YouSaid · the spoken record

Matt O'Hayer

lines on the record: 106
first: 2026-03-23
most recent: 2026-03-23
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Everything I've ever gotten in my life is a result of being lucky. My fianc ⁇ has a hat for me. He says I'm the luckiest guy alive. And if you think I was not born in the streets of Mogadishu with machine gun fire happening around my head, I was born in a middle-class family in the United States. Every single thing I've gotten in business has been a gift from other people in a way. My hard work comes from lessons people taught me about hard work. Every bit of my success, I could name the people and the situations and the people that inspired me to do it the right way. And so I would say in one sense it's 100% luck and from just being in the right place at the right time.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“That's an interesting question. If I looked at it, I'll tell you what, 20 years ago, I would have said, it's all me. That's shifted constantly over the years. I had a really strong realization probably three years ago. And I realized this thing about gratitude. I realized that”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“No, it's a charter, an air charter service. I can sit on a beach with my tire, Margarita, for about 15 minutes. And then I want to do something fun. And I find starting companies and building companies to be a lot of fun. And fortunately, I've gotten a lot better at it than I was, you know, in my 20s and 30s and 40s and 50s. I've just gotten to be, I haven't had a failure in years since really before the sailboat days. The lessons I learned as a captain, you know, I had to lead people every day and I had to serve them every day. And so when I go into a new business today, it is with first and foremost, what is the deeper purpose of that business? What can I do to really serve? And yeah, I want to be profitable. But at the same time, I don't need to make a lot.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“And I and Scott Marcus, my former CMO at Vital Farms, is the CEO. And then I have a number of other projects. I just bought an aviation company.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Depends. I mean, we started Blue Zone Kitchens a couple years ago and then hit a $12 million run rate in our second year, frozen entrees from the Blue Zones.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Last time I heard it. Yeah, when you think about it, we're in about, I can't remember, 11 million households, j, 12 million households. And really, you know, the company has grown every single year. And our earnings have grown every year. I mean, just in line, straight, you know, every single quarter exceeded the previous year, same quarter. Every single for that consistency. And I'm a larger shareholder. I always have been.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Well, we haven't changed. I think the factory farming method, you know, the battery cages are still there, right? But instead of being 95, 978%, whatever it is, it's around 50 or so today. I don't have the exact numbers, but somewhere in the half. So we've had a pretty big impact in 300. 30 million laying hands and 150 million of those who are now no longer in cages. So it's been a big, big change”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“It costs more, it's a lot more expensive to produce eggs humanely. We have to pay the farmers. They get loans to the banks when interest rates went from one and a half percent to six, seven percent to buy a farm. That was more expensive for the farmers. We have to pay them more. And we want to make sure the farmers, you know, we take care of our farmers. We have 575 at the end of last year farmers, and we hold their feet to the fire advice on the other way around as well”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“And the stakeholder model is strong in this company today, probably much stronger than when I started. I walk into meetings and no one knows who I am. And I'll hear a bunch of 20-somethings in a room full of other marketing people that work for us now. And they're talking about what the impact could be on this particular stakeholder of doing something like this. And like, I love it. It's in the fiber, which is really wonderful.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“And Russell really took the bull by the horn and he moved up from director of operations to COO and president. And then I decided I wanted to take the company public in 2019. We decided it was time for him to move to that title.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“The first time I had some real money, I could do something with it myself, you know, buy a house and do some things. And the company didn't get any of that money. It was basically we sold, I sold a little bit of my stock. And so we did a couple more rounds of that. And the following year, we did one. It was two and a half times it would valuation again. So I sold about 20% of the company”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“People profit and planet type of thing. They want to make sure we're making a profit, but they're more interested in what we're doing for the planet. And there's 250 of these private equity firms, and we hold conferences with them every year. And if you're interested in raising capital, and I said, well, I'm not interested in doing anything about a way, but what do you think I could sell a little bit of my personal stock for? And he gave me a number like, the company's worth that much. I was shocked. I said, well, let's run a process. I've never had any money personally. I've been blocking and tackling my whole life. I've never, yes, I had been worth money on paper, but I had never actually had any real money. And so he ran a process for us to sell 10% of the company and came in at twice the number that he had said. Wow.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Right. It was that type of pump and dump. This guy was different. And he said, I only raised money through private equity funds that are what he called impact investors. They're only interested in the triple bottom line.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“In 2013, I was approached by an investment banker wanting to raise some money for us. And my experience of investment bankers in the 90s was right out of that Wizard of Wall Street, the DiCaprio movie.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“And we knew that if anybody would just try an egg, same thing I learned when chefs were buying eggs, right? An egg is an eggs and egg, right? Just try it. Just try it.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And I knew to get people to try her eggs. It wasn't just going to be that hey, these are pasture eggs. You know, chickens are well maintained or whatever. We take care of our chickens. We love our chickens. We call them girls. We call them ladies. But it had to be something more. And so we splurged on that label and we really turned that into a piece of art. And their eyes are drawn to our carton.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Stonyfield, and we had met at an organic trade association meeting in Washington, DC, and we were talking, he'd just seen our eggs for the first time. He said, man, what you have is a great piece of real estate. I said, what do you mean? He said, I've got this little yogurt container about this big, these little cups. You have this big piece of real estate and egg cart. You have such an opportunity there. And I know we did. And all labels are just boring.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“It was green. It was green until I kind of fell in love with this chalkboard art you'd see at Whole Foods. It seems like every Whole Foods had a chalkboard artist and they put specials in the produce department. It looked like it was really cool. We decided, let's see if we can make a carton that looks like that. But I remember I had run into Gary Hirschberg, who's the founder of.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“They had built a farmer network for me. There were 30 farms at the time, I think. In 2014 or 15, we bought them out. And that's when the business really started to take off because we're able to much more strongly enforce our standards. And we built relationships with the farmers directly without a third party in between us. And that was a big jump for us.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“That's right. But pretty quickly, we bought out the Arkansas operation after a number of years. We bought out all their farmer network and purchased them.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Primarily, he was going to do all the blocking and tackling if hiring was going to take place. He did it. He'd get on an airplane and fly somewhere if we had to. I was mainly doing, I was going to be focusing on capital formation if we needed, which I really didn't because I want to make sure we were profitable right off the bat. So at the very beginning, we were profitable every year. I didn't want dilution. I had learned my lesson about dilution and watched my friends had got diluted in their business by having to operate at a loss and having to keep raising capital. But yeah, he was instrumental in working with our new partners at Arkansas. Right.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“I wanted a really strong operator that would really run the day-to-day operation. So I found a young man named Jason Jones, who worked for Motorola. And he came to work. And I gave him his second MBA, I call it. He came to work for me. He never worked for a startup before. I sold him 20% of the business for $200,000.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“We never ever are going to pound our chest and see how great we are. And the key to that is if you tell people how great you are, your customers aren't going to feel compelled to tell people how great you are. You're already telling everybody. But if you never pound your chest and see how great you are, the customer will look at what you're doing and say, someone needs to tell people how great these eggs are. And so we end up with thousands and millions of customers bragging about our eggs and they became a much better sales tool than we could ever do ourselves.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Oh, eight to ten. Yeah, yeah. Yeah. But I had a philosophy early on that I've stuck with forever since then. I have to really keep explaining this to because.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we had a hard time keeping him on the shelf. People found out about him. At first, you know, we were expensive eggs. Back then, they were $4.99, which I was told by the fire, head buyer Whole Foods early on, no one will ever pay $5 for a dozen ever.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yes, what we did is not only we promised that, but one thing we all knew, and that was, you know, in this country. Farmers always lose at the end of the movie. They just do. And we wanted to take that out. So we also knew that routinely all the big chicken companies, egg companies, beef companies, they would always break their contracts whenever it was economically favorable for the big producer to do so, the big brands. So we went in early on, decided we're going to be different and we're going to be not only different, we're going to treat them like a full-on stakeholder.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“We had to hire people to go out and actually check the farms. It didn't take much because we were paying a premium for these eggs for these farmers. So they had to do it our methods. And if we found out, for example, that they were not letting the birds out first thing in the morning because them know that it's not going to work with them or if they were, the pasture didn't look great, we would get with them on that. We're much more sophisticated today. But back then it was early on and we were just, yeah.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“or individuals that wanted to raise chickens our way So I got after about a year and a half of trial and error in central Texas, I got a farmer up in Arkansas that agreed to build purpose-built pasture raised barns just for us.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Essence, yes. So the first thing I did is started, I figured stick around Austin. It's convenient. And I started adding farms around Austin. And basically a lot of them work.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“It's actually self regulated within the industry, but there's been a couple of times when people have broken that standard and they've gotten sued and they've backed off. And so we have competitors that would love to call their eggs pasture rates, but they call them free range instead because they have somewhere between two square feet outdoors Which is one animal welfare organization standard.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“We worked with certified humane and other organizations to come up with a standard, and we adopted the European standard of 1,000 birds per hectare, which is, again, 108 square feet per bird.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“No, it didn't have the, plus, there's not enough room at 108 square feet per bird outdoors. You knew the math. That's 1,000 birds per hectare.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“You know, it really wasn't. I had sold my house. I had capital from that. I had sold my boat. I had a little bit of money from that. I'd really financed this thing 100% of myself. I had gotten owner financing on the farm itself. I really got the loan because I knew that what came along with that was even more support from Whole Foods. And I wanted them as a partner. And we never missed a payment, never laid on a payment. We paid it off in exactly in time. And at the time, they had 11 regions of Whole Foods. There was almost no national purchasing. Each region made their own decision. So you had five separate billion dollar, I'm sorry, 11 separate $1 billion companies in essence with their own presidents and their own buyers. So you had to do one region at a time.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, all that stuff. So they yanked him all off the shelf in all four or five states, Chicago, Illinois, Wisconsin, Indiana. So they came off the shelf, right? So I didn't get paid and I had to go back and hopefully it was very understanding. And sure enough, instead of just saying, we're done with you guys, they patiently waited for me to send them the next round of eggs, build the next pallet in the back of the truck and send it back up and five weeks later we're back on the shelf.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Whole Foods were amazing partners. They still are, just an amazing partner. And they stepped up because the thing that they do is that they really believe in what we're doing. It's not just about the money. It's the stakeholder model. And they believe in what we're doing from an animal welfare standpoint. They believed in that pastorate's egg were better for you. Yeah, and so they had great signage in the stores, but I was only on the shelf for a... About three or four weeks, and all of a sudden I got a call from Bobby Turner, I believe his name is the vice president, said, Matt, we've got a problem up here. The health department in Indiana has taken all your eggs off the shelf. And why? So because your label's not correct. You didn't have the size of the egg in 3/8 inch type. You didn't have a grade, a grade on it.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Shin wrapping it. And I jumped off and said, You're all set to go. And he just clicked at me and shook his head, shut his doors and drove off the farm in my little funky, muddy dirt road. And off he went. And that was my first, I was so happy.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“And he's like, couldn't believe it. And I finally had enough aches done. And this is 45 minutes later. And then I grabbed, I'd been to a U-Haul and got this shrink wrap because I told me I had to be shrink-wrapped. And I'm walking around the back of this green shrink wrap on his truck, on the semi.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Probably 400, 500 eggs, something like that. So meanwhile, the guy was going to come pick up the egg. So it was onto my farm. So the driver, the truck driver pulls up there. He was probably a team sturdy pulls in. And he said, I'm here to pick up a pallet of eggs. I said, oh, hi, great. Can you open in the back of your truck? And I said, yep. Meanwhile, we're washing eggs by hand one at a time. And so we just had me and my little helper. We got, I started building, I started putting one case at a time on the pallet. And I get it all about three quarters of the way Phil, and I'm looking around and like I'm out of eggs and I needed like four more cases. And so I'm washing some of the eggs out of the refrigerators there and getting them in the cart. And he's watching me with amazement. He's never seen this before. And then I'm still short. So I run out to one of those little mobile units, the little trailers that had chickens in them. I'm lifting up hens and I'm grabbing more megs out. And I get these warm eggs and I put them in the carton.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“No, for the Chicago region. So it was going to go into the four states. And by the way, it was probably one case for every one of the stores. And the case was half dozen, 15 dozen.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Battle farms. And I bought, I had cartons and I had a label, and I had boxes. And then they said they're going to come pick up this many eggs and had to be on a pallet.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Nope, nope. Not anyone in the southwest at all. So, this guy got a hold of me and I shipped him half pallet of eggs. It was pretty funny because I had no idea even how to load a pallet. I had a brand. I had a label.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Number one, I know that I didn't want to ask John ever to get my eggs into Whole Foods if I could help it. That was not what I wanted to do. I think he did get one time. He talked to, he sent an email to somebody about it that I was a party to. But other than that, no, but what I do know is that for decade or more, John was behind the scenes, never directly, but was very helpful in the background. Yeah. People knew that I knew John, but I met one of the presidents of Whole Foods on a hiking trip we took together with John and his VP reached out to me and said, we'd like to get eggs up in the Chicago Midwest region. And it was my first real order outside of the, I was just restaurants at that point.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Got about, we end up with about four or five thousand birds on the pasture full time. And I had helped that live there in trailers because remember, there's a flood zone, so I had to make sure that if a flood came we could move in. We had numbers of floods where we'd have to get there in the middle of the night and move the chickens into the trailers and pull them off the farm to a place across the road where it was high water. And most of these floods, for some reason, happened at three in the morning. I was like, and we were out there loading chickens and pulling them in my subar, the same subaru that I used to deliver eggs to the restaurant cent. I'm pulling these trailers off the farm, you know.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Depends how you do it. I mean, we don't make any claims in my company because every chicken on pasture can eat whatever he wants or she wants. And so, I mean, and the yolk color can change because some chickens decide to stay in all day. I'm just going to stay home and eat grain, you know. And so you never, you know, they have the option to be on 108 square feet of pasture, but you don't have any guarantee that what they're going to need. So we stopped on nutritional claims.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yep, and I finally got one restaurant. The first one came out. He said, I know what a pasture raised egg is. I used to have chickens. It was called Fonda San Miguel here in Austin, Texas. And they bought two cases every week. And I was overjoyed”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“I had six months of raising these chickens from bay old, and you know, and they finally got these great eggs, but no one knew what they were. And they're like, no one wants those eggs. They're $4 eggs. Who wants to pay $4, $3.90 for a dozen eggs?”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“I knew I could not make money unless I sold it for at least $49 a case for 15 dozen. But I was getting a lot of no's because they were paying. They could buy eggs from Cisco for these restaurants could or from the big food US foods or whatever for 89 cents a dozen. And I kept hearing from chefs and eggs and eggs and eggs and eggs. Pretty soon I'm backing that truck or my Subaru up, and I'm loading it full of all these eggs and take him to the food bank. It was so disheartening because I had busy.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, even if it rains, it doesn't make any difference because if it's 100 degrees, 110 degrees for 60 days in a row, that it dries up anyway. But the eggs started coming and I started packing them into cartons and I had a trailer. But primarily I was going to start packing them into my Subaru and take him out to restaurants. I figured to get started I wanted to start selling to restaurants. And I start calling and calling and calling and calling restaurants. They didn't want to pay $4 for a dozen eggs. I think it was telling them $393 a dozen.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“Well, no matter what, they have to get four ounces a day of protein. And I would, you know, I got these raised these chicks from a day old and finally we got production going.”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT
“In nature, it's insect seeds, little pieces of grain, bugs, worms. But we've fed them their grain. And I tried to do all kinds of things”
2026-03-23 · How I Built This with Guy Raz · Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg · IDENTIFIED FROM THE TRANSCRIPT