YouSaid · the spoken record

Nancy Duarte

lines on the record: 86
first: 2023-06-01
most recent: 2023-06-01
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Ah, they can find me at dwarte.com. There's also a dwarte.com slash Nancy where I've got a ton of free stuff where you could find a lot of the things I've talked about. I'm on Twitter at Nancy Duarte and I do connect to everyone who connects me on LinkedIn, which is kind of fun. So I think how could they be useful to me? I think it will cure so many problems if everyone became a really good communicator so you can help me by working hard on your communication skills, working hard on your clarity and making everyone around you much happier people.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“To become a better presenter, pick a topic you are passionate about, something where you're like, oh my gosh, I have got to see this happen and pick that topic and be so passionate about it.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I think there's the biggest roadblock for so long that made things painful was the edit cycles. How do we do around with a client? Then you have multiple versions, then you have version control. So we've come up with this annotation system. So everyone on a project knows exactly the status of that slide. And there's no way related check slides in and out. And so we've come up with this amazing, beautiful, very visual process where everyone knows the exact status of the slide. And it's really easy. Like you could put it in thumbnail mode and be like, we're 80% complete. Everyone's going to focus on just these two things. So that part of the process, especially enterprise at scale where 20 or 30 people are contributors to a deck, that process we made is clients are really liking it.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm excited about a tool I just paid for last week. It's called writer.com. So it's built on multiple language models and including it's going to be trained on our own. Like all my IP, all my books, every blog post, it'll learn the voice and it'll use my own kind of language model to help us write faster. So we put really good prompts in and we get a really good product out. So I'm super excited about that.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, favorite interview question. We ask a lot about who they are. So we use psychometrics a lot here and we really understand who they are. And we actually ask people to tell a story. And if that's uncomfortable or the psychometrics are uncomfortable, they're not really a fit because we are a systemic story culture. And we define empathy at the company as know yourself, accept yourself, kind of work on yourself, and then adapt to others. So if people aren't open to really understanding how they show up, then adapt and change under our care, then we don't hire them.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“We just might my husband just lost one. It's called Business Proposal, and he watched it with me, and he's like, Oh, no, now I'm going to be hooked too. They're just real. They're just cute as button. And they have a longer arc, they're like an epic length tail. They drop in 12 part seasons, like, or one season, 12. Anyway, don't even get me started”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“It's my little sinful pleasure. It's way into K drama, Korean drama. Don't even ask me how, but I'm way into that. I've seen almost all of them now. I'm at the bottom of the barrel of them.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I always classically recommend the gospels because there's just so much love and groundbreaking thinking there. And then for people who do wind up taking an interest in story, I think one of the best books, if you want to pick that up, is Chris Vogler's The Writer's Journey where he took Joseph Campbell's Heroes Journey, made it 12 steps, and it was a Disney story analyst. So it's just really classic body of work that really helped people get their minds around story and the archetypes.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And that was visualized, right? The vision was visualized. 100% saying here's where we're headed in the future and it was super clear. I love that story.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And be like chunk put it on the table. And they're like, what do you have to say about it? They're like, it's red. And it's like all these years of investment, all these years they couldn't unpack any sort of story or any sort of reason or even their passion for why they chose red. It was like, here's my shoe. It's red. And so this ability to move things along by adding meaning or why and then wrapping it in a story actually can get a product chosen or rejected. There's just so many examples of different spaces in the product cycle that could benefit from a really well-told story from like I said how the products innovate in the roadmap all the way through to what gets accepted and then the big reveal like you think about even all the big Apple launches. It's about a big product reveal. It's about revealing this thing that had been hidden for so long and it's another moment to tell amazing stories. So that's kind of a little bit of an insight on the product side of how do you story.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“They realize that they had their strategy wrong, that they needed to move as soon as possible to a mobile first strategy. And it was just because they actually thought about, okay, what did, okay, she goes, brushes their teeth, they do this, they were just literally walking through the life of their ideal customer, and that was when they realized they had it all messed up. But the other phases, like after all this work, people put into product and the making of the product and the managing of pushing it through. We have a large client that makes shoes or athletic things. I love telling stories, but I can't say. And there's this moment where we get brought in and like, could you please train our product people and story? We're like, what's the big problem? They'll spend a year or two on a shoe.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Product management process has multiple phase. There's the creative, explorative process all the way through to getting it produced. I think story gets you, can take you along in each phase. So there's examples.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm trying to make it be like Duarte does not equal Nancy Dorte. I'm trying to make it so it's like so many experts work at Dorte. You got to watch any video from any of them is where we're moving it towards their freaks of brilliance and just experts. They're world-class experts. So that's what we're trying to do.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And I thought, what would happen if I just posted a rando shot of me and I'm maybe airing on a little bit like orange? I look a little trumpian, a little bit orange, it's not color corrected, but it's super informative, like really full of information. And that was my highest viewed video so far. And I realized that it's like, you know, people want the content. And we do as a presentation company. I have to nail it maybe more than others, but it doesn't have to be fully video edited, infographics spinning, swooshy things forward and swooshing things back. Like that kind of nature of it is not necessary to get the message across. And so we actually have a whole process and program we're rolling out where you're going to see a lot more video from us, partially from that insight, but partially because my team, I have a team of experts, they have a lot of great things to share. And so I'm trying to give them.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I think video content production quality now isn't the expectation for it being high quality is just completely shifted over the last five, eight years or so as everyone's an expert and can show up as an expert. There's a big difference to me about showing up as a key noter, which is like, I'm a stand, I'm going to look right. I'm going to have this eye contact. I'm going to nail it. My slides are gorgeous. I'm driving the industry and for people to think that our explanations of things needs to be done as a stand and deliver keynote. That's just not true. So I experimented with that and I had some videos I had done. And one of them, like you said, was me looking in the camera. I even had HD makeup, a film crew. I was well lit. I looked amazing. I mean, I did look amazing. And it was polished. I delivered it really well. And then I thought because on LinkedIn, I post a lot. That's where my primary channeling.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Emotional fuel they need to keep going, to keep seeing that idea become realized. And it literally is about fueling the right emotions with speeches, stories, ceremonies, and symbols while you're moving people toward a bigger initiative so it's bigger than just one presentation. It's multiple presentations, multiple stories, multiple ceremonies. So that's, I loved that book. People are really feeding off of it right now because leading change has been what non-stop It's just been change, change, change the last especially few years.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Go with you, or they choose not to. You can talk about Frodo, like Sam, and only a few hobbits followed him, you know. And so it's like people select to commit to this journey. That's the beginning of your movement. But then the middle is the messy middle of a story. We call it the fight and climb phase. So what happens is they commit to your idea. They commit to your program, your project, and they're like enthused at first. And then they go into the state of, oh my God, this is harder than I thought. It's a long slog. This client is getting exhausted. Hmm. I don't know if I have this much fight in me to make this all work, not fight with each other, but like, oh my God, I'm having to overcome this roadblock and that roadblock. And we have to go get that budget. So it's like a fight climb, fight, climb, fight, climb. And then ultimately you arrive. Each one of those five bases you need to use speeches, stories, ceremonies, and symbols at each phase to give the people traveling with you.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Five act story structure, if you want to call it five acts, it's dream, leap, fight, climb, arrive. So the torchbearer, the reason we called that, is the leaders know where they're headed, but they might not ever see it super, super clearly. And we chose a torch because a torch, if you're in a cave and you have a torch, you only see about five, eight feet around you, but it's enough to dissipate the fear of the people falling you in. And so nobody sees the future clearly. Like nobody has that kind of level skill. All we know is I need to traverse this direction to be at the right place in the future so all my staff is safe. We stay a leader in the industry. It's all I know. And as we start to head there, there's these moments of communication you need to do, which is, hey, everyone, here's the dream. Here's where we're headed. That's the dream phase. Then there's this moment where they either choose to jump in.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I loved writing that book. Co author Patty Sanchez, a hat tip to her. So to come up with this book, we knew that there's one presentation, there's a single presentation, could be on a stage, could be in a mating, just updating people on a project status. And we knew, though, that every presentation usually is part of a larger movement where you're trying to move people en masse to this alternate future. So we studied movements, we deconstructed the largest movements. We met with Marshall Gannes at Harvard to say, hey, could this be true? Because he studies movements. It was so fun. And then movements have a five-act structure. So picture there's this moment where you have to verbalize the dream, like, hey, we're going to head to this new place. And this is what I have to do at my kickoff meetings. It's like, imagine this place in the future that we're headed to. So it's five steps.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I breathe. I think I've learned a breathing pattern. I take three, I take a deep, deep breath, and then I take that one while my lungs are full. I take another gulp of breath and I have to let it out real slow. But when I got the feedback that my friend, and some people get over their fear by headbanging to heavy metal, so I'm not saying that's not the wrong thing. So I thought, well, maybe I should try that before I could do a talk. And so I literally didn't do that, but I stretched. I jumped a little, just low jumps, put my arms real big up in the air, and then I walked on stage. And I happened to be speaking at a massive medical company, like big brand. And I finished my talk and my To dance around or pump myself up, but I am not. I have to calm myself down the opposite.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Like YouTube things, TikTok things, like just things that I tag and I try not to watch them or things that make me laugh. Like there's this dorky and low, like low watched video of a guy with tin cans wrapped around his waist and he plays them. And my husband walks around the house like him and making the noise and I could probably sing the beat if I had. And so sometimes I just play that because I it just transports me home because a lot of times I'm presenting away from home and it just makes me laugh at my husband who's hysterical. So it's just random, random things. But if you laugh and somehow can transport yourself outside of the fear of walking out there, it helps reset you before you walk out on stage.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Delivering it. And those are my, I asked a bunch of people once. I did like a survey of all these public speakers and was like, how do you prepare? How do you prepare? What's your pre-talk ritual? And some of them were like, I play heavy metal music and I skip around the entire convention center to get all fired up. I'm like, wow, I have to calm myself down because I already have over-the-top energy. So I literally find the dark. I don't go to the green room. That stuff. I don't like to hear jibber jabber. I have to be focused on my content. And so I find the darkest corner of the backstage and calmly sit and just breathe. I just breathe. Sometimes if I'm nervous, like if there's someone real famous in the audience, I have a little list, a little playlist of funny things that people sent me, but I never watch. And that way, right before I walk on stage, I chemically my whole body chemically shifts from nervous to laughter. And that really helps me too.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“In one of the seats of the auditorium and just sit there and look at the stage, look at the settings. So you can imagine yourself on it. But then picture yourself as that friendly face, the one that's happy to see you, the one that's delighted that you're speaking. And then as you're standing up, remember that you saw yourself sitting there smiling and very happy. You have to change your visual model that people's faces will be scowling. They'll be judging you. They'll be doubting you. All of those things are only in your head because getting you out on the stage to be able to start to expose people to this amazing content you have, the biggest battle is to get you out on the stage and”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I think people who are more thoughtful and contemplative about speaking have better content. Like they tend to really think through stuff than someone who's like, I got this, I'll just wing it. I'll just walk on the stage. Anyone who's like and tells me I am a nervous presenter, I'm like, you have probably got gorgeous content in your heart that the world needs to hear because usually they are really deep thoughtful things. Like you already mentioned you're a pattern finder and you like to do thoughtful work. And so it's hard. Like my husband is actually brilliant communicators just getting him to feel like he wants to take up the space. He's a better communicator than I am. And so what happens is the reason you get scared it's a fight or flight instinct. For some reason, stepping out on that stage, you feel your body and your mind and your psyche is feeling threatened like you would be attacked by an animal. I think that's literally what's happening. And so a couple things you could do. You can actually sit.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And then the other thing is, where do I sit in a room? Who's got the position of authority? Like just kind of some classic things that convey information in real life. So it's interesting. It peaked and now people are going back to the office some a percent are back in the office. And now we have this weird place where it's, oh, it's half in the office and half people are remote. And the people that are remote are having a hard time hearing getting their voices heard because the people in the room consume most of the air. So it's kind of going through this undulating life cycle of new communication skills people need while they're remote. It's all changing.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Presents in a room. How do you even get the microphone away from someone that's remote, all those kinds of things? And a new study just came out. I just came across my desk today. And it said that soft skills really suffered. And the people who did it right say and looked at the camera, they don't have good eye contact skills anymore. When they are looking face to face in someone's eyes, it's like, oh, they are not used to it. It's been so long.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's funny. We spent a lot of time coaching people to look in the camera. So while I've been talking to you, I'm not actually looking at your face. I'm looking at the little dot at the top of my screen and my camera. And not a lot of people can do that. So it's gotten to where I can see that little white glowing dot and my heart warms. I know you're there. I feel you. I can get sensations in my skin when I know I'm talking to someone that's that I adore or admire. And that took a long time to get there. And I was presenting remotely pre-COVID. So a lot of our coaching was about eye contact and doing. The other thing that happens is people don't see our hands anymore. Like they're under the table. They can't see much space in a room we're taking up. They can't see a lot of the characteristics that are common in communicating. And so there's a lot of coaching around presence and how do you have it?”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Just those moments that it's just those moments where you have to realize way, way. Who am I talking to, and is this a cookie cutter thing and does the same process work every time? No. So every time we solve something, it's very different and we try to make it unique to the presenter and the audience that they're speaking to”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“That will remain nameless. And the guy that was head of all of India was going to come over here and petition the CEO for $100 million, $100 million budget. It's not trivial. And he comes and says, like, okay, I need your help with these five slides and he just sends us the five slides. And we're like, well, 100 million. That's kind of a lot. You really want to put technology between you and the CEO. Do you really want to sit side by side and both be looking at a computer in this moment where it's like you're petitioning them for that's a lot of money? And he's like, yeah, you're right. So what we did is we made a mental model. He could hold up in his head and the structure was so simple and clear. And then there was three moments where we were like just, I don't know, just grab a piece of paper or go to a whiteboard and just start to draw in front of him. Let him see your eyes. Let him have eye contact. Let him see your passion. Like, don't be dispassionately looking at this computer. And he did it. And he called us. And he's like, I got my hundred million bucks, you know?”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And then big models, sometimes when you're really making a revolutionary model, one that could drive all the web assets, a lot of that stuff people don't realize actually happens in the presentation first as an idea. So sometimes we'll start working on some of the key models right away too. And we start to circulate that around the company because everyone has to build consensus around it. So sometimes there's multiple motions happening at the same time. Like let's sketch this. You go away, you work with this department, you try to get this settled, you get that set, you get this, you know, and so, and then it gets reassembled at the end and then the narrative is work, you work all the kinks out, and then when they stand and deliver, it's like, yes, it's the voice track that all that process supported. And then other times we're building a report in a slide doc or there was a time where we had a multinational ahead of a multinational company.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's funny because I don't have to do this much anymore. I haven't done it for about 15 years, which is nice. I have a gorgeous team of strategist writers, conceptual thinkers, beautiful designers, coaches. Yeah, I know I get coached. It's fun. I definitely, my books look awesome, not because of me, but because I'm followed around by people that do really gorgeous work. that we use internally and sometimes with customers is we make presentations the way Pixar makes movies and that's very similar to the way we get somebody that has this high stakes moment where it's it's a big deal in this moment you have to win in the moment to push things along and so we do like we literally craft a narrative craft the big idea craft the script and visualize certain moments we start to map it out we start to chunk it out”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“With your peers and everyone in the room is a team, and everyone has their own shorthand and way of working, put that common slide up there. That common slide for that team might be dense to the outside world, but everyone's used to using it. So there's no harm in using a commonly known, commonly acceptable framework or slide or table or Excel spreadsheet because you're aligning around a process. And so don't feel like every single meeting needs like cinematic pictures of kittens because that's not going to get you anywhere. You're trying to move an objective along. And that does mean that your slides might be more dense and sometimes internal slides have a lot more important information that needs to be on it to kick a product along or kick a process along.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a good question. I think that if do some thinking first, if it's important, like if it's an important point of the meeting, my team is taught to just kind of sketch, change your environment up a little bit. A lot of people will fire up the deck, which is very linear. It's like make one slide, second slide, third slide. So just think and plan for a minute. And we tend to draw storyboards. It's like, okay, the first point, the second point, the third point, or just think first. It could be analog or digital, like put a page in front of all your decks. It's just boxes. Just get the narrative right. And then when you actually open up the software, that's where you have to think about what are the slide type that will convey this the most. Is it a table? Put a table, especially for a program managers. You have to convey dense project information, program information, product information. And that comes with density. So if you're in a”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I'm going to share you something today and you share how your solution increases human flourishing. Like it needs to be tied to the humanness and the big problem you're going to solve and how solvent how humankind will benefit. Well, that's different than just like a consultant would show up and say, hi, I have this 800-page deck and the results of it are this. Let's unpack it. It's just a completely different motion. And we use a three-act story structure that's quite a bit different too, but that work is solid and it was based kind of like my work. Her work was based in going super deep in McKinsey's thinking over time, whereas my work is going laterally across the 35 highest performing brands in the world that have been our customers. So I went laterally across all those brands and then come up with solutions that are based more in story and based in a broad”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Sometimes it's effective. So the mental principle is amazing. She's got the, was it horizontal and vertical thinking? So your main segues or your main section head should add up and then all the slides should support it. And then also how the construct of it is. And when you state the conclusion first, that's a great thing to do with execs. It's a great thing to do when you are fundraising. It's a certain type of an audience that that works for. There's other audiences where they really need to be taught to long for this future state and you need longer to unpack it. So one of the reasons you would start with the conclusion is, especially in a funding round. Now my version of a conclusion or result is different than how she describes it because I would say you start with the new bliss. So if you're trying to raise funds, you would say.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“To like some sort of repository in some data store somewhere, and they dig through old crappy slides and see if they can assemble something super quickly, and that's a cop out, like some most of the time if you really think empathetically about your audience. Going to the repository might get you halfway there, but you should be modifying and mapping all of the content based on who you're talking to. And especially if it's high stakes. Sometimes you're speaking to an audience that wants high density slides because that's how they communicate in their culture. And if you showed up with cinematic stage-ready slides, they'd laugh you out of the room. So you really got to, I mean, you got to know your audience. You got to know how they communicate, who they talk to and map to that.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“You put more words, you put stronger pictures, you could have a 100-page appendix, and maybe the front of it's only five slides, but everything they need to see your thinking follows behind it. And you could circulate those and people read it. You write full sentences, you write full prose. It's kind of like the six-page memo that's so popular at Amazon, but we contend that you have words and pictures, the six-page memo is better. So how do you send a memo around without the help of a presenter? And that's on one extreme, and those are called slide docs that you build in presentation software. And then the other extreme is I'm on a massive stage somewhere, and there's all kinds of usage in between. And so I think the one idea per slide is important, and then this guiding principle like don't make a single slide unless it supports the one big idea of your whole talk. That's another principle for slide making, because most people go back.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Always belongs in the lower right corner. It always belongs, so it's kind of a little bit up to the brand, and everyone believes it belongs somewhere else. If you're making what we call a slide dock, which I think your listenership would be interested in, presentations go from a big staged event to in a meeting where you're trying to persuade your peers to, can I make a presentation? I can just circulate on email and everyone gets it. Well, that's called a slide doc.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“The concept that each slide should make one point. So your whole presentation should be grounded in what we call the audience journey, which is the big idea where you're trying to move them from, where you're trying to move them to. And then a big idea is what is your point of view and what's at stake if they do or do not adopt it? That's the organizing mechanism for your whole deck. And then each slide itself that supports that one big, big idea, each slide itself should make one point in support of that big idea. People can't process too many things at one time. So depending on where you work, some people want something that's not the key insight at the top of the slide. Some people do. So some might want the action to be taken or some might want the dreamy future state to be clear. Some consulting firms where the slides are much denser because they were paid millions of dollars to make a big old deck. Some of them are like, oh, it.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Unless it's such a powerful hand gesture, right? You could do that because your body is visual. And the other thing we try to get our customers to do is if Dr. King had slides that day of the I Have a Dream Speech, it just wouldn't have been as beautiful. Like his words painted the pictures in our mind's eye. And so when we can have the slides off, so people are focused on the verbal stream and what's coming out of your mouth, that is such a powerful moment is to not have any visuals supporting you so they're 100% focused on your body, how you're showing up, and on the words coming out of your mouth is, and they're verbally seeing what you're saying versus actually pictorially seeing what you're saying.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Sometimes we see things so plainly in our mind's eye. And I was working with a really famous powerful CEO. And as she was talking, I could see her, I was watching her hand motions too, and she was like, in this thing and this, and like she's moving her arms around in a distinct way. And I said, I can tell you you have a picture in your mind's eye. Let me draw for what I did the same thing. Drew had this, had this, had this. And she's like, exactly. And we were brought in because nobody could articulate at all what she saw in her mind's eye. And so that was a massive program to be rolled out to the entire retail. There was like 100,000 retail workers needed to understand this graphic and the whole process she was trying to roll out wasn't getting traction. So the minute people could see what she was saying, then it had all the breakthroughs that needed to happen around that program.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“What is this? What are we all fighting for? What are we all living for? What are we all working for? And those moments of alignment are so, so important. And I'm a leader who sees things in the air. I just see it. And to me, my pattern finding nature, which you're like that too, right? I can see these patterns. And to me, I see a whole scene. And I could see it all clearly. But when my team's trying to look at the same thing, they might see 22 mosaic tiles out of a massive mosaic, beautiful picture. I see the final, beautiful picture, but I've only served up a little tiny mosaic tile in a few places, and so I even have to be better about really bringing it to earth and saying, oh, here's the seventh steps to get to this amazing outcome.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Market slides, or just how technology works as something flows through a complex system. When people can see that and it accompanies your verbal narrative, they can actually understand what you're conveying and move on. If you only had a verbal narrative, it wouldn't work as well. There's a lot of times though where you don't have the support of a presentation or slides. You could be at a dinner table. If you're in an interesting conversation and you want someone to see what you're saying, that's where you pull out the napkin and you draw it so you could both see it in mating sometimes. Someone will just walk right up to the board and draw something. And my team, especially my design team, is so good at this because they'll just stand up and say, I want to draw for you what I see because we're about to prepare them to...”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“So for people to see what you're saying, you have an opportunity to use visual tools like the presentation software. You have opportunities to have live sketchers sketch it while you're talking. There's so many ways you can help people see what you're saying. I would contend that you can use something in your talk that gives people something they'll always remember. We call that a star moment. And it could be a piece of dramatic data where the big numbers put up there. It could be an evocative story. It could be a beautiful picture. One of the things that happens really well, especially with tech companies, is demonstrating through a picture so you can get alignment. So the concept of a diagram, like when you describe your product that you're working on, is this thing inside of it, outside of it, attached to it? Is it on it? Is it above it, like especially?”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Ask yourself if they can see what you're saying. Can they see what I'm saying would be what would be written on the note?”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“It has a beginning, middle, and an end. So the first what is is the beginning. The middle is the messy middle. That's where you're trying to contrast and show them that it's messy, it might be hard, it's worth it, and then the new bliss, you end with what, you know, in Western cultures where it's like a happy ending. So the new bliss is just imagine a world with your idea adopted. And then you paint a picture of that world poetically or pragmatically. And it works. It definitely works.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Acts of service like that, like him taking the dog to the doggy daycare for me is like, I feel loved. So when someone does something generous with their time for me, it's how I feel loved. And so there's a whole lot there in shaping how you communicate with someone empathetically at my company. Everyone knows each other's love language. Like they know that this person feels more appreciated when they get a written note. This person feels more appreciated when they get a gift. And everyone knows that. So that's just baked into our, I don't know, our marriage, our company, just how it rolls.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Hey baby, could you take the dog over to the, I need you to take the dog over to the dog care. I don't start there. I start with, oh my gosh, tomorrow. I've got back-to-back back meetings. In fact, I'm beyond Lenny's podcast right about here, and that's when she's whiny and what's going to happen is if that doesn't happen, I'm going to have to reschedule next week and next week it's just loaded up. And I, you know how it is when I'm stressed out at the end of the day, I'm kind of hard to deal with, you know, and I say, well, what could be? You know what? The doggy place, you know, she loved it last time. She was spooning with a red cavalier king spaniel and loved it, you know. It's like that. I have to unpack it a little bit more for him. And then the new bliss could be any sort of marital promise you want it to be. But I just have to unpack the current state a little bit of the process and then I state what could be. And it's funny because”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Helping do the digital. Well, I won't get graphic about what the new bliss might be. But you know, early in our marriage, we figured out that when we, not early, actually spent almost only the last 10 years we've been married for 40. And we realized that when we tangle, it's usually only about process. So the gaps are, if I ask or he asked me to do something or we start to kind of pick on each other, it's because the way I'm executing something is different than the way he chose to execute it. And so it'll be anything from like, why are you chopping? Why are you chopping onions like that? He'll say to me. And now I'm like, oh, we have a process gap. Do you want to chop the onions or do you want me to chop them my way? And so for the what is what could be new bliss, it happens all the time. So he needs a lot of context. He's a detail-oriented person. And I've started to learn with him that my what is needs to be quite a bit longer than sometimes I have patience for as I start to frame.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Eulogies used to be two hours long. It was an Aristotelian structure, and he only had a couple hundred words, so there's no pictures of him giving it because it was so short, so tight, and done. They were setting up the cameras still thinking they had tons of time. So the ability to just have that contrast as a framework in your brain during a meeting on a phone call, any moment of influence and get in the husband to do some chores for me. Like literally, it works. It works in any format. And I think the investment that you make in the longer form or when it's a huge audience, you add the visuals, you really hire the speaker coaches, you really make that moment. There's these moments that breach above all other moments where you really have to nail it just in basic conversations in a moment of influence. If you practice it enough, it'll live in your head as a mental model for when you know you're in a situation.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source