YouSaid · the spoken record

Michelle Khare

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178
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2026-04-07
most recent
2026-04-07
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1
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  1. “If you want something that is sustainable, and this is not exactly the way the right way to frame it, but a premium from a partnership perspective, from a CPM perspective, from a whatever perspective, the best examples that I would try to model are shows like yours, although I'm not really kind of shy with video. So I probably wouldn't do video first, but it would be a show like yours. I mean, if I were 20 right now, I'd be like, that's what I want to do. Like if I could have a job, it would be Michelle's job. I mean, honestly, it would be”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  2. “Yeah, a few things come to mind as you're talking. You know, one is. The importance of owning or creating even better you had a category. So this category of one idea, blue ocean strategy, I think, is a good, at least at the time I read it, which was a long time ago, 10 years ago, pretty good exploration of this. But separately, as I look at the landscape now, I've had a lot of people ask me about podcasting. If you were to start now, what would you do? I could throw out sort of examples of what I might do, but just from a broader kind of meta level, I say I think it would be very difficult for me to do now or start now what I start.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  3. “Right, because a lot of creators, I think, are succumbing to the culture of cortisol drive. Where they feel like they have to keep up, keep up, keep up often in terms of just frequency. And I think that's really dangerous game to play for a lot of reasons. Somebody else is always going to be able to sacrifice or be willing to sacrifice their entire lives to publish more frequently. So if that can't be your sole metric. So how do you, yeah, how do you do what you do? How do you have to think differently, operate differently”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  4. “When you're going to break a mold and you're trying to do something that people say can't be done, like traditional TV on the internet, right? Or whatever it might be, you may have to find a new approach to financing what you want to do. And so I'd love to hear you speak for just a moment about kind of what you have had to build and how you've had to think differently in order to do what you want to do. Then I do want to return to, and you can mention this in your answer if you want, but when you have certain episodes that take a data film, some that take a week, some that take six months, some that take a year to set up, how the hell do you create like a Gantt chart or whatever to actually do that? And my understanding is that production is one of your superpowers, right? So”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  5. “So, when you're doing less, and again, hat tip to Con and Samir, it's like you are, I want you to modify this because To some extent with AdSense and the sort of ad revenue from that, then you've got brand partners. And that's part of the reason why it seems like it's helpful to have an editorial calendar out for a period of time because you can have Some type of, I don't want to call it sales process, but you have sort of forward looking thematic opportunities to look for those types of deals. And then you've got your app, right, among other things. And I'd like to hear you talk about that”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  6. “Quality over quantity because there was a point where it's like, hey, you have to post 50 times a day. You have to do this. You have to do that. You have to like vlog 20 minutes every 12 hours, no matter what you do. And you're borrowing a lot of the best storytelling techniques and production quality of quote unquote traditional, but also applying it to this sort of digital native environment, which has a lot of its own upsides and also Potentially long term damaging temptations, which you have to be aware of. And I think you very much are. And when you're publishing fewer videos, however, not in all senses, but in some senses, you're kind of like fighting the drive of the algorithm. And there are economic incentives that drive the frequency with which a lot of people”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  7. “Buckle Right. It's not quite going to be the vomit comment for her. Astronaut training. Hopefully it'll be a little more like a tour through the countryside with lots of interesting sights and vistas. A few things come to mind that I want to mention and ask about. The first is that, and Colin and Samir made this point, like you sort of exemplify something that I hope continues to gain traction, which is a focus on”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  8. “So, what I would love to know, and this is going to get in the weeds a bit, guys, but we're going to zoom out and get the Genesis story as well. But part of what I'm so curious about is you have in some ways the dizziness of freedom, right? You have a paradox of choice challenge where having complete lack of constraints can be almost as bad if you don't have a framework for figuring it out as having too many constraints. So when you have Things running concurrently, right? You might, as I understand, be working on like two or three challenges at the same time, right? You're doing post-production for one, maybe you're doing planning for another, and you're in the middle of a third. First of all, how far in advance do you plan your editorial calendar?”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  9. “It didn't. It was perfect, super easy. But you know what? The cinnamon has a nice kick to it. I love cinnamon. And like every momentous product, fiber plus is NSF certified for sport. So what's on the label is what's in the product no hidden nonsense. If you're dialing in your nutrition but lacking fiber, this is a simple fix. So check it out. Get 35% off of your first subscription with code Tim at livemomentis.com slash Tim. One more time, learn more at livemomentus.com slash Tim. That's livemomentis. That's live and then momentous like moment O S.com. LiveMomentus.com slash Tim.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  10. “Most Americans, that's a lot of you people listening and certainly overseas, I suspect it's similar, roughly 95%, according to some studies, do not meet the recommended daily fiber intake. Fiber, you might think, well, that's about staying regular, but in fact fiber is one of the most overlooked metanutrients, I would say, for everyday health and fitness. Supports digestion, helps keep blood sugar stable, and feeds critical gut bacteria that affect nearly every aspect of life. This is why Fiber is actually one of the levers that I've revisited and pulled and experimented with the most in the last two years. And momentous fiber plus from this episode sponsor, Momentus makes it easy. It sports your gut via three sources, soluble fiber, insoluble fiber, and resistance starch. It mixes smoothly into water, smoothies, oatmeal, or yogurt, whatever, and comes unflavored or in a natural cinnamon. And I megadose the unflavored just to see if it would be gross or get clean.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  11. “Just a quick thanks to our sponsors, and we'll be right back to the show. I've easily worked with one hundred plus founders and entrepreneurs over the last twenty years, and I've seen some massive wins, some huge companies built, and some failures in zombies. Among other things, repeatedly I've seen how customer service can make or break a company. This is where Finn comes in, F-I-N. Finn is an AI agent, and people throw that around a lot. In this context, think of it as a digital employee. And Finn, your digital employee, delivers high quality answers and helps resolve complex questions that your customers may have. And a lot of name brand companies use Finn. Rapidly growing companies like Asana and Anthropic, the company behind Claude, and past podcast sponsors like Gamma and Vanta rely on Finn to deliver accurate and thought.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  12. “He is such a sweet guy. Morgan Spurlock, for people who may not have recognized the name immediately, supersized me. Really a sort of a genre breaking category redefining experiment and many more who came earlier from a writing perspective.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  13. “Thank you for saying all that. And I was also building initially the writing side of things based on, in some ways, models from, let's call it experiential journalism who came before me. And there were quite a few. Usually it was done with some type of Satirical or humor twist, right? Like AJ Jacobs would be a great example for people who don't know the year of living biblically, I think, is amazing. Amazing book.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  14. “And then on top of that, because I did not know, and I thought this was actually a good idea, although there were a lot of pitfalls, because the four-hour chef was a huge gamble, particularly from a distribution perspective, I expected I was going to get kneecapped in certain ways. And I was like, well, if this doesn't work out the way I wanted to, I still have the benefit of the doubt in the eyes of most people. And I can use the success of the prior book and the blog at that time. Remember blogs people to parlay that into the television. So I was like, let me get the deal before the four-hour chef fully comes out so that I have the leverage that might become a question mark once it's published.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  15. “And the absolute biggest difference between the four hour chef and the books that came before it, the four-hour work week and the four-hour body, is that in the case of the four-hour body, I did all of the experiments, then digested it all, combed through everything, and compiled the book. In the case of the four-hour chef, I was still, because of the deadline, doing a lot of the experiments as I was already beginning to write the earlier sections of the book, which is a very risky gambit.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  16. “We were basically back to back, and there was probably some overlap. So I was doing pre production while I was finishing the four-hour chef because I'm a glun for punishment. And for people who haven't seen that, it's my first four color book. It's something like 600, 700 pages, cut down from like a thousand probably.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  17. “And then ultimately didn't control distribution. And for those reasons, those two straws that broke the Campbell's back, I was like, fuck this. And I'd used podcasts to launch the four-hour chef. And I thought to myself, you know what? I like RSS feeds. I like this idea of being able to do whatever I want, be myself. If I want to curse, I can curse. Not that that's ultimately, I suppose it's going to be an art form in and of itself, depending on where you grow up.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  18. “And so I would be in compression pants and like putting on DMSO and all this crap because I had a ton of injuries from one episode, but we were already going into post and then we'd have a day of travel and then I'm starting the next episode. And it was impossible. It was just physically, I'm still contending with injuries from that. We might talk about that with respect to some of the stuff that you're doing. I want to hear about it. There were two issues, right? There was the kind of production side control.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  19. “And you have figured out very artfully how to have largely complete editorial control. There are some constraints, right, depending on how you want to go about it with partners and sponsors and things like that. But largely you control your schedule, your direction. Actually, you do completely, right? You're choosing positive constraints. Depending on your objectives. But what ended up happening with the Tim Ferris experiment is like, okay, we have a week for each one.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  20. “I've heard you discuss. I want to give a shout out to Colin Samir, two of the best interviewers out there, in my opinion, especially when it comes to creator economy and the nuts and bolts of making things in this modern era. I really want to give them due credit. When you've had conversations, and I'm going to talk for a second, I apologize, but when you've had conversations with some of these larger, let's call it traditional outlets or platforms, right? And you start to talk about your production schedule. They're like, well, wait a second. It takes you six months or a year or fill in the blank in their mind excessively long period of time. Could we compress it into a week, right?”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  21. “I had been filming and then debuted in 2013 the Tim Ferris experiment. And the Tim Ferris experiment had me doing these experiments, as you might expect, on a weekly basis. And that was through a startup with Interner Broadcasting called Upwave. But there were all of these problems internally at Upwave, ultimately that got shut down. There was a regime change. And then what happens? catalog of episodes if it succeeds the new leadership's not going to get any credit. And if it goes poorly, they're going to get all the blame. So it just got locked up. And it took me like two years or three years to get back the rights and then quote unquote self-publish on Apple. And it did very well at the time. But what you just said is so important. I want to underscore it for people because.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  22. “That there would be boycotts by Barnes Noble. I did not anticipate it would include all the big box retailers and much more. So the book basically, I don't want to say it died on the vine because it did as well as it could have, but at the same time,”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  23. “Yeah, exactly. I mean, I was doing everything in the book full of experiments and somehow thought it would be a good idea to try to learn photography to do hundreds of photographs in the book myself, which turns out to be a craft in and of itself that takes a lot of time if you want to be even halfway decent. And what ended up happening in that case was distribution got hamstrung. I expected some of it because it was a book. It was the largest title that had been acquired by the then very nascent Amazon publishing. And because people in some ways rightly fear Amazon as this omnipowerful, you know, omnipotent entity that controls all of these different aspects, in most cases, distribution. But now Amazon Publishing is going to be competing with the big publishing houses for author talent. And this scared the hell out of everybody. So I expected.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  24. “Of the reason I said I'm so glad somebody finally sort of cracked this is you'll know this some people may not there are basically two reasons why I'm doing this podcast or the catalysts that led to this podcast and they both relate to ownership in a sense. The first was the four-hour chef which was basically a suicide mission of a deadline book that should have taken three years was done in a year and that's just physically effectively impossible. So ran myself into the ground with that.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  25. “Why was I there? Why had I been there? And why does that tie into your background a little bit, your history growing up? If you want to hop into it, because I'll answer my own question, which is the reason I was in Shreveport is because they have very compelling tax incentives and other incentives for filming. So what was your first exposure to sort of the business, broadly speaking, in error quotes?”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  26. “So it's not just the highlights, it's also the lowlights. And since we're already getting into it, I'm just going to read this paragraph. All right, Michelle's work has earned multiple streaming awards, including Show of the Year, has been featured in the New York Times, Forbes, Vogue India, and more in 2025. Challenge Accepted, Made History. Congratulations, successfully petitioning to join the primetime Emmy ballot. Michelle was named a Time 100 honoree for her impact as a creator and storyteller. Let's rewind way back. We were chatting a little bit before we got started about Shreveport, Louisiana.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  27. “And you have more than 6 million followers, more than a billion views. I'm going to read, you know what? We'll probably just skip the intro because I'm basically getting into it anyway. Michelle hopes to prove that with enough dedication and failure, anything is possible. And that's one of the characteristics that I most appreciate about the show is if you have a breakdown, if you're flat on your back. If you stumble and fall, it's in there. That's a feature and not a bug.”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT

  28. “Absolutely. I am thrilled. It looks like about three years ago that I first put you and your channel and my newsletter Five Bullet Friday. And I think it was probably even before that that one of our mutual friends, Adam Grant, had been telling me repeatedly you have to have Michelle on the show. The reason that I was so excited to put you in the newsletter, I don't even remember the line. I went back and I looked at what I said exactly. And one of the things I said was I'm so happy that someone finally cracked sort of this premise and did it right. But since people probably have no idea what I'm talking about, although I would have already said something in the intro, what's the log line, so to speak?”

    2026-04-07 · The Tim Ferriss Show · #860: Daredevil Michelle Khare — How to Become a YouTube Superstar, Open Impossible Doors (FBI, Secret Service, etc.), Craft Jedi-Level Cold Emails, and Use Fear-Setting to Change Your Life · IDENTIFIED FROM THE TRANSCRIPT