YouSaid · the spoken record

Matt Rivitz

lines on the record: 117
first: 2018-09-03
most recent: 2018-09-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It's a long story But anyway, so I tweeted that out. They got back. And then, so I just remembered that someone's back there. And you can call somebody and talk to them about it, but Twitter's a pretty public medium. And if you ask a brand about something, then they're likely to get back because they want to address it. If you call someone or email, you might not hear back.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Well, and this is we'll get to this later, I'm sure, but I had heard from a friend that if you ever have a problem with an airline, And you're waiting on the On the ground, then there's someone behind the Twitter handle that's going to answer you. Right. And I just happened to be at IKEA with my wife waiting for a dresser to come out or something. And it took two hours. And so... And no one was back behind the counter for me to talk to. So I hit them up on Twitter. And it was one of 10 tweets I had sent in my entire life. And they got back right away. How can we help? And I said, well, maybe you can tell the people behind the counter to bring out my dresser. I just want to get out of here. And that was the end.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“And And I just put the name out there, and I wanted to seem sort of bigger. I was going to be talking to a big advertiser. I wanted to seem significant, even though there were two followers.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Where it came from, but that thing just came out. It usually takes me a really long time to think of stuff. That thing kind of was burst very quickly.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“I don't have an answer other than I thought it sounded cool. It sounded like there are a bunch of people. It was just me at first.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Mortgage lending company in San Francisco And they're pretty well known. They were pretty progressive I just couldn't believe that they were supporting that. And so I set up this anonymous Twitter handle. I got an anonymous.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“My next logical step was being in advertising, who's supporting it, who's sending ads over to Breitbart. Who's trafficking their ads to Breitbart? And it turns out that Google and Facebook and a lot of programmatic companies were running ads on there. So the first advertiser that I saw was SoFi, which is a”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Right. And being in the business, I just didn't know. I couldn't believe that any advertisers would support this kind of stuff because you send your money off to the New York Times or the Washington Post or whatever, and they run your ad and they take your money and that's how they... Going to business.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“And that blew my mind. I couldn't believe that this was on a website that was being read by all these people. And the comment sections below it were even worse. And really some of the stuff was really violent and really terrible. And I just. It was all new to me.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, Disgusted by him. Right, and I hadn't heard about Breitbart at all. And I think that's part of the issue. Yeah, I mean, I'd heard a little bit about it coming into the election, but I didn't know what they were all about. And I'm a curious guy. So I went on to look at Breitbart. And there's a black crime section that I'm staring at. And there's a, you know, birth control makes women unattractive. Article, and there's no hiring bias against women in tech. They just suck at interviews. These are real headlines.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“That's amazing. Yeah, I'm not interested in that stuff, to be honest. That part is a totally different business than I was.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“I'm a copywriter. Copyright, cool. And I've been writing ads. I'm a freelance copywriter. I've been writing ads for 25 years. And being in the business, it just... You learn, you support with your ad dollars, you support. Different things. And it used to be that you A TV spot, and I would go make it, and it would end up on air on a certain show. And that's all it was.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“And I just couldn't believe that Steve Bannon had elevated to this position and I hadn't heard about him before and I was reading about him. Just, I couldn't believe that someone that was whipping up people into a frenzy about Ethnic groups could achieve this high level of notoriety or just profiling away”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Please, you don't have to explain it to me. I mean, I grew up learning from my parents and from the community that I was in that hatred is bad. And certainly I grew up learning a lot about the Holocaust and I learned about slavery. And my parents gave me a good healthy dose of that growing up. It wasn't super light dinner discussion. Right.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“So Sleeping Giants started just after the 2016 election and it really started because of my white hot hatred for Steve Bannon. Okay. Where did that come from?”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“I am so excited. I follow you on Twitter. It's so interesting how many relationships I have on Twitter that aren't real. Now to see you, it's great. But I want to sort of go through the history of this because I've been really interested in people using Twitter or other mediums. We recently had Jen Gunther on talking about what she did to Goop. She's a doctor and really had real impact, has had real impact sort of speaking from a thing. And Yup used, Twitter has been used many times, but you guys have really definitely used the medium to do something. So give the background. Tell what you do and what Sleeping Giants is.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT
“Hi, I'm Kara Swisher, editor at large of Recode. You may know me as a better lawyer than Rudy Giuliani, and I didn't even go to law school. But in my spare time, I talk tech and you're listening to Recode Decode from the Vox Media Podcast Network. Today in the red chair is Matt Rivet, the founder of Sleeping Giants. For a long time he is one of the anonymous writers behind a very popular Twitter account that urged boycotts of Breitbart advertisers. But since July, he's been out in the open and he's here talking to us, Matt. Welcome to Rico Deco.”
2018-09-03 · Decoder with Nilay Patel · Recode Decode: Sleeping Giants founder Matt Rivitz · IDENTIFIED FROM THE TRANSCRIPT