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Monica Nassif

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2025-02-17
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2025-02-17
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  1. Yeah, like ABC Carpet and Home Out of New York, for example. At the time, that was a major coup for us. We got in there. They had a kitchen area where it had all these upscale kitchen gadgets. So that's the other thing we looked for. Could we be, you know, saddled up next to upscale kitchen, upscale gift? Because we could definitely make our product giftable, you know, because the bottles were so beautiful and it was kind of a new category. So slowly over the, you know, one or two years, I finally had all the rep groups set up. And then we started going, having a booth at all these gift shows. Atlanta was a big market. New York was a big market, Texas. And so, what we learned really quickly was that the coasts were very good for us.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  2. And what were they doing? What are the roles you hired for? I had a COO who was kind of in charge of manufacturing operations. And then I had Warehouse person, and then that was kind of it for starters. You know, we were doing everything.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  3. So we had a hard time finding vendors on the manufacturing side to believe in our concept of upscaling this whole category of cleaners.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  4. Right, they become our filler. And they were awesome. They too were a startup. So they help us just in terms of, I mean, I didn't know how you price this stuff. When I wrote my business plan, I would spend a lot of time at grocery stores. I didn't have another category from which to model. And I'm a big believer. I think I learned that in marketing. Let's find some models for pricing, brand extension, all that stuff. And I couldn't figure out how to price this from a retail standpoint and then work back to the cost of goods. That was really tricky. Because we had nobody else was doing what we were doing with cleaning. And the other thing that was going on, we had a difficult time with the vendors supplying us with aromas, surfactants, olive oils, all the things we wanted at the personal care grade level for cleaning. They're like, we don't, we're not doing that. That's ridiculous.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  5. Or personal care. You know, they were not typically used for cleaning products. They were very upscale. So I found this guy who became a bottle distributor for us. And Ray would bring me so many samples. I think he, too, he felt sorry for me, but he also thought, well, I don't know. This might work out. I'll give her some free bottles. So he gave me a bunch of bottles to work with so I could dummy up some products and take these small little brown fragrance bottles into these meetings so I could share, hey, this is what we're trying to do. Here's how it's going to look. Here are the aromas, you know, so people would get a sense of this is what this is going to look like on shelf.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  6. They were called PET. I don't know what that stands for, but they were these beautiful clear bottles, usually reserved for.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  7. Yeah, we didn't start with laundry det We started with five products in three different fragrances for Kalgria. They were the fragrances are lavender pine, green tea patchouli, and citrus mint langling. They're in these gorgeous bottles. And the five products each. And Kelch.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  8. We raised about 800,000 the first round from a whole variety of investors, but he's an ex-investment banker. But one thing he really taught me was, okay, Monica, we're not running for political office. That's what he said to me. He goes, we're not running for political office. Stop smiling so much. We're doing a business deal. Now let's get serious. I'm going to be honest, it helped to have an old white guy at the table asking other old white guys for money. So I've started to see a big breakthrough after that.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  9. He goes, okay, meet me out here at eight o'clock on this Friday morning. I got to this crappy old office again, smoke-filled room, and I'm like, oh God, here we go again. Well, Dick Magnuson is sitting there smoking, sit down on this folding chair. He grabs my plan. He flips through it and he goes. You know, I hate consumer product deals. I just hate them. He goes, But I kind of like you. So I'm going to read this plan over the weekend. And if I like it, I'm going to call you at 8 a.m. on Monday morning. And he called me 8 a.m. on Monday mor And he

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  10. Oh my god, I ran from the billing as fast as I can I mean, I once saw a guy who From the office, he says, Come in here a little, Philly, and I thought. I spend the next hour listening to him tell me about his stud farm and his Arabian horses artificial insemination. And I'm thinking, well, this is a mismatch. So, I mean, just the crazy people that you have to go see, it almost became like a comedy show. So I had to change my strategy. So I finally call this woman and she goes, hey, Monica, you got to find this guy named Dick Magnuson. He was an early investor in the nerf ball. Believe it or not, Nerf was invented in Minneapolis. Find him. He might help you So it took me six weeks, finally tracked him down, got his cell phone.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  11. He's got these long, ugly yellow fingernails from smoking since birth. He grabs the business plan out of my hand and he starts going through and he flips right to the back, right to the financials, pro forma financials, and he goes, hey, here's how this works. Give you a million dollars in cash. I get 75 of the company and I own all the formulations. In two years, he goes, in two years, if you make these numbers, these numbers you're showing me You get it all back. Get back to 75% ownership, and you get back ownership of your formulations. And I thought, oh my God, get out of here as fast as you can. But what did I learn in that meeting that you owned your formulations? I didn't know that. So that was a huge learning

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  12. Shameless cold calling, shameless. I just had this vision of a funnel in my mind thinking if I get 100 names, I get one call I mean, I was so desperate. A friend of mine, he gave me the church directory for his affluent church in Minneapolis. He goes, Monica, just work down the list. Just start calling down the list. So I did. I literally called everybody and anybody and I mean, I ran into some characters, believe me, and I went to every meeting. I thought, you know what? I don't care if they're the right investor or not. I'm just going to practice, you know, because when I finally find someone with a bucket of money and interest, I got to be ready. So I went to so many meetings that were so ridiculous. I mean, here's one that's very funny. So someone said, hey, there's this old guy who's got a blab in back and he's helping this woman with this personal care company. You got to go see him. So I go see him. His office is full of smoke. He's got more crap on his desk. I thought he was going to light himself on fire.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  13. At this point, so he's working at this time. So he's actually still at our former agency, and I had. Also saved up two years of income. I really spent the several years before I left the marketing agency saving money. So then what I do is I'm writing the business plan and I'm out raising money. And it took, I was just trying to raise about $700,000. That was the first round. And honestly, that is the hardest, most humbling part of the whole deal.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  14. I'm like, Pam, come on, just join us. And she's like, no, no, I don't know if you guys are going to make it or not. And I totally get it. And finally, when she said, yes, she said, why did you keep asking me? I said, Pam, are you kidding me? If I stopped it, no, I would never get out of bed. No, it was just the beginning of a conversation, you know. I hear no, I've heard no my entire life. It means nothing.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  15. I don't know if I gave Pam a lot of confidence, man. I asked her to come work for me three or four times and she said no every time. She kept moonlighting. And finally it took, I think, three years after we got up and running, she finally said yes to me to come work for me full time.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  16. Performance streaking. So every Saturday morning, I would take these little tiny samples of bottles in a brown paper bag with an evaluation form. I had 25 deliveries every Saturday morning and I would go around. I found 25 of my friends and family and they would rate the product and they would fax back, believe it or not, their evaluations of the product.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  17. Called them all, just tracked them down as fast as I could. Two just looked at me like I had like four eyeballs. I just thought I was crazy. They're like, no, I'm not going to help you. The second one, no, I'm not going to help you. And the third one said, oh, I'll help you. And that was Pam Helms. And at the time, she was a chemist for a personal care company in town. So she agreed to moonlight for me and helped me figure out how to make this product. So we met every Wednesday night at nine and every Saturday morning. And she would create these formulations for, we started, I think, with five products. It was hand soap, dish soap, ironing spray, and something else. Oh, countertop spray. That was it. And three different fragrances. And she goes, well, now we have to test them. And I went, what do you mean? We test them. Don't you test them? She goes, no, we got to give them to 25 people and have them rate the product on a whole variety of factors.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  18. Shampoos and yeah, all kinds of stuff. So I go out and see this person and I at the time I already had some dummy bottles. I would fill them up with a slight tint. I had all these PET, which are clear plastic bottles. And I had a designer already create the labels for me. And I go out, I kind of share briefly with my business plan with her. And she sits back and she goes, okay, you cracked the code. I'll help you. Meaning, she goes, I've been waiting for someone to figure this out. So she gave me the name of Three Chemists.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  19. The Redmond hair care business. They pulled their ESOP funds after that company was sold. And started a contract manufacturing facility.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  20. So the guy who used to cut my hair had an Aveda salon, and I said, hey, Mech, I got this idea for putting stuff into bottles. I didn't tell him the concept. I said, do you know anyone? I mean, I didn't know anybody in this business. Do you know anyone who knows anything about putting liquids into bottles? And he goes, you know what? I cut the hair of a fragrance consultant. I'll call her and see if she can call you. Well, he did. And I met with her. And she said, here's what you got to do. And so she kind of walked me through the whole process. You know, you got to build a fragrance profile, which is not unlike a marketing profile. You know, who's your demographic? What's it supposed to do? What are your big ideas, et cetera, et cetera? And then she said, you got to go find this manufacturer out west of town. Go find them. They'll help you too. So I go out there. It's called Boomerang. And it's a bunch of ex-employees from...

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  21. Even before high school. So, this is, I'm trying to get hairspray off the floor, cleaning. That is not a job I like at all

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  22. Of my early jobs was I had a lot of checkered past guy. I was a truck stop waitress. I was a typer. But I was also a janitor in a beauty shop in a trailer park.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  23. Exactly. I kind of drew this triangle and I went, okay, on the bottom triangle, we have proctor gamble. What are they good for? Performance. They're awesome, right? Get everything clean The bottom triangle, we have seventh generation, they're earth friendly. Performance of the time was kind of sketchy. I think that's changed. And at the top of the triangle, I put our brands up there and went, let's take the best. Let's take the best from these two categories and just make something killer at the top that no one's ever thought about before.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  24. And it was all these homespun remedies, lavender from the garden and all these kind of rituals of spring cleaning. And I thought, no one's telling romantic's probably too strong of a word, but no one's telling this positive healing, cool story about what cleaning could be. And I thought, the other problem with cleaning products is they look horrible. They look like guns, military guns. And I thought, why can't they be on par with all these beautiful kitchen appliances? Like we always said jewelry on the counter. This has got to be jewelry on the counter. Should be able to have a bottle of hand soap and a bottle of dish soap proudly sit by your sink.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  25. And then all the products would be earth friendly. They would have that Aveda-esque aroma, which is so captivating and people just love the product. And I thought, why can't we love this category? You know, instead of like, I have to use it. But I became obsessed and I started to do all this research in the dark of the night, go to the library, try to find out what was used for cleaning pre-World War II, and when all the big brands blew up after World War II, the Procter& Gambles, the Reckon Benisters.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  26. And then I got on the plane after that store visit and I still have this little scrappy sheet of paper where I wrote down the outline of my business plan. It could be singular fragrance. So, if you wanted to clean your house, the whole thing could be in lavender or citrus or whatever.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  27. Oh, yeah. And you can smell a beta from across the block. Know they have a distinct fragrance. Oh, I love the brand. Yeah, I buy still a ton of their product. And I just remember thinking. This could be the Aveda of cleaning. Why can't it be? Who said?

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  28. Cleaning products like window spray to name something, you know. Yellow goo with these military handles, and they were all, you know, it was as if somebody took a basket and dumped it on a wooden pallet. And I thought, this could be awesome. This category, it could be like a Veda. That's what I was standing there going.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  29. Early 40s. I was 40. Yeah, it was kind of, I was looking at 40 going, I got it, I got to do something else. Then, you know, a couple years later, I'm at the store in Atlanta, a big box store, probably linens and things or a bed bath and beyond. And I see this huge pallet of cleaning products. And they're all tipped over. They look pathetic. And I just, I stood there for the longest time going, this is the saddest, most pathetic consumer category I can think of.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  30. Yeah, well, two things would happen. One, they would take your advice, run with it, and be entirely financially successful. Or two, fail to execute and then blame us. And I was like, you know what? I'm kind of tired of this. Consulting's hard, you know. I was getting restless and I looked into the future and went, I'm going to be 60 and doing this same old stuff. And you know what? I'm bored. I want my own product. And you were better.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  31. Probably about a year, year and a half. Cynthia went to a trade show in Switzerland, found a manufacturer. And we just didn't invest in selling. I remember thinking this is the stupidest thing I've ever done. We've got a product and we think, oh, it's so cool. People are going to beat a path through our door. Well, we were just ignorant. And I just remember thinking when we shut that thing down, if I ever have a product, that is all I'm going to do. That is it. I'm going to sell, sell, sell. I'm not coming home till I got a fist full of POs. That was like the vow I made to myself when we had that watch company. So it was painful. It was expensive.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  32. They leather straps? Oh, yeah, leather strap, plastic, really clean Swiss faces, very sleek, very moma-esque. Yeah, they were cool. I still have some. Believe me, I probably do many. Wow.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  33. Did you act Oh, yeah. Oh, yeah. We made watches. We went to Switzerland, found a manufacturer, spent way too much money, lost all that money. But I learned several powerful lessons with that. And one was never, ever, ever do two businesses at once. Because let's be clear, the designers and people thought that was about the sexiest thing around was to develop a product. Well, it didn't pay the bills.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  34. Between a swatch and a roller. Yeah, and a Rolex, like an upscale Swiss watch. So we went after it. It was the stupidest thing we could have done because, well, for a whole variety of reasons, we could design product, but we knew zero about selling into retail stores. We were marketers. We weren't salespeople. We weren't manufacturers. We didn't know any of that

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  35. Ludicrous watch company. Yeah, this was our brainchild. At the time, there was this huge gulf between a swatch watch, you know, 100 bucks. And a Rolex thousands of dollars. And we saw this merchandising opportunity like, oh my God, we should fill the void, right?

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  36. No, we're not making a lot of money. I would call it a hand-to-mouth kind of business. You know, I always said all your assets are going down the elevator every night in all your talent. And yeah, I mean, we made a good living. Did we make millions of dollars? No, you know. And then while we had Kilter, we thought we were so smart. Let's start a watch company.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  37. Yeah, so we were doing work for Rainforest Cafe, Live Touch, Medtronic. Mostly consumer brands, but other big brands out of the ambulance. Yeah, big brands. Yeah. So there was a lot of work for us, without question.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  38. Business, yeah, without questions. And targets started teaming me up with a creative director on a lot of projects. And finally, we just said, hey, we should just team up, put our resources together. You know, she was an amazing art director. I was more on the sales side and the strategy side. And so we ran an agency for 10 years called Kilter. And I learned a lot. You know, that's when I really learned how to build a brand, how to design a brand, how to make it, you know, highly competitive in the marketplace.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  39. I mean, I would get in the car and just go failure is not an option. I got to hustle enough work here to make the mortgage payment, make the insurance payment, put food on the table. Yeah, I got to hustle and I got to hustle.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  40. She would come home from chemo. She'd sit in the high chair. She'd throw up. Yeah, it was a difficult time without question.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  41. Because he wasn't that happy with his job, I'm kind of just getting started to work. And then he just comes home one day and says, I quit my job. Just never forget it. He laid back on the bed. He goes, Yeah, I quit. I think you can make more money than me. I'll stay home with the girls. As a week after surgery.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  42. Yeah, she's doing awesome. She's 33. She's got two daughters of her own. But also at the time, what was happening was I was on maternity leave because with Cala, I was actually going to take like six to eight months off and stay home with my little baby girls. And then I started to get all this work from my friend at Target saying, hey, could you work on this, work on that? Well, I took those jobs on. I thought, well, I can do it at night once the kids go to sleep. Well, all of a sudden, I have just a body of work. I have, you know, Calais six months old. She has to be in chemo. The oncologist says, Hey, she can't be in daycare. Because she's immunosuppressed, and neither can your other daughter. You've got to stay home. So we have a whole, Dave and I are just trying to figure out what the heck to do, you know.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  43. Thank goodness she was stage one. So it only involved one kidney. Thank goodness. So she goes into surgery. She has her kidney removed. And I'll never forget this. The surgeon is standing in front of us, and the oncologist is standing behind the surgeon. And the surgeon turns to us and said, she only lost a tablespoon of blood. I did such a good job she won't need chemo. And the oncologist is standing behind him shaking his head. No, she will be having chemotherapy. And the surgeon walks off and then the oncologist steps forward and I thought, oh boy, we're not done here.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  44. Goes, take her down to children's, and probably got to have surgery so then two days later, she has her right kidney removed and she has a Wilms tumor. Yeah, it's terrifying.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  45. Is born without a peep, without a cry, perfect baby from day one, and all of a sudden at six months, she's throwing up, she's pulling at her ears, she's cranky, and I'm going, what is wrong with this kid? This is not my baby Kala. So I take her into the hospital. And looking back, thank goodness her regular pediatrician wasn't there. He goes, okay, let me look in her ears. And he goes, yep, bilateral ear infections. And then he starts to palpate her abdomen, and then he bolts from the room. And I'm going, okay, this is not good. I just said that sinking feeling. He comes back and he said, have you ever felt this mess in your daughter's abdomen? And I go, no. And then, of course, guilt sets in like, hey, I'm an ex-nurse. I should see these things. I just, I dismissed it.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  46. And I learned a lot from this guy just in terms of how he thought about business because I didn't have a business background. But I just remember thinking this is super fascinating. And I got kind of a firsthand up close view of the retail industry. And I just loved it. I just thought it was so cool, this industry with consumer products, trends, fashion, all of it.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  47. Yeah, I was so the it was actually the president of Dayton Hudson. His name was Boques. He was from Iowa. So he kind of took a, you know, liking to me because I could listen to his jokes, stand up on my own. You were from Monty.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  48. English correct. So then I go back and get my English degree from University of Minnesota. And I had an advisor, Beverly Atkinson. I'll never forget this, another guardian angel in my life. I go to her and I go, okay, you're me. I'm 28 years old. I went out of nursing. I have an English degree. What should I do? And she scoots across the table an internship at Dayton Hudson, which is now Target organization. She goes, you should just apply for this. Just see how it goes. I did. And I got it, which shocked me. But I was probably the oldest intern at Dayton Hudson at age 28 in the history of interns.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  49. You know, I loved the pace, I love learning about your body, I loved all the science behind it, but honestly, it was a hard job. It's a hard job. You see a lot of. Where I worked in surgical intensive care unit at the U. A lot of terrain wrecks, you know. lot of sorrow a lot of uh transplant patients yeah we we had the train wrecks on our narrow award it's hard to see every day

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT

  50. So they thought my husband David was a god that he had ESPN. That was big. So then we moved to Minneapolis in 81, February of 81 in the middle of a snowstorm. And then I got a job at the University of Minnesota in the surgical intensive care unit. I interviewed on Friday and I started Monday. That's how desperate they were for nurses.

    2025-02-17 · How I Built This with Guy Raz · Mrs. Meyer's Clean Day: Monica Nassif · IDENTIFIED FROM THE TRANSCRIPT