YouSaid · the spoken record

Nancy Duarte

lines on the record: 86
first: 2023-06-01
most recent: 2023-06-01
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Interesting question. I think a lot of people think that the only time you really need to present well is when you have a big stage talk and you make the big investment in the script, the big investment in the contrast and story. I'll tell you a dirty little secret. I can get my husband to do chores for me on the weekends with a quick, with a real quick what is, what could be new bliss, kind of just that first bit. Like, what is, what could be new bliss? It's like even the very, very short, short talk that Abraham Lincoln gave in the Gettysburg address. It was basically a funeral. It was a eulogy. And back then,”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Pattern finding that's an interesting point. I worry sometimes with the emergence of new technologies and stuff, the ability to be able to sit and think, synthesize, and all of that is because you don't, a human is going to come up with different insights and synthesis than any future machine could do. So I think it's fascinating that you do that so well and it really shows that. Yeah, you're really putting your mind and heart into it all.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“that had the same type of nature of cadence and a pulsing to it, for lack of a better word that I knew I had solved it using story. It was a really great moment to finally draw that out on my quarter inch graph paper.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Steve Johnson was great at that. Like when he launched the iPhone speech, he always did like, here's the stay of the company, here's how we're doing. Oh my God, our stores are more full than ten MacWorld Expos. You know, he always did a setup of what was going on. And then he did a really rapid, what is, what could be when he started to compare the iPhone to like the Blackberry? You know, it's like, look how much it sucks now that you've seen what we're doing. Like it's just what is, what could be what is, what could be. And so I took all the classic speeches, historical speeches, everything presidential speeches, and knew that if I could find a pattern in Dr. King and Steve Jobs' iPhone launch speech that was the same.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And it really works. I think the talk came out in 2011 and the amounts of notes and emails of things people have accomplished by changing the structure of their presentation has been really astounding.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“To write is what is. And you need to set up every talk by stating what is. And then it moves straight up and you move to what could be, come back down to the bottom line again, say what is, back up, what could be, what is, what could be, what is, what could be. And then the last what could be, you state the last horizontal line is what we call the new bliss. So this motion of traversing between what is, what could be, what is, what could be, what is, what could be, that sense of longing for the future, it makes people leave their current state or the status quo or our current reality and makes them long for this future state by using contrast so that rise and fall of, hey, here's our current problem, here's a solution, or here's the state of the union, but we imagine it could look like this. There's so many different ways to build that cadence of contrast that's so lovely.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I love that. So I went on a three-year journey through story and I knew that the greatest speeches over all time did have that rise and fall and rise and fall, but it wasn't one single story. It had a whole lot of other very important information, but it still did this rise and fall and rise and fall. So I am not a digital native. I took a quarter inch graph paper and I would listen to all kinds and map out, took the words. When I analyzed Steve Jobs' iPhone launch speech, I did it all by hand. I wrote every word. I did quarter inch graph paper. I needed to know I needed to see it the way I work, which was analog. And so at first it was zigzaggy and I realized, wait, you can't map something over time and have it be a zigzag. There was too much data lost. So to verbally describe it, you could picture a line at the bottom of your screen and that line going left.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And resolve it. And that's what a really well structured presentation can do. It can pull on that rise and fall in a way that creates longing. So story creates longing. It helps people long for something they'd never wanted before because if the future is told in the shape of a story and they see this alternate future, like so many people escape through sci-fi, they escape through movie making into these future worlds, right? And so picture that you could verbally paint a picture of this future state and then you could bring your whole audience to this future state in an amazing way using this kind of this cadence of rise and fall. That's how you can incorporate story into a presentation where you need to influence others. It actually really can be beautiful when it's done well.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“When I say storytelling, I'm talking about an anecdote. When I say story structures, I'm talking about this format of a three-act structure of storytelling that goes back tens of thousands of years, which is fused into the brain. Like fMRI machines, now you can see them while a story is being told and the science is beautiful. Like if you're telling me a story and I'm listening, our brains are firing in the exact same order, in the exact same place. So it has power to align our brains. And so by implementing attributes of story, like a beginning, a middle, and an end, and we have a method for that. And also incorporating the rise and fall, like story kind of builds tension and releases it. And that's why we love it so much as we escape through kind of someone else's messy metal and conflict and problems. Like it's messy and then it resolves, like you build the tent.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“If the audience is the hero, you would see visible signs that they get it. People would come, like before I did a really good talk and people were tweeting saying, hey, come to this talk. It's really good. So you'd see a reaction. You know you've done it well if you're infusing your talk with story, which is the second bullet, by utilizing story structures.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Presentations in front of presentation experts is like. And I get nervous. Like, I get really nervous because I have one slide that”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“So we go through that knowing that's the hardest presentation I deliver all year. Like I used to travel and speak and be a public speaker, but it's my own internal ones. I have to take more time with. So when I travel and speak, they're like, oh my God, I love your models. Oh my gosh, you know, can I get a picture with you, right? But when I'm standing in front of my own team, they're like, I wonder what she's going to say because she's about to either make my job harder or she's going to change my priorities. Right there, they come in more skeptical. And we definitely have nailed the annual kickoff meeting, definitely have nailed that. And then we do quarterly. Quarterly updates to that annual kickoff meeting and it's a cadence and people get enthused and kind of killing it right now.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“We do a listening tour first, so some of it's based in survey, some of it's based in interviews, and we feed that information up and then we compare it to what we're going to ask them to do. And we do some gap analysis. Like we literally, there's some actual questions you can ask yourself, which are somewhat classic design thinking kind of questions about where they're at. And then what we do is I create a real rough cut or the exec team creates a real rough cut. Then we invite the next level of leaders in and we do a fake. I mean, the slides are ugly. Like we don't spend time on the slides. This is about the message and maybe a model or two or three that we're going to go through to feel like it may amplify or make the message more concrete. And then they get feedback. And that's when it's hard. It's hard to go from like rough cut. Here's what we're going to say to making it absolutely resonate. And then we deliver it after all of that work has been done.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“That we know about. So I could talk about our own internal ones, most of what we do is under MSAs because they're fantastical brands. So in my own company, we, before I do a presentation that's going to require goals or them reaching goals or we do an annual vision talk.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“He was doing. And then an inner tool, which was the resolve, which came to him through the force. So when you're speaking to an audience, they're going to have an internal conflict that you have to give them something to soothe. And then you're asking them to therefore go and do this thing, take this action, do this call to action. That's asking them to physically do something or physically change in some way. So they're not going to do that for you. If you have an empathetically thought about how hard what you're asking them is going to be for them to do. And so it just, you have to change your mindset when you're starting to build your deck to think about who am I talking to? How am I going to help them get unstuck? And that's just a super foundational principle in everything we do.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“The most, they're well lit, they're up on a stage. So when I started to look at all the archetypes, that's where I landed. And then I was like, oh my God, when I got to really digging into the mentor, I realized it's really the mentor in myths and movies that's the presenter. Who really holds the power in the room of a presentation is audience. Like the audience gets to make a choice if they accept or reject your idea. So the balance of power is with them and not you. So it really is the role of the presenter to be the mentor. And in myths and movies, the mentor comes alongside the hero. In other words, the presenter should come alongside the audience and help them get unstuck or bring a magical tool. So like, I think Obi-Wan Kenobi is a great example. He did two things for Luke Skywalker. He gave them a lightsaber, which was for his outer journey, the physical journey.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Empathy is important too, Duarte, everything we do is empathy first, and some of it comes from my own childhood story a little bit. I was raised by a clinically narcissistic mom, and narcissistor missing the empathy gene. So I feel like that void of not having it modeled for me is why I keep clawing at empathy as being important. And I think a lot of people listening might work for a boss that does not have empathy, that isn't other centric, that doesn't think before they talk and all of those things. And I was raised by someone like that. And so every single book and every single model that I ever make has empathy at the core because you have to have to have to think about who am I speaking with, especially in communication, who am I speaking with? And so when I went on my journey through storytelling, I figured out that I thought, okay, the presenter's the hero. For sure, the presenter's the hero. They're the central figure.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Your audience is the hero. That was in my TED Talk from 2011. I would say it's infuse your talk with story and I would say it is asking yourself can they see what I'm saying? Those would be the three tips. Other than starting with empathy, I mean, that's, well, audience is the hero is the empathy centric approach.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And I found a stock video that Adobe had made at the time. And it was just particulate, it's floating through the air at the angle, and we stuck the six-color apple on top of it. That was so revolutionary back there to push the brand and get out of the way the whole world was making these hideous templates. So there are these moments that pushed the company forward because of an idea that I knew would not be okay for the Apple brand. Therefore, it shouldn't be okay for any brand. And I think those are just a couple stories of how to really push the medium in a way that is more pleasing to the audience. Like the audio's just likes it better when it's really clear what you're supposed to focus on. We love that brand.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And I just remember when Apple came up with the Think Different campaign, Steve Jobs was just back and my designer, everyone, you know, Photoshop was new and everyone's doing these beveled backgrounds with tons of crap on the background. And I walked by, I'm like, no, oh, we can't have a blue frame looking photo frame for the think different campaign. This is not going to work. And so I just, I remember looking at all the posters and remembering the Alfred Hitchcock ones.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Users, it just went completely the opposite way that it was supposed to. So it's weird to say that was a real defining moment for me to say, wait, wait, we can do this different and we can return to how they used to be done when they were 35 millimeter slides. So that's one story. And then I think we're very good at mapping to the brand the brand requirements. So we take this tool, whatever the tool, we have all the brands use different ones. They use slides, keynote, they use PowerPoint, like we use whatever tool the brand wants. And we push it in each medium. But we take their brand guidelines and really push it into the spoken word medium where when they stand up on a stage, it's cinematic, like the visuals can become an experience in itself.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And he said, I want you to just make the whole slide. It's just covered with the word big in hot pink. And I want the background black because when this slide pops up in all pink big, I want it to actually light the faces of the people in the audience. And it was like, I didn't know how to, like, we couldn't do that. We had to go into freehand, convert it to this, do this, do these six steps, and then we came up with a small JPEG at the time or paying or something. And we scaled it up. So it was still kind of pixelated. And I remember I was in that hall during the rehearsal. And the production team gasped a couple people squealed. They're like, who did this? How did, what is, I mean, it was just the word big in magenta pink. And I just remember thinking, this is how it's supposed to be done. Like putting the tool in the hands of the masses kind of destroyed the medium itself. And I feel like the first 10 or so years I was in business, it was reshaping this medium that ran amuk when it got into the hands of the”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Just so poorly, and we were kind of pushing the boundaries of it to make it look attractive. There was a sales conference in 1992 in San Francisco, and the leader of sales at the time was kind of a creative savant of sorts. And I remember, he's like, I don't know how you're going to do it, but I want you to take the whole slide. Like this is when slides were basically teleprompted, covered in text. If you could stick a piece of clip art on it, you were lucky.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Presentations used to be 35 millimeter slides in an old carousel. In fact, that's what Al Gore had when he showed us. I was like, here's my slide carousel from the 70s. Like it was just how it was done. But Apple was the first company to hook up the computer to a projector at scale. Now the projectors at these big venues like San Jose Convention Center, it was huge and it was risky. So because we were kind of we were first in, they pushed us to start to do the presentations in this tool. And it was black and white. Like everything was black and white when we first started. And then we started to push and push and push from how we illustrated things in the tool, how we would colorize clip art. I mean, I'm talking like clip art packages just came out. They're like, hey, grab these, colorize them. And so it was a really momentous moment to win them as an account. And I remember the tool had started to really take off and it was ugly. You can call it fugly. I don't know what you want to call it, but everyone who made slides did it so poorly.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And we slipped in. Like when you talk about a product life cycle very early, like everything was still bitmappy, was not attractive. You know, most people as users didn't know how to typeset, didn't know how to do columns, didn't know how to make in this tool at all. And there's about an 18-month window in the life cycle of the Macintosh where graphic designers refused to use it. It's a toy. It's ugly. It's bitmapped. Nobody would do a font like that. We use Lino type. It was very the snobby kind of we won't touch it. And that's right when we entered, like right then, went and checked out books at the library on typesetting. We tried to figure out what we could do, how we could, you know, what could we do with this tool. And then the rest was kind of history. And so that's how it started and the timing and just kind of pushing the tool that nobody was that interested in that were in.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“A real computer. So what happened was I made some phone calls. I called NASA and I called tandem, which is now HP, and I called Apple and we won contracts at all three brands at the same time. And back then our company was called Duarte Desktop Publishing and Graphic Design. Oh, wow.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“I love that question. So, yeah, I had like a real job. I was working my real job and my husband had bought a Mac and he's like, I think this is a business. I think it could be a real business. And he was an illustrator, wasn't a designer, but he had been a fine artist. And he's like, look, I can draw. Of course, it's all pixelated and like bit mappy. He goes, look, I could draw lines in here. And he's a, like, if I could show you his art studio, his work is just gorgeous. So he's definitely a fine artist. And he's like, I think this is a business. I think this could be a business. And I'm very pregnant. We were talking about that earlier. I am very pregnant with my son. And I'm like, dude, you're going to go get yourself a real job. You know, I don't want you playing around with this little Mac thing. He begged me like twice in our marriage. He like literally has gotten on his knees to try to get me to see his perspective baked me. He's like, just read a Mac World magazine. Just read it through once. And if you still don't think this could become a thing, because I was working on a mainframe. I'm like, I work on a”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“And he did a good job after once it got traction. We built a whole training program where he could fly people out to his place in Tennessee and start to train people. So it almost became like a train the trainer and he could sanction you as an ambassador for it. So this is the way the whole thing kind of unfolded and scaled and then got traction was lovely.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, we've been doing it for five years. I think the strategy, whether it was intentional or not, I don't know. So he would go city to city to city to city. He was traveling for five years, seeding, like planting seeds for a ground swell. And he went into the, you know, he would go to the Stanford campus, invite, you know, the Bay Area elite. And it was always private and it was always VIP. And so he did a really good job for five years traveling, traveling, traveling, traveling, and really, really delivering that talk. And I think that created a desire. I don't know that it would have gotten that much traction. I don't know if people are didn't know about the presentation and hadn't already seen the presentation and they brought their friends to the movie. That's how I kind of picture at least that part happening.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Of work we'd have to do for free, and who's going to go see a movie about a slideshow anyway? That's literally what I said. And so, yeah, I just didn't believe it would become what it became. So the whole process was amazing”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Large figure, politician, you know, communicator is we the team would sit in a room and say, hey, we think you need to do this this way. We think you needed to convey it this way. We think it should be visualized this way, or whatever it was we were proposing. And he would literally pause and like touch his chin and really think and really consider that we might actually be experts and more times than not he would adopt the way we said it should be done. And so I think as like the customer who actually probably had some of the most power in the whole world to thoughtfully defer to us as experts was delightful customer and consulting experience. I mean, I remember when they called me to say it was going to become a movie and that it had gotten funded and I started to get the information. They wanted us to do a lot of work to get it movie ready. And I'll never forget, I said, wow, that's going to be a long.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“Mean, it has to be Algore is inconvenient truth, right? It kind of hit the world in a season where nobody really knew or had an example of a really well done presentation. So it came out before TED talks were even out on the web. And so people had never seen someone tell a data story and stand in front of data and the scale of 90 foot screen. But we had worked with him for five years before inconvenient truth. Like people think he went from, you know, vice president to this presenter. And I didn't work with him. I let my team work with him. So they were the ones jetting around, jumping backstage at Oprah. They loved it. Like it was a real peak season. But the thing actually that was most memorable is, you know, we work with these 20 some year old CEOs here in the valley and they tend to show up and act like they know better than someone who's been doing this for so long. And what was so interesting about this.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“It's so funny because I have the whole history of the Silicon Valley in a way, right? It's like every little startup and then they grew to massive brands like Cisco and you could actually look at the rise and fall of all these companies and then I actually have all the decks. I still have a lot of these archives. So I could actually verify that number exactly.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“He said 250,000, but that was 10 years ago, and I didn't do the math. So when my team questioned it, I'm like, oh, Dan did the math. They're like, oh, then it's accurate because they thought I was just making up this number. I'm like, no, no, we actually went in and looked.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“That's a great question. People know I'll take a swag at data and pretend it's real. So I had a president who took a whack at that number in, it was 2014, and he said at that time it was 225,000. And that was like almost 10 years ago. So I don't even, I can't even, I can't even tell you. I mean, we stopped tracking, but it's a lot. I mean, in 35 years, we have thousands of projects we open and each sometimes has two to a hundred presentations in it. So it'd be hard to tell.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source
“A lot of people think that the only time you really need to present well is when you have a big stage talk and you make the big investment in the script, the big investment in the contrasting story. I'll tell you a dirty little secret. I can get my husband to do chores for me on the weekends with a real quick what is, what could be new bliss. So the ability to just have that contrast as a framework in your brain during a meeting on a phone call, any moment of influence I literally it works. It works in any format.”
2023-06-01 · Lenny's Podcast · Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks · IDENTIFIED FROM THE TRANSCRIPT · source