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Mike Shinoda

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2014-08-04
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2014-08-04
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  1. And we go in, you know, looking the way we did in our first album, me with probably red hair and Chester with the tattoos and like piercings in his lip and whatever. And we go in with an outline of what we are going to discuss with them.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  2. There was a really funny story. When we first signed the label, we told the guy that was representing us. We told him, hey, can you get as many people as possible who might be working on our stuff? So mainly the ROC department, but whoever at the label wants to come, we'd like to have a meeting. In their building and introduce ourselves. And he said, yeah, okay, I'll set that up. Keep in mind, we were about 19 and we requested this meeting with whoever, everybody from the label, and they show up and they're roughly, they're like between 25 and like 45 years old with like, you know, probably an average of 15 to 20, 15 years of experience in the music industry.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  3. So we couldn't fit all of our stuff in a In a van, and I was driving probably more than half the time. You know, you get off stage, like you played, we may have played like 20 minutes, get off stage, clean up all of our stuff in a hurry, put it all in the trailer, and then I would be driving half the night to get to the next venue. It was pretty, pretty rough. But, you know, I know that we were boots on the ground, like talking to fans in person and, you know, managing our own, the presentation of who we are, the introduction, like this is what our band is about. We were doing that face-to-face with people.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  4. And then see who's like what the response is and call whatever. The other thing is, though, meanwhile, we were out touring really, really hard playing maybe five shows a week, sometimes six. We were in an RV because we didn't, we would have been in a van. We didn't fit in a van because there's six of us with our gear. We have a drum set and a DJ rig that was the size of a refrigerator.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  5. So, as you can imagine, the MP3 wasn't a problem for record labels yet. We signed at a time when they were operating in a very old school manner. And it was, so when our album, rather our first single one step closer. Came out, it was, you know, it's what a classic record label kind of attitude. Like they throw it out there and see if it sticks and if they catch some interest in it by the radio stations, then they go a little harder and they go a little harder. It was there's no testing per se. They just kind of, the only testing is like, well, put it, you know, see if we can get the DJs and the programmers to put it on the air

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  6. At that time, especially, that was our first album came out at a time when if we played a show, we would put out a mailing list at the merchandise table. We'd have a couple of, we'd have us shirt, our EP, and some stickers, and we'd put out a mailing list. If you like the band, put your info down and we'll come back and we'll contact you. Maybe we'll send you some stuff. Maybe next time we play, we'll contact you. People didn't even have 50% of the people signed up with their snail mail address because they didn't have email yet.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  7. And then we all talked as a band and basically stood up to these guys and said, You can either shelf us, which effectively means they'd be putting us in record label limbo for the rest of our career. We never put out a record.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  8. So, yeah, so we got to that point and we were making the album and we were doing what we wanted to do and got about halfway there and they tried to like, you know, run away with the whole thing and change everything. They wanted to basically kick me out of the band. They're talking to Chester and telling him you're the star. We need to do it this way. And he's saying, but this is like Mike's ben. He's like, I've only been in the band for a few months. What do you want me to do? I think it's great.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  9. So there was a lot of turmoil, and they were trying to, they started to get nervous, they started imagining scenarios like, well, this band's popular and that band's popular. And they tell us things like, well, you guys need a gimmick. You need, we want to dress Joe in a lab coat and a cowboy hat. And Chester, you should like kick a shoe off at every. Every show. Like, it was stupid, stupid record company stuff that almost sounds like something out of a movie, like Spinal Tap. But it was absolutely true, and these were real suggestions. Like, if you went back, I imagine that you say them to somebody these days and they'd be like, oh, no, I was totally joking. I assure you they were not joking. We were sitting in the room and they were literally ready to buy Joe a lab coat and like beakers and put them in front of his turntables.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  10. Basically, yeah, it's like a spec kind of situation. I mean, let's put you in the studio, and depending on how it's going, it's a development thing. It's something that they don't do a lot of anymore because they don't have the budget, I think. Everything's so tight now because sales, album sales, and are so much smaller than they used to be. They tend not to develop artists in this way anymore. But with us, to be honest, there wasn't a lot of, a ton of developing to do. We kind of were developing on our own. And in the midst of it, because of a complicated relationship of the guy that had signed us with his boss and that person with their boss. And they were all kind of new. Chester, our singer, was kind of new.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  11. He was so nervous to get on stage. And it turned out he was actually much more talented at the behind the scenes stuff. He ended up managing bands. He currently manages bands like Allison Chains and he managed deftones and Cypress Hill at one point. So yeah, so that was what he was kind of made for. Once we parted ways with Mark, though, we found Chester through a mutual friend. And that was a moment where I only say that to say this. So he came into the band. We did a whole bunch more showcases and shows and tried to get signed and eventually got a little bit of interest. We got turned down by every label, Indy and major there was. But eventually we worked our way into Warner Bros. We kind of convinced them that we could do almost like a demo deal and make some stuff and if they liked that they continue on and we continue on with them.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  12. So going back, I think there were definitely points when we were getting started. We were all kind of friends from high school for the most part. I knew Brad. I've known Brad, our guitarist since we were out like 13. He was good friends with my best friend, Mark, who was the original singer in our band. Brad's roommate was became our bass player, Dave. My friend from college became our DJ, Joe. Rob, our drummer came from neighboring high school. And eventually Mark, our other singer part, we parted ways because the singing thing was just getting on stage, like drove him. He was getting like an ulcer.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  13. would be potentially hurting our chances at getting on, for example, getting on the radio. And truth be told, the radio is a great way to promote your band and promote your album and so on. So if you know going into it, you're making something that's not going to be effective in promotion. You're making a decision that it's a creative decision, not like, for example, a career-oriented or, well, maybe it is a career-oriented decision, but it's not a money decision, right?

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  14. And so there was a day when I was listening to the radio and I couldn't hear anything to listen to, and I was listening to all my music services. I just had a hard time finding something that kind of filled that void for me. So again, it's like whenever we have that feeling, whenever I get that feeling, that's usually a time when I go into the studio and I start making whatever it is that I feel like I'm missing. And that's what the new album was inspired by. But it's also what the first album and the original kind of idea of the band was inspired by. Along the way, I think not a lot has changed. As far as the philosophy of what we're striving for. And it doesn't, you know, to your point, it doesn't really include like being the biggest because if we wanted to be like the biggest band in the universe, I think we wouldn't make an album like our new one, our new one's very aggressive, very heavy. We knew going into it that we...

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  15. Yeah, that's right. Well, I mean, it's a really interesting time to be talking about this kind of thing because we just put out a new album called The Hunting Party. And one of the inspirations behind the hunting party was rock right now is at a place where it's very indie alt indie driven. It's like everything is, if you compare it to 10 years ago or 15 years ago, it's very, it's a lot softer. It's a lot more dancey There's not a lot of edginess to it or aggression, I feel.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  16. That wasn't on my radar at all when we started. We started it because we love music. That seemed like that's why you would start a band, right? And then eventually we're at the Grammys, we're at the MTV Awards, and there are people who there who clearly are there because they love to be famous, they love to be celebrities and so on, even if they had gotten into it originally because they liked singing or whatever, but now they're clearly there for another reason. And this art show, as you going back to the art show, I felt like I had, I'm sitting there in the middle of that, like literally just pulling out my phone and taking pictures and video and stuff and seeing the stuff in first person and just simply not relating to it.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  17. Oh man, I did a whole series. I'm not sure exactly which one that is, but I did a whole series, a two-part show called Glorious Excess. And it was about, I was inspired. We started our, I mean, I started the band as a hobby on the weekends with a friend of mine from high school, and we never got into it with the intention of becoming a signed band or a popular band or anything like that. It was just like, we love to do this. This is the kind of music that we want to hear and nobody's really making this specific combination of elements. And all of the things that followed followed. And I found myself like one day looking at it and going, realizing that, you know, it never really occurred to me there would be people who would like fabricate a whole, I don't know, music career with the intention of becoming famous or becoming like rich.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  18. Start of the band as like a hobby after high school, and I wasn't even very serious about it until midway through college. And in college, I was studying illustration at Art Center, College of Design, which was very, very serious school. It's a very rigorous curriculum, and a lot of the folks from there go on to be really great designers in auto and graphic design, ad, film, and of course illustration.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  19. I usually lie, first of all, because if they don't know what I do, then I tend to like to keep things pretty mellow. And especially, you know, I live in LA and I live on the border of, I live near Beverly Hills, but I think I'm technically in Beverly Hills, but I'm not also. So I tend to spend most of my time in more low-key in the valley and stuff like that, where in the Beverly Hillside you walk around, if you see paparazzi or you see somebody you recognize from People magazine, that's not that surprising. But if that happens on the valley side, it's just a little bit more, I think people get a little more attention. So I tend to like straight away from that. I did grow up, however, doing the first, probably my first love was actually drawing and painting. And I had always thought I was going to grow up to do that. In fact, we started the band.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  20. It's funny, I didn't know that's where it was from. That's amazing. I think that actually is like a replacement of I had said to the fans at one point that I hated the old picture that was there. I was like, you guys, seriously, this is like the worst picture of me. It was from like 2003. And I was in mid-sentence with my eyes half closed. Like somebody had put it up there as like to kind of mess with me, I think. And it was horrible. And so I asked for, I said, somebody, please find a great picture and replace it. That's what they came up with.

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT

  21. At this altitude, I can run flat out for a half mile before my hands start shaking. Can I answer your personal question? Cybernetic organism living tissue over metal end

    2014-08-04 · The Tim Ferriss Show · Ep 21: Mike Shinoda of Linkin Park -- On Music, Creativity, Selling 60+ Million Albums · IDENTIFIED FROM THE TRANSCRIPT