YouSaid · the spoken record

Rex Sorgatz

lines on the record: 103
first: 2018-10-11
most recent: 2018-10-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Google is so deeply in need of linguists. Every tech company is. And I think that you wouldn't have foreseen that then. And I think that you can name almost anything. I think that you'll find that eventually there will be an emerging, you can own that category. And that's idealistic early internet person because there was a lot of rhetoric around the early internet that if you care about TVO's, you can write”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“It doesn't matter. You can do anything. And the second thing is whatever your interest is, you will find a job or a career or perhaps fortune around the thing. Like I'll give a quick example. One of my favorite areas of interest in college was linguistics. And because it's a mix of science and art. And it was kind of like the perfect thing for me. And I didn't pursue it professionally because I thought no one. Really has careers in linguistics. Are you going to be a speech pathologist? What are you going to be? Today.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I have to give advice that's kind of based on my experience again, and that is again kind of growing up in the middle of nowhere. And if I went back and gave like a graduation speech to kids in where I grew up, I would try as hard as I possibly could to convey to them this really simple notion that I think most millennials feel, but they probably don't feel where I grew up, and that is you really can do anything. It sounds so simple and kind of almost trite to say you can do anything, but it's not a thing I believed. There was no way I thought I could do anything. And it wasn't until deep into college that I thought I could do anything. And there's all sorts, that's my first thing I would say is like, you really...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I look back on it. I think I made the right choice, but I'm not sure. But here's why. I thought, do I really want to have this thing that I become a person who's litigated for, even if I'm right, that I'm litigated for using the word ho? And I was like, is that really something I want to defend? On a constitutional basis, I for sure do, but on a personal level, is that something that I really think?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, that's what I thought was going to be happening. I just let it sit there and let it sit there. And I thought to myself, Could pursue this. I really could. And I have the right to, right? This is a first clear First Amendment. And I'm going to win whatever. And there's a principle here. But I pop you should reissue.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The ACLU called the Stanford Law School called and said they wished to defend me in this thing. Exactly what you predicted. Exactly. When did they call that?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“10 days later, he called back and he said, My client wishes to pursue this lawsuit. And I was like, oh man, you're asking for it. And so I did exactly that. I basically put the conversation that I had with him on and I scanned the two pages. And it was the biggest thing on the internet that day. That's awesome. It went viral like crazy because both people from the left and the right liked it. It was the top link on Drudge. Andrew Sullivan wrote a column about it. All of like the bloggers of that day were a big deal for them. People, Matthew Iglesias, like the kind of first generation of internet people were all about it and up in an uproar. And it got 600 comments.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And the lawyer was like, are you threatening me, Mr. Sorgatz? And I was like, no, I'm not threatening. I'm just telling you that's what's going to happen. Here are my cards on the table. I'm sharing my strategy with you. I'm saying, don't pursue this. No one's going to know. I don't have any t-shirts left. I don't know why you're doing this. I'm not selling this t-shirt anymore. I don't want to make a big deal out of it. And he's like, well, I'll talk to my client.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Clearly parody. It seems really strange that one of America's leading satirists would be out trying to sue someone for poking fun at him. It seemed absurd, right? So here's the thing. I wanted to give the guy the benefit of the doubt. So I called a lawyer this name that was listed at the bottom and I said, listen. Your client is making a mistake. If you pursue this thing, here's all I'm going to do. I'm going to scan in this two-page cease and assist. Oh shit. I'm going to put it on the internet. And I'm going to write on there about this conversation I'm having. And I'm going to tell everybody how absurd it is that this is happening that... And I'm going to ask for help for First Effement Defense because I'm not going to defend myself. And I'm going to get it. And I'm going to win. And I'm going to make your client look like a fool.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I thought it was funny too. Had 150 of them printed up, they sold out within six months. And about a year and a half after that, I got it a letter from Keeler's lawyer with a cease and desist on that saying, please stop selling these. No, I actually didn't say please, but it said stop selling these. No.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“So This is a while ago, over 10 years ago, back in the blogging era. I used to live in Minneapolis and I started a website called Minspeak, which is basically a, it was kind of like a local Reddit, I guess. It was like, you posted links and you talked about them. And it was a community site. It was a community news site. And it was pretty popular. And I did a marketing campaign for the site that was a bunch of t-shirts. And we made t-shirts that said things like it was like an outline of Minnesota. And it said land of 10,000 fakes. Rather than lakes. There's like little pun t shirts. And one of the t shirts was Prairie Ho Companion.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't. I mean, I had some successes, and so I'm things I'm proud of and products we made, but everyone who's done startups has more, even the successful people have nine stories of failure. Sure. I think the story I'll tell, though, is that... Do you know I got sued by Garrison Keeler? So”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I was in startups for a long time, so those are nothing but failures over and over again. And so I could tell lots of stories there.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“If If I could. If I could do anything in the world, it would be to disappear into a cabin somewhere with a guitar and write songs and put them on a four-track and have no one ever hear them. That sounds like fun. That's what I do for fun. I record songs at home that I...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, for podcasting, I wouldn't have had to move. But to get the TV, I would have had to. Podcasting is interesting because it is.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The things that I the things that I get excited about are strangely have gone to the completely other side and it's content, right? Netflix got really effing good, right? Like TV got good, podcasts got good. I don't know where it came from, but all of a sudden, like, I wish I had made a choice a few years ago and moved to LA and entered into the entertainment space, a decision I never would have made five years ago, but I kind of wish I had because it's exciting right now to be in that world.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Oh, shoot. Well, I'll merge these two together. And it was, what are you excited about? And I sat there and thought, I don't have an answer. If it had been on radio, there would have been dead air. I was like in my head, do I want to say Bitcoin? Do I want to say virtual reality? And I was like, I don't have an answer. And I think that it's because I grew up in an era where we were making... Consumer facing products and more and more the startup world and the media world looks B2B marketplaces all of things that have value but they're just way less interesting to me and so I have a really hard time getting excited about consumer technology At all right now”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“You know, a researcher called me yesterday and asked me a bunch of questions about internet and media technologies. And the final question was, what are you excited about today?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The satirist of lore that is so important to our times. I have an entry about a modest proposal, and I went back and read the modest proposal again for the first time. Brilliant stuff, but he also did a series of essays on politics that are highly relevant to our time called The Art of Political Lying. I really recommend them.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Poetic language, and I say the word poetic with some hesitation because that makes it sound like flighty or something. But it was a book about a theory that posited New York exists this way because of this set of systems. And the specific system he was interested in was the grid. And once you start to see the city through the lens of how he sets it up, which is the innovation of New York is the grid and it's the innovation of America, you kind of go, oh, wow, this is really interesting. And he writes it in a very, I was against the same adjective poetic way. That is, it's not making a grand argument. It's simply like letting you understand a way to think about New York City.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“If it's in that category of stark architect, like when there was that emergence of people in the 90s that was like they became the star architects, they were in the Bloomberg building right now, and I would not be surprised if he had some influence on this kind of thing. Well, he wrote a book in maybe like 95 called Delirious New York. And it's a history of New York City, but it's written in a specific time when you could write a book that allowed you to use really”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I'll give an off subject one something that has nothing to do with my book, but it's always been something I've loved. It's probably more obscure. Do you remember I shouldn't use past tense this person's living? Do you know the architect Rem Coolhouse? The name is...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And it's also just like it's so many random things. Like, it's like, here's an essay about MC Escher's paintings. And then here's a dialogue between a tortoise and Achilles on a hill. And it's just like weird collection of stuff.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Hear that, but Yes. So I think that book's fascinating because. For a lot of reasons. One, it has no single point. Like, today, if you're going to write a book, you have to make a pitch that you can come up with. Two sentences probably too long, but you have to say precisely what this thing. The elevator pitch. Yes. And it has to be tight. And especially, I think, in the idea, in the space of idea books, whether they're marketing or business or whatever, it has to be so kind of like you're going to drill this point home over and over and again. G ⁇ del Escherbach was this.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think I'm going to name a weird book that influenced my book. Uh huh Do you remember this book early 80s called Girdle Escherbach?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And whenever I run into someone who says they didn't like college, I just go, why? It's the best type in the world. You just sit around and read books and talk about them. How could you not like that? Speaking of books, tell.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“You're worse than me. I got a few degrees. I started pre med. You know, I studied everything like Latin and first all the sciences. And then I got really interested in philosophy. Literature, and by the time I was done, I remember going to my advisor and him saying, I think that you probably have taken more classes than anyone ever here. And I would like to actually go back and look. I bet that's probably true. I got three majors and two minors, and I would have stayed forever if I could. If you knew me at like 23, you would have guessed it's impossible this person is not going to be a college professor. Because that's just what I loved.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“No, no. Where you grew up? No. So college really was like. An eye opening thing to me. And I loved it, and I ended up staying there for probably too long because I was like, this is great. I just sit around and learn stuff.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And so I didn't know any popular music. And when I went to college, I suddenly discovered the cars and the pixies and the cure and every band that beans with the that I had never, not only had I never heard before, I never could have heard before because it was not on the radio and I didn't go to record stores I would have to travel forever to go to a record store.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Probably about 80% North Dakotan's 10% Minnesotans, something like that. But the big thing was that, you know, when I was in high school, there was no outside media. And so my high school library was the only thing, there was no library in town. There was the high school library as the only access to external information. This is obviously pre-internet. And the library had three magazines, Sports Illustrated. Time Newsweek. And one daily newspaper, The Bismarck Tribune, which had just basically a couple local stories and some AP articles. Other than that, I didn't know what was going on in the world. We had the three networks, but no cable.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it was a pretty typical big state school. And it was a transformative thing for me because suddenly just wildly more diversity. But the big thing was”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“UND, the University of North Dakota, is pretty typical big state school, you know, 12,000 students. It's probably bigger than what you hear the name that it probably is. I don't think it was any different from going to like... You know, University of Michigan or Ann Arbor, or”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I didn't because that seemed like impossible. I applied to the University of North Dakota, which was actually five hours away. And it's the furthest that my mind could imagine going. And it's the furthest that anyone that I ever knew went. It's still in state, but it was five hours away. And it seemed like I was pushing boundaries by doing that. Really?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Like access to a lot of outside information. And when I said I didn't know anyone who went to college, I didn't know anyone who went to the University of Minnesota, which would have been like the big school, it's still eight hours away, but it would have been probably the big state school to go to. Much less did I know anyone who went to Harvard. I would have liked blown my mind. So when I started to go to decided to go to college, It just never would occur to me that I would go to any of those places ever in my life.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“All farming. Yeah. My graduating class was 27 people, 25 of whom were farmers. Wow. And maybe 23 of whom still are farmers. And so growing up, I didn't have role models really. I mean, there are people that I admired. I had a really great English teacher, Mr. Oleg. I guess that's who I would say is my mentor in some ways, just because, you know, he really encouraged me. But I grew up in a place where I didn't have like a...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I think. I grew up in very rural North Dakota when I was growing up, I didn't know anyone who I didn't know anyone who went to college. Really? That's weird to say.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“That was the beginning. It's funny that my own wife, who I've been ready to for two years, did not know this about me. I don't know if that's important. I think it's funny that for years I did this job that is now completely defunct.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Any belief that you have, you can Google it and you will find someone on the internet who has the similar belief. And if you don't want to find contradictory evidence for it, you don't have to. And that's a big problem we're going through right now. And I think that in some ways that tobacco, those tobacco lawsuits, the science of creating stupidity that those researchers developed, some of which are real powerful, well-known sociologists of the day, is coming back to haunt us.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“An attempt to convince someone of an argument, right? And it's through various means that you're trying to argue a point of view and eventually they'll adopt it. And what's interesting about the agnetology stuff that is especially around the tobacco companies, some big oil, especially what we learned around tobacco was that it wasn't that the tobacco companies made an attempt to fill the information space with like corrective analysis. There was no like scientific studies done. It was actually just continually bombarding it over and over and over and over again with more and more and more and more information. And so it became like this endless thing where anything that you believed you could find a resource for that was saying that thing. And there's a lesson there that we're going through right now, which is”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's astonishing. I like my definition for egnatology in the book. It's the science of creating stupidity. What's interesting about it is that when you think of propaganda, you tend to think that it's like...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Knowledge is socially constructed or that what we know is up for grabs, that kind of like that, which is a kind of a glib reaction to living in this society that's over mediated. What do we know? We don't know anything. That kind of attitude suddenly became grave. And I realized like, oh, I have to make this thing more serious. And so that was the biggest change is that all of a sudden I had to introduce a lot more social science into it. So there's things like the backfire effect and filter bubble and these topics that are much more from psychology and sociology that Try more to get to the underlying concepts of misinformation.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so the quick story is that it was originally titled It was sold to the publisher as the Encyclopedia of Fakery. And that's a little bit more playful title. The subject matter was a little bit more, I'd say, aesthetics, culture, society. And it wasn't so serious book. And I wouldn't say that the book you're holding now is also not a super serious book. It took on a graver tone when halfway through writing it, we had a brand new president. And all of a sudden, it was like the entire idea that”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I guess It isn't even actually what surprised me. There's all kinds of interesting ideas in it. The biggest surprise is actually what happened outside of the book. I was halfway done. With the book, writing the book when we had an election and Trump got elected. So this was.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, there's a famous instance of forgery out there of Apolloch that was revealed to have been a forgery because the misspelled Jackson Pollock. That's always a clue when you get the artist's name”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and now it's like, oh, this real accident thing that I bought is actually going to turn out to be one of the wisest investments I ever had to add. Never confirm.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Like, I was too youthful and partyish at that time to really enjoy it. Now I go back and all of the people who I thought of as like, you know, middle management are actually those VPs or EVPs now of those places. And they're fascinating. I don't know what my problem was.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I think I was too young to enjoy Seattle. I think I'd love it now. But it was like Seattle felt to me like a town of middle managers. Like there was a lot of project managers at Amazon and project managers at Starbucks and project managers at T-Mobile and Boeing. There was all of these companies, very successful companies, interesting places to work. But it was like a town where everyone was a project manager who wanted to be a vice president. That was my attitude about the place at the time, that it was, I didn't feel like there was a lot of... innovation there it was just strange to say for a town that's considered a technical hub right and I look back on that and I think that's that's actually just mostly my youthful arrogance like it was a fine it was actually a fine town and I was I was just not”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And eventually they packed up eventually NBC bought back the Microsoft part and there is no such thing as a division of MSNBC inside of Seattle, inside of Redmond anymore as there once was. And that's where I worked.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“You could put it up and only a handful of your friends might be able to notice that it's not real and maybe not even them. Do you remember?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly right, and by some estimates there's like 20,000 people that are employed doing this all day long in two specific regions of China. And it's a lot of Westerners saying I have a favorite painting. Please make it for $100 and send it to me. Really?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source