YouSaid · the spoken record

Randy Goldberg

lines on the record: 64
first: 2024-06-13
most recent: 2024-06-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I think the magic is in the center part of that Venn diagram. Starting smaller, but just because it seems smaller doesn't mean there aren't thousands of people who could be interesting ambassadors for you. And the idea that someone might be a great guest for your podcast, but a bad influencer or ambassador for your brand is okay, right? So think your approach to who you want to talk to and who you want to help carve a way in are two different things. I do think there's an uphill challenge in that communities that tend to be insular, this might not be the easiest nut to crack, right? But this feels like the kind of thing where when it works, it's going to really work. So having kind of a test and learn attitude and be willing to try a lot of things and fail in small ways, nothing that's going to sink you, but taking a lot of shots with a strategy is going to be the way forward here.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“I think that there are, well, there are two things going on here, right? Randy one is it's a brand about modesty, which could potentially have wide appeal, and then size inclusive, which is also, and I wonder whether those are two separate categories, right? Like, can you, first of all, Randy, do you think you would market to each of those categories separately, or do you think it's better to focus on one of those two things?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“And then figuring out the connective tissue between you and that person is the work of sort of hand-to-hand combat marketing in today's world. And I think starting from that place, you mentioned working women. You mentioned Christian communities. You mentioned Muslim communities. Start by trying to find a list of the people who are having the biggest impact in those places. And then look at the people that those people are following and look at who's following them. And maybe you start to build out an idea of the type of person you can partner with.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“So, today's world, I think we are heading to a place where you want to be borrowing community versus buying it. And the concept there when I say that is you want to be finding people that really resonate with a specific community that you're trying to find your way into, people that already have a head start there, influencers and creators are establishing themselves and micro communities are popping up everywhere. And the work of getting into those communities cannot come from a place of I'm a brand, I have dollars, I'm putting money to get in front of you, that just doesn't read as authentic in today's world. So finding the people who you think best represent that community and have built a following speaking authentically to them.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“All right, you obviously have a captive audience in the Orthodox Jewish community from the community and people know about this, and it serves a real need. The question is, how can you find other communities, religious communities, communities of women who dress modestly? There are plenty of them in the United States and even overseas. How do you find those communities and increase the market size? Randy, do you have, before we answer Riffki's question, do you have any questions for her about the business?”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“In New York City. Wow, because your prices are not outrageous. I mean, they're $200, $300, and these are high quality made in New York City. That's amazing.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“By the way, just generally, women in general, you see that long dresses are back, they've been back in style for a while.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Cool. I'm looking at your website now. These are beautiful designs and cuts, and I mean, just the really, you're super talented.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“All right, we're going to get to your question in a moment, but first, a couple questions for you, Rivki. So let's start with okay, so you are an Orthodox Jewish woman, you are a fashion designer, and you've got this company called Impact Fashion, where you make size inclusive dresses for women who dress modestly. So just to kind of, because we're obviously this is audio, modestly means like arms covered, legs covered, not jeans or pants, but like dresses kind of thing.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Staying ahead, maybe kind of counterintuitively is not about trying to run as fast as you can. It's about staying focused on the things that you do best, the things that you're most confident in as a business. Sure, trying to see around the corner a little bit, but not at the expense of really understanding who you are as a business. I think as you grow as a business, you have a better and truer sense of the things that really set you apart in the marketplace and that you feel that you do well enough that you could teach other people. Think you have to press your advantages and explore and stay curious, but stay focused and stay curious, that's the balance.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“You've been there since the very beginning. Tell me a little bit, Randy, about how it's a different environment, right? There's more competitors. A lot of people have seen the success of Bombus and have come into this space. And you guys have expanded out way beyond socks to t-shirts and all kinds of things. Tell me how you guys stay out ahead in a much more competitive environment.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“So, Randy, most people know Bombus because, of course, of their socks. You guys took on a boring and largely ignored category in 2013 and you built it into a massive brand. And we had you and your co-founder, David Heath, on how I built this. I think this was back in September of 2022. And if anyone listening has not heard it, please scroll back and listen to the episode of Bombus. We'll put the link in the podcast description as well. You should really check out. It's a great episode. Just to kind of paraphrase the story, you guys actually, you and David actually met at a previous job. You were working at a startup called Urban Daddy. And then eventually you start talking about building your own business. And then basically you came up with this idea because you guys read a report that socks were the single most requested item in homeless shelters and you wanted to figure out how can we address this and that was bombous because you give a pair to people in need when you sell them.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
“Alright, let's get to it. Joining me on today's episode is the one and only Randy Goldberg. He's one of the founders and the chief branding officer of Bombus. Randy, it's great to have you back on the show. Welcome.”
2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT
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2024-06-13 · How I Built This with Guy Raz · Advice Line with Randy Goldberg of Bombas · IDENTIFIED FROM THE TRANSCRIPT