YouSaid · the spoken record

Nadav Goshen

lines on the record: 85
first: 2019-12-06
most recent: 2019-12-06
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I got that idea, you know, because I do think I just was testing out a new set of glasses, 3D, not 3D AR glasses. These are cool, but they're not quite there yet. But I still keep thinking the conceptual idea behind them are fantastic.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“I I think in the past it was more talking about the concept and the possibilities and less about what can really be used and been made so but I think as I said like every Technology revolution. It has to pass through phases. It can go from mainframe to cell phones, right? It has to pass through that two or four years that it goes to the semi-professional market. And that semi-professional market will help to Grow the technology and advance it to become a more consumable phased. So I think this is where we're at with Metodex. I think we had the decision to not to try to overpromise. The reason I was quiet is because you need to come with the advocate for me and for Makeabot is the products that we make, not what we say on media. Yeah, no idea. We get tricked all the time. I'm not stupid.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Because there was like food. People were like, we're gonna make food out of it. We're gonna make talk about that. That was sort of a dreamy kind of thing. I remember the founder, one of the founders, there were three of them, I think, talking about that there could be food, you could make clothes, you could make, what was like everything. It was pretty much anything on the table you can replicate”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And I think because, and specifically something that has so many disciplines, because hardware doesn't work by itself, it has software, it has framework, it has so many different disciplines that are kind of had to work together. It's not only the packaging. And I think because the investment required to make a good hardware product is significant, there are not many players that can tap into it. And you make mistakes. Everybody will make a mistake. Smart thing about this, how do you learn from it and do fast and you build the core competence that is missing in your business. And for us, it was, as I said, it took a while to build that and to transform Ecabot from being what it was to Bring method X to life.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Obviously, there's iterations that go to the extent of it, autonomous vehicles, autonomous vehicles, you're right, yep. So I think you're absolutely right. I think hardware is hard.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so the transition or the turnaround for Mekabot was to make and build that DNA of advanced technology and product excellency. And that was not in place. So I think part of it is like, how do you take something which has a great promise? But maybe lack some of the core competencies to make it a real business and product? And how do you build that? And I think that's a very heavy lifting. Yeah.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“And in terms of when is the right way to mature or not mature, part of the understanding, by the way, and this is part of the changes that happened in Mechabot, Mekabot was not built as a technology company. It was built as more like a marketing company under a concept”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Hardware I think it's a very long cycle. And I think the thought behind having something which is a very long cycle of development, like 3D printer, which is like one of the most complex devices out there, I think you have to Spend the time in letting it mature. I think it took us more than three years to develop a new platform. That platform will live for about 5 to 10 years. So I think the investment required is completely different than of, I would say, software business.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“And so I think the idea of having a subsidiary that is somehow competing and challenging a parent company is, I would say, an interesting environment to operate in.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Still here in Brooklyn, New York, and I think we operate independently. We have our own freedom to pursue. By the way, we are challenging things that the biggest might not think that it's possible to challenge. And we do things completely different.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“But go ahead, sorry. Yeah, yeah. But I think there is something about DNA, a culture, and focus that is hard to replicate when you reach a certain size.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“I think the concept of innovation. And how do you foster innovation within large organizations? It's a very, I would say a laugh because it's a very complex and I think challenge that many companies have. And I think the way to do so, in my belief, is to have a dedicated, isolated, different DNA subsidiaries.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“And that housing to produce, they had to kind of do like a line. And they didn't only like a few thousand of this. So now with Metodex, they can just print it as an end use part. Use it for their devices and now build a product line which is for hundreds and not for hundreds of thousands.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“So they have this device that you put it in the field, and what it does is kind of transform all of the weather. And then it kind of feeds back to your watering system and it optimized that. So they have dozens of this and they need the housing.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“They're not like the big ones. The big ones have their place, but they've been supported by so many hundreds of thousands of small shops of manufacturing. These are the, I would say, the typical customer for us. And right now they are excluded of 3D printing because to get the same performance as method X is providing the equivalent product, the industrial one, cost. $50,000 So, they cannot spend $50,000 for something like that, but they can spend five to six thousand dollars for Metodex. So we're opening them for 3D printing.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“You know, like the base of people, I don't know, you probably know that, but the core of manufacturing are the small shops.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“What other so the other one is manufacturing by the ability to have a real plastic fabrication which is not biodegradable which is the same properties of what we would have it's injected more than plastic You now open the possibilities to have small production and use parts. So now manufacturing is not limited to, I would say, a line of manufacturing, production line, that cost hundreds of thousands of dollars and has to be utilized for, I don't know, I would say millions or hundreds of thousands of parts. Now you can have small production runs in a cost that was never accessible before”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“And I think this is like our mission, is we believe that there is an innovator in everyone, and our job is to unlock that innovation. Right. So that's one very”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“And I think part of the reason that hardware development is limited and lengthy is because these iteration cycles are very slow. In software, you just deploy the code and you have it, right? Right. So I think this is the main difference between hardware development and software development. And method X really comes to accelerate that iteration cycle. And I think what it will do, I think it will foster innovation”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Let's say you make headphones, you're a company that makes headphones. So you want to build a new line of headphones. So you want to see how is the feel of it, you know, you want to test it, you want to see if it fits to whatever other thing. So you design. And when you design, you get, you know, you want to verify your design. So after a week, you get it back. After you send it to a service bureau or some, I would say some other more industrial paper. Yeah, yeah, an industrial 3D printer provider. But at that time, during that week, your design became outdated because you have seven versions ahead of it. So with method, we have this accessibility to have you as an engineer, the agility to rapidly iterate in a much faster way.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“So three main applications. One of them is prototyping. You're a product design company. You try to develop the new. Hardware product Right now you're limited on your iteration cycle by the feedback that you get. And the feedback is the part that you have in your hand. Which translates to your design? So, right now, companies are delayed because of that, because the iteration process is longer. You have the part in your CAD software. And then you send it to your service bureau and whatever. And you get it like a week after.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think it goes for the professional manufacturing business. So we operate, I said like the educational market, and with Metodex, we are now tapping into manufacturing because we can provide that real plastic. It's called ABS. This is the plastic that has been used in all of the, I would say, product that you have, we have. So that's ABS. And it has the ease of use and accessibility that is required from a desktop machine. And this opens a new range of application. For manufacturing, I would say, and engineering companies.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“The current version of what we do really prints the actual plastic that you would have in any of the devices that you buy. And also like the dimension accuracy. It has to be accurate to the design. It has to have, I would say, unlimited possibilities, so you're not limited by the geometries that you can print. And it has to be easy to use, accessible, and reliable. And to build transit platform, we had to invest the last three years in serious R&D and to make this happen. And I think we were kind of silent just because we wanted to focus on the core of every tech company. It has to be Advanced technology, the right product, and it has to be something that take, I would say, the industry a step further. And I think with method X, I'm very proud that I think this will be the beginning of the realization of that.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“In a new technology and a new platform. And two weeks ago, we launched Method X, which is what I think is the next step in making 3D printing affordable. Because this machine is really fulfilling on the promise that we had in the past. So you have something that can print real plastic. What you said about, like, I'm printing plastics in the previous generation of MakerBots or any other desktop Tutor printer, this plastic were biodegradable. So they're not real plastic. You put them in the sun, they will melt.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there are some Practice on it, essentially. That's one segment. So, one of that is how do you go and use 3D printer to advance, as I say, like the kids of tomorrow. And that's one thing. The second thing, we still pursued the vision of making 3D printing affordable and accessible. But in order to do so, we had to invest over the last three or four years.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“But there's other competitors. Yeah, there are some. But I think he's got one in the school. The, they've got one in the school and they practice on it essentially. So you thought this was like they had people learning how to use computing devices is the business, not making things.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“For K to 12 schools and give them, provide them with certification, the printer itself, curriculum, and a full ecosystem of, I would say, educational tools that are centered around 3D printing. So my kid has one in a school. I think it's a maker bot, I'm pretty sure. I don't think it's an aleph as your editor. What's the other competitor in the I think probably in the US, I think we are the leader.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“That we have today will not exist in the future. So, how do you teach a kid for something that you don't know? So the best thing to do that is to teach them about problem solving and to teach them about critical thinking. So 3D printing in that regard has a very significant part. And they get the technology. And the technology system, so it's like a combination of STEM and problem solving. And I think when we did that, we learned that we are not selling a printer. We're selling a learning tool, which means then when you go to the market, you don't need the printer. You need also the curriculum that is attached to it. And you need to, I would say, teach teachers how to use it in the classroom. So we change and we build what we call makeabots education, which is a segment that goes.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“When we look at that, there was no fit. So, first thing we looked at who can benefit from 3D printing. Education? It's very, very strong segment in market for us. We are number one 3D printer provider in the US education system. So people learning about 3D printing. And they're using, I think teacher using 3D printers as a learning tool. Because we have this sentence saying, like, what is the main problem of education right now? Kids are not prepared for the future because the job that we are...”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“I do turnarounds for the last 10 or something years. What I do, I'm coding from the age of, I think, 12 or 13. I study cinematography. So I'm well versed in multiple disciplines. And what I do for living for the last 10 years is taking companies and trying to figure out what's the right product to market fit, what the technology that we should pursue, and how do we go to the market. And when I came on board, I think part of the reason for bringing... Where did you bend previously? I've been in Israel. I've been working in the edtech industry, in the gaming industry, casual gaming industries. So I did a lot of different things. And I moved here about five years ago. And as I said, going back to 3D printing and makeup,”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“In the further down future. I think right now, and I think what we did, we identified what is the product-to-market fit. And that was the reason for the changes that we had to make for Makeabot. It was built as a consumer company, product company, and that's not the case. You didn't have many sales of them, just regular people. I think, as I just said, the product-to-market was not the right fit. What was the cost of a small one? What's it called? The replicator? The replicator? I think it's about $1,200. That's a lot of money. $1,200. Right. So give me your background. Because what you sold to Strasbourg is it had several CEOs. You come in. So, um.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“I need a cup. I'll have one, that kind of thing. And it just one, it takes long to do it, even though it's kind of cool to watch. And the second is the stuff isn't quite so good initially, you know, in the consumer space. And then you run out of things you really want to print in that particular format. And so it was a big deal. And when it sold for that much, it was a big deal at the time. So do you think it's not a consumer product or how do you look at it? I think it will be.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“When I took on board Nechabot, I think one of the most obvious things for me at the time was that the consumer product should be a toothbrush, which means something that you use twice a day. You don't need an instruction to use, and it's easy and affordable. And that's not 3D printing. Yeah. No, absolutely. So the idea was everyone would have these things. They were sort of square boxes, I don't know, the size of a very large microwave or more kind of thing. And what that happened was there was a lot of printing of weird little toys. Sometimes dishes, unusual things, but the idea, quickly, from my perspective, a lot of people put in designs, right? And your community and yourselves created these designs. And it was typically this sort of gray plastic, essentially. It's just plastic goods. That's really what most of it was in the beginning. And so everybody thought they would have the idea when it was sold was you'd have one on every desk that you just print out. You know, I need some headphones. I'll have some.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“Star Trek. Yeah, it has been in Star Trek. And what you do, you have a file, a digital file, you send it to a machine, a printer, and that printer fabricates it and creates that file in a 3D printable format. And so that's the basic of it. But there are so many variations, like different technologies, different materials, different, I would say, application for it. And at the beginning, when 3D printing 2010-9 was really became mainstream interest and the idea was that maybe this will be a consumer product.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT
“For I think it was $600 million. It was a big deal at the time, something like that. And there was back and forth there were some layoffs and stuff that went on. So why don't you give us sort of what's been going on since then and a little background on MakerBot for people who don't know what it is? I wouldn't be happy though. Thank you for having me here. No problem. So, you know, MakerBot was the poster child of 3D printing. Was. And like every hyped technology and there is a cycle for it. And Mekabot was really went through that cycle. At the beginning, I think we had as an industry a lot of expectation from 3D printing. And I think during the time that had passed, I think we also realized that the initial idea of having a printer at any desk. Right, that was the concept. So explain what it does, just for people who don't know. You can print what? Okay, so Twitter printing is, by the way, it's like science fiction. Right. Yeah.”
2019-12-06 · Decoder with Nilay Patel · Recode Decode: Nadav Goshen · IDENTIFIED FROM THE TRANSCRIPT