YouSaid · the spoken record

Patrick Llewellyn

lines on the record: 99
first: 2019-01-12
most recent: 2019-01-12
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Oh, I think it's the three degrees of Mike Cannon Brooks. No, I mean, I'm being jokes. Like, I mean, I think Mike has done an amazing work. This is at last seen. Exactly. Exactly. And Scott, right? The two of them are actually huge supporters of Australian tech and investing a lot of their money in tech, which I think is fantastic for the industry. But we're also seeing other...”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Access to creative tutorials, and then we apply a place where if you're new, you can still get access to some clients and start to learn and you can get feedback. And we have a very active forum. We have community engagement where”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And the cost of computing has come way down So that's what's really been a strong growth signal for us is the fact that more and more people have access to the software and the computing power. They need to be able to do this. Autodesk is doing exactly. And also they need to learn.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so for the creatives, what they need is access to the internet. They need access to software. We talked about Adobe, like, for example. So they're going to need access to the sorts of design software that allows them to build what it is that our clients are looking for. So I think what we have seen and what makes this super exciting is Internet become ubiquitous.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So, what is it that they need to collaborate? Do we need to make sure that they're utilizing Google Translate so if there's a language barrier that will help break that down? It's making sure that we understand who's good at what and who's got the right expertise and then trying to help usher those folks in front of the people looking to look at the challenge.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Because we've got tools that allow you to annotate a design and give feedback and poll your friends and get feedback from your friends and build specific tools for agencies so that they can Show off their work, get NDAs, engage with their clients, get that feedback, pass that on. So basically a lot of what we're thinking about is how do we connect the right people and then how do we facilitate the collaboration?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Pursue something creative. And I actually, so I'm a big believer that, in fact, It's probably the last bastion. Now, the robots may take us all over at some point. Yeah”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Creativity through digitization. I think using data. Using influencers taking all of the feedback loops and applying that. But I actually still think at its heart. Humanity wants to connect with each other”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Can you do that? I think we're seeing a lot of people attempt it. I think creativity is very much a human pursuit. I think we can support.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I know what designs he submitted And I know what you thought about them. And if I see you work together, then I can say, well, these are actually great signals That design is being done well between the two of you. Right. And then, therefore, I can think of Eric as a quality creative. And so then I can start to better match Eric with future opportunities. And so for us, it is this sort of holistic view of all of the components. We're not in the business of building tools for people to create the design. We're in the business of trying to facilitate the most efficient ways of matching the right creatives with the right.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Sure. So, yeah, I mean, it's. It's a lot about community development. It's a lot about finding the right audience, so we're building a lot of rich content to make sure that we reach a broad audience where then thinking about that connection. So we're taking lots of data. We're using everything that we can see. One of the beauties about being a platform is I know that Eric worked with Carer.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Of us are time poor, and so that Then that could actually benefit the platform and benefit their customers and our designers. So when you're taking the thing between it, what When you're trying to move an analog business into the digital space, especially around creativity, talk about some of the tools you use to do so, because creativity is very different than order, like I said, a transactional ordering of pizza, ordering whatever you order from Amazon, however you bring together different groups. Sure.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“DYI design tools or website builders, creative communities like video or photography, having access to designers who could augment that work and turn it into something would be really valuable, right? And all of us can go to a DYI site. And hopefully with time and effort, put it in. But a lot of us are time poor. And so that notion that if we could actually have the right creative at the right time ready to do work, then that could actually benefit the platform and benefit their customers and designers.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Well, we are a marketplace, but we think it's much more sophisticated than just bringing people together to transact. We're actually providing, as we've said, all of those tools. We're also thinking about what's our place in the broader ecosystem. So starting to open up our platform for partners, thinking about how can we API all of these components and give others access to this amazing creative pool so that it can help them.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“But we are really excited about what we have done, and our evolution is really all about taking that now and really thinking about it holistically as a platform. I think if you'd asked me four years ago, what is 99, I'd say we're a marketplace. Today I'm like, we're a platform. And we're actually opening that difference.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“A payments company, a community company, a support company, as well as online collaboration and e-commerce, right? So you're right, there is many factors to what we've had to build.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly, exactly. But there's no doubt that what we've tackled is actually pretty hard, right? And we've actually had to take a fair bit of time at doing it because it is nuance and there's lots of components. We've had to become a”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I think for us, we're very passionate about this notion of future of work, right? If we can all get good at working online. Then I actually think society is going to be a better placed right. Like 80% of our designers live in outside the major metro areas in which they reside. So we're already seeing that it can decongest cities, create opportunity wherever it can find itself.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right, except all of the collaboration and work happens on online, on our platform, cross language, cross time zones, right? And across this fairly eclectic medium, which is creativity, right? So at the heart of what we do as humans, and we're trying to make that happen at a global scale. Now, yes, Uber's doing it, but it's localized, right? Like TaskRabbit does it, but it's localized. I'm bringing to people together. Typically, the interaction is happening there. We're bringing to people together and making that interaction happen online.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“We're here with Patrick Llewellyn. He's the CEO of 99 Designs. We're talking about it's an Australian company that specializes in putting together clients of design with designers themselves, which is a basic platform play, right? Correct. That's all it is.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, okay, that's right. That's a fair point. Yeah, but, you know, like, yes, I think that's right. We've seen design in Australia, we're over-indexing a little, right? Like there's 99 designs, there's Canva, there's Envardo, there's a bunch of businesses thinking about creativity and how that can be applied on a global scale.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“But someone Yeah, I mean, except for the biggest creative company in the world, which is Adobe. Right, yeah, exactly. So apart from that,”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“They do start a lot of them, especially in the old days, started with this bootstrap mentality. I think now, and you've met a bunch of them, the VC community in Australia is evolving. There's a lot of quality there. There's firms like Blackboard Capital and Square Peg Ventures who are doing really good work with... A fair bit of a capital. So I think no longer do Australian startups think, oh, I have to make money from day one, there's actually a path to raising capital.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. I mean, we're very proud of Canva. You know, you broke into Mal from Canva. That's right. But there's lots of companies coming out of Australia that I think are doing really interesting things. But generally,”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think we're getting better at embracing entrepreneurship. The reality of it, lots of Australian companies just like us don't have access to funding early on. So you have to bootstrap. You have to think about models. So making money is important. I know you've spoken to Mike from Atlassian.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I think we have to have very different mindsets. I mean, I think there's a level of confidence that comes from being a Silicon Valley entrepreneur that I don't know if Australians have.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So we're everywhere. So we go. I spent seven years living here. I came and opened our office. We've grown that. Silicon Valley has to offer. And then I've retreated home.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And we also love to travel. You can't go anywhere in the world without meeting a bloody Aussie, right? No, I know that, yeah.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So we were very much started with a global viewpoint, and very quickly our community represented that. Designers. From day one, we're from all over the world, customers from day one were from all over the world. And so we embrace that. And I think coming from Australia, you kind of have to, right? You've been there. It's a far place, but it's also amazingly international. It is. 28% of the population is a brand new immigrant, right? Like 50% first generation. So everyone's from somewhere else.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, sorry. Yeah, it's a bit obvious. So we started in Australia, but with a global viewpoint, we were a dot-com, we only took US payment. Our forum was based out of a US information site”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“That's right. Silicon Valley. Yeah, we operate. We've got offices in Berlin, Oakland, and Australia. But we started in Australia.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Well, we're trying to do is give people to work the way they want. For us, it's about creative choice. It's about giving people opportunity wherever they are and wherever they reside. No matter of who they are, I mean, one of the things that we're most proud of is the fact that most of the work on 99 designs is based on the quality of the work or someone's interpretation of your idea. What school you went to, what... Postcode you live in gender, whatever.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Well, we solve all of that, right? We've aggregated all of this work that sits there that's ready for someone to do In our creative community, and then they are able to choose projects that stimulate them, explore design styles that stimulate them, and then practice their craft, build a portfolio, get real experience working with real world clients, which a lot of time they then turn into either a sustaining freelance career, an opportunity to go and take a full-time job somewhere else.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“How did you break into it? In the early days, most of the people who served our coffee came from the creative arts. It was like you went into an agency and said, Hey, I'm looking for a job straight out of school, and like, great, show me your portfolio. You'd have some work from you.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Designers or customers. Both, exactly. We're solving a really hard problem. Being a freelance designer has traditionally been a really hard road.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Design He would submit his a brief. Our designers would read his brief, and then they would start to submit their ideas. And so our platform has evolved so that we can kind of have to build a really sort of big piece of software. Essentially sits in the cloud that allows 10,000 designers who are online right now engaging with over 10,000 clients and doing that all in real time. So they are interpreting briefs, they're submitting designs, they're collaborating, they're communicating. And then we're also handling payments Paid designers on $196.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“New merch ideas. He wants pod mer Not getting a lot of love from the marketing team. He's like, we should be talking to 99 designs. And that's exactly what would happen. He would actually rogue it, come to 99, and say, hey, I want to create a bunch of these illustrations.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Now, when you think about design, though, when you think about doing it, what you're doing, these are a lot of people who are, they're not entrepreneurs precisely, but they're individual contractors, I guess, in terms of having to do their work. And then there are the big design firms that people hire and stuff like that. The breaking down of this and making it democratizing of it is, you have to have a platform for doing that, which is what 99 designs on. So explain your business.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“And then our designers interpret that, do a lot of rapid ideation classically, and then that helps them refine what they're looking for.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Right across small businesses of all type, entrepreneurs, wherever they are in the world, are realizing that to stand out, differentiate their brand, to build trust, they need something. And so we've kind of benefited from that movement. And then what we've had to do is think about, all right, well, what are the things that are important? What are the important inputs? How do we get people who are perhaps new to design? Thinking about design, so there's lots of ideation, lots of style, lots of questions around who are you targeting, who's your target audience, trying to get our community of entrepreneurs to think, what is it they're looking to express? What is it that they want their business to stand for? Typically, if we think about branding or who is their book targeting?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“I mean, designers, ever evolving and attaching more and more of our lives. I think we've seen almost a design revolution. It's the appalization of the world. Design's become important. So no, there's no doubt right here in this city. Designers are revered. And I think we've seen that sort of move down.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Was all about was your creative idea a match? What that person was looking for from their design brief. And so over time we've invested a lot in how do we get a brief off someone online? What's the sort of information that helps drive good design? How do people collaborate online”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Connected you Or you worked in a workplace and there was someone in the corner who was the designer and you connected. At 99 Designs, what we did at first was a brief was posted, designers would read that brief and think, do I have an idea that I think is appropriate for that? They would engage by submitting their idea. You'd get an opportunity to collaborate, commit, learn, understand each other, and then work together. And so we really just broke down those borders. No longer did it matter where you lived, who you knew, what your background was.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So we're breaking down those borders typically if you think about the classic design process. It was like, You knew a friend or a friend you a friend”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, essentially, what we were trying to do was take this organic behavior where designers were literally submitting to a forum, putting designs up, posting briefs, collaborating and using it as a way of sharing and learning, and then as a way of sourcing work from each other. There was no core, what are we doing here? We're like, this looks really interesting and a great way to source design. Let's see if we can turn that into a business opportunity. And that's really how we started. And so at first it was just like, how do we help champion creativity facilitate this behavior that we're observing and turn it into something and ultimately we were successful?”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Over the last 11 years, we've paid out $250 million to that community, helping over 500,000 clients get access to the design they need to make their work work. You know, for us, we evolved. I think our founding story is fun. The fact that it was a forum thread where designers were playing a game called Photoshop Tennis. They started using that interaction as a way of sourcing design from each other. And that turned into our first model, which was design crowdsourcing on a global scale.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“So, we're a global creative platform that makes it easy for designers and clients to work together wherever they are in the world.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Hi, I'm Kara Swisher, editor at large of Recode. You may know me as someone who has a lot of great design ideas for Apple's AirPods, but Johnny Ive won't return my calls, but in my spare time I talk tech, and you're listening to recode decode from the Vox Media Podcast Network. Today in the red chair is Patrick Luella and the president and CEO of 99 designs who I met while I was in Australia recently. The company started almost 11 years ago and he has been CEO since 2011. Before that, he was an associate director of the banking firm NextTech Strategic Capital in Sydney, Australia. Patrick, welcome to Rico Decode.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT
“Payment of $45 for three months, $90 for six months, or $180 for 12 month plan required, $15 per month equivalent taxes and fees extra. Initial plan term only greater than 50 GBR is busy C terms.”
2019-01-12 · Decoder with Nilay Patel · Recode Decode: 99designs CEO Patrick Llewellyn · IDENTIFIED FROM THE TRANSCRIPT