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Rachel Botsman

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2024-05-08
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2024-05-08
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  1. To the organization, to the leader, that they're going to show up every day and demonstrate they really want that job. It's just not the way power and trust works. So as a young person, I'm not saying being deferential, but if you are reliable and you are consistent, that trait will really shine through And make the effort to sharpen person.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  2. It's how you show up and behave over time. And you talk to leaders, and this is anecdotal and managers, and they'll say they're Pet peeve is inconsistency, right? Like, oh, I don't know if I can trust them, that they're going to get this thing done, or they're always late. I really speak to people all these days and they rave about their teams and these new cohorts. It's usually a list of complaints around changing attitudes in the workplace. And it used to be that people were lucky to have a job here. And now they think we're lucky to have them. And the pers shifted. That relationship between employer and employee is never going back. And you have to understand that power dynamic to really understand how trust works. So this idea that now a young person is going to be deferential.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  3. Interesting. So I would say early on in your career, you're trying to demonstrate Your capability. On equal footing with your character. So your capability is what's going to get you an interview. Your character is what's going to get you the job. And what you see often, and this isn't just the thought of young people, it's the people interviewing them. It becomes about their experience, what they're qualified to do. And both sides often don't communicate their interests, their motives, their intentions. Why do they really want that position? And so I think in an interview situation, when you're trying to demonstrate who you are and what you can bring, thinking about that capability side and thinking about that character side is really important. And then in the early stages of your career, I honestly think one of the most important traits is reliability.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  4. What it unlocks, what it enables Norway to do, how that impacts my life for the better, that's the piece that often gets missed in the trust story. So, the people on the inside, they will talk about performance, right? So the fund is performing really well and therefore we should be trusted. But those percentage points, those increases, they don't mean anything to the average person. So the trust bridge is the narrative of what's in it for me. How does this benefit me

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  5. We tell the stories of growth. We tell the stories of how well we're managing the wealth, but how that wealth is positively impacting people's lives.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  6. Okay, let's come back. So be interested if there's anything you can't tell people if you don't tell people and they want to know. But let's come back to that. And I would say the behavioral piece that you're talking about is the integrity piece. So I would say, and this goes with the openness piece, the thing with funds is that 99.9% of people don't know how they work, right? They're these mysterious things that are run by powerful, wealthy people. How do they make money? But more importantly, how does that money serve me? So this gets back to where we began with politicians and government, like how do the funds interest align with the citizens of Norway, right? Not the wealthy and the elite, but the average person, that they believe that in some way the fund is benefiting their life. And it's a mistake we also don't tell those stories, right?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  7. So, the way I hear that is the first thing that you're talking about is familiarity. So we tend to trust things that we are more familiar with. And that can be

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  8. All the time. And I would argue it's probably the thing you think about or should think about the most, right? What do you think is the most important thing?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  9. Let me turn the tables on you because I have an answer, but I'm intrigued in your answers because you must spend time thinking about this question.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  10. Ensures me this isn't going to happen again. And it amazes me how long it can take companies to arrive at that point. Saying, you know what, this wasn't just a capability issue, actually, there's something in the culture, in the character of the way we're measured, the way we're incentivized, the way we're held accountable to each other, our reporting structures, regulation, whatever it might be, the problem lies there, not in the product or the service or the system.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  11. They can trust you more so it can actually have a positive effect on trust. Now, where it backfires is It can be a leader, it can be an entire company, it can be a small trust breach or a massive crisis. And we see this all the time. They point to the system. So it had nothing to do with me or any individuals. It was the algorithm or it was a product failure or something happened to the data. And you see companies go through this, right? Whether it's Boeing, whether it's Facebook meta, right? It's very hard for those companies to recover from those trust crises until there is accountability in the character side of trust, not the capability side of trust. So it's not, we're going to fix the product. We're going to fix the system. We're going to fix the algorithm. It's what are you going to do in the culture, particularly around the integrity piece, that

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  12. So, I think if there is an omission and then tied to that omission, there is accountability, because sometimes leaders can admit mistakes, but they don't actually own the mistake afterwards, right? So I'm responsible. I'm accountable and then really important this is what we're going to do to change this. So accountability to fix trust has to move to change in action. And where many companies make the mistake, and we don't...

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  13. They know what the experience of you is going to be. And it's those inconsistent leaders, family members, French, we're like, I just, I don't know. How is this person going to show up? How are they going to react? How are they going to respond? Are they going to show up? That really damages trust.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  14. But where real trust forms is the person, the friend, the grandparent, whoever it may be, who shows up consistently that remembers the small things that you said six months ago that were important to them. So what people often conflate with this idea is you can be an intense person and you can be consistent. You can have bad days and you can have good days. You can have high-strized days where you achieve loads of things and low-strized days where you get nothing done. You can still be consistent in the way you show up for people. So what I mean by consistency is people know what to expect of you.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  15. Have you read atomic habits So there's a line in there by James Clear where he says intensity makes a great story, but it's consistency that leads to progress. Now he's talking about that in the context of habits, but he could be writing about trust. So leaders, not just leaders, people who show up in a big intense way. So this could be in a family situation, right? So you know the relative that never picks up the phone. You can't rely on them, but they show up for Christmas with the big gift. That's intensity. Or the leader that is often late is really unpredictable, their energy changes all the time. But give them a leadership summit and they are there, right? They're going to show up. That's intensity.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  16. Yeah, because you're saying you're important to me You have to say, I mean, you're a curious person. Is this something that you try to do with people? ask them questions where they go, I haven't heard that before. I've never been asked that before. Those are actually ways of signaling empathy that you're there, you're present, you're interested in that person.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  17. Because they ask questions. What you have to say is interesting to them, what you think is important to them. They're open to difference. They're open to disagreement. So I think empathy, and this is just my opinion, has sort of been rebranded in a way that isn't helpful. So if you're a leader and you think of empathy, I've got to demonstrate that I can hear and listen to thousands of people that I'm in their shoes. That's what empathy, that's really hard to scale. If as a leader you have to demonstrate that you are curious, that you're generally interested in people's stories where they've come from, why they're working from you, what they want to achieve, how they want to impact the company, what they think. I think much easier to sort of emulate that empathy.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  18. When you say to leaders, why do you think empathy is important? They'll say, Well, I think it's because it shows people that I'm a good listener this way here. Or I think it demonstrates that I care. And what's really interesting is that the most empathetic leaders often score very high on curiosity. And I find this fascinating.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  19. Empathy's huge. So when we look at trustworthiness, the behavioral side of trust, we talk about someone's capability and someone's character. And on the character side, social sciences have been studying for over 50 years. Why do you trust certain people? Why do you give them their trust? And on the character side, there are two high order traits. The first is integrity and the second is empathy. They carry equal importance. Well, actually, they don't carry equal importance. It depends on the situation. So if you are a teacher, you need very high empathy. If you're a lawyer, you need very high integrity. And then on the capability side, we have reliability and competence. And it's interesting because you need different amounts of these traits in different situations. But empathy is interesting.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  20. So quick. And so when we are slowed down, we don't like it. But slowing down helps us think about, is this person, is this product, is this piece of information? Is this money I'm going to send? Is it actually worthy of my trust?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  21. What they're trying to do make things efficient, make them quick, make them seamless. Well, if everything is frictionless, our tolerance for friction goes down. Now I see this all the time, right? You know, self-service checkouts in the supermarket, terrible design, right? Because every three things you hit the person is coming to help you right now. So this is just an example. I was in the supermarket the other day and this guy is like shouting at the machine, right? And then he's banging the machine because he can't check out. And I'm like, dude, you're trying to buy an 11 liter bottle of vodka, whatever it is, right? Someone has to say that you're old enough to buy it. Hitting the machine is not going to help. And he's like, I got to get out of here. Why is this a self-service checkout? It's just one example. We see it all the time. Like we have no patience for any kind of friction because everything has become so on demand.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  22. Being written. That's an example of speed being the enemy of trust. When you give your information away too quickly, so guilty because sometimes I want the thing, but you know when you're just like accept or reject. And I tried to go to press reject sometimes and then I get caught in a loop. So I just accept it because I want to get to the thing, right? I'm really annoyed by the friction. Banking when you get those texts and it's like UPS cannot deliver your package. Please click here and you just want the package. So you click there and you suddenly given your credit card details to a scam, right? When you're not slowing down, when there is no friction in those experiences, what I call a trust pause, that's really damaging for trust because you're giving your trust away too easily. And this is a huge problem because what technology wants to do is remove that friction. But you speak to most entrepreneurs, you talk to experiences.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  23. Always thought right. So if you rush that, there would be a problem. So there's a difference in sort of how quickly you respond to people. I'm not saying that's bad for trust. What I'm saying is when people don't slow down and they don't think about the information that they're sharing. So, you know, sometimes someone sends you an article and you know they have not read that article. This happens to me all the time. I think this will be really useful to you. And you dig in and you're like, this is rubbish, right? Because they've seen the headline, they've seen where it's.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  24. Yes So, I would argue I think what you're talking about there is responsiveness versus, so you may respond quickly to emails because what you're saying is in the gap, the person is wondering what you're thinking, right? So you then why do you just explain to me why you think it's a sentence versus a paragraph?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  25. I sometimes sit with people and I literally want to grab the phone out of their hand and throw it out the window because I don't think people realize that they're being rude. I really don't think they realize that they're signaling that you are not as important as the thing that's in their hand. And you've probably had this situation right where you're talking to someone and then they look down and they start swiping. They're not even typing, right? And what they're saying is you're boring. You're not important. I've disengaged.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  26. That's an interesting question. What's it do? It depends. So, you know, when you sit in those meetings and everyone has a laptop. And then everyone is typing on that laptop. And there's some meetings where you know people are actually taking notes because they're looking up, they're looking, like they're still engaged in the meeting and they're using that laptop as a tool within that meeting. But when people are there and they're not there, what's the point of having the meeting? I mean, I think the laptops are worse than the phones in that sense. I think there is.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  27. It's surveillance. It's not monitoring, it is surveillance, right? So, you know, one of the things, though, I have an issue with is what are you actually measuring? Because you're not really measuring value. You're not really measuring productivity. You're just measuring how people physically show up. And this is one of the worst ways to value human beings. It's the worst ways to get quality of work out of people. You're just basically going back to factory days where people are clocking in and clocking out. So look, it's a huge challenge for organizations. I have a huge amount of empathy when you are trying to manage tens of thousands of people that are working remotely that aren't necessarily engaged, that don't necessarily care about their jobs. How do you monitor those people? I would say if you

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  28. They're all for. I mean, first of all, I think if you're a company that has to, I mean, and there's a spectrum, right? So there's some companies that are tracking your time online, right? There's some companies that go to the extreme of video cameras.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  29. No, and he said, I kind of mean that as a compliment. And I said, okay, you've got to qualify that, right? I'm unemployable, but that is a compliment. And it actually led to a really interesting discussion, which is that, you know, my natural thing is to go into systems, to go into cultures, and to see where they're broken. I want to fix things, right? I can see. So my focus on sort of, this was when I was consulting on client delivery was secondary to wanting to fix Company, right? But anyway, but then he didn't do anything with it, right? Like, so I'm now sitting there thinking I'm unemployable, I'm unemployable, what am I doing in this organization? That's an example of feedback with no catch, right? No support, no follow through.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  30. So it's how is literally that person held through this, right? So, what kind of support do they need? What kind of specialist support do they need? Who do they need at their side? What needs to be taken away from them? What needs to be given to them? The states don't even have to be that high. You've probably sat through this, right, where you go through a performance review and someone collects incredible feedback.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  31. That's actually the first step because your interpretation of that as someone emotionally removed from the situation is going to be very different from the individual or the leader that is in the midst of the emotional crisis, right? So they're in the midst of the heat. So that's where I start is actually helping them identify what the real issue is. And then the second thing they need to feel seen, they need to feel heard. And then where many leaders and organizations go wrong is they get that listening phase right and then there is no action. There's no support that follows through.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  32. Well, the first thing is actually identifying what the real trust issue is for that person. So, often when there's a trust issue, there's something that you're losing or you're worried about losing. And whenever humans think they're going to lose something, their instinct is to want to control things. So that's why sometimes our knee-jerk reaction in a crisis is not a good reaction because it's that feeling of put me back in control, just put me back in control. And so how you help that other individual identify, first of all, what is the real trust issue here? What is really at stake.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  33. So, when something's gone wrong, so that could be that a project has failed, an investment has gone wrong, something people have been working on for years hasn't taken in the market. It could be someone's received a negative piece of media, that their reputation's under attack. There's so many different reasons and causes, but it's that moment where someone feels exposed

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  34. I don't know if that's got something to do with trust. But learning how to nurture trust and facilitate trust and also to be a lot of trust forms in moments of discomfort. So deep trust forms in those moments of vulnerability, in those moments where something's gone wrong, when those moments where you're really listening to someone and trying to solve a problem. And I don't have the data on this, but how do those moments come about virtually where you really have to listen and show up for that person? So I worry that we're sort of going into these like micro moments of transactional relationships at work, but these moments of deep trust aren't really forming.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  35. With purpose. So I'm a huge believer in hybrid working. I'm a huge believer in different types of work that happen at home and in the office. I'm a huge believer in how it helps with inclusion, especially as a woman with two young kids. But I think we are underestimating how we are losing a skill that it's a weird thing to say that people are uncomfortable being in a room with a group of people because they're so, their experience, their way they're entering the workplace is being on their own in front of a screen looking at lots of people.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  36. I personally believe no because there is something that happens when two human beings, so we could do this through a We wouldn't feel the same kind of energy. I couldn't read you in the same way. And with the very best technology in the world, that human connection, that human energy, when you sit down with someone, is very hard to replicate virtually. And one of the things that worries me is whether we're losing this skill. I mean, I have leaders tell me all the time that they have huge cohorts of workers that are now uncomfortable sitting physically in a room with a client in a meeting, not even in a contentious meeting, just sitting and being with people because they're so used to the technology being the mediator. And that for me is a really big worry that

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  37. Now, in some scenarios, that may actually be true. So many bosses and leaders didn't grow up in the year of remote work, right? They physically had to come into the office. They have not been taught, even through the pandemic, how do you manage people remotely, how do you let go? What are the things that you do as a boss that actually can be perceived as controlling by the other person? So they were often signal things that they don't trust the other person to do. So there's this really interesting tension that goes on that we don't really know how to fix yet. The second thing and the data is just coming, starting to come through on this, is how remote working is impacting interpersonal trust. So can you really nurture trust virtually in the same way as you can face to face?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  38. Which is often not positive. So no one sits there going, Oh, yes, my boss really trusts that I'm working all the time. They go, right, I've got to demonstrate that I'm working, right? So you have all these kind of productivity, not hacks, but performance, like productivity performance, we call it. So people needing to demonstrate their own Slack, people staying on email longer. That's the first problem, right? That people second guess whether they're trusted.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  39. So, this is an interesting one. So let me try to unpack this on different levels. Working from home can bring out the worst micromanagement in some people. So it can actually trigger very low trust. So, and this is a two-way thing. So this is both the employee and the boss. So the employee might sit there going, I'm not sure this person trusts me because when there isn't that face-to-face interaction, it creates a vacuum. It creates a gap. we form in our minds a narrative in that gap

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  40. And there's been a 360 turnaround on that in less than a year because what they're realizing is actually AI can search through data like the Panama Papers, great example, right? So our initial reaction when something comes along, there's a new technology, particularly in high stakes, high risk environments, is to say no, to reject it, to not trust it. And I think what is really interesting and slightly frightening is how fast those turnarounds are happening in different sectors.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  41. So, finance is a good example, right? So I trust it for information, but to actually make the final decision is a different trust leap. But what we're seeing is that, and I think the law is really interesting. So my husband's a lawyer and he's really interested in this space. And we were talking about how a year ago judges said, you know, lawyers cannot use AI to help prepare briefs.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  42. Is another huge question. I mean, again, I'd say trusting AI to do what, right? So I think at the moment, the way most people think about AI is a tool. It's something that sits open on their phone or on their desktop. And they are using it for information. So they have a question, they put it into some, let's just say chat GPT and it gives information. And that trust leap is happening really, really fast. I would say when you look at the data across most sectors, they don't trust it for decision making.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  43. I think it's because it's not actually through a trust. It's I don't really like strangers in my home, but I trust when I'm not away that they'll treat it with respect. And I've only had a couple of bad experiences, but we won't go into those.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  44. Yes, but not when I'm there, which is strange. But maybe that's because I don't really like, I trust to rent out my home when I'm not there, but I don't like people being there when I'm home. Which is kind of weird from a trust perspective.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  45. So it changed everything when it comes to trust. So it fundamentally changed the way we could trust total strangers and connect with people. And so when you can suddenly think very differently about supply and demand, so I want something and you have that thing. That thing might be a piece of information, it might be a skill, it might be time, it might be love, it might be a house that I want to rent. And we can suddenly connect and facilitate trust through that technology. You change the flow of value, you change the flow of information, you change the flow of relationships. And we've seen how that creates innovation. So everything from platforms like Alibaba, Bar and eBay, Uber, Airbnb, education platforms, we've seen what it creates, but the problem is what happens when things go wrong.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  46. And auto sapient is another where it's through trust. We won't even be able to make this distinction between whether we're trusting another person or whether we're trusting an intelligent machine. So I find like imagining trust through these flow arrows is a really powerful way of sort of getting my head around all kinds of dynamics and changes happening in society.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  47. Technology came along, particularly networks and platforms, social media, and it distributed trust. Now, we are not through that phase. We're seeing the chaos that's causing, and we're already entering the fourth phase, which I call auto-sapient trust. So the easiest way Nikolai to visualize this is actually through sort of energy flows. So if you imagine institutional trust upwards trust, right? We looked upwards to experts and regulators and referees distributed sideways. I trust another person for information more than I trust the news.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  48. And what I've seen is that actually, when you think of trust through this lens, you start to see society in these shifts. So the way these shifts map at the highest level is what I describe as local trust. So when people lived in small villages and communities and it was largely based on people that you knew, highly interpersonal trust, that trust is hard to scale. So we invented institutions, institutions being physical institutions, mechanisms, so things like contracts and insurance, even concepts, things like trade unions. And that was an incredible period of innovation, those institutional mechanisms.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  49. So that's another huge question. So, one of the things that has been a thread through my work and why I'm sort of still studying trust is this central question of is trust in a state of decline or is it changing? So is it going down like you see these graphs or is it pivoting?

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source

  50. So, you have to believe, like in Finland, like in Denmark, that these social systems, they serve you, but they also create a greater sense of belonging to something bigger than your individual self. And when that happens, you generate trust and you generate happiness.

    2024-05-08 · In Good Company with Nicolai Tangen · Rachel Botsman: How to build and maintain trust · IDENTIFIED FROM THE TRANSCRIPT · source