YouSaid · the spoken record

Randy Goldberg

lines on the record: 64
first: 2024-06-13
most recent: 2024-06-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Was produced by Alex Chung with music composed by Ramtin Arab Louie. It was edited by John Isabella and our audio engineer was Cina Lafredo. Our production team at How I Built This also includes Carla Estevez, Chris Massini, Casey Herman, Elaine Coates, JC Howard, Catherine Ceifer, Carrie Thompson, Neva Grant, and Sam Paulson. I'm Guy Raz, and you've been listening to the advice line on how I built this lab.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, if you guys have not heard Randy Goldberg's episode, the episode The Story of Bombus with his co-founder, David Heath, please check it out. It's such a cool story. We will put a link to it in the show notes. And also thank you for listening to the show this week. If you are working on a business, you've got problem, an idea, you need some help, you need some psychotherapy, whatever it is, send us a one-minute message. Tell us about your business. Tell us about the issues or the questions that you'd like help with. And please make sure to tell us how to reach you. You can send us a voice memo at h-i-b-t at ide.wondry.com, or you can call and leave a message at 1-800-433-1298. And don't forget to sign up for my newsletter at guyroz.com. It's free and full of great insights from some of the world's greatest entrepreneurs. And we'll put all of that in the show notes as well.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Randy Goldberg, co founder of Bombus, and my friend, thank you so much for coming back onto the show. Thank you so much for coming on the advice line.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“I'm hearing, I feel some of the similarities and I also think these people are super smart. They have interesting ideas. There's a few things that connect the dots. And when we were just starting, we had people who gave us advice and were really helpful along the way. And those advisors and having access to someone like you guys or a founder who had been there, even if it was a different category, invaluable as you're building a business because you're so close to it and you just sometimes need someone to be like, you know, actually that.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Do you get like, are you getting either nostalgia or PTSD listening to all these early stage founders? Does it take you back to your anxieties in 2013?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. She has a mission and a point of view, and the fact that that's not clear in her digital world is the first opportunity. And then she can start to think about the other things. People get distracted by everything everyone tells them, this type of marketing and that type of marketing and influencers. And it's as expensive. Get your story straight. What are you about? She has it down in the store. She has a community she's built translating that. That's where she's got to go first.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“But that's an opportunity. I mean, she's got an opportunity to tell funny stories about some of these things, which could be really cool.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Satin kimonos, but she does have some things that, you know, are, I guess you wouldn't really want to scroll at work maybe for some of those things”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Having All right, I'm working through this, Randy. I'm working through my prudishness on the show. Like, this is a critique that I get sometimes where people are like, you're too prude because I don't, you know, I normally don't say bad words and like, but I'm getting there and I'm looking. Looking at this stuff, I'm like, some of it. Look, what she is putting, and most of the things she's selling are skirts and dresses and sort of tunics and things like that.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You want to not feel icky about the online marketing, get your story right. You feel good about your story. All marketing is trying to connect your story to potential customers and grinding it out person by person every day, connecting those dots, having people understand what you're doing, that's marketing. It's not trickery. It's getting people to pay attention to what you're doing. So start there. You're doing great.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Agreed, especially when it's something that is value add for somebody, right? They're learning something when they open that email. And that's the key, I think.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Email marketing is a huge part of our business to this day. I mean, people still check emails. People have been talking about email dying for 15 years, and it's still a hugely valuable channel. And I think it's got to be part of the mix. It's not the only thing, but it's a big part of what you can do, especially in retention marketing. When you're trying to talk to your customers and your file and keep them updated. All of this comes back to the idea that You have a unique point of view. People want to see what that is. Why is it different than other things? Who are you talking to? How are you finding them? These are all just tools, but getting that story down, that's the first step.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Your website, it's a reflection of who you are as a Brandon, as a store So until you feel like you can write those things down and get into the mode where you can communicate all the wonderful things that you're saying through that tool, through that place, then you can't really go anywhere else. Start with one thing like that, then move on to your organic social channels. And the stories that Guy is talking about, about your customers, about people who come into the shop, about you, start talking to people. Think of it as your personal blog. Put yourself out there and start explaining why this is great. And I think you'll soon come to realize that instead of on your site saying affordable, unique chic, that sounds like marketing. That sounds like anywhere. Right. Right. It could be Zara or Sheehan. And it's certainly not what you're trying to do, right?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“That has got to be job one. That is an easy thing. To control, right? You don't have to pay a marketing agency Get in there and fix your site. There's some tactical things, you know, there's an ingredient section on the product detail page. Feel like it was a template that just isn't filled in, and there's lots of drop downs that don't have answers. I'm missing the reason that you exist as a brand and as a shop. And I want to see the great vibes that I'm sure at your shop come to life on the website. And if you can translate that story and not just tell people what it is, but show them what it is, that's where you need to start before you spend a dollar on digital marketing.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Right. Yeah. I mean, the whole, I would say the bigger part of the mission is the people in the clothing. So I feel like that would be a good starting point to just have stories of women that have bought it or the woman that I saw wearing it. Because ultimately, I believe if you put people first in whatever you're doing, you're going to be more successful. Understanding not just the clothing, but the people behind the clothing, I think, is the bigger thing for me.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“This piece, and I feel like there is an opportunity to tell a story about every single item that you sell. It's not easy to do, but you can do it. It's something you can actually control.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“It's real things. Actually, it's a long story. But anyway, I've just picked one thing randomly, the gold sparkle romper. How cool would it be if you could say there could be a funny little story about maybe how you saw this or how you found it or I discovered this?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“And that's super valuable in today's world. People want things that cut through, right? They want a point of view. But I feel like your website is not 100% a reflection of that, like Guy said. I want to know that perspective, that personality, that point of view in every page of your site. I want that to be so clear on the homepage. I want to see this story about us. I want you to talk about how you're finding things on the product detail pages. I want to know not just that this is a chic top. I want to know why you picked it, what it feels like, and what it's going to be like for me.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Okay, that's great. So you're winning, like Guy said, and I think this is very astute on physical curation in a world that doesn't have much of that anymore, right? You're going to trade shows, you're touching and feeling things. You're making choices and you have a point of view.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“It seems like the advantage here, Randy, I think, is. Is Anna's curation. And so I feel like you need to be more front and center. Like, we need to know that that's happening. And we need to see you. I know you're on the website, but you got to go to the about page. But I kind of want to see you somehow either you or your message up front at the beginning, right? I kind of feel like if you're out there, I'm looking at you and I'm thinking, well, she's got a great outfit on. She knows what she's talking about. I'm going to trust her.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“So much noise, so hard to break in in the way that a lot of businesses did 10 years ago, and a lot of confusion even amongst big brands on where to go in terms of marketing. But I guess I would back up and ask a couple questions if that's all right, Anna. In terms of the clothes, are you making the clothes yourself? Are you buying from other brands? Are you...”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Randy, what do you make of this? I mean, here you are. You've got this brick and mortar store. Clearly, a cool boutique. And she's now trying to get this out into the world. But, of course, there's a lot of noise out there. It's not the same when you guys launched Bombas in 2013. You know, you could get some influencers and you could really grind into Instagram, and Instagram was new. So where do you start?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You've got a website up that you've You want this out in the world, right? And so you want to figure out how to bring more traffic and more revenue through the website”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“But at an affordable price, like really affordable, like a sweater is a $40 or. Basic long sleeve is 30 bucks, a satin kimono $69. I mean, so you're basically going for affordability too Cool. And when did you start this business?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“I'm looking at through your website and a lot of different things. Definitely things that are different from Rifki's impact fashion. Some immodest clothing Tell me about where you source your or like how do you pick what you sell”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You're trying to sell more direct to consumer through the internet? Is that right? Okay, and your boutique is in Pittsburgh, not in Pittsburgh, it's in Oakmont, near Pittsburgh. Yeah.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, for sure. All right, Randy, we're going to take another quick break, but when we come back, a hip boutique that is trying to figure out how to translate its brick and mortar vibes into digital sales, stay with us. I'm Guy Raz and you're listening to the advice line right here on how I built this lab. Hello and welcome back to the advice line on how I built this lab. I'm Guy Ross. I'm with Randy Goldberg, co-founder of Bombus, and we're answering your business questions. Randy, I believe we have our next caller on the line. Hello, caller!”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Trying to figure out you could, like, every time you flick one in, the other guy's got to take a shot or something. I don't want to encourage binge drinking. But you can imagine.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“And it may be that you would start with second, third generation South. But you could also think about non-traditional trade shows that may not be about games at all, but that might be about travel and leisure or something totally unrelated, but where you can start to think about ways and places where you could put these boards. You also want to think about places where you can just give them away for free, right? Where you can have them in a hotel lobby, for example, like a cool hotel lobby. Like I think about something like that.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Would also suggest you listen to our episode about Spikeball if you haven't heard it that we did on the show a couple months ago or maybe a year ago because it took them a while but then it took off and it started with smaller groups of people that they didn't anticipate they thought it was like a beach volleyball kind of crowd that would go for it and they were going to beach volleyball tournaments and they were trying to really penetrate those communities They ended up having a lot of success initially with church youth groups. Just they had no idea. Like church youth groups started to buy an Amish communities randomly were just buying spikeball because it turns out that it's a game that was safe to be played. It was like a safe co-ed game. And it turns out they really built the brand on these communities, these sort of niche communities, and then eventually became a mass marketed product. And that's the thing to me. It seems like there's an opportunity to find a group.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Right, right. I think one of the things that we're also thinking about, and we love the idea of drinking ourselves, but I think in terms of our brand, like how do we, I don't want to become like a trend. I see so many of these games that come and trend and go and trend and go. And it's so hard, I think, to navigate when you're trying to sell a product that's more of an experience that can last a long time, but I don't want to. Turn it into like a commodity that only happens in certain events. And it's a hard to find a balance. And that's really what I've been struggling with mentally.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You know, it seems like a natural first entry point would be with second, third generation South Asian communities in the United States, right? That would be an obvious play because those kids or the grandkids of immigrants would have might have been exposed to the game. But the other thing you mentioned, the drinking game aspect of it seems to me like there is a lot, there's some potential there. You can imagine a bar, right? A bar that has games or tabletops where there's some kind of integrated thing that you do.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Definitely. I think because the game is so visually impactful, like you see the game, you see people playing it. And I think because the rules are so similar to like pool, you kind of understand it when you watch it. So for us, we're thinking more along the lines of like a coffee shop, a cafe, somewhere where you can really see other people playing it or even at a park. I could see this in like New York at, you know, people like playing chess outside people may be playing caram outside so it's definitely a game that in my mind i envision being more portable and on the go but he living here in the pacific northwest one of the best parts about the game is you can play it indoors”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Ours is a little bit more simple in terms of the design aesthetic. Like it's a balance between keeping the roots of the game and the cultural significance of the game itself and trying to design it in a way that feels more appealing, like something you can leave out on a coffee table and not feel like you need to put it away. The really nice boards are like that, but again, they cost so much money. So we're really trying to bring that barrier of entry down.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“What makes yours different? Because I'm looking at Amazon. You can buy a Karen board on Amazon, but how is yours going to be different?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Totally. Yeah. One of the things that we really have going for us is on TikTok and Instagram and I think even the ESPN TikTok, they post videos sometimes of like people playing the game in the traditional format. So it's really popular online and in social media, but there's not really Product like ours on the market anywhere and definitely not in the United States.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“So you have an interesting task ahead of you and reminds me a little bit of this episode we did on Guayaki, Yerbamate, which is now a huge brand, right? They're all over the United States, but for like 15 years, these guys, this group of guys had to explain to American audiences what Yerbamate was because people would try it and it was as bitter tea that it was consumed mainly in Argentina and Uruguay. But they had to explain to people the health benefits of it and its medicinal properties and how it's a stimulant, but in a safe and healthy way. And eventually they succeeded. They built a really great brand out of it, but it took a long time. Similarly, you've got to show people how this is played and how it's fun. And so to me, it seems like one of your approaches really has to be video. It has to be people playing this game in ways that people”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's a good point. We have a couple ideas in terms of how we would want to spin it into a different audience. One of them is a drinking game and one of them is you don't typically bet on the game itself. I think Karen's a little bit faster, a little bit more family oriented, a little more wholesome, I think. In that kind of sense of the term”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Wow, I have Starlink. You were literally a rocket engineer. You're a rocket engineer. We were talking about a wooden board game. Amazing. So this is like your side hustle.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“All right, let's tell us about Karen first. I've seen Karen boards. I was a foreign correspondent. I wonder around the world. And it's basically a wooden square tabletop board with checkers pieces, type pieces on the board, right?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, totally. Okay, Randy, we're going to take a quick break. But when we come back, an entrepreneur who's asking, how do you get people excited about a game that they've never heard of? More on that in a moment. Stay with us. I'm Guy Ros, and you're listening to the advice line right here on how I built this lab Hey, welcome back to the advice line on how I built this lab. I'm Guy Ross, and I'm here with Randy Goldberg, co-founder of Bombus, and we're taking your calls. Randy, let's bring in another caller. Alright, hello Hello, tell us your name. Tell us where you're calling from, and just very briefly about your business.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Wouldn't it be great if some of these dividing lines that seem really intense could be cracked Through in something like this, where, and this is where clothes start to matter in a way that maybe you would never think about, you know, like can people share something through clothing that they might not share in any other way? And could that create an opportunity for more than one person to connect with someone who they never would connect with without abandoning who they were or giving up on it? Finding that connective tissue, so interesting.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Agreed. I'm going to be following. This is a cool story. I mean, you know, to come out of any community, any sort of more insular tightliness. Community and to try and bring something to the world is hard. It's really hard to do, and it's cool.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“I love this. Rivki ⁇, the brand is called Impact Fashion. So cool. It's so cool to see. Thank you so much for calling in. Thank you for bringing your question to us. We'll be following you.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“The heart of what you do won't change. That's the thing. You don't have to change who you are. You don't have to give up who you are or what you believe in. You just have to show people how it applies to their life rather than expect them to do that work and come to you”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“That's the heart of it, right? And you want to expand into other communities. You cannot do that without that same intention of making those people feel seen. And that's going to take a little bit of work and it's going to take you maybe stepping a little outside of your comfort zone and meeting people where they are. But that's what great brands do in today's world. You don't wait for people to come into your world and ask them to change their ways for you. You go figure out ways that your brand attaches into their life and fits in seamlessly for them. And people will really appreciate it.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You shoot this, maybe they keep the dress, and you're making two of them. You know, this isn't going to be completely free, but there could be some interesting ways to start to get some new photography in, show a little bit more diversity, tell your story in a different way, and start to solve some of your marketing problems as well. Even if you have a successful campaign and you're starting to reach a different community, if they show up on your site and all they see are someone from somebody else's community, it's not necessarily going to feel like it's for them.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Think there's an opportunity to put some of these ideas together. Guy was talking about having different looking people showing up on your site, right? Different skin tones, different versions of what plus looks like. I mean, 70 plus percent of American women are over a size 14, something in that range is the statistic. So there are a lot of businesses catering there. Your uniqueness is the modesty plus the plus size, and you're looking to speak to other communities. So if you want to show up in these other communities and they come to your site, it has to feel like a welcoming place. So I think your story probably needs to be a little bit clearer on your site. And then some of the people who are on there need to start to look a little differently. Maybe some of the people who have been guests on your podcast or you're going out and finding somebody who's interesting and you say to them, listen, I'm going to send you a address”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I hear that. In the past, when I've done kind of like played around with Pay Digital Ads and stuff like that on Google, what I generally found was that if I started from the modesty place, it worked better than starting from the plus size place because there are a lot of plus size options if like modesty is not your.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Roofkey, here's what I want to see on your site. I want to see different kinds of models on the site, right? Like I'm assuming that a lot of the people in the site are people you know, but I mean, there's a world where you work with, you know, you find an inexpensive agency. And you work with different models who look differently, you know, starting with people who might be looking at plus size dresses and then people who are just looking at long summer dresses. Because like, for example, this ribbed maxi drawstring dress looks like a coachella dress. Like you could imagine. Somebody going to Coachella in that dress, right? And not even caring or knowing that it was designed for an Orthodox Jewish woman who wanted to dress modestly. There's a lot of potential here to kind of reach different types of consumers.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT