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Michelle Khare

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178
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2026-04-07
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2026-04-07
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  1. Few thoughts pop into my head The first is that more so than with most, I actually have, I'm very confident that you'll figure it out. And I'll tell you why. The first is that not that I'm who the fuck am I? I'm just saying I've like, there have been a lot of people in that chair and I've met with a lot of creators and writers and so on of different types. Number one is that you have an inbuilt novelty in the format of the show. So a lot of the YouTubers I run into who are just crashing and burning, they have a few things stacked to them. One, they chose something that was interesting to them five or ten years ago, but it is a fairly narrow lane. And at some point, they get tired of being that person. Or they pretended to be something in the beginning and they got a lot of positive feedback and their fatigue because they're wearing a mask

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  2. End up steering the ship sometimes. So there are a lot of pitfalls that are hard to spot because they are gradual in terms of their onset. So I'm curious how you think about like the actual work schedule, the number of episodes, the amount you take on. Because I hear all the top level priorities, which are awesome, and the vision for three to five years. I think you can do all of those things.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah, or week. And so I decided that I would step back to four or five a month. And I'm in a fortunate financial position to be able to make that type of decision. But it was really important for not just the longevity of the podcast, which is now 11 years or 12 years, whatever it is, but my enjoyment of it. I'm just curious how you think about what drives the actual work product of the show. Because your priorities may change. I have no idea, right? It's like for some people, it's like if they're thinking about a family, then you have family consideration. You also have the professional motivations. You can end up getting driven by your team in some cases where it's like you want to offer them the opportunity for advancement and increase scope and so on. But that can.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  4. In some cases, like venture financing or something like that. And I also recognize that I could make it work by, in my case, batching these episodes together. But when I batch them together, I didn't actually get to retain and study and use and apply what I was learning from these people in these conversations.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  5. And then a few things happened, right? About two or three months into doing this, there were more financial resources to bring to bear on the funding science through the foundation and many other things. We could do fancy off sites for the team and fly to these very far flung, fun, exotic places. Yes, which we can still do What I started to notice is there was this very subtle, energetic change. I wasn't exhausted, but I started maybe dragging my feet a little bit. I started to feel, I noticed when I put a fine point on it that it was becoming a JOB in the unpleasant sense, does that make sense? It's very, very easy for this to happen in people who have small operations that are not dependent on

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  6. At that point, I was like, well, four is pretty easy for me to do per month. Like, if I want to increase the annual revenue of this thing, which is very high profit margins to do things with the foundation and my employees and blah, blah, blah, blah, blah, blah, I could just do two more episodes a month. Easy. And if I wanted to double it, I can do eight. There are other ways you can double it, right? And I've looked at those levers too. Suffice to say, it was very self evident to me at the time that Is going to be very easy to grow if I so wanted it to grow. So I ended up at different points doing six, seven, eight episodes a month or doing different types of batch recording

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  7. Not in a spooky way. Well, I do have my brand new fancy. Spectacles. But part of the reason I'm asking is that you have to make decisions around how many episodes you pursue, how much they overlap. And for instance, against my Better financial interest. There was a point where I had decided, well, in my best interest, I realized pretty quickly, while I make X amount per episode of the podcast, especially during the golden era of 2020 COVID and like the two or three years that was just an absurd embarrassment of riches for anyone who was doing something reasonably defensible.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  8. When you look Or five years. And I imagine you've thought about this because to the best, I can tell, you do like planning and spreadsheets and editorial calendars. I imagine that you've given this some thought, but it strikes me that this, I mean, this is very demanding job that you have. And the company and the kind of strategic vision and where you go can go in a lot of different directions. So like three to five years from now, what would you be happy with in terms of what your life and the channel looks like? And maybe the channel is too constraining, but I'm just wondering like three, five years out. Understanding a lot of things can change technologically and otherwise. But what does it look like?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  9. And then head of production, what percentage of the time for head of production is spent on kind of in-production episodes versus pre-planning beforehand and post-production, would you say?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  10. So, what would be some, just so I understand, because it's not a role that I'm familiar with, like chief creative officer?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  11. And I'm curious how you supposed the sort of context on my question is how you separate responsibilities in a sense with the understanding that on a small team you're going to end up wearing a lot of hats not to be confused with Edward Devono, but when shit needs getting done, people are going to roll up their sleeves and kind of, I imagine at that size, do whatever. But for instance, on the You could pick the episode, right? So could be any episode. But where do your responsibilities say, how are they different from chief creative officer is one example

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  12. What is your, and this could include full time and contractors, what is your org chart look like, so to speak? What is the team?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  13. I can't recall what the specifics are. I mean, if I had to guess, I'm imagining one is like analytical by the numbers, one is like emotional. I mean, I'm imagining there's probably some version of that. It stuck out to me because I was like, that's really interesting that this book, which not a lot of people reference.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  14. Right sometimes it's like I'm like oh god have you haven't seen this movie I haven't seen 20 years let's watch it and within 10 minutes I'm like oh god this is not as good as I remember there are definitely others like Well, it's very on PC, but airplane and others that actually do age. I'm trying to remember what the other.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  15. There's going to be a set time for it. And we're going to go through each of these six. I haven't read it in decades, but Edward DeBono six thinking hats. He also had, I believe, a book called Lateral Thinking, which I found helpful. I don't know how those would age for me if I read them now.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  16. Pause there for a second because this book, believe it or not, was incredibly helpful to me In my first few years of building my first business and trying to figure out what I might be good at, but also as a solo operator, effectively, had lots of contractors, but as a solo operator for the most part, Effectively turning myself into a virtual board of directors with different perspectives by using these different hats. Because I also default to black hat, which I think has its place, right? Part of the genius of this approach is you're not saying, oh, that's negative thinking, shame on you. Let's only look at the bright side. No, it's saying there's a place saying there's a place for that.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, there you go. So, how do these both factor in? Because these were basically the two books that I was able to find mentioned by Title. Some of them, I think, were mentioned by people you work with and not directly.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  18. I want to mention two books, and I'm curious if they're still relevant because they came up and doing research for this conversation, Radical Candor by Kim Scott. And the six thinking hats by Edward DeBono. Do either of these ring a bell?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  19. And then they can choose to modify the video or not based on kind of feedback or your thoughts or something. You obviously want to let them learn their own lessons. But I think that would be a good way of refining kind of the thinking process.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  20. Know what I was thinking could also be fun. You'd have to have a pretty small class to make this work. But assuming the videos are short and they're doing it weekly, like have them show the videos in class and then make predictions. Like, what is your hypothesis?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  21. No, this would be so. I guess I'll probably scram up the chronology a little bit in the lecture. We would read something that has not yet been corrected and then subject it to peer review and get his comments. So there were a couple of different ingredients, and he's taught this. He doesn't teach it any longer, but taught it for 15, 20 years very infrequently, like once every year or two. So I got very lucky. So this is a very... Roundabout way of asking if there were an assignment component where people are doing their own work, what are perhaps some of the things you would have them do?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  22. No matter what I do, I have to think about kind of structure and some of the points that he's made in class. And then at the end of the seminar lecture, we would share our work. We would actually read out loud some of our work.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  23. Helpful okay. So you've got these writing assignments and the writing assignments are all over the place. But it might be something as seemingly simple slash difficult as find a sculpture on campus and write three to five pages on it. And we're like, ah, can you give us any more direction? He's like, no. So everybody would take a slightly different approach because you're like, wait a second, write about the history. Should I write about the subjective experience? Should I write about

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  24. Won one or two Peelitzer Prizes, just a phenomenal writer can make anything interesting and wrote an entire book on oranges, for instance. Another one on. Hand carved wooden canoes and another one on the geology and nature of Alaska. It's just incredible. Levels of the game is about basically the entire game of tennis, but told through the lens of one match involving Arthur Ash. But coming back to the story. So we had the lecture, then we have these writing assignments. You turn in whatever your new assignment is at the beginning of each of the lectures. And then you have your one-on-one with Professor McPhee. He gives you back your printed out writing, which typically will have in the first few weeks more red ink from his edits and notes than what you put on the page. It is brutal, brutal. But incredibly...

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  25. Seminar ever focused on writing, I got very lucky in college, but there were two components to the class. There were these once weekly lectures, two or three hours long, pretty long, on writing with a tremendous focus on structure primarily. And then there were reviews of work that we had already submitted. So each week we had a writing assignment. Typically in the range like three to ten pages, but let's just call it three to five pages. And you would write your piece. Then you would submit it at the beginning of the lecture. Then you would have a one-on-one with the professor, in this case John McPhee, if people haven't read John McPhee, they should just tremendous. If you want to read something short, levels of the game is incredible.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  26. If you had, and I know we're doing this on the fly, but let's just say project assignments and I'll buy you some time. I know this is on the spot, but the most formative writing class that I took, and I really only took one.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  27. Those two books are so good And I have some screenwriter friends who are like, yeah, they are really good. And others were like, please, no, don't suggest it. I'm like, you know, like, I haven't practiced as much as you have or other folks. I'm like, these make it very tangible. And I guess it's not interrupt.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  28. Yep. This is like Robert McKee, I guess, the story seminar with like Casablanca. He's like, we're going to walk by this second by second.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  29. Sidebar proped is an excellent example also of creating defensible IP, which a lot of people don't realize. They're like, oh, isn't he just the host guy? It's like, no, no, no, no.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  30. I know there's like being in the trenches and working on it and testing and split testing and using kind of warm audiences in the beginning, et cetera. But if you're like, all right, look, if you want to do something analogous to what I'm doing on YouTube, there are other examples of people who put out very few videos, but this sort of longer form Narrative arc storytelling. If you were teaching a class on that, like what's the syllabus? What do you tell people to read or watch

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  31. I won't quiz you on it, but as far as storytelling goes As far as developing narrative arcs does not need to be a book, but it could be. Are there any particular resources you would point people to where you're like, okay

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  32. With people who are steps ahead of you. If you actually develop genuine mutually respectful communication with a few people, in a lot of cases, you are set. So it's like, don't be greedy. Don't be a greedy little piglet. Don't be in a rush. And I've certainly had to learn that by fucking that up over and over again because I'm constitutionally very impatient. Like I want to get stuff done very quickly and some things do not lend themselves to that. You mentioned, you know, Snyder's beats a storytelling, I think.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  33. That will make your life easier in the beginning when you're sending out these cold emails. The other thing is if you do get a response from somebody, treat it. You're not at a sex party, you are dating someone in the 1800s. This is like downtown Abbey. Do not reply five seconds later with like, oh, great. Now here are 10 more questions. Don't do that, right? Patient. Life is lawful and thoughtful. Life is long if you want these relationships. I mean, I will also say you do not need to have a hundred relationships.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  34. I got clickbaited. A few things. Hank Green. I don't know him personally, but I remember seeing him at VidCon once. And there are two things I want to say. One is just what a sweet guy. Seems like a really sweet human being. Number two is you reached out with, let's say, a mentoring question to someone who already has demonstrated that they mentor. Does that make sense?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  35. Five seconds after I reply to that, they're like, So, anyway, I was thinking of having, you know, myself on your podcast. I'm just like, you asshole. Like, clearly you're just setting it up. So just be aware of that.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  36. Because sometimes people will do that via email. They'll be like, hey, I loved your sweater. What was your, you know, how did you train your dog? And then like.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  37. That's right. And I did a huge romp with him, met up at his HQ in Utah. Fascinating, brilliant guy. But the point is, maybe your first five to ten cold emails are just to improve getting better at cold emails. And by the way, something I did also is I would ask people who I had not sent those cold emails but who are better known folks, I'd be like, hey, would you mind taking a look at, I would do this at events sometimes. I'd be like, this is going to seem like a weird request. Don't worry. It's not anything like super, super bizarre. But would you be willing to critique this email? I've sent this to a couple people. You know, I haven't gotten a response or only got one response. Like, how would you change this? And like that is a very concrete question. And it's also not clearly a question that's just setting up the thing you actually want. Do you know what I mean?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  38. And guess what? You're practicing your ability to craft emails and your ability to communicate. And this would be like, I interviewed Brandon Sanderson, one of the most legendary fantasy writers in the world who is prolific. And I think he wrote, I think it was five books before he even attempted to publish one

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  39. Yeah, you got to wait and you're allowed to do it once, and then just assume they're not interested, and that's okay. Move on. The world is full of great people. And if people are not responding to your email, it's probably common denominator or problem with the email. You know what I mean? So, in the beginning, when you're reaching out to mentors, you just quit your job, what are you saying in the email?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  40. We haven't even established who you are or what you want. And that reflects a certain lack of awareness and kind of business savvy that is going to be a problem later. That's kind of how the train of thought goes. And that's it. Here's another pro tip. If you send that email, do not follow up two days later with bumping this up and then do that two days later, bumping this up. You get to do that once, right?

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  41. And by displaying as little or zero entitlement as possible, you get a much higher response rate. Why? Because your cold email is an audition for everything else to come. So if you're like, here's this vague email. How about next Tuesday or Thursday at 2 p.m.? It's like, bro, slow down. Like you're humping my leg already.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  42. You've thought through, does that make sense? So it's like be really clear in the ask. And then when I close again to your point, make your cell phone. And by the way, you can use a burner or you can use Google Voice. You can spin up a Google Voice number very easily from any G-suite, et cetera, et cetera, but have a number where somebody can reach you. Do not just bury it in your signature. Make it explicitly clear. Feel free to text me anytime. We can schedule or just feel free to help on the phone. I promise it will not take more than 10 minutes. By the way, if you say that, do not go over 10 minutes. And then I'll almost always say if you've read this far, I really appreciate it. And if you're too busy to get back to me, I totally understand.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  43. Clear about your ask if it's like would love to discuss something vague. Let's hop on the phone to discuss how's next Tuesday at 2 p.m. I'm never going to respond to that. Because if you can't write a professional first cold email, I'm skeptical of everything that's going to follow. You're not placing a value on the recipient's time

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  44. And then, to your point again, like be very clear about the ask the number of emails I get that is like, even if they establish, hey, I'm credible, but I'm not like, you know, a president or the CEO of Fortune 50 company. It's like if they're like, okay, this might be kind of interesting if it's like Rick Rubin, who's, you know, I did his first interview on a podcast ever sauna, but it's like, if you're like, oh, it's fucking Rick Rubin. And he's like, hey, let's jump on the phone. You're like, Yevvo, okay, fine. As long as I can confirm that's who the person is. But otherwise, assuming that you, who's cold emailing is not Rick Rubin, which is likely, then...

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  45. And they somehow figure out a way to get you to provide basically screen access, not just sharing screen, but screen access. And they'll take you to your Facebook page or something like that. And they will hijack your Facebook page, then use it to promote like a crypto scam on a large page. And then hold that for ransom also to get money from you. So this is just a way of saying guys include some fucking text.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  46. Okay, so how that works, this is because these are still going around. I think the jig is up because people have realized most of these are fake. But so I'm guessing the email was like we place people or we're inviting you on the show, either if they're not very sophisticated, they'll be like, it costs this much to go on the show. And then anyone who knows me should be like, it doesn't sound right. But there's kind of like this pay-for-play thing, which most people will sniff out. The other one is let's get on a Zoom call and discuss. And what happens is you get on a Zoom call.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, and just to give people some intel on that, one reason for that is that it just takes more time for someone and you need to remove the reasons for them to say no. And you might think to yourself, like, who the hell doesn't have 30 seconds or a minute to click through? And I'm like, somebody who gets a thousand email a day, that's answer number one. Number two, anyone who is reasonably well known has a lot of phishing attacks. Like they have people from different vectors who are trying to get them to click on links that are very dangerous and intended to steal information or set. Team up for social engineering

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  48. Someone says, hey, here I am, Link and sketchy attachment, I'm like, I don't have time to go on some scavenger hunt to figure out who you are, right? So include a line or two on who the hell you are. Do you know what I mean? Don't require them to like click through and find this and this and this and this and this

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  49. I did that and ultimately had, for instance, Jack Canfield, who co-created chicken soup for the soul, which has sold hundreds and hundreds of millions of copies. And then they ultimately sold as a franchise. But I met him through an email like that from the Silicon Valley Association of Startup Entrepreneurs. And we are still friends to this day, 25 years later, or whatever it is. And he's the one who introduced me to the agent who ultimately sold the four-hour work week after like 26 rejections. So long-term Greedy, not short-term greedy. You don't need to be paid up front for something that will ultimately be very, very important to your life. Right. To the email. For the credibility indicator, and guys, we'll give some templates just so you don't have to piece this together in like a momento fashion. But I like to, and I suggest include some text that establishes who you are.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  50. Exactly, and So I volunteered there, and then I could say I'm emailing someone in tech and it would be for so and so via Thai or the endocentre. And I wouldn't even put my name because who the hell am I? And that gets the email open. So I would volunteer and then do things on behalf of the nonprofit as a way of establishing some kind of relationship, ideally inviting them to speak or something like that, all for free, by the way, right? Like some of the highest paying jobs you'll ever get, you don't get paid for in the beginning, in my opinion.

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT