YouSaid · the spoken record

Noah Kagan

lines on the record: 252
first: 2024-01-23
most recent: 2024-01-23
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And what you've been saying also echoes something that Seth Godin has said on the podcast, which is, and I'm paraphrasing here, but effectively do the smallest thing possible. He's like, people hide behind the big. Because when they have this, like, I want to do an AI app that does this and this and this, which isn't to say those things can't exist, but when they've got this huge idea, I want to help five billion people, whatever the thing might be You can hide behind that and never get started. It's easy to hide behind the big thing. But if it's call five of your friends, you can't hide behind that.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“That is not exercise. And you're like, well, hold on a second. It's not the right way to look at it. Chances are also you're not Tom Brady, right? So maybe before you're like, it's not worth me learning to swim unless I can be Michael Phelps. You're like, well, look at his ankles. Can your ankles do that? No. Like, I don't think so. Are you shaped like that? No, you're not. So just reminding folks, like you do not need to mimic the top 1% of 1% of 1% of outliers who probably are mutants on a bunch of levels in order to have a business that fulfills the dreams you have associated with being an entrepreneur. I just wanted to say that because it's so common.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Also, just to emphasize a few things that you've said and also maybe just add a couple of comments. The whole scaling thing, look, I invest in businesses that scale, but I think that what a lot of entrepreneurs tend to do Especially if they're fantasizing about doing something big. Like if it's not huge, it's a failure, if it's not 10x, it's a failure, if it's not this paradigm shifting, most businesses that help their owners to craft unique lives that are incredibly rewarding are completely invisible to you. The businesses that you see on magazine covers or in these tweet threads and so on, X threads on Twitter. Whatever the cool kids are calling it these days Are outliers and trying to just model. So you watch the Super Bowl and you're like, okay, so I'm watching how Tom Brady moves. And if I can't be Tom Brady.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, those are also like those early rejections are valuable because if your commitment starts to waver, you're still in the honeymoon phase. You are going to have hard. Challenges, you are going to have hiccups later, and if it's not going to work, like if you are going to waver or you might fold, it's better to do it in a super quick.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“He has more credibility in selling it too. If he's like, this is the trip that I have always wanted to design for myself. There's a lot of weight behind that when you're talking to someone.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“She also knows how to find those people, right? Like he knows which websites he goes to. He knows which celebrities he follows. He knows where to go fishing.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Buildings. I mean, we're looking around here, like the vast majority of these were sold before construction was finished, certainly, but often before construction started.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Coming back to Jake. Jake and business model, how did you tackle this? And it can be Jake, it can be other examples, but to the extent that you can give real world examples.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, right, right. I'm just saying there's trade-offs. I was at this rock climbing gym not too long ago last week, actually, here in Austin, a lot of good rock climbing gyms. There's a new one, Mesa Rim, that is much taller in terms of their top roping areas than anything else I've seen here. In any case, I was there and I saw this woman climbing and she had a shirt on that said no solutions, only trade-offs. And I looked at it and I said, okay, maybe that doesn't make sense. Maybe it's like a Japanese billboard. Who knows? It like seems like English, but it's not quite like it's grammatical. They're English words, but wait a second. Like bear is the best friend. Wait a second. What does that mean? That doesn't mean anything. But I sat with it and I was like, you know what? That's actually a very healthy way to look at a lot of decisions. It's like, there is no one best. There are always trade-offs.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“There are upsides to nine to five. The ability to just turn off your work, go home, like, throw on the TV or watch some YouTube and have a couple beers with your friends or family. There are arguments to be made that in the right circumstances.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“And I'll throw this in there too that much like despite everything that I've said and the freaking TED talk that I gave it earlier about all the things I'm thinking about, despite all of that, I still think everybody should start a podcast because you will learn a lot about yourself and your own thinking. You'll need to get better communicating. And there's a lot to be taken from that, even if you stop it after five episodes, right? So I still believe that for improving your ability to communicate, identifying verbal ticks, cleaning up your thinking by going through that process makes it worth starting podcasts. Similarly, I think everybody should start a business. It does not mean everybody should be a lifelong entrepreneur.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“It's taken 30 years to therapy to work. It has. I mean, therapy has been an amazing thing. Oh, I get it. I'm laughing because also I get it. Yeah.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“I wish you could have like some camera. There's a good chance I had a rat tailor a mullet too. There's a very high likelihood that I had a rat tailor a mullet at the time.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Long story Well, it's actually kind of funny. My first job says the way this guy was doing stuff, the big boss, I was like 14. I don't even know if it was legal, but I was working at this ice cream shop and I was the cleaner. So I was cleaning the machines and this, that, and the other thing. And the way that I was taught to do it made absolutely no fucking sense.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Their core, like Google at its core. I know there's a lot of complexity that goes into delivering it, but as a business model, very straightforward. Uber at its core, very straightforward. Airbnb at its core, very straightforward. And Patron, right? I mean, like at their cores, these businesses are GEICO even, right? Like very simple.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“By the way, not to interrupt, but like the vast majority of incredibly profitable, elegant businesses are simple. Yeah, right. At their very core, they're simple.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“I would imagine at this point, too, I'm just throwing this out there, but that some of these tools like ChatGPT or BARD could also be incredibly helpful. 100%.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Looked at where they were cobbling together solutions. Like, where are they paying for multiple things or using multiple things to macyrever some half-assed solution to a problem that they have opportunity, right?”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“So, one additional approach I'll throw in there because it's actually how I started brain quick, you know, the first business sports nutrition, et cetera, which is where I cut my teeth for all the things I followed. But I, as part of my calculus, I went through all my credit card statements. And at the time I was making, I don't know, like base salaries was like 40 grand a year in the Bay Area during like one of the peak rushes. It was partially explains why I was eating jag in the box with California taxes and like rent and stuff. It was like gone before you know it. So I went through my credit card statements and I looked at what I spent a lot of money on. Like what did I spend a lot of money on disproportionate to my income? And that's how I landed on sports nutrition. In part, I also had some knowledge around it and the ability to find people involved with that. But another approach I've heard from several different entrepreneurs who ended up building huge businesses is they”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“So once Jake had a little bit of movement, so Taco Delli, et cetera, what happens then? For someone like a Jake, it doesn't need to be Jake, but like for someone like a Jake.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Say prototyping, right? I'll just mention one guy people can look him up, Stephen Key, fascinating guy, and he has licensed tons of toys to huge manufacturers. And so his game is licensing, right? He's not actually in the venturing business. He's not in the manufacturing and the distribution business. He comes up with ideas. It's like, this is a great game, and he sells it to Hasbro or whoever might be these huge companies. He uses construction paper, some glue, scotch tape. He'll prototype it, take some photos of how it might work, and then off to the races he goes. And he just does that over and over and over and over again”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I would go so far as to say this is going to be a broad statement, but the best creativity comes from constraints. You need constraints. Those sound bad. They sound like wrist strains. Like you're strapped into Electroshock therapy or something. Need constraints, and weekend is a constraint, less than $100 is a constraint, two hours is a constraint. These will all four hours.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“To be clear, I wouldn't do the take ayahuasca today as a translation. I would say the coffee challenge. Coffee challenge.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Exactly. But very similar idea. Totally. Like, figure out the basic math. Because maybe you need less. Very often you need less than you think you need.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yeah. Yeah, yeah, slightly different moniker, but same idea like target monthly income, which was not just the replacement. It was a bit more part of this exercise called Dreamlining”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“My most popular YouTube video of all time, and we're sitting here with like Pretty nice video setup, got a basically a studio the whole nine yards. My most popular YouTube video of all time is me in my kitchen, somebody with like, God knows what kind of old phone the resolution's terrible. Deshelling hard-boiled eggs without peeling. That is my most successful video of all time.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“So, why should they believe it? Maybe there's a case study or two or example you could share. And then if somebody wants to test drive something from this podcast, are there things they can do?”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“See what happens. So let's talk about tests. Let's talk about experiments. Let's talk about small steps. Million dollar weekend, number one, what is the, well, here, let's do the subtitle. The surprisingly simple way to launch a seven-figure business in 48 hours. So for people who find this tantalizing, I guess number one, why should they believe it? Let's start there. Like, why the fuck should they listen? Because they're going to come across a lot of promises, a lot of clickback on YouTube, and then they click on it, and they're like, oh, come on.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“And you've developed a certain set of habits and attributes being in sixth year, always being in the fast lane. It is a practice to augment that with other abilities. 100%. This is why a lot of people self destruct when they quote unquote retire. If they're trying to go from like Autobahn to park, it's like, well, hold on. Maybe we should get used to some other gears.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Then you know it's real. You can try before you buy, especially on the EAVAPA. Hiring in general. Make them do some of the grunt work, not grunt work, but just smaller things. And by the way, like anyone who's got real chops, right? It's kind of like Jean-Paul DeGrey, like putting the lotion on your hands, right? Like that guy has done every job. He's done every job This isn't always going to work, but it's you want someone with that same type of ethos. Yeah.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“My recommendation there Especially if you're considering a full time hire, test them for a few months and have them do that stuff because people know how to interview. And a lot of people will say, absolutely, no task too small. No problem. And that's horseshit. And the same way that they say they're going to buy whatever you're offering, ask them to pay you.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“But I've thought about it. I've thought about it quite a bit. We'll say, I mean, that's a heavy lift. It is a heavy lift, but that's also something I want to be aware of or cognizant of, and that is, am I doing this because it fits into the Venn diagram or am I doing it because it requires less work? Because requiring less work does not automatically mean elegant combination of things that leads to my goals, right? And if you don't have those KPIs like you mentioned, watch out for vanity metrics too. Like, okay, this matters. Why does that matter? Because it leads to this. Okay, why does that matter? Why does it lead because of this? Okay, because of this. And ultimately, it's going to come down to, you want this amount of money. Okay, why do you want that money? Because I want to trade it for this experience or this possession. Okay, why do you want those? Because you want this feeling. Okay, well, let's keep that in mind. You want to sleep well at night? Don't do all this other shit that is going to cause you anxiety.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Chart type stuff. And I'm experimenting again. I have a full time VA, also on the payroll now. And I wanted to revisit some of what worked in the past because very often the things that worked then are still going to work. And the principles of the principles for a reason. The tactics, the tools, the platforms, the hardware devices, those all change. But in terms of human communication, clarity, lack of clarity, the words are still words. So I wanted to revisit some of that. So as an example, I mean, I've been thinking about going back to text. I've been thinking about going back to blog posts. It's so antiquated. It's so out of fashion. And it's so high labor too. I mean, because that is something where I do not feel comfortable delegating if I'm putting my name to something I want to be the one who has put those words on paper or on a screen in this case.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, yeah, for sure. I was looking at four hour a couple weeks ago, actually. Because my books I make, I mean, they reflect things that I am doing and have done, but they also act as references for me. Like, I go back to the four-hour chef all the time for various things. A four-hour body, I go back to it all the time for various things. And a four-hour work week in this particular case, because I'm thinking about virtual assistants, which have really up-level in the last handful of years with technology and also different companies and types of training. I've been thinking again about virtual assistants. And so I wanted to revisit scripts, principles, et cetera, because I've shifted from VAs to in-person, full-time”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Was particularly true when I launched 50 Friday because social media, Snapchat, ah, young kids are never going to use email. And I was like, well, that's true until they get a job. And then guess what? They're going to use email. So in that particular case, I wasn't looking for the new thing. I was looking for something old that was kind of neglected. And I wanted to also own my audience. So that led to millions of people for the newsletter. So those are some of the questions that I ask, I think I've learned for me personally I make better decisions when it's a bit of a Venn diagram. If I go after any one of those, which could include profit, by the way, that's one that gets people, boy, oh boy. I've succumbed to that too. If you're like, what has the most leverage for revenue, profit, et cetera, that can lead you in directions that end up compromising well-being, end up compromising long-term growth, end up compromising fill in the blank, personal and professional and organizationally speaking?”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“So you repeat those, you exaggerate them. And your stage presence, your social media presence, becomes you. This is really important. You have to be careful about the masks you wear because you will become those masks. And I've seen that. I'm sure you've met people. Like it's terrifying. You will be shaped by your audience and by these creative decisions. So not just asking what is the unmet need, but a question I might ask is like, what experiments can I run that I think will meet the needs intended by, say, the podcast in a different way? And also, I mean, another question that I ask is, instead of like, what is the new new thing? What is something old that is being neglected? It doesn't have to be new, by the way, right? So for instance, that led me to start Five Bullet Friday in the newsletter ages ago because people are like, email's dead. Nobody's going to use email anymore. Email's dead. You hear that every year.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Make some really bad decisions. And I've done that in the past. What do people need? Now I'm not the boss of myself. I've turned my audience into the boss of me. This is also how people get shaped in horrifying ways by social media or their audiences on YouTube, right? Your most extreme behaviors get reinforced.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Which I've done in the past. Can lead yourself to bad decisions. So if you ask yourself, what can I uniquely do? And that's your question. And you use that to determine what you do. Can end up doing things that you dislike that are draining, that don't have any type of market fit whatsoever. So that's not enough, right? Although for me that is necessary, like what are my uniquely suited to do? Because that will give me not only an immediate, say, first mover or early mover advantage, it gives me endurance. So being uniquely suited to something doesn't mean that you are the only person that can do it. Maybe you just love it more. Like with me and language learning is an example. Now, that's not a business. I mean, it did lead to me being one of the first investors in Duolingo, so that worked out. But I have infinite endurance for that in a way that most people don't. That's a huge advantage, even though other people could technically do it. So there's my uniquely suited for? What do I find easy that other people find hard? Then there's what is underserved. But if you approach that by itself, you can...”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Blue people's minds, right? Like that was just not something that really happened. And now that you have incredibly talented people, comedians, entertainers, writers, that's why I mentioned the writer's strike earlier, who for a period of time did not have the option of doing what they normally do. And they dipped their toe into podcasting. They dip their toe into YouTube and they're like, wow, actually, I'm really good at this. And I can get paid interesting. There are exceptional, exceptionally skilled people producing things for podcasts and YouTube. What I'm saying is the bar for quality has gone up dramatically in all of these areas. But the possibility for originality, I would say, has diminished. as a result of the sheer volume of entrance. So in terms of thinking about like what's unserved, I would say that I'm looking for a Venn diagram because asking if you ask any of the questions I'm asking myself in isolation.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“This has been positioned as high ultra premium as far as podcasts go, advertisers, audience, right? And we've done all the polling and so on. So it's like, if you want to reach Ted, this is the podcast, right? If you want to hit millions or at least, let's just say thousands of very, very well-known creators with one podcast. Like, this is the podcast. So the premium positioning means that for the next year, we're basically already sold out with advertising, right? So I'm in a very good position, but I think overall it is This is true on YouTube too. And it relates to everything I just said. It is going to get and is getting harder to differentiate. Back when I had like Jamie Fox and Arnold Schwarzenegger on the podcast.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I love doing the podcast. I love doing the podcast. It's going to get a lot harder as a business. It is already, I'm very fortunate in the sense that, and this was not accidental, right? Like this podcast and the audience for this podcast, this podcast is intended to be long-form, thoughtful, dense, and incredibly practical tactical. And I'll mention it because you've been very good at receiving feedback, but million dollar weekend, we are going to get to it and talk about very practical steps. All of this is practical though, if you look at it through the lens of making decisions.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Put out great work that is uniquely their own. You watch that movie and if you've seen other studio gibbly miyazaki movies, you're like, that is the signature. That could not be anyone other than Miyazaki. You see like a Daniel DayLewis film. There are so many examples of this. These people have unique capabilities. They've harnessed. They don't need to rush, right? So if I find myself feeling compelled to rush, either it's a false signal I should ignore or I'm about to do something that a lot of other people could do. And that for me is a cue to really chill the fuck out and be like, wait, wait a second. Let me go back. Let me read Blue Ocean Strategy. Let me go back. Let me read 80-20 principle. Let me go back and read any number of things. I mean, I do like reading. Let me go back and watch these following documentaries about people who really took an unorthodox path. And then let me sit down.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“It's like here's the thing if I think about the authors I respect the most, if I think about the The filmmakers I most aspire to be like or admire the most. They're not playing a volume game, right? Like Miyazaki, who just put out, I think it's the boy in the heron. The Japanese name is like, how do you live? It's a totally different name.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Probably a long answer to a very short question, but that informs, I think, a certain, it's not just calmness, although there's a lot that goes into that on my side compared to my earlier self, but a not wanting to rush into committing at high speed in certain directions that are very appealing right now at face value. I'm like, you know what? If you have, here we go. I'm going to shut the fuck up in a second.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“All playing games right now beyond food, shelter, a handful of things at the lower rungs of Mazo's hierarchy of needs. We're all playing games. What games are you playing? And just as important, like what does winning that game or those games look like? And is that the life you want? So looking at how things are developing, and maybe this is a very fancy way of rationalizing just being older and more fatigued. I don't know. But I find where things are trending super, super worrisome. So if I could be long a number of things, I'd be like, okay, mental health therapeutics, dialysis, which seems pretty dystopian, but like I would be very long those things. I think we haven't even seen a glimpse of some of the mental health challenges that are on the horizon.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“How many of those do you get per day now? Something that would win the gold medal of the MEME Olympics crushes all the stupid things that you would have looked at 10 years ago, infinitely more attention grabbing and the half-life is what? 30 seconds 60 seconds. So I think fame as a phenomenon in most cases online will have a very, very short half-life. And that worries me a bit from a psychological adaptive perspective because I think that has supreme implications for this sort of dopamine hit rat stepping on a cocaine pedal aspect of content creation. If what you do is less and less persistent, meaning has less and less durability, what game are you signing up for? And what does winning that game look like? These are really critical questions. Okay.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“One person, one show, the sort of long tail of personalization, I think has largely removed that possibility. And if you even think about like the personal half-life, which I think we can extract, like studying the micro to study the macro, because the macro can seem super intimidating and abstract and ungraspable. If you just think about your personal experience, and I've talked to friends about this 10 years ago, if you got sent some crazy video from friends, like that video would stick around for a while, right? It might be the video. It sticks around for like a week. Oh my God, you see that crazy video of the thing?”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“On the counter argument side, and this is both a reason not to do YouTube, but also a reason maybe I'm. I've talked to some folks. I don't want to name them, but very well known iconic writers, photographers, creators who did one thing very, very well. One thing, which also makes me question sort of the jack of all trades approach that I think is in some respects a norm now where you're present and growing on many, many different formats. But putting that aside for a second, the half-life of fame, I think, is going to drop precipitously as algorithm chasing becomes more and more dominant and more and more determinate of what is surfaced in the sense that there will, I would be shocked if there's ever again someone as dominant as, say, Oprah was for effectively, let's just call it, who knows, a third to a half of all the women in the United States.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“That's a long time to do one thing consistently. I'm going to continue doing the podcast, but from a growth perspective, I feel like YouTube is probably one of the more appealing avenues for growth currently. But offsetting that is a desire to increasingly be less publicly visually recognized because there are compromises that have made related to that. There are safety issues, there are privacy issues, there's lots of weird stuff that happens. I'm not sure I want to actually, I'm quite sure I do not want to make my face more recognizable. On the counter argument side, I know we're going all over”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT
“Like I'm in a transitional period right now, potentially where I'm taking my foot off the gasks. I'm not sure the car is going in a direction where I want to take it to 120 on the Audubon, you know? So that's where I am. And I'm also not in a rush because maybe it's just fatigue, frankly. I mean, like I started the podcast 10 years ago. And there are people with incredible longevity and not very many, but like Rogan as an example. I mean, the guy's a machine and he's very good at what he does. 10 years is also a long time for me.”
2024-01-23 · The Tim Ferriss Show · #717: Noah Kagan — How to Launch a Million-Dollar Business This Weekend · IDENTIFIED FROM THE TRANSCRIPT