YouSaid · the spoken record

Matt Wallaert

lines on the record: 127
first: 2017-08-10
most recent: 2017-08-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“That's right. Those things become the far more important piece. People get this very quickly. And I actually think that's one of the crises of mental health in the United States is just how many people go to work and are miserable, disengaged, you know, sort of don't find meaning in their work. This idea of meaning management, I actually think is really important. How do you go and say, you know, and I actually think there are interesting tech tools you could build. So imagine something like let's pretend you were a coder and you're far, far removed from the end user, right? You're working at Microsoft, so it's not a small startup or something. You're far removed from the end user.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“But there is certainly, but from a motivational perspective, what we see is meaning actually, you know, once you sort of surpass a certain level of money, meaning is far more important. One of the things I actually bring up in this talk that I think illustrates this well is if you ask seniors in college, What's important about your first job, also salaries like salary is the most important feature. If you survey them a mere year into the job market, meaning has become the leading experience.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Explain. So there's this quote I love from Teddy Roosevelt Far and Away, the best prize that life has to offer is the chance to work hard at work worth doing. And I think, you know, I like money is meaningful and I don't, you know, for anyone without it, they'll tell you how meaningful it is. It's a tool.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Public domain, right? I think that's the kind of Mike Bloomberg sort of philanthropy kind of thing is buying up those rights. And I think science has responded appropriately, which is to say we're going to care less about those journals than we used to. We're going to start doing open science. There's the replicability product, right? Like Project, like we're starting to do these things that say, you know, science should take place in public, both because people draw conclusions.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And many people will stand on my shoulders after me, right? And if every one of those people, like again, I like taking things to their sort of extremes because it makes me think, you know, sort of think differently about them. All of those people before me had refused to share their information unless it was monetized, I could never be where I am.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I want to get charged for the doing. I want to get paid on the things that I build, the implementation, the execution, because that's what matters. Because here's the thing about science, right? None of my ideas are original. They come from a long lineage of people before me. You're standing.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I believe in to change your mind, to get you to think differently about behavioral science. Is part of what's important to me in the world. And I think it generates a better world, and I want to do it for as many people as I can. What I charge money for is coming and actually doing it.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And, you know, and so I do speak internally a lot of speaking engagements, send them off to other people that I think would be better or more interesting. I'll actually correct something you said earlier. You referred to me as a cold insult. I don't consult either, right? You don't. No, I only, what is...”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Unless sharing knowledge is your job, right? Like if my job is a journalist, yeah, I get paid for that, right? If your job is to be a speaker, get paid for that. I just don't want my job to be a speaker. I always want my job to be building things. So actually that...”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“To enjoy it And to enjoy it. And I want to enjoy the spread of information. I think spreading information is incredibly important. And I think, you know, the places that do, there's some places that sort of say we want to pay you a speaker fee and that's just part of how we work. So I ask them to donate to a domestic violence shelter. So I actually just came back from El Paso yesterday where an agency had a fee structure and they donated to a domestic violence shelter on my behalf. So there are, you know, sometimes it happens. But generally speaking, I think people should get paid for doing.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, I think what you choose to get paid for is really an important way of how you approach life, right? Like, you know, we all.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Technology, when I meet with people, I built lots of things in the world that are not technology focused. They just often their integrations into other programs, right? Technology often builds standalone things. And so they're easier to point to. And I know how to build them fast and cheap and come from that world. And so it's natural that I gravitate there. But I don't think it has to be technology, right? We were talking earlier about the subway signs, right? I think putting up a sign in a Walmart line is not a, you know, there's nothing tech about that. It's just a, you know, it's a good behavioral intervention, right? It's a good behavioral intervention.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, I think it goes back to this. I don't think companies are, there's a few companies out there looking for behavioral scientists, but most of them I don't think I've woken up to the fact that they don't have teams and they need to, right? That this is going to be the sort of next way they're going to generate value in their business, both internally and externally. And so I think that's a part of what's behind that. I think I lean towards technology, you know.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“So Yeah, so then the net result of salary equity is basically taking the equity portion of your offer and it gives you a sentence that says you should sort of think of this as like X number of dollars per year. So it basically takes into account vesting and sort of risk adjusted return and sort of breaks that into a yearly salary so that if you're comparing, for example, a startup offer and a Microsoft offer, you can say the equity component is worth blank”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“He did. So we were building, you know, we built sort of behavioral interventions for lots of people. We built the ARP's retirement tools. We built some various interventions around sort of choice in food and exercise and other things. And it was always about behavior. And so the idea really was to build interesting, sticky behavior modifying things for the world. That's where Git Raised. You know, we built that on the side while we were there. It was building those sorts of things.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I was like, you know, because I'm a behavior guy, right? And so. Chern is the ultimate sort of measure of behavior, right? Because it's literally, am I doing this or am I going to do it or not do it? And so I sort of was like, oh, really good companies don't have churn. And he was like, you should.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And so I was having a drink with the CMO of Thrive after the acquisition he had left Thrive and he and I were just talking and we were talking about what makes a good company good and you know I said good companies are churneless right like you know no one ever has to leave because it meets their needs right and I was like”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And they want the engineering talent. No, I think there was real product there, but I think it happened at a time, you know, when flaps came along. When the collapse came along, and I think business had to reorient, they bought it primarily because we could show that we could raise people's credit scores substantially in a fairly short amount of time. Really? Yeah, you get credit score increases on the 20 to 50 point range in six months. And so their idea was, look, a 600 mortgage lead isn't worth nearly as much as a 650. Sure. Let's send our people who are not really ready to you. You'll turn them around, get them ready, and then bring them back when they're, you know.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, so some of them I remember exactly where it came from. Thrive was before my time. Churnless, I actually was the CMO of Thrive. I remember having to drink with him. Thrive was.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, exactly. We use Bureau of Labor Statistics data. We use our own data. We use public market data. And then you answer a few more questions. And it generates a letter that you can give to your boss basically laying out a like, here's market, here open job postings in the area. Here's what I've done. Here's what I'm going to do. Like here's how I provide business value and that's been incredibly effective at getting women raises. And so 2.3 billion dollars so far.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah An adjacent space. And so this is the, you know, we've had women earn $2.3 billion in raises by sort of creating a structure where they can come in and you tell me what you do, where you work, how much you make. We'll tell you if you're underpaid.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And so salary or equity is really a reaction to that conversation we were talking earlier, right? Where I got my first offer and I didn't know anything about equity, right? And so there are whole underrepresented groups who, when we bring them into the startup environment because they didn't grow with an engineer parent, they didn't grow up with a Silicon Valley parent. They didn't grow up with these things. I don't know what equity is, right? And so we've actually created a little tool where you come in and you sort of put in some of the variables from your offer letter and it'll give you a risk adjusted sort of like $20,000 a year in salary, right? So that you can start to compare offers in better ways. You know, we built Get Raised, which has helped.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I have a like the product guy in me every time I build something I recognize how I screwed it up and then I have to build something to sort of correct my screw up.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Which comes first. Yeah, there's the CIA problem. And, you know, I this is why it is so frustrating that three and five men don't think sexism exists. I think people don't draw things to their natural conclusion, right? If what you're saying is there's no sexism, there's no systematic sexism in the world, yet we only have sort of like 10% female CEOs, you're telling me that there is some genetic gendered reason that women can't run companies. And if that's a statement making, you're just I can't say things on air like you're just wrong, right? Like that, the natural conclusion of those two facts is that we are genetically born to be a CEO. Something about the genetics that makes you a man also makes you CEO worthy, right? That's what you're saying. If you're saying sexism doesn't exist and the status quo that we have is less women.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Cheapy Avril Lobster, because I think there are so many things that we see as fate accomplish that really are actually avoidable, right? I think that going back to the gender issue, right? Like we think, well, women get pregnant and they leave the workplace and they don't want to come back. That's not true at all, right? Like there are all these systematic structural things. We don't have to accept these things as true, right?”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And that's where culture really matters. And it's funny, actually, a friend of mine, Dan Storm, great product guy here in the city, tweeted at me today. He said, oh, it looks like United was listening because I had tweeted at Alaska and Virgin and said, hey, you know, you should put into your employee app a way that makes it much easier for them to make decisions like giving somebody free food or free entertainment or miles on the spot when something bad happens. And United today said, hey, we're going to do that.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“It's astonishing. And it really, I mean, I have to say I could drag back up their old apology letter to me, but it really was the same sort of thing. They were like, yeah, it's the corporate.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“She used to say her name and then she could be off the plane. And it's funny, you know, United was not, they basically think if you get kicked off a plane, it's your own fault. And interestingly, they've not been very apologized. You know, they're sort of like this guy deserved what he got this whole thing has been so bungled, you know, from Scott Gall.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so I got kicked off a puddle jumper years ago because the stewardess was abusing the guy in front of me. And I said, excuse me, what's your name? And she knew in that moment he's going to report me. And she said, I want you guys off my plane. And it turns out a stewardess can kick whoever they want off the gate agent. For any reason, gate agent can't do anything about it. And so they kicked me off. And it's funny because...”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Decision making as well as. So this is the goal of my CBO sort of crusade that I'm on. I do think airlines, I've actually done work with Southwest. I do think airlines.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“But that's the thing. Like, so often people think that the problem is what we call a promoting pressure, like curiosity. People don't want, they're like, oh, why aren't people searching? Well, they don't want to, right? And so we're going to encourage them to want to. But that's not the problem.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, not tract and safe search is locked on. And so, and then Google eventually did the same thing, sort of following on to us. And so, but again, you saw massive behavioral changes. You saw sort of 40% increases in school searches.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, that's the problem, right? It's all identifiable, right? And if they were using, particularly if you're using Google in the classroom, so signing into Gmail and those sorts of things, then your searches are all getting identified that profile, right? So it's all getting sucked into some profile and they don't know what they're doing with it. And then the third concern was adult content. So what we did was roll out a version of Bing, being in the classroom that's free for schools to sign up for. And then when you search from schools, it's ad free.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Know it was really teacher driven and it was actually less about they wanted to search, it was what we call inhibiting pressures. So it was concerns about advertising, right? You know, schools are advertising free zones. Search engines are not. Privacy, I don't really know what Google's doing with my data, but I have concerns about it, right? I have concerns about them taking my kids' data. And then...”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, so they started with a key data insight, which was we're not seeing as much search traffic from schools as we would think we do. And so they had these plans. The marketing department decided, well, kids aren't curious enough. And so we're going to have these plans go run a campaign around like encouraging curiosity in kids. And I said, look, I got a teaching degree. Like, let's just go look at some stuff. And, you know, kids are plenty curious. You go out to a classroom, you could see kids are curious. Like, that's transparently not the problem. And so when you go out and look, right, one of the tenants of behavioral science, go look at how people are behaving.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“That's interesting. And so that was the kind of thing that I did at Microsoft. So I created what's now known as our Bing in the Classroom program. And what is...”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and so it was very funny. It's hard to make a translator, but the point was, how do we make something that takes an audience that normally wouldn't engage with our translation and sort of start to look at it in a different way?”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and it was actually a really hard project because Klingon is actually a created language and the linguist that created it, Mark Oakrand. Basically, want to break all the earthly rules. So, like, all terrestrial languages, real languages, have a way of saying hello. The Klingon way of saying hello is just what do you want, right? And so when you try and do that in a translator.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I mean, mapping in general has always been fascinating to me since coming from a rural place. I didn't have expose, you know, I didn't, you didn't get to go as many places as you do when you're on these coasts easier to travel around and things. And so it was a fun, really fun way to, you know, I looked at a lot of maps as a kid as a way of sort of visualizing the rest of the world. So I really, when I first came to Microsoft, they sort of said, look, our product process is a very engineering driven, which sometimes means that we make things that people aren't actually interested in using. So we want to sort of reverse that. How do you think about what people want to use? And so the first thing I actually ever worked on at Microsoft was putting Klingon into the Bing translator”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“So that was actually prior to joining Ventures. I joined Ventures when I came back to New York. I have a lovely 18-month-old, and my wife said, you know, we were out in Seattle, so I don't want to come back to New York. My family is. I said to Microsoft, hey, I'm going to go back. And they said, ventures. I said, okay. And so I spent a good time there, but previous to that had done a bunch of product work around. What did you do with Ben?”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, yeah. There's no, to me, that's like saying, is there global warming? 99% of economists will tell you that there is a gender wage gap, right? To me, denying the science, it's amazing to me that people that deny the science of it, that they think that's a problem of opinion. I did this research actually with PayScale where they said, hey, do you want to put anything in our survey? I said, yeah, I want to ask you. Something that we know is scientifically true, like actually are able to see that. Another one in five see it in the world but not near them. And three of five men just don't think it exists out there or in here. That many.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. And so we need to be fiercely critical of the homogeny of startups while at the same time recognizing all of the people that are outside of that homogeney that we need to hold those up so that we get more of them. Right.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, she'd be a problem is like, well, if I never see a female scientist as a little girl, how do I ever have the opportunity to think, oh, I might be a”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“That's right. Older entrepreneurs with families are more likely to have sort of better exits, right? Like we actually know there's a bunch of other variables. There's a lot of really interesting startups in the middle of the country. There are a lot of things. Now, there's not as many people of color as we'd want. There's not as many women as we'd want. That's a serious issue that I spend a huge amount of my time working on. But it's a little bit of a C it, be it problem, right?”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“So that's an interesting and hard question. I think it's not, and I want to sort of caveat this carefully, right? So I think it... People really do think of Silicon Valley. They think of young white males doing these things. And in reality, there are, you know, we know.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“And it was really funny and really well acted. And I think They've done it. I think casting really was what made that show, right? They're believable characters that are able to carry it off as opposed to like, what's the other skeeky science show that's more slapstick? Big bang? Big Bang, right? That is clear sort of laugh track comedy. Right. You know, the characters are so over the top, so unbelievable. You're not supposed to feel like you know those people.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I don't do well with uncomfortable comedy, and it is a little uncomfortable for me. And it's why, you know, I help a lot of startups, but I try to spend as much time outside of that world as I can because I think that's where you want to be a good product person, you got to be exposed to the problems. Right. And I think one of the problems of Silicon Valley is it has so insulated itself from problem sets. You know, it's just solving its own problems at this point.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“My next question Here's why. There's a reason I don't watch it. I've seen episodes. There's a reason I don't watch it. And it actually was challenging for me to watch the first season of girls for the same reason, which is it's... It's clearly farcical, but if you're If you're in that part of the world. It's just a little too close to home for me, right? It's like I don't like uncomfortable comedy, right? I'm like a true.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“I think they're largely still in academia, and I think that's because we haven't gone to companies and helped explain why this happens, right? So if you go to the Walmart example, right? If you go to the engineers, they'll have an engineering solution. If you go to the marketers, they'll have a marketing solution. There's nobody whose solution agnostic and is problem focused, right? And that's what science really is, right? When you think about any scientist, when you're running a bunch of experiments, right, you're essentially running an intervention seeing if it works, running an intervention, seeing if it works. It's not the experiment that matters. It's the outcome that you care about. So, you know, in the pivot, the fixed point is the outcome. And then you pivot around experiments that help you test around that outcome. And so scientists almost accidentally become really good product people because what they're doing is, you know, I know what I'm trying to test. I know what I'm trying to test. I know what I'm trying to test. And I'll just test until I sort of am able to get my hands around the edges. I don't have a predefined sort of, you know, this is the.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah That's right. And the nice thing about that is it removes ambiguity. And two minutes just doesn't sound very long, right? So it contextualizes it really isn't that long. So imagine doing that in line. What if we don't change the POS and add new lines? We just say, hey, you're going to be out of here in two minutes.”
2017-08-10 · Masters in Business · Matt Wallaert Is on a 'Chief Behavioral Officer' Mission · IDENTIFIED FROM THE TRANSCRIPT · source