YouSaid · the spoken record

Patrick Llewellyn

lines on the record: 99
first: 2019-01-12
most recent: 2019-01-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Good for you, Patrick. Yeah, I'm really focused on what we're trying to build and champion creativity. You don't have time.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So 99 designs is that all of those places you can find at 99 designs. I'm not particularly active on social, but you can find me on LinkedIn. No.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Never turn our backs on Australians. That's how we feel about it. That's right. Lucky we've got the Hemsworth boys to back. Yeah, that's right. Oh, that's right.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. What we like to say is the happy Happy American's a Canadian. Oh, right, yeah. You know, and then a talented New Zealander is an Australian.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, destroy them. Kill them. It was there. Sorry, I know, but I actually just think there's going to be room for everyone.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I don't know. I think we will be partners to agencies before we replace them. We do have big corporate clients who come to us directly. So we do see... Univision uses us, we've seen big banks use us, big German companies of all descriptions use us for a wide variety of design needs. I think there'll be a place for everyone. Like, I actually, you know, I think we see a lot of coincidence”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Think that they can utilize our creative community to help solve their problems, help improve the experience for their customers. And so right now our focus is all about how do we advance our platform, how do we improve our service, how do we make these matches better.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there's people who do it, there's broader platforms that do a bit of everything. Like, you know, recently we saw Upworklist on another. Yes, that's right on NASDAQ. And so I think they are well with it. I think ultimately we want to stay a strong independent company. We want to focus on building great product. We want to keep servicing clients. And now we're open for partnership, right? We're looking for folks.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think it's Sometimes I think it's fantastic to see that self-belief, and then sometimes I think we see the downside of it. And you talk a lot about that.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think we say entrepreneurial societies build everywhere, but they'll just be different. I don't think anyone will do it at the scale that happens here. And I think it's hard to replicate. There is something magic about the combination of the quadrant of education institutions, the massive amounts of capital. And then...”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“The first thing that came out of the guy's mouth that I was interviewing was your equity plan and who are your VCs? These are questions that we'd never been asked in our history. So, like, this place is on steroids.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Right. Right. A little, right? And so I do, but at the same time, I love being here. I come here regularly. One of the most stimulating places, I almost leave exhausted, right? Just because there's so much going on, if you can tap into this rich vein. As a young Aussie entrepreneur, when I arrived here, if I can use the term entrepreneur, if someone had joined it. But when I arrived, we were a small team. And I remember being staggered. The first job I was hiring for was a $15 an hour customer support role.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I do. I sometimes find it overwhelming. You know, I think to be fair, like I've got family, I've got other interests. You kind of have to be 100% here all the time. You know, it's sometimes nice to be in another city where the first question out of someone's mouth is not, what do you do?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Okay. Yeah. We always appreciate it. Yeah, I'm really proud of it. I love it. I think something special is happening there. I think Something that happens in a society that's that open, as you've seen it, there's a great social security net. I think in general, society functions well.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Sorry, Protheans. Is it Perthians or Protars? Yeah, I don't know. It's Western Australians. We talk about the state, not less about the city. Where it is Melbourneians, I don't actually know what it is for Perthians.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Put on his arm and that got picked up by the media, right? So then it was in the local, it was in the national press in Italy, it was in Rolling Stone magazine. That was a pretty unusual pairing, right? So I probably put that in the unusual basket. I think the relationships that we see are really interesting. There's an Australian designer who's based in Perth.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“No, no, he created a tattoo for a rock star. We had no idea, an indie rock star who came onto our platform to source a special design for his arm.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's a great question. I've seen a lot. I think. Yeah, it's enormous. I mean, I think the fact that one that comes to mind, we had an Italian designer who created a design for a rock star and ended up being in Rolling Stone magazine. That was pretty amazing. That designer ended up being on the front page. A clothing.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I think we're going to see lots of aspects of it The bots will get better, right? And they'll do a great job of all of it. But who's going to come up with the story? Who's going to understand who it is that you're really trying to target and how to nuance that and deliver that in a way that helps you stand out? I think that nuances still feels pretty human to me.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Is going to be the last bastion. They're going to have to be really smart. And very nuanced, and you talk a lot about this, and I really love your podcast song, but this notion of humanities. And creativity is all about. Human And being human”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And so look, there'll be aspects of it that will be digitized. I think we'll actually use aspects of it to Create better informed briefs to make sure that there's better matches to improve the skills. So they don't have to do retouching because a bot can do that, then great, right? But it's still at its heart, right? Creativity feels like something that.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Because I think humans need other humans to make them feel good about their creative choice. I think there's something magical that happens in that interpretation. I think it's actually very nuanced.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“You can Not yours, right? You Right. Do you ever imagine this becomes computer generated? I was going to get to that by the end to finish up to talk about this. Do you imagine, so here you are linking creatives with people who need creative stuff, as you might do anything else, which is great, which you find talent everywhere, as we said. But do you imagine this ever being completely digitized where creativity is digitized? Why?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Well, you can. That's right. We don't get to keep it. It's not yours, right? You only get to, you have to pay to use it. But what you do do is get ideation on steroids. You get to get stimulated from views from all over the world.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's how we've generally sold it. And I think, you know, and it's subjective, and there's a lot of communication. And so doing that online has certainly been challenging. We haven't chosen the easiest of these topics. But it's one.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And there's been attempts to do this in lots of ways, and coding, there's been a couple of these platforms for coding and stuff like that. But creativity is harder because that is something that is a very artisanal in your face. Let me meet the designer. That's how we sort of solve it.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. And as people trying to isolated and they're isolated. I'm very interested in talent, I call it talentism, which is global, that there's someone in Syria, there's someone that is beautiful, blank, whatever they're unable to be accessed for the most part until now.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's a line from Sean Cole. Right. But you realize that you go to these cities and you realize there's vibrancy and it's simple. And there's people trying to isolate.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So they're looking for I think what they're realizing is that. And I think you have understood this for a long time because you actually get out and travel. I do.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Where's the talent coming from? The fact that Silicon Valley now invests all over the world, I mean, I think I saw some stat that suggested that this year is the first time that there's been more investment outside the US than in it. So we are seeing well”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Might as well exactly take advantage of the global workforce that's sitting for you. I think all of us are thinking more broadly about.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“The lens has always been a bit of a design center. There's the design center, like the major cities Have traditionally had. Strong design cores. But then that dissipates when you get out. And I think we're seeing the demand for that all over. And so if you're an agency based outside a major city, then attracting talent's always been tough.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think we're saying they're super talented, but there's not a ton of them. But if they can access talent in other geographies, then they can create amazing world.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Do that versus the other way of doing it. Well, the other way is I am limited to the talent that resides in Denmark. Now, there's plenty of really talented Danes, but there's not a ton of them. If I can access all of the talent.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“We don't need to necessarily have, we actually think a competitive advantage is how good we are using a global creative audience.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Big clients. That's right. But so they're finding clients and they are utilizing us in ways that we could never imagine. So we're seeing Awesome animation. We're seeing huge billboards for huge brands that they are putting together as part of an integrated campaign. So what they're focused on, they're saying, cool, what we're good at is actually pitching big ideas to big clients and engaging with them.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“When you never heard him, only the Danes. Exactly. And they're now 20. And they use us primarily for all of the design work for big brands. And they're pushing the boundaries of what we're capable of.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Traditionally, there have been big employers of freelancers. One of the competitive advantage of the creative agency was which freelancers they knew and kept hidden from the competition. Now, we've democratized that. There's less of that. So what they need to get good at is utilizing the crowd. We've got an agency based in Denmark, cosmic people, doing amazing work. They were an agency of 100.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Well, we could, but there's also if agencies have built trust with the client, if a client feels that this agency is the best person, or maybe I'm getting a bunch of stuff done by an agency. So they're helping me with my branding, my website, and my ad spend. If that agency outsources the branding or the website design to someone like 99 Designs, the client's happy, right? They're getting the quality they need at the price point that they need. So we're sort of a facilitator. And I think we've seen agencies.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think because there's something that they do that's powerful about engaging with the client directly and chaperoting through the creative process. So I don't think we'll ever displace them. Well, I mean, because I think there's something, I think people will still look for that trusted layer. I think we should power them. I think agency should be built on the top of 99 designs. I think there could be a chance where you'll see more and more of the creative thought leadership happening from folks who play those roles on these online platforms, right? So virtual creative directors, art directors, teams of folks. Because what do you need to bring creative together? Typically, it's a combination of a great writer and a creative director and a great designer. And so there's that collaboration piece that we haven't tackled yet, but I think that opportunity exists. And I think right now what we've been doing is...”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think we'll see these platforms evolve and become a lot more sophisticated. I think we'll see virtual teams be created, virtual agencies be created. Yeah, what happens to them?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“You were in Melbourne, weren't actually A funny TV show together. That was weird. We don't have any red buttons in front of us today. No, we're not.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. I think our time has come. I mean, I think the reality of it is to your point. People don't necessarily think first of working online to solve these problems. Right. But luckily for us, there's been an explosion of apps over the last 10 years that people start to think about, oh, is there a lift to be politically correct in this town? Is there a lift for that? You can say whoever it's okay. Yeah. All right, we get back. We're going to talk more.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“If you need fast ideation, you need lots of variety, then this design contest is a great way to do that. If you need to do something complicated and intricate, then a direct match is a better way of doing that. If you need to do something fast, a direct match is a better way to do that. We see ourselves evolving. We see the opportunity to solve more problems for creatives. Like the reality of it, there's some adjacencies that we're super excited about. So we look at animation, 3D, VR, AR video. These are all trends. It's been tried.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Now, 40% of our work is now through a direct connection between a designer and a client. So we've got this thing that we call direct work. We see the evolution of both of those mechanics. So we're trying to figure out what's the best way to get a designer or a creative. In front of the right client.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“A referral. So it's kind of a bit like the old days. Like, you know, you used to refer a friend. And now if you've had a good experience in 99 designs, you refer us. And so we do benefit from that because I think design is a personal thing. And we've done a lot of branding and people like to talk about their brand. You've been in the valley a long time. I'm sure plenty of people have talked to you about whatever it is on their t-shirt. That's right.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. That's right. And providing all of that we need to do to support that platform. We've got 120 people around the world, a lot of folks building the software, a lot of folks supporting the interactions because services are tricky. So there is actually still a lot in supporting design community and supporting those customer interactions in eight languages. And then attracting clients. So a lot of demand side generation so that our designers get access to the work. How do you get”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“It is a lot of money. A lot of that was secondary. So it's actually realistically we've actually been, we haven't had a whole lot of contributed capital. So we've had to be pretty lean.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And then took his small fortune and applied it to lots of different. Across Australia. Exactly. Across Australia. And now, of course, plenty of US-based VCs”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“First generation tech entrepreneurs, the first VC I knew in Sydney was a guy called Roger Allen who made his money actually in IT services selling to Rupert Murdoch, right? And so he did that in the 90s.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT