YouSaid · the spoken record

Monica Nassif

lines on the record: 110
first: 2025-02-17
most recent: 2025-02-17
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Like Julia Chow did with the roast, like, just drop the roast. You know, I don't know. I'd have to ask Pam, the chemist. But, you know, as Julia Child said, there's no one in my kitchen. Is there anyone in your kitchen? She picked up the roast and continued to cook”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“She still did work for them. In fact, she did the Rose Bowl parade with them. She still made some appearances. But, you know, let's be real. At the same time, my mother's aging, you know, she's 92. She's still super healthy. Know that's not a gig she can keep up anymore, you know, but I'm telling you, she had a garage sale this summer and she wanted to know if she could put on her outfit handout samples. I mean, she still tells everybody that she sits next to on a plane who she is. And they love her for it.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“You know, I always said I was never the smartest person in the room, but I could outwork anyone. I worked my tail off to make this happen, but I'm also a big believer in if a little ladybug comes on your shoulder. It's a sign of good luck. And when that happens, you better run. It means it's go time”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Well, I've been on a lot of boards of consumer product companies and Also been an investor in a couple startups, and I've learned one big lesson with that. I'm a far better entrepreneur than I am an investor.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I don't think I'm done. I just thought, you know, once you've built a Mrs. Myers business, it's hard to settle for a little business. You know, you think if I'm going to do this, I'm going to go. Big baby. I'm gonna be bold, competitive. Is going to be another product category, not a product item business. And I haven't seen that yet. Know that's probably why I haven't gone after it.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Mama is still straighten out the product on the shelf. You just can't help yourself. It's like your children. You got to make sure they look good.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“No, I continued to follow. And, you know, to this day, I go into a store and I straighten out the bottles on the shelf. I mean, do you really? Oh, I'm always counting. I'm always like looking behind and pulling up product, you know, if it's not, I can't help myself. And my girls do it, you know, in high. They were in high school with their friends. I used to pay them a couple, you know, some like $10. Go and get all the pull pull up the product from behind the shelf. And they...”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I loved it, but I didn't really love it. I didn't love it as much as Mrs. Myers. And the thing with Mrs. Myers. Could see it in my mind. I could see the end cap from day one when I stood over that pathetic palette in Atlanta when I first had the idea. It just boom came to me. And I was obsessed. I didn't have that same obsession. It was kind of a whim and a whim never makes a business. And I know better. I know better”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“No, they were Swiss cottons. They were French silks. In the United States. And, you know, we had great reception. We had great, again, I hired a PR firm out of New York to promote the product, but I could see how expensive it was going to be. And honestly, I did not want to go out and raise a buck out of money. I just thought I've been through this. It's so hard. So I got to my revenue goal or short of it. And I got to my cash flow goal. And I said it's we're done. And I learned a lot, and I also learned, you know, before you proceed in another startup, we're not going to do that again, okay? That was what I finally said. I think my startup days are over.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“So I got into it and I realized, oh my God, this is going to take like $10 million. This is, you know, once I saw how you have to bring in fabric and the different sizing, you know, I just.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And this was before, you know, somebody once said to me after they saw the line, I said, Monica, you were two years ahead of Instagram. Had you just waited two years Instagram, this would have worked. Social media wasn't there for a fashion brand. So I had a couple of employees. I had a pattern maker and we made our, we manufactured our goods in New York. And I set a revenue goal for myself. And I set a cash flow goal. And I said an investment goal. And I said, if I don't make this revenue, I'm not going to spend any more money on this brand. I'm just going to shut it down.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we're a gorgeous cot, Swiss cottons, and some. So I thought, I'm going to do some research. So I do some research. I go to a couple trade shows in Europe, look at fabrics, and I thought, I'm just going to start a small line of luxury sleepwear, calf dans.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I got gas in my tank. So I grew up in a family of seamstresses, and my sister was a grew up in fashion. My mother made all of our clothes. My grandmother made all their clothes. So I have a long history of making clothes. So I have this idea that, God, you know lingerie and sleepwear for older women my age in their 50s is terrible. It's either the Victoria Secret Junk or Flannel. And why can't you have somewhere in between and have it out of gorgeous fabrics?”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I stayed the CEO And I just saw my future as Death by PowerPoint. I just thought. I am a creative idea person. And I just thought somebody else needs to come in here and run this, you know. And as my brother once said to me, Monica, you don't have the keys to the car anymore. And so you have to kind of accept that's your new role. And I fulfilled my contract and left the company”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Her name is so it's like selling your child. And that's You know, people think, oh, you got a bucket of money for it. But, you know, that was hard. We grew that brand from nothing. And that was the whole fun of it for me, was building a brand.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I don't know that we could do that, you know, and something else happens when you kind of have a business that's up and running. You start to get a little, I always run paranoid, but you start to get a little more paranoid I don't want to screw this up, man. We got something here. Maybe we should get out while the getting's good, you know? Was another feeling I had, quite honestly.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Who is this guy? So I called him back. He identifies himself, and it's Essie Johnson. And I was not surprised whatsoever because they had been In every trade show booth since our first trade show. And I understand why they had a huge glade business. They really understood fragrance. They understood the cleaning category. They were experts in this department, you know. And so they were really fascinated by what we were doing. And so when I asked them that question, hey, what can you guys do for us we can't do for ourselves. Their first answer was global distribution. And I'm like, well, that's kind of cool.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“So, throughout the history of the company, I had mostly private equity, mostly guys come and say, oh my gosh, we're really interested when you guys are ready for the next stage of financing, yada, yada. You know, and so I kept a running list of everybody who approached me, usually at a trade show. And I always asked them one question And the question was hey, what can you do for us that we can't do for ourselves? And do you know, I never got a good answer I mean, I just okay, an obvious one was throw money our way, but it would always stump them. And I thought, this is not the partner I'm looking for. So finally in late 2007, I get a phone call. Do not ignore this voicemail. You've ignored so many of my voicemails. I've left with you. Please don't ignore this. Call me back. And I thought.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I said, okay, I did. But so he came and helped and he got involved. And thank goodness that he did because he was really our finance expert. He ran the books, all the accounting, the shipping, all of that was his forte.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so he joined us very early. And finally, we were getting to the point of where we were moving into an office. And honestly, I didn't know how to hook up the computers. And I said, Dave, will you just... He didn't really want to help me. He's like, I don't know what you're doing. You're kind of crazy. But I said, Could you just come down and hook up the computer? He goes, I'll do it. He goes. Then he turns to me and he goes, how big did you say this industry is? I said, Dave, it's almost $10 billion. I just want to corner. On a corner of it. It goes, I'm going to help you on one condition. I said, what? He goes, You never, ever start another business”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“We were probably profitable around 15, 20 million. Once we got the margin, the cost of goods sold figured out for Mrs. Myers. That was really our struggle in the beginning because we were so we wanted to get that product to market and we didn't quite have the What I want to say, the formulation engineered for a good price point to be at the mass level.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Oh boy, I don't know if I remember having a metric. I just remember thinking, I think we're in enough stores. And they often asked us to come back. And provide an update of how the brand was doing. So I'd go back every six, nine months, pitch all the new products, tell them what we're doing. I never asked for a PO. I thought, no, I'm going to, you know, let them ask me. So a couple years later, they said, okay, do you guys think you're ready? And I did think we were ready because we were in a lot more stores. I can't remember the number of stores, but we were probably in several thousand stores by then. And in all of the major upscale grocery stores. And that's Target if brands are in places like that.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I just think the whole problem was not enough brand awareness for a target. And the other thing that I really tried to do, and it didn't happen, was I tried to have those target stores in the same market as a whole foods. So I had concentration in a market that people would see it of, oh, if I want the Whole Foods I saw, Mrs. Myers, oh, if I go to Target, I'll see Mrs. Myers. And that didn't happen. We couldn't control the stores, the 200-store test. And so I had no market concentration. We had zero brand awareness. We were so premature with the brand, we didn't really know what we were doing. So I saw the numbers every week and I decided we got to take ourselves out. I mean, I went over to Target and I said, you know what? We're not ready for you. I thought I'm going to kick myself up because I want back in.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so I knew the Target folks. I went over there. I made a presentation and they go, great. We'd love to do a 200 story test. I'm going to be honest, I secretly had this Instinct that was premature. Was a mistake. We didn't have the funding. We weren't in enough locations. I said yes anyway. So we were given a hurdle, you know, a sales hurdle for, you know, how to fly off the shelf. Well, we completely missed it. And I decided I'm going to take myself out.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“I think she was good, but I think she was, and I have to say I was too. It was kind of intimidating to be on for a half hour. You know, it's one thing to have like a two to three minute little news clip. It's quite a different animal when you've got to keep that energy and the demo and everything up for 30 minutes. And, you know. My mom wasn't that person. We just didn't understand, like, kind of the demoing part of it, you know, like, oh, look at this as a hot mess. Oh, now it's clean And then I thought, is that what we're about? No, we're not. We're about fragrance, and it's hard to communicate fragrance over a television. So we walked away from that And nothing was considered a failure. It was always like, oh, well, that didn't work. Well, now we know.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Just so if you know anything about QVC, you sit in the green room when someone's on, and you can just see the lights blink when the calls come in. It is a whole different type of selling environment. And I came out of traditional retail. I didn't understand TV shopping. I should have never said yes to this. But I thought, oh, heck, let's try it. Why not?”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“What would you say? She would act like she did it. And you know, at first, I kind of always wanted to interrupt and I thought, uh-uh, just let her rip. I mean, to this day, people think she started it. And then if I'm around standing around, she goes, oh, no, no, no. My daughter did.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“She's like the real deal. Yeah, and we would bring her to trade shows, and people just loved seeing her, and she loved, you know, she just embraced this whole thing. And one thing I learned early on was, so, you know, when you come out of corporate communications, you learn, hey, if you're getting somebody prepped for media relations, give them three key messages. Well, I tried that on my mom. That was a disaster because she'd be interviewed by a salesperson or a media.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. Just a little more upscale You know, she had a mop of gray hair, thick mopa gray hair, and she wore makeup. She just thought she was like a movie star.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Well, again, we had the PR firm working on Mrs. Myers, but we also started doing sampling. So this is when we got my mother, Thelma, to go into stores in Columbus Circle, in San Francisco. And we made tiny little samples like the personal care business. And soap, dish soap. And my mom would stand there in her little uniform, we were created for her, and she would pass it up.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Right, and Whole Foods would. They allowed us. Because one thing they had was personal care. You know, they had a personal care section and they were used to the birds bees of the worlds coming in there and saying, no, we got to be all together. Because then you validate your price point and you kind of make a promise to the consumer that, hey, if the hands hope is awesome, the dish soap is going to be awesome. You know, it has this halo effect.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Oh, for sure. Yeah, they are. Because all the target buyers, other grocery buyers, what are they doing? They're snooping around Whole Foods in major markets and the Columbus Circle Whole Foods and the San Francisco. Oh, what products do they have? How are they selling? All that. So at the time, the other thing that I really wanted to pull off was brand blocking, and that is before we showed up, if you had dish soap, it went with dish soap. Windows spray went with windowspray. And it was all scattered throughout the cleaning aisle. And I thought, we're going to die. We're just going to be.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“And the buyer comes by and goes, Man, I love what you're doing. So that was our first customer, was restoration hardware.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Probably less than a year because you know we had a lot of the product developed. So, you know, anytime you make a product like this, it has to go through seven months of stability testing. So you've got that alone is within your timeframe for launching. And so we had the packaging all created. We were working on the fragrances, much simpler, lavender and lemon verbina, very different packaging. And we go to another trade show and restoration hardware stops by. And at the time, restoration hardware actually had a cleaning section. I don't know if you remember this. This is long before it became. But it was a real authentic with the best mops, the best brooms, you know, camp, you know, all that stuff.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Know it's not like you have to be that person in an apron cleaning your house, you don't, it's that you, we you have the authority of a domestic mentor and she's real. That's how I viewed it”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Right, so much for women's lib. And at the same time. This was my mother joyfully accepting her role in life. And so we just embraced that. This designer I worked with who did all the packaging, Werner Design work, Sharon Werner, when I approached her, I knew her from other projects in Minneapolis. She goes, oh my God, this is my mom. She just totally got it. And so as we were creating the design, we had all these mood boards with all these little icons from the 50s because we kind of wanted to make the packaging look like Thelma could have made it in her basement. You know, the bottles weren't too slick, the labels weren't too slick, but slick enough, you know, so it had a kind of a retro sophistication, if you will.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Is going to be my mom. And, you know, she's the real deal in many ways. Know we were raised to kind of take care of what you have and it will take care of you. And she was very thrifty. And my brother had a saying she could make a nickel squeal. You know, she had a hard life as a child. You know, she didn't have probably running water, electricity until she was 10 on a Kansas farm. I mean, we didn't have to make up that much stuff about her.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“But we kind of had this marketing philosophy that it has to come out of Mrs. Myers' garden in Iowa. It has to be authentic. It has to be authoritative. And it has to be priced. It's going to”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you know, when you have eight siblings, it's a dog fight, highly competitive. Know, and I'm like, I'm not letting anyone take this concept. I'm gonna do it, you know, I'm super competitive and I thought, let's just knock ourselves off.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Mrs. Myers, my mom. Yep. So I called my mom after we, you know, first of all, you have to make sure you clear it with the trademark office. I call my mom and I go, hey mom, do you want to be a brand? And she goes, of course she's in the garden. She goes, what's a brand? I said, I'll just explain it to you later. Just agree to this. Because we got to get running with this. And then I'll call you later and explain what we're going to do. I did really know what we were all going to do, but. Wanted her not to get running”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“You know, she's like the consummate housewife with huge family, huge garden, total to the child of the depression, waste not, whatnot is her operating model for everything. So, that's how we came up with the name.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Let's knock off ourselves. I had a boss who always said, Hey, Monica, saw the branch you're sitting on and reach for the one above you. And I kept thinking about that with Mrs. Myers. And I thought, let's just knock off ourselves. So we're going to go to mass. We're going to figure it out. We're going to create a whole nother brand. And, you know, that's what I knew how to do. I knew how to build brands because a lot of people said, oh, Monica, you're not focused. You're building all these brands. But that was, to me, the easy part. The hard part was the selling, the operations, the manufacturing. I didn't have expertise in that area. So we're like, okay, we're going to knock off ourselves. We're sitting around probably five of us at the time. We're brainstorming and we're going, all right, if we wanted to take out Kalgria, how would we do it? Kalgria's European. She's fancy. She's high priced. Let's make something Midwestern, wholesome out of a garden. And then all of a sudden it was like, wait, this is like my mom.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Oh, I did start to worry because when I started, I knew the statistic was that, hey, almost 80% of all household cleaning products are purchased in the grocery store and discount stores. So that was the market. When I got started, I honestly did know how to get there. I didn't have the expertise, I didn't have the funding, I didn't know how to start there. But all of a sudden I went, you know what? Let's knock off ourselves.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Martha Stewart Living, real simple, you name it. That's what we wanted to be in. And it worked. It started to put us on the map. Good housekeeping so that is how we spend our marketing dollars at the time”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“No, exactly. But what we had done is, because I learned this from my past careers, we hired a PR firm out of New York. And so all I wanted them to do To get us placement in all the home deck, home decor, women's fashion, all these magazines.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, the customer would go, Who are these? This makes no sense. It can't be that great. It's not like specks of gold are in there”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Right. So our dish soap is price at $7.99. And so that's why I knew we would never survive en masse because let's be honest. Don was $1.99 or $2.99, whatever.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“Wasn't a brand builder, but it was a category builder And that was just as important in my mind. And a lot of our advisors said, oh, Monica, don't do it. You're crazy. Private label. It's a low margin business. But if William Sonoma gets behind a category of premium cleaning and they sell their digital for $7.99 and Caldria for $7.99, we all win because William Sonoma was landlocked to $250 stores. This was long before internet shopping. So I wasn't worried that I was competing with them. I took the attitude of hey, all boats float in a rising tide. We're all going to grow this huge premium category together I thought it benefited everybody.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“They want us, and they were having problems with their vendors getting their dish soap made. They couldn't fill out their supply line. So we're like, oh my God, this is awesome. So anyway, we have to go out and have a meeting in San Francisco. And I thought to myself, okay, when we come back and show them our dummy product, how this is going to look, I'm going to fill this table because they're very creative. They're very Consumer focused. I thought we're going to build a huge display here, just like to see it in a store because that's how their minds work. Because I thought, let's put on your marketing app, Monica. This has got to be like bold and competitive and killer. So they just go, oh my God, I got to go with these guys. And that was a significant revenue program for us.”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT
“William Sonoma, it's an interesting story. So that January before we shipped our first product, I saw on the back of their catalog our concept. They had lavender dish soap, hand soap, candle Literally hit the panic button. I'm like, oh crap, they're in this business. And if anybody can do it, these guys can. So lo and behold, fast forward to this houseware show, our first houseware show in Chicago. And we have a hutch. That's all we have a hutch and all of our product. William Sonoma sees us at ABC Carpet Home when they're doing their trend trips. They come and say, hey, would you make, we love what you're doing. We love your fragrances. We've tested your products. We've used your products. Would you make this for us”
2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT