YouSaid · the spoken record

Randy Hetrick

lines on the record: 64
first: 2025-09-25
most recent: 2025-09-25
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Got it. Okay, welcome to the show page. Thanks for calling in. So, Benny is a beverage, it's like an energy drink like Red Bull or Monster, but I'm assuming different, right?”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“All right, great. Welcome to the advice line. Please join us. Tell us your name, where you're calling from, and just a bit about your business.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“Well, it is a non trivial question that you're posing there. It's the clutter is Know just profound out there and trying to break out. I mean, there's a couple of ways to do it. Generally, one of them is kind of foreclosed, which is buy your way to exposure. That for early stage companies rarely happens unless you happen to come from a trust fund and can afford to do it. So I would say that getting good, authentic influencers on board is a good way to do it because, you know, those folks have large followings who trust their, you know, what they say and are interested in what they do. And that can be a relatively inexpensive way to do it. You're going to pay some equity in all likelihood. But if you pick the right partner, then you get somebody who will be excited about the business and will want to be a partner rather than just kind of a pay-to-play. That can be an effective way to do it.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“Well, absolutely. You know, Randy, the fitness market has changed so much since you started TRX, right? I mean, even easier in the sense that you can find a manufacturer easier, but harder in that there's so much more stuff out there, so much more noise, and as an influencer marketing and customer acquisition costs have gotten higher and higher. If you were today, I mean, you are doing it, right, with your new company, but if you were to introduce a new product into the market today, what do you think you would do differently in order to break through all the noise and the millions of products available on Amazon and on social media?”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“It makes so much sense. I mean, I use every time I do bike repair now, I get one of those mobile bike repair shops comes to my house and everything's in that van. And we're talking about light equipment, right? Straps and functional equipment. You're not pulling out a treadmill out of the van or like a peloton.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, we're just getting going on the franchising aspect because, you know, I felt at the beginning I needed to really understand the ins and outs of this business, which is pretty pathbreaking, if you will. You're not in the gym. The gym, think of the gym as a rolling, kind of a rolling storage unit full of functional training and gear that comes out of the van. The group fitness class goes on in parks, you know, parking lots, beach parking lots, like beautiful places outdoors. And then in 10 minutes, it sets up and tears down and drives away. And ultimately, I'm very excited about it as an opportunity for veterans coming out of service because of the cost of buy-in and the operating costs are so much lower without brick and mortar. And, you know, as you know, I'm pretty passionate about the veteran space. Two groups of people that I really love, veterans and trainers. Yeah.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“An outfit is this, as you say, that's a mobile exercise company. Basically, it's a gym in a van. It's kind of a franchise model, right? It's designed for, is that right? People can buy a franchise and then run it as a gym wherever they live.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“Well, it is funny when you think about it that, man, we were eight years ago. Where'd that eight years ago, guy? I'm not, you know, we packed a lot in there. But yeah, I. I sold the business to some private equity guys. And, you know, let's just say it was not a match made in heaven. After a couple of years decided, all right, I had to go and pursue my bliss elsewhere. So I did. And I started a company called Outfit, which is outdoor mobile fitness. And just as I was getting that thing up and rolling, it turned out that the opportunity came around to buy back my original baby. And I went out and found a good buddy, my good pal Jack Daly. And we hatched a plot to buy TRX out of what was kind of a troubled situation, let's just say. Awesome. And so we ended up, you know, I ended up with a turnaround and a startup, which is almost more fun than one guy should have, but it's been an incredible ride. And TRX are doing great again.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“And it's just so well to me that you happen to have that belt and happen to have that idea. And then it became this kind of legendary product. Anyone, for any of you who haven't heard that episode, because it's in the early days of how I built this, you've got to check it out. We will put a link to it in the episode description. Randy, before we get to today's callers, it's been a few years since we last spoke, right, 2017, and a lot has happened for you, for TRX, I think two years after we spoke, you sold a controlling interest in TRX. That was in 2019. But then a bunch of other stuff happened. Just bring us up to date on what's been going on in your life since you last spoke on the show.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“It's awesome to have you. You were first on the show back in 2017. This is the early days of how I built this. And just to remind people of your story, you were a Navy sealed. You were stationed in Southeast Asia for kind of grounded for a while. And you and your buddies were kind of getting frustrated because you weren't able to work out. And you had this idea to use like an old jiu-jitsu belt, which you accidentally kind of brought with you to do pull-ups, or I guess upper bodywork. So you throw it over a bathroom door and boom, I mean, you start using it for resistance training. That was the genesis of TRX.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
“Joining me this week is Randy Hetrick. He is the founder and inventor of TRX, the full body resistance strap exercise system ready. It's great to have you back on the show. Thanks for coming on.”
2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
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2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
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2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT
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2025-09-25 · How I Built This with Guy Raz · Advice Line with Randy Hetrick of TRX · IDENTIFIED FROM THE TRANSCRIPT