YouSaid · the spoken record

Nesrine Changuel

lines on the record: 84
first: 2025-09-28
most recent: 2025-09-28
sittings or episodes: 1
sources: podcast

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“Write thing about something is either writing about a known problem. We're giving a solution for a known problem or we are giving a solution for an unknown problem. And the second is harder. And I chose the second. I mean, I'm going with evangelizing, but the light is an important thing. That's what's going to allow your product to win and stand out. I know it's harder, but I'm pretty sure that that's what will help us create a more delightful world. So if they want to have and implement the light culture into their organization, they can reach out. And that's exactly what I love doing with organizations.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, so people can reach out on my website nestream.com. They can of course reach out. There is a contact form. I'm happy to get their inquiry or question or whatever. They can also learn more about the book. There is a website for it, like productalitebook.com. I also started recently a newsletter where it's called The Light Tips where I actually share stories, the lightful stories that I find useful for people to get inspired with. And something actually very recently started happening. Like as soon as I started talking about the light, people started spontaneously to share there the delightful stories, like either personal or professional. And I love those. So if anyone listening want to share the lightful story, I would love to listen to those. And just want to end with the fact that the light is a movement. I mean, when I started writing this book, a friend author told me the following. He actually said, when we're”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Actually the best croissants are not necessarily in the very fancy bakeries. They are in those small bakers that you find on the corners and you have to smell the butter. Smell”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Stanford, like I applied for Stanford. Let's see how it goes. I mean, the guy answered and he said yes, but you have to pay a lot of fees. I mean, that's the policy. Okay, I didn't really manage to get that sponsored. So I didn't also want to reduce the prestige of the university. So I applied for UCLA. And it did work. I mean, for me, that was something that I really wanted from the beginning, have something extra or not. And I kept doing that throughout my career. Like I wanted to work for the best tech company. I work for Google. I want it to be featured in the best podcast. And I'm with you. Just have one goal to go, which she used to be on one of the best stage. And I'm working on being on a TEDx. Why not?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“It might sound cliche, but my life mode the shoot for the star or even higher if you can. And I've been really following this almost for my entire career. I told you that I started my career in research during my PhD, I realized that most of my degree are coming from France. So I really had to introduce some international element into it. So I wanted to apply for an exchange program. And when I applied, do you know who did I apply first? Like who did I went straight with?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, the U.S. Roller, it was a surprise, yes, for the interview at the time, but it turns out to be the most successful interview I had because the UYU stroller has something special that really served one of my very much need at the time. It's astroller that is completely affordable. There was no one at that time that you can travel with it in a plane. And at that time, one of my biggest stress and fear was taking plane with small kids and how am I going to manage those lines and in queues and that stroller surveyed exactly my emotional needs by allowing me to travel and take the struggle with me on the plane. So just sharing this story because that was my answer for my Google interior.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So we spoke about Revolute. It turns out to be one of my favorite products these days because it's actually surprising me almost every time. I mean, this is one of these rare products that every time I use it, there is a new surprise and they are really applying this concept of continuous surprise. It's not just like one off and then they move to something else. So I really like the fact that they are continuously surprising users. But there is another one actually that I might probably share here where when I was interviewed for Google, they asked me this question. What's your favorite product? And that was back like six or seven years ago. And I actually answered with a complete non-tech products. I actually said at that time the yo-yo stroller.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Disappointed because that soundtrack was not part of the movie, so I was completely disappointed, as I said, and that's exactly what I call the Anti Delight. So I was anti-delighted at that time.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“The movie I have in mind is called Antuschabel. Again, it's a French movie, but it was so successful that there have been a remake. A remake is called the Apside. Maybe you've watched this movie. So this is based on a real story. And the reason why I love this movie, I mean, it's my favorite by far is because you go through all emotion throughout the entire movie. I mean, you go through joy, through sorrow, sadness, all in the same period. And you even laugh for complete and appropriate situations. There's one moment, one particular element that made this movie very unforgettable and very special. It's actually the soundtrack. The soundtrack is something that is so special in the movie and goes so well with the movie that makes it completely unforgettable. And so when I watched the remake, I was completely...”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Okay, so the TV show has nothing to do with business or product. It's the equivalent of the American Greatest Baking, by the way. It's called Le Maior Patissier.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Like Google, I was initiating something like VM speaker series where we invited people from the outside to share their insights and perspective. So with that, I actually invited Petra at that time and then she got, she interviewed me and the interview was featured in the book. So if someone want to stay sane and contribute and learn in a product community, that's a great book I recommend.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“And the second book is actually very close to my heart. It's called Strong Product Community by Petra Villa, who's been on the show, by the way. And the reason why I recommend this book is because actually I started my career in research. I've been a researcher after having my PhD for a long time. And when I moved from research to product, I noticed that there is a huge difference in the fact how research contribute to community versus product contributing to community. And I quickly, really quickly felt lonely when I became a PM. Because as a researcher, you go to conferences, you review each other's work, and when you become a PM, you have nobody really to review work or to collaborate closely with. So for me, it was really essential from day one to become a speaker or to contribute to some community, whether inside the company or outside the company. For example,”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“The bike belongs to Ularusling, which is actually the author of Factfulness. And so, by the way, Ula used to be the data PM at Google because he sold his statistic software to Google at that time. And the interesting part is that actually it's a book that is about how can we drive our thinking more using facts than using bias. And this book was recommended by Barack Obama and Bill Gates and everyone. So the fun story is that I get to read this book before anyone else because it was released that day and I met that guy who's awesome. So that's my first book.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“The first book is called Factfulness. Maybe you heard about it. It comes from Ular Rosling and Hans Rosling and Anna Rosling. The three are Swedish. It's been a bestseller for years. It's still a bestseller, by the way, New York Times. And here's the story. Actually, I have a story about this book. I was living in Sweden back then. I've been living in Sweden for about seven years, by the way. And it was 2019. And I had two kids, three and two at the time. And as every Scandinavian, we've been dreaming about having a cargo bike. So we started looking for cargo bike and it happens that we found a cargo bike parked exactly on our building yard. And so it had for sale like a sign. So we contacted the owner. It ended up to be.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Excited like crazy. The fact that PMs are working on the light brings them very high level of motivation when not talking about user motivation here, but like the employee motivation. And it's so real. I mean, of course, we have some time to work on upgrades and migrations and non-fun stuff. But when you work on the lightful features, PMs are super excited because they see a reaction of users, they see the love of the users, and they get even more happier and more productive. And for me, that's actually a real benefit that first I was not mentioning during the day, but I think it's something that all leaders can take into consideration because we want to make light work life more exciting and more energizing.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“We spoke about some of the benefits of delight like driving loyalties and retentions and word of mouth and that's very much clear. But there is one overlooked benefit that even myself I was not aware of. And I want to share that with you because it's an interesting conversation I had a couple of months ago. I was actually giving a light workshop in one of the largest health tech company here in France. It's called Dr. Lip. And we had an amazing day. We spoke about a lot of ideas of the light. But then toward the end of the day, I was approached by the product director called Suzanne and she actually told me something that's stick. I think it's worth mentioning here. She actually said, Nisreen, you spoke about a lot of benefits of the light, but there is one benefit that did not mention at all. And I was curious, like, what is it? And she said, like, I've seen all the PMs today super motivated.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, it's just a reaction, and it happens actually during the time where I worked at Google Need. And the reason why I remember it very well is because we had a lot of complaint from our meet users saying, hey, what this picture is about. I want to disable it. And we're like, you need to disable it on an operating system if you're using a Mac. And why it's not inclusive, by the way. I mean, this is one of the examples I use for the non-inclusiveness of a delightful feature because it did happen and that's a real story, by the way, being a person having a call with a therapist, having a hurt finger, and he was trying to show his finger to the therapist. And what happens like fireworks happening? I mean, what an appropriate time for fireworks. And of course, bad press, I mean, you want to avoid this bad press. And that's why the light is great, but do it in a conscious way and make sure that it's adapted for all situations.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Actually, a feature that very much known nowadays, but maybe people don't know exactly what's wrong or what's good or what's bad about it. So it actually happened a couple of years ago now that actually Apple introduced appdates into their operating systems. And that update, of course, enabled the fact that if you use Gesture, you initiate fireworks or whatever any type of actually.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“We just need to be careful'cause the surprise has an effect that vanished over time. So there's this thing that is called habituation effect. How can you make sure that you're not just surprising your user once when they use it the first time and then they become like normal use case? So you mentioned a couple of examples. Of course, I do agree they are all delightful. But one of the element that is part of the delight checklist is are you or do you at least have a plan to maintain that delight or that surprise over time? For example, when we introduced background replace in Google Meet, we first introduced like a blur, then we added static image, then we allowed for video background, then we added like an immersive background where it's like a moving slowly as if it's very real. And now they even have like AI generated background. So it's about creating that surprise over time in a complete continuous way.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“It like the mindset of innovation and going completely out of box, etc. So now I'm advocating for the light days and I actually help organizations setting up the light days and I recently did this with a company called Migrose. It's actually the largest supermarket chain in Switzerland. We had hack days or like delight days in that case where we actually of course spoke about delight and then we allowed all the teams to go crazy and innovate and think about the light for features. It was very playful. The team loves it and we ended the day by giving them the chance to demo and we select the best or the winning, the light feature that the company will end up implementing. So it's about putting it as a routine in a continuous way so that it becomes like part of the culture, not just a topic that is brought in once in a while.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Health check. Maybe you heard about that at some point. I mean, something about checking how good is the team is functioning. And it was happening every quarter. And actually the leaders used to be extremely religious about making sure that the team is actually doing it. And the fact that they show that they care made it happen every quarter. So the leaders actually, if they are bought in, as you said, and they are convinced, they have a big role to play into putting that in place by giving it a chance. And again, when I worked at Spotify, we had something amazing called hack days. I mean, I've seen it other company, but it's never as good as at Spotify. So we used to have hack days every month, and we used to have Hack Quick toward the end of the year. And again, the fact that it's happening on a regular base make the thinking and the mindset completely.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“To start its mindset, and I call this the light culture. I mean, of course, it's really important to talk about it so that we understand what it is, but it has to be part of the culture of the organization. I mean, that's how I see it. For example, at Google, I've seen that during a long time we had like a product pillar called Light. And the fact that it was a permanent place in the strategy, I always see it all the time, that's actually a kind of reminder that we need to build features and create opportunities that map and align with that pillars. I mean, just the fact as a director having this as a pillar is a first step. And the second thing is to make it part of the routine. I mean, the routine of your rituals of your company. So here an example. When I worked at Spotify, we used to have something called squad.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, for me, the success comes from the blending or the balancing, or how can you create a roadmap where you have a bouquet of deep delight, surface delight, and low delight all together.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“The very first thing that I really want to highlight here is that we need to shift from the mindset that tells us balancing or like how can I balance between the light and functionality because we need to move away from the light versus functionality into the light in functionality. So that's the biggest move that I really want to share here because we should really get away from idea that should I prioritize the light or should I prioritize functionality. And remember like deep the light is that concept of trying to solve problems and create solutions in a way that emotion is taken into consideration into that. And by the way, I created this model called 504010 and 504010 is actually a guidance or recommendation so that if you have done your delight grade and you categorized your”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“But just to show that the fact that you're saying no does not necessarily mean that it's the wrong thing. It's not aligned enough. You need to find a way to align them with what they value.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“That was the beginning of the conversation. And I think after two weeks he kept coming back saying Henrystreen, I think we need to shift our entire strategy discussion into how can we make our users proud of using the product. We need to find ways to turn our product into our users into proud users and so they can tell others, tell other musicians that we play the word of mouth game and they will allow our product to succeed and that's exactly what we did by the way. So in the beginning this founder was completely opposite to the fact that we introduced the light into the product that as soon as he realized that the fact that he invests into allowing their user to feel proud is so important for the growth and the word of mouth and the success of the business that became the number one strategy and by the way they've been growing they are now available in the US so things are going super well for that”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“And I think that was a really hard question for him, because after reflection he said no, they are not proud because they feel like they are little, I mean they are getting our help, so they are not able to get curator by themselves. So who's gonna tell others that they are little like artists and they are having help from us?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Founders and CPO, I had one founder actually who has been running a startup for helping musicians and artists to find curators. I mean, that's the core value and mission of the startup. And when we initiated the coaching side, we actually started talking about strategy, OKR. I mean, that's exactly what he had in mind. He wanted to get help into creating product strategies and OKRs. And over time, as we started coaching, we ended up talking about the life. The reason is I actually asked him this very simple question. I asked him, do you think your users are proud to use your product? Are they proud enough to tell others artists and musician to use your product?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, perception is our way of seeing things. This is exactly how we understand things. This is how we are convinced. For example, you listen to a podcast talking about the light, then you are, you have your own view about what this is about. Perspective, though, is the other view, is the world's view, how other perceive the light. So there is very likely, it's very likely that others, like leaders and CEOs, the reason why they're saying no is because their view is that the line is about this nice to have or the cherry on the top. So instead of trying to convince her, that's why I said don't even try to convince, is to try to align and put yourself into the leaders and the CEO shoe and try what do they value most. Once you understand that, try to see how can the light align or help achieve that goal. And let me share an example with you because when I left Google and I started coaching,”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“The very first advice is to try not to convince. I mean, honestly, if you try to convince, it's a lost bottle. I feel like we live in a world where there is a truth, there is a false. If you come to your CEO and leader and say like, I heard Nasreen talking about the light, we should absolutely do that. It might seem like a threat for the organization, for the ways of working, because it's something new. Instead, have you heard about this concept of perception versus perspectives?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“To unmute yourself and say, I agree or cut the speaker for saying, yes, I don't agree or something. I mean, these images can help you stay alive, stay connected and present, and somehow improve the interactivity part. So these are the two features that we introduced back then.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's not about seeing others, it's the fact that you see yourself. Why? I mean, just imagining yourself walking on the street and someone is holding a mirror next to you. I mean, even if you avoid, you really try always to check how you look. So the fact that there was self-view was a big risk and it was even listed as among the most significant risks of zeon fatigue or causes of zoom fatigue. So we worked on minimizing cell view. It's as simple as you can minimize your cell view, meaning that you can still broadcast or share your video, but you don't have to see yourself. That's one example that worked on. The second one, which was related to low interaction and boredom, we tried to understand how can we bring in a little bit more of joy, but at the same time allow people to feel heard and seen and active. And that's how we actually brought reaction, imagery reaction, you know, that waving hand or sandbab, because sometimes it feels invasive.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So we had to work, I mean, in that case, if you can see, we did not really identify motivators. We did identify demotivators because sometimes it's even easier, actually sometimes it's easier to let you know what frustrates me or stress me than tell you what makes me happy. So if identifying emotion motivators turns out to be complicated, so you can try to identify those emotional demotivators. And in that case, we had to work on these 3D motivators and come up with solutions that could help leverage that or at least reduce in a way or another. So when we worked on zoogue, we actually realized and we get help.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“I was really happy it was called It's always better to put it on a competitor when it's negative anyway bittersweet bitter sweet”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Interaction, and there was even a new term that was born during COVID time, which is called the zoo fatigue. Probably heard about that. It's”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So I told you when I joined Google Meet, it was maybe one month before COVID hit Europe, like the worst period you can join Google because I mean the usage just gets skyrocketed. Like we all found ourselves moving from having meetings in rooms and clinics to 100% remote. So the very first couple of months and it was about three to four months, I had to understand the behavior, the impact or the emotional impact of this new behavior. The fact that people are staying home and having these back to back. What's the emotional impact of this new experience? And of course, what we did was to interview a lot of people with the help of user researcher. We collected a lot of information. And when we tried to synthesize these informations, we actually realized that there are three main patterns. Like people are saying, I'm feeling bored, people are saying there is a low.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Chrome because they know that we did not close their tabs. Their tabs are actually there in that inactive tab group. So that was one of the features we build. It was supposed to be functional only. I mean, we could just maybe compress the thumbnail or just do a performance way, but also that's an example of deep delight where at the same time you're solving for a functional need and at the same time including the emotional dimension into it.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Don't have that many tabs open, and that's not the point. The point is to see if you get frustrated from the experience itself or not. So that phase by itself, trying to understand not only the functional part, but also that emotional part, like the frustration part, the ashame part sometimes was really key in order to build a feature that can align with these values and these motivators or these emotional parts. So what we built actually was a feature that exists today on iOS, which is called inactive tabs. So inactive tabs is that ability where you can, actually this happened automatically where all tabs longer than 21 day, that was not, that should actually or open for more than 21 day are placed in this folder called Inactive Tabs. So the result is that you're getting like a cleaner tab grid and people are feeling less stressed about the amount of tabs they have, but also they keep that trust of”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Let me know how you are like you can find an open tabs or that was for me a very important phase because that's how you realize that there is a relationship between people and their tabs. And I really say relationship because for some people their tabs are really, really important things. I mean, for them there is absolutely no choice for Chrome to close tabs on their behalf. Like it's a really important thing. So we had to understand that relationship first. And then we asked some people to navigate us through how they can find a specific tab in their tag grades. And a lot of people got a bit frustrated or they found that a bit hard or some of them had a need to apologize not for the content of course of the tab they had but it said something like hey i'm i'm sorry i usually”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, because we do not put three digits anyway. The real number could be really high. And so we had to address this problem. I mean, from a functional perspective, this is a problem. I mean, from a memory, from a performance, from a space, I mean, we don't want Jesus to have like 500 open tabs without even realizing, by the way, that they have 500 open tabs. So we had to work on that. And how did we do that? The way we did that is actually we interviewed a lot of users trying to ask them, hey, what if you navigate through your open tabs?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes. And I had to work on the iOS part, like the mobile part. And believe me, like, if you look at data, you see so many people having so many tabs open. I mean, the numbers is just amazing.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“There is even worse. Tab management No, it is the hardest one because actually when it worked at dev management, I realized that people are working with dabs for complete different way. It's like people are leaving tabs open as reminders or as to do or just because they forget about it. Very guilty of that.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“I love Chrome. Let's start with Chrome. So when I work for Chrome, I had to work on the most challenging issue. What do you think is”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“When I worked at Google, particularly for Google Meet, I told you I've been at BM for the light. So we had that mission that we really needed to delight our users. And that's how I actually learned that it's actually a discipline. It's not the buzzword. It's something that we can really put in place. So I do have two examples I can share with you. One is from Google Meet and one from Google Chrome, which one do you want to listen to?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's completely a part of the product. Even autofill, like it's autofill. You don't even, I mean, same like a password autofill. And I know Chrome is working on it. So it's coming if you are a Chrome user.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“So for exceeding expectation, we spoke about, for example, the shopping. It's called La Cash Bager. Oh, yeah, the coupon code. There are plenty of them, yeah.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, we're very close working with them because I've been working on the transcoding part and we had to transcode these tracks for them.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“All the metrics, exactly like all the metrics, all the success metrics of the feature was going down. So they quickly realized that actually what users really liked in the Discover Wiki was not the fact that it was completely new, but this familiarity that has been injected randomly in the app just made it even more better and even more appreciated by the users. So they fixed the bug. And now with Discover Wiki that you're enjoying is a buggy version, if we can say. So, I mean, that's why I added familiarity as an element that need to be checked, because we don't want to just inject complete new surprising feature to the user that might be shocking.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, so Discover Weekly, how it was created was the fact that it was supposed to be a complete discovery, meaning that it was supposed to be complete new for the users. So that's the idea behind it. It was like, we're not, the user is not supposed to find or listen tracks that has been listened to or liked before. So it was shipped and when it was shipped, like of course, we started to see a big success in the metrics. But you know what? Two weeks later, people, like the engineers, realized that they've been a bug in the feature. Actually, the bug was that sometimes the algorithm was injecting some of the like it song. So the playlist was not completely new to the users. It had some familiar feature, I would say. So, of course, the engineers fixed the bug, and you know what happened?”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so we spoke about inclusion as a really important one in the light checklist. Another area could be familiarity as well, because of course we love innovation, but we want to make sure that we are not surprising too much. I mean, we think that we love surprise, but we don't want to be very much surprised. And I have a maybe interesting story to share here, which is something that actually created the success of Discover Wiki. So I'm not sure if you know about that, but I'm going to go ahead and share it. Yeah, let's do it.”
2025-09-28 · Lenny's Podcast · A 4-step framework for building delightful products | Nesrine Changuel (Spotify, Google, Skype) · IDENTIFIED FROM THE TRANSCRIPT · source