systems and the workflows and the connections and how you manage large teams of people doing those things and how we output and distribute those things, those are likely to be a part of this process for a really long time.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“And that's where they'll use that extra wiggle. What we sort of believe will happen sort of at the end of the, maybe at the end later in this process is that there'll be human creators sitting in the middle of a process of creation of these games using a platform to create them. And they will have vertically oriented agents that are helping them do so. So an agent that is specialized in physics, an agent that specializes in sound, an agent that specializes in I.O., whatever it is. And there'll be multiple people in that loop and they will have those tools at their disposal and they will need to bring them together into an interactive experience. We would like to continue to be at the center of that and we think there is a need for a platform to be there. I think that it's sort of a potential.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, this is a big topic, and we could probably spend longer than you'd want to talking about. I would say this first, you're right, we are agnostic with respect to where and how 3D assets get created because uni is an assembly point. And it's always been a place where you ingest or build the assets you want to build, you assemble the tools you want to assemble, and then you build these deep systems around them, which become fully formed games. I actually don't think that any of the layoffs we're seeing in gaming are driven by AI. I don't think that. What I think what video game developers and publishers will do, as we talked about a little bit earlier, if they gain efficiencies in the making of games, I think they'll make more games.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Deeply amusing to me. But you see this happening, right? I generated some simplistic game using AI. I vibe coded it. Here I shipped it. We're ready to go. And then you see the creatives in the industry really worried that their jobs will be taken over by AI. I know Unity is somewhat agnostic to this. I think that's actually the phrase you use. The Unity platform is agnostic to the derivation of the 3D asset. But then there's the actual making of the game. Then there's the who gets paid. There is layoffs across this industry for a variety of reasons and thinking of cost structures. How do you see AI playing out?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Well, again, I appreciate it. If you listen to some other episodes of Decoder, you can see I'm just fighting it for an hour. In games industry, like almost every creative industry in turmoil because of AI, right? The creatives are upset. We see video game voice actors putting out Instagram reels about having their voices cloned by AI for AI characters. See, entire games being made in AI. Actually, there's a very funny video where someone claims a game is AI, but it's actually just Eldenry.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Don't again, I think that the input device is maybe more important than people understand in this context. I don't want to play Call of Duty. On my phone with external controller. And I went, when I pick a mobile version of Call of Duty, which is a different experience. So I think different platforms develop unique experience, should be developed as unique experiences on those platforms. And so this idea that it was going to be this one version, which I get it at a high level, at a technical level, I just, it didn't, I don't think consumers wanted it.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“There was some desire to play the games everywhere. I agree with you. It obviously didn't happen. But the thing that really prevented it, right, was you couldn't install a game streaming app on a mobile phone, which would have been, I think, at least one thing to market. Do you think that they opened that up, it would become more viable?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Not in the near term I don't see it. You know, I think the hurdles were a combination of technical, you know, really hard problems to solve there. It was sort of a consumer solution looking for a problem that people didn't have. Say, well, I don't know, I'm playing this game on my PlayStation or my PC. Why do I need to use my phone as a controller or get some other controller? Because you want to deliver me the game. And I mean, okay, I downloaded the game like last month. What are we talking about here? I just don't think consumers cared.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“The one thing that would change that is another idea that sort of, I think, flashed really brightly, particularly during the pandemic, and then has maybe come back to Earth, which is the idea that we would stream the games, right? Unity would run on big data centers operated by Netflix or Microsoft or someone. And really what we're doing is live streaming video, which maybe requires a total rearchiture of the entire industry. Everyone loved this idea. This idea has not, I would say, panned out in any realistic way. Do you think it has a future?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“We're usually supportive of PC gaming too. As a tool, What we mostly think about is how can we ensure that whatever the new platforms are, We're supporting them on day one so that developers can push to those platforms. We don't have favorites. We don't choose. We want to be everywhere. And that's mostly how we think about that.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Israel. It is what it sort of seems to be. Deizable audience. I don't know that it's going to be like. Become some suddenly more massive place of more massive consumer adoption. Gaming happens in your TV. It happens on your phone. Happens on your PC. There's overlap in some of those places. But we continue to be, I think, more of a lean-back society in the living room and a more on the go society than we are a sit down at your desktop. So I think you'll see those two probably grow more quickly than the third.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I am much more optimistic in generalized sense about the industry than you are. So I wouldn't say flickers and you're making me feel sad about it. I don't see it that way. Well, I think the scene is right.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I'm curious because the other thing I see from our audience is boy, people love building gaming PCs, right? And that's actually another relief valve in a way. Boy, people love the Steam Deck. That's another relief valve in a way. But it doesn't seem like those are flickers of growth that Would give you some relief from the pressure on mobile.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Well, I just think that from a consumer, the consumer will ultimately push partners where they have to be pushed. And I don't know exactly how that'll play out, but I don't see Apple and Google as preventing web gaming.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I think that as it relates to tools and standards, there's progress we need to make. But I'm actually optimistic about that. And again, I see web gaming exploding. So I think we've largely got what we need. And you're going to see more of it”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I see the web isn't out for a lot of App Store problems, and then there's a lot of pressure on are the browsers good enough? Are they being held back by the mobile vendors in particular? Do you see the browsers being held back? Is there something you want to do in the browser that you can't do on a mobile phone?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, one of the things that's really interesting in the most recent version of Unity we shipped, we shipped with support for WebGPU. I think web gaming is a really fascinating, really fast-growing part of our world. And it's maybe a little bit back to the future. But I think that's a great example of what you're talking about.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“We started at the top of the episode, you were saying you perceived that there's a lot of growth yet to come in the industry. You mentioned the switch too, right? There's a new console generation, there's new form factors, potentially there's new hardware that's coming. All that's up against those pressures. That's the escape valve. Like, Apple can keep squeezing gaming on the iPhone for fees, but if you can escape and the business is actually on the switch too, that'll relieve the pressure. The business actually Rayban AR games, let's say that works, maybe that relieves the pressure. You get some competitive relief there. What's the number one relief valve that you see as being viable in the near term?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Think that you're right, your description of the landscape is accurate, right? There's clearly pressures, significant pressures, regulatory pressures in Europe, regulatory pressures in the US, lawsuits, alternative app stores, new devices. These are all pressures. I do think that that is a feature of the whirlwind right now. And I think there, I'm sure Apple and Google are feeling some pressure around those things.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Right, that's why I'm asking about Tim. I was going to come to that. Most game makers are not willing to be at war. He is because he has Fortnite. That's just a weapon that he can wield or shield, I suppose, from attacks he might face. No one else has that, as far as I can tell. Is the industry just sort of waiting to see what happens with Epic? Or is there anything else concerted going on? Because I would say the pressure from the platforms is coming in different ways, particularly as different countries around the world regulate their fees and how open they have to be they're going to seek that revenue and games are already the largest portion of the revenue.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Apple and Google are incredibly important partners to the industry. And they're incredibly important partners of ours. They're platform partners. They're partners to our customers. And so there's attention. It's probably a brilliant flash of the obvious to learn that folks would rather pay less. But I think what you're seeing in the industry is a tension between folks who are relatively small in the scheme of the world have important partnerships. And probably, you know, don't have a lot of interest or incentive to be at war with their biggest platform partners.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think Tim Sweeney at EPIC has been exceptionally loud in fairness. But listen, I think there's a tension there. But are you allowed?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“How much pressure do the platform vendors put on act? Because across the non game iOS app ecosystem, the developers we talk to are basically just in full outrage mode, right? Apple calls them, they call it a shakedown. You can see various developers argue loudly for and against Apple. The games industry has not been as loud, right? The game makers have in app purchases make everybody money, and it seems to be left alone. Do you see that same conflict or that same angst there”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“You mentioned Apple is interested in its own ad business. The other thing they're particularly interested in app purchases. Their services revenue line is the one that's growing is iPhone sales taper or even decline. I look at a show like Severance or Ted Lasso and I say, okay, that's the shiny face on a huge revenue line that is mostly in-app purchases and games, right? Candy Crush Whales are the growing business. We just get Ted Lasso for free because we don't want to talk about inappropriate games in that way.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I think it's a challenge that largely the industry has overcome. It's certainly had a meaningful impact. Different folks could be more or less cynical about what Apple's motivations were or not. I don't know. But I think now it's largely in the rearview mirror and that in general the systems have adapted.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“But right, they made the ad business on iOS much harder with app tracking transparency. And you can say, I think I would argue they made the correct trade-off. They made it harder to track people across apps and platforms and the web and mobile. I don't know that anyone perceives that that has gotten better. I still feel awfully tracked, but it had an impact on, for example, Meta's business to the tune of billions of dollars. Is that a challenge that the ad industry has overcome? Is that a challenge you're still working on?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“The hard part of the ads business, particularly on mobile, is that you're up against the platform vendors, which are interested in ads in various ways. Google particularly interested in ads in various ways. Apple not interested in ads in various ways. The mobile ad business, particularly in iOS, took a big hit from app tracking transparency, which apples.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I think that in general, our customers and community understand that in order to invest in the engine, it's important for us to be able to charge folks. And the engines are very complex beasts, and there's a lot of engineering there, and there's a lot of investment we make every year. And in general, I think there's an understanding about that.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Free, maybe you'd have more people using it. But again, keep in mind that you're only paying us once your game is really successful. And as a percentage of what you're making, it's not, it ought not to negatively impact you.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“This is my new project, yeah. Any ad business at a high level thrives by opening the top of the funnel as broadly as possible. That's what drives so that you're left with something at the bottom of the funnel. That's what ad-driven businesses do. And you're right. There is some tension in if you charge for the product, then presumably fewer people will use it. And then that's not good. I think the important thing to understand about our structure is that unity is free for everybody if you make in less than a couple hundred thousand dollars in revenue. So the top of the funnel is really big and broad. And there are millions of developers of Unity. And that's why in the aggregate, we have like something like 8 billion DAU. It's sort of, it's not deduplicated. Cut it in a half, say four billion people who are touching that Unity runtime in some way. So it is hugely distributed. But I accept that if it was completely”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“My point is that no, the way those two things come together is because both the developer part of our business and the ad part of business depend on a deep understanding of consumer behavior. And just as folks who are building games need to understand how consumers are behaving in those games in order to effectively acquire users, they also need to understand how consumers behave and that we can create product linkages and value there and that that's how we'll drive value and that's substantive. So I think that was sort of the distinction between the two approaches if that makes sense.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“That's a trick. It's a business model trick. It's a hack. I don't believe in that. I believe you create value by building better products. And so the runtime fee decision was about, hey, we've got an engine business and we've got this ad business and we can't exactly figure out how those two things work, leverage one another and work together really well. Okay, here's a way. I think we can structure a fee that brings them together and sort of encourages, which would be a kind word, folks to spend in one area if they spend in another, I think customers found it more coercive than encouraging, but whatever.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I see unity as a product company. And I'm a big believer that the way we create value is by delivering product value. And then folks will pay us for the value that we create. The thing about the runtime fee was that it was a business model that we were thinking about dynamics and how can you get people to do this versus that. We raised one price here, then they'll be forced to do that. That has nothing to do with creating value.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“And so how we made the new decision. We have that conversation who's it at the table, what kind of analysis do we do? What kind of feedback do we take? Like getting into that and using that exercise to fix the organism and fix the process was equally important. So it's like, again, it was less about the thing and much more about using the thing to get healthy.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Strike me as aggravating. And so by the time that it took a little while, you know, it wasn't a very long time. It was a few months and people were saying, how come it took you so long? But it's because I wanted to be sure we heard people and I want to be sure they understood that we were going to do things differently. We're going to be disciplined. We're going to communicate. We're going to execute at a high level. We're going to listen. And so what came out of it was like pretty sharp increases that By and large And listen, nobody likes to have prices raised, right? But we came out of it with a stronger bond with our customers. And the way we talked about it internally was equally important because to your point, we made this decision, which was really ruinous for the company. You got to ask yourself, how did that happen?”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“What do you think of them? Here's what they are. If you want to vent about how upset you are about the old thing, that's why I'm here too. But I prefer to say, if I did this, how would that strike you? And we started an open conversation. You know, you had to select the folks you talk to because it was confidential. It was important. You have to trust people. But we consulted. And what we heard again and again was, hey, I accept that we're not paying you enough. I actually think you're delivering more value. I just hate the way you ask for the money. I don't, you know, I don't like the structure. I don't like the tone. And by the way, if you're going to raise prices, I need you to deliver better and execute better because the two together.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“You're absolutely right, and I appreciate you asking the question because I do think it's a good example of what we're talking about. I absolutely knew I was going to roll it back before I even took the job. The important part was not that I was going to roll it back and the way in which we're going to roll it back, but how we did it. So for me, the most important thing, as I said, was, hey, I wanted to get back into a place where we were being partners with our customers. And so what I did was I got on an airplane and I started flying around and meeting with customers and saying, hey, between you and me, we're going to repeal this fee. I have some ideas about how”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“But the thing that kills companies, especially large companies, is a lack of courage and clarity around making decisions. So my thing about decisions is mostly make them.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I'm a big believer in full transparency and context and sharing with people and having them share with me everything they understand about something and then holding that up and making a call. And so for me, it's about engaging in a really deep conversation, being sure we're talking about the same thing that we understand at the same level. I expose all the thinking I have on a topic. Like you to do the same thing. We balance the pros and cons and then we make a call and we move on It's much more important that we make a decision. Than it is what that decision is. And it goes back to what we were talking about before. I believe in the how more than the what. If it turns out that decision was wrong, we'll make a different decision.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“They don't realize that all they're doing is adding another thing to people's to-do lists. Because last week you said something else was important. The week before you said something else was important. Folks drown in those priorities. And nobody ever tells you what to stop doing. That requires courage because you probably wouldn't be doing them if it wasn't a pretty good idea at some point. There's a reason why people do things. But if you want organizations to perform really well, you have to be really, really clear about what you're not doing. And then you have to put your money where your mouth is with respect to that. And sometimes there's real pain associated with that. And it's the unfortunate part about it. But in my experience, you come out the other end in much better shape.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“No, no, and by the way, that's life, right? It's nothing as black and white. It's a Zen thing I never, and we as a management team do not think about trying to get financial leverage by doing layoffs. I hate that. I think it's nonsensical. What you have to do is make decisions and try to be really disciplined about the very few things you think you can do really, really well and be a little bit ruthless about stopping the other things. And so for me, those kinds of restructurings are about putting your money where your mouth is as it relates to investing the things that are important. And ceasing the other things. The thing I think that most Many leaders miss is when they stand up and they talk about things that are important.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“I wasn't at the company for that really, really big one, but I'll offer my strategy and my approach to these things. And I can already anticipate you're going to say, tell me there's attention in them, but I'm going to say coder.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I'd say principally the change in the structure, the only real meaningful changes we made were around making sure Reducing layers and making sure that everybody was communicating and we could quickly escalate any issues, make decisions and move on. And so that we always had the right folks in the room to operate in a unified way. And if ever there were issues, we insist that they get escalated and resolved quickly. So if there was some organizational thing that made it impossible for us all to sit together or if there are too many layers and I couldn't see. We made some of those changes. And I do think those have been important. But again, not as important as the behavioral changes.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“In terms of orientation, I want to land one before the other. Because one, I think, is more substantive and more likely to fundamentally change things than the other, if that makes sense.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Do you mean do you have a phone for that person? Do you guys sit down and have a conversation about that? Like, if we're properly motivated, what difference does it make where it sits, right? So, of course, I've restructured things and I changed things. So again, I don't want to, but I...”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Outcomes and create other tensions. So I tend not to think first about structure. I think try to think first about landing approach and behavior. Once we get oriented around how we're going to do what we're doing, and people start behaving differently, different things happen. So if somebody comes to me, for example, and says, you know the reason we can't do this? It's because this thing is over in this division and this thing is over in that division and they can't talk to each other. They should be in the same division. I have no time for that conversation.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT
“Here's the thing, and maybe you and I just won't agree about this. I'm much less interested in structure than I am in behavior. And I'll tell you why. I've worked in big companies, a lot of them, over the years. And my experience is that what people want to do, especially if they think they want to improve things, is they immediately go to an org chart. And they start moving things around. The truth is, if people are not properly oriented, they're not properly situated. If they're not spiritually in the right place to do what you need to do, I don't care what the structure is. It's not going to work. And there is no right answer to structure. People think, hey, if I could just get it in the right shape, it's going to be okay. The truth is some structures have an accelerate some outcomes and create different tensions. Other structures accelerate.”
2025-03-31 · Decoder with Nilay Patel · How Unity CEO Matt Bromberg stopped the ‘war’ against its customers · IDENTIFIED FROM THE TRANSCRIPT