YouSaid · the spoken record

Rex Sorgatz

lines on the record: 103
first: 2018-10-11
most recent: 2018-10-11
sittings or episodes: 1
sources: podcast

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“Yeah, and that's in a fascinating case because I think that Christ painting that was most DaVinci people did not think was real. I bet in 50 years that will be the Mona Lisa. I really believe that history is going to re-evaluate it and it's going to... Of investigation, and it's even suddenly more mysterious. It's more artful. It's like it's full of all kinds of new value just because somebody wrote a big check for it. And I think that's a fascinating thing with the art world. And that specific story, what I did was I decided that I wanted my own Vermeer. And there's this thing in China or many of these in China, hundreds of these companies where you can order whatever painting you want off the internet.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“There was no new historical analysis done on it. There was no new scientific work done on it. It was that somebody paid that amount and now it has to be.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Until he bought it, and then it became so. And it's an interesting case because it's like saying the verifying fact of art is not its historical veracity or any kind of analysis on it. It has nothing to do with that. It really has to do is did somebody pay the money to make it worth it.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“This is the thing. Every once in a while, there'll be a new one added to the canon. And it's not that somebody has discovered a painting. Usually it's that somebody has decided, oh, this thing that we've been debating for the past 20, 50 years finally gets led into the canon of a loud official vermez. Steve Wynne bought one, and I think his is fascinating because it was something that was not perceived to be part of official Vermeerdom.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Thank you. I was going to ask what was the headline on that story? So one of the things I'm fascinated with is art forgeries. And I wrote a five-part series about all the different times we've been manipulated, all the different ways we are manipulated with art. And one of them is really easy to point toward, which is forgeries. That specific column goes through my desire to have a Vermeer because who wouldn't want one? They're only, depending on who's counting, 26, 27, 28 Vermeer's existence.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And Zuckerberg is not being reassuring, and he says it should take us three years before we have solved this problem. And it's like three years? I have to deal with this much mentioned information for three years?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Worst outcome because it's the wrong company doing it and it's mashing up to things that have negative emotions around them. And I'm really glad for Microsoft that they didn't. I mean, I think Twitter's valuable and whatever. I just think it would have been a horrible matching of those two things. Somebody's going to start a new social network. And it could be one of the big platforms. There will be competition in the next year for Facebook. And whether it's somebody trying to buy something or starting from scratch or just something that emerges from nowhere, I think it'd be a good time for Google to take a shot at doing a new social network that promises privacy. It'll be a hefty marketing effort to convince people that Google will make a social network that promises privacy. But I think that would be amazing if they took a shot at”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. Well, Microsoft has taken an interesting thing lately where they're picking companies that are Have good reputations. And so I always kind of thought they would buy Twitter, and that was just going to be.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And I think that there's kind of a weird value in it because it allows your mind to kind of wander and kind of speculate about that future and kind of start to say to yourself, what would it look like if that happened? Microsoft buying GitHub is a fascinating one because if you had written it a few years ago, it would sounded preposterous. Right. Just because of Microsoft's stance toward the open source community, but also like.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and the thing about it is I could have been very negative toward the trope, but I end it with by saying I do this on Twitter all the time. And the reason that even though I think it is a little bit of a lazy thing, there is something fascinating by the X should buy Y trope, that kind of art.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Sure So, yeah, it was merely noticing a trope out there, which is a lot of technology, business writers. I sometimes feel like they've run out of tricks. They have to get three columns in this week and they have to come up with one. And so they go Apple should buy Netflix and they write that thing. And so I called it Extra by Y. And I just listed a whole bunch, dozens. And you realize quickly that this is like.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“For one person to do it. That's like the internet was like somebody needed to index the internet back then. There was kind of like a Yahoo-esque kind of quality internet back then that somebody could compile everything into a place and that you could consume all of you could you could look at everyone's list of the best albums of 2006 at one point that was an actual thing one could do then right you could hunt 62”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I would have had to hire someone. It got so all consuming. And even back in 2005, it was still a pretty hard thing to do.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Trying to remember. I've stopped doing that about five years ago, too. W It just got too much. As I told someone on Twitter, I chose life, I would have had that. That's a fair.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“No. Other than to say I wrote a book on there than to say I wrote a book, here's a link to it. I haven't been. And you're not up to.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I have this thing still. You mentioned Famoculus, my old blog. I haven't updated it in eight, nine years probably, but I still get emails from people because it still does pretty well in search. And I'll get emails from...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and I mean, the entry in the book that covers that topic is the filter bubble, which is like you've posed an interesting scenario where you could type for best coffee maker and I could search for it and we'd maybe have different results based upon Google having knowledge about us and presenting what it thinks would be better sort of a fascinating little conundrum, right? Maybe that is true. Maybe there is no best coffee maker. Oh, there is. There's only a best for you.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah. I think there's a handful of honest attempts at it. Like the wirecutter is owned by the New York Times, and that's an honest publication. There's something weird about the wire cutter, though. If you were like, I want the best drip coffee maker. You type that best drip coffee maker into Google, you're going to get wirecutters. Almost everything now you're going to get wirecut. And now it's like, do I trust this thing that's like always the answer now? It's inevitably always 100% going to be this one site. And there's like no competition.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And there was something, there was a perception that there was an inelegance to it. And when in fact it's like, that's actually just what people wanted, right? And then the next evolution of that are the creation of sites like Wirecutter and those sites that are like, here are the best refrigerators, here are the best whatever, and they're using affiliate links on top of it. That was”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and the list itself is fascinating how it became an industry. I think the first place you started to see it become really popular was BuzzFeed, right? They were ridiculed early on for making listicles. Listicles, right? Very popular, though, but the media community didn't like them, but they were wildly popular. Because it's not pro-”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Sport, whatever it was. And then it somehow took off. And I started it, it was easy to do when I started it. It was probably 200 lists. It's funny now, like now there's easily 200 lists that are best cars of the year. You know what I mean? Really? Now it would be thousands of lists. Well, there's”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yes, it was when I started it was relatively easily. Basically, I had a Google search alert for best of year or best of 2006 or whatever. And there was also a submission form, the site so people could send me stuff or just I looked around a lot. And all I did is...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Fascinated by this emerging culture online that was coming about, this is long before, long, long before Facebook, but even before Reddit and things like that. There was a community of a couple hundred people who were Just fight on the internet all day and finding stuff and wanting to share it with other people, and then had comments below. And who knew that that would actually become what the internet is today, which is effectively, here's a link and here's a bunch of comments below. But I think that's what blogging started off as is like, there's something that's interesting and it could be an article, it could be a painting, it could be whatever, and people would talk below it. And there was a discussion that happened.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“It's really easy to say that it was a blog before blogs. There was a Right before, I guess the year 2000, there were a handful of people who were making personal web logs, which was the term at the time. There's probably about 100 people who were either writing short entries about things that had happened in their life, a little more like a diary, or there were blogs that were just linking to stuff. And I was in the latter category.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and I mean, like, this goes back to the very first thing I said is people seldom say, I don't know. There's a case where I don't know. I really don't know if I should be panicking about this moment time in history or if it's kind of a rhyming thing that happens every once in a while. And on any given day, I could change my view on this. Some days I just feel like, oh, we've lost it. There is no truth. The world is asunder. No one trusts anyone.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And I think that there is a corrective quality out there. When those things happen, it does make me go, oh, wait, maybe I shouldn't be in such a panic about this. Maybe we actually are more, we have stronger belief systems that are being more corrective to these kind of ideas and that it's just like a weird spurt in time and that this always happens every once in a while. We're going to get over it. It's a messy transformation.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“There's unfortunately some 45 year old dudes out there, too, but it's a lot of young men disenchanted with their either cultural or economic situation. And eventually they're going to come to the conclusion that actually maybe it's better for me economically not to have these really horrible views about...”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And I think that there's a case to be made that socialization eventually wins, that if these people, like I'll call it a different group, the kind of men's rights activists on Reddit, if eventually those 19-year-old dudes got to go find jobs. Is that all it is?”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it really should be, and the internet is definitely causing this weird fracturing thing right now where I feel like our knowledge, we used to have like a set of facts that we based understanding. Yeah. And now that thing is fracturing all over the place.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“They find similar people, and then they build propaganda around it. They start memes, they make pictures, they kind of become self-edified by having other people to talk through the ideas of the thing, to go back to Flat Earth, like Reddit on Flat Earth is fastened because people will come in and kind of contradict things and they'll have to like go, oh, I know how to evolve this theory further. So it's like a breeding ground for furthering these thoughts. And then eventually what happens is that stuff bubbles up to Facebook. And that's when it goes mainstream. And then all of a sudden your grandma's being presented with images of Pepe the Frog.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I mean, I sometimes get asked which is the most dangerous one. And I really kind of juggle around which social network am I most troubled by. Reddit is where... The audience is smaller, still substantial, but smaller. But it's really where ideas get root. You might consider it the base of the. Of fringe ideas. People who”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The far right, the alt right, whatever we want to call that group, has entered, has pushed into public consciousness ideas that otherwise recently would have been considered outsider. Extreme views on immigration, for instance, I mean, just open up Reddit now. Go to the Donald on Reddit and you'll just see this rampant conversation about things that we previously just sort of thought were outside of discourse and now are allowed in. And we have to take seriously. And so there's a kind of a good quality to it, right? Because like our mind should always be open-minded to any kind of new ideas. But at the same time, it's like we're starting to take things seriously that otherwise we're like, oh, that's for the freaks and the outsiders and now we have to deal with debunking. Like flat earth is a good example. Like, you know, now we have to spend time on that.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The metaphor, yeah, and you could just name something like legalized marijuana. That's not something that was like. Readily discussed maybe 10 years ago for sure, not 25 years ago. I'm sure there was a contingent of the population who believed in it, but it wasn't a mainstream idea, or even just gay marriage was not a real mainstream idea until it accelerated very quickly in recent years. But the term more now is used to apply to mostly about how”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, that if you brought it up at a party, no one would think you're crazy or whatever. And it is a fascinating to watch, right? Like things definitely move in and out of the Overton window.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The Overton window is a fascinating little idea developed by a researcher who he just kind of came up with the term and it's for essentially it's what are the topics that we allow into public discourse what is safe for us to discuss and like and public discourse I mean kind of the media I guess I'd say but”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it truly was. And if you look at someone like PT Barnum or just like all of the people spreading medical hoaxes at the time, you really kind of go, maybe today isn't that bad. Maybe the internet isn't that bad. And so... I can't I can't draw exact distinctions. I would say that something is coming up right now on the internet that feels like the change that started to happen in the early 19th century where people found ways to game the system. So I feel like we're kind of returning to an era right now.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, when you write a book like this, you end up becoming a little bit weary with history. Especially there's a lot of 19th century stuff in here. And that was just an era of just.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“So, hey, that was the difficulty of this book is like, how do I write about these things that are kind of interesting, but I don't really want to be a book of debunking because that's kind of boring.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Aristotle and Plato knew it was round. I mean, even church figures, I mean, the people who persecuted Galileo believed the earth was round. They just didn't believe that the earth was not the center of the universe. And Dante thought the Earth was round because if he drilled a hole into the earth and you got to the inferno, you could come out the other side. And so this idea was like a it evolved because in the 19th century someone came up with the idea that I can use this as a cudgel to describe a certain kind of part of society that thinks that they're so stupid they think the earth is flat and it was kind of an accident of intellectualism that this evolved and um”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“It turns out not to be true at all. Like, you have to go back way back to Homer to find out people who actually leave the Earth was flat. There was no one during Columbus's time that the Earth was flat. Even the Greeks.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“The flat earth thing is probably the best example. Like, I didn't know how to write about that. That's a good example, something I didn't know how to write about in the book because what am I going to do? Am I going to debunk the Flat Earthers? That just sounds boring. Or am I going to make fun of them? Or what am I going to do with it? And so what I chose to do with that entry is I thought, well, what's interesting about this is that it's emerging right now, but really it's emerging because people have there's this idea out there that historically there are all these times in history where people thought the earth was flat. And I went back and looked at this.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“And there are people out there who don't believe that Charlemagne existed. You know, like whole parts of history are lies. The rise of the flat earth society.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it's fascinating. I think that I didn't talk about this in the book, but I'm going to write about this at some point. I'm fascinated by the evolution of media literacy because I feel like I grew up in a time when people were told always distrust what the information you're given and root out its source and look where it came from. And it was like this idea that information should be immediately distrusted. And I think that sort of made sense in an era of kind of monolithic information and a kind of a state where we built knowledge bases that no one wanted to contradict. And now I believe that idea of constantly questioning has become so rampant and spreads wildly on the internet, particularly through places like Reddit, that now we're left in this place where we don't trust anything.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, I thought it was a good idea to try to compile all of the stuff out there that is not just misleading information, but is about the theories behind it and how it evolves and where it comes from. And that's really what the book is. I think sometimes people see the title and they think, oh, this is going to be a list of hoaxes. Or, you know, it's going to be like, here's a bunch of conspiracies. And there's a little bit of that in there. But really, it's about the theory. Here's a big scary word, the epistemology of conspiracies, hoaxes, and these and media. And ultimately, I think of it as a book about trust, like what sources do you trust today? And I don't say this outright, but I think it becomes implicitly clear that that's eroding. Our institutions are eroding and our faith in knowledge bases. Is going”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“That was pre iPhone or any kind of thing like that. And so none. I have zero photos. I've actually, I just went back last summer or this a few weeks ago. And the town has recovered. There are no walls all over protecting it from the river coming, though. And there's pictures all over town commemorating the event. And it was a fascinating thing. And it was kind of in a weird, this is weird to say it, but I lost everything I ever owned, but it was sort of lucky because... We won the Pulitzer. I became known for it. I was the internet guy in an era which they're the webmaster, which was a very valuable title back then. And it allowed me to get out, really. I didn't really have many other, it was hard to foresee how I was going to get out of North Dakota. And this was like quick, ooh, I got talent now.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“It creates this paradox where there's all of this water, but there's a fire, and the fire can't be put out because the fire hydrants are underwater. And so there are pictures out there of firemen kind of diving into the water to try to connect their hoses to the fire hydrants. And then they finally get them connected and there's no water pressure. And none of it works. And the reason I kind of became a notable person around the event was I was a person who decided not to leave and I was staying in my apartment because I lived next door to the Grand Forks Herald, the newspaper in Grand Forks, which back then was owned by Knight Ritter. There's a company that is no longer around. And it was working on the newspaper and trying to still get it out. We managed to, eventually that newspaper burned down. And I had to be rescued from my apartment in the middle of this flood fire.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“There is interestingly zero fatalities, but the reason it became such a strange national story is that in the middle of this flood, in which like six feet of water in downtown, it's like underwater in the middle of this flood, a fire starts. And it seems like the ultimate sort of reckoning of hell. Yes.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Was living in North Dakota, Grand Forks, North Dakota, and this little town of 50,000 people suffered the greatest Of the 20th century.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“Writing a book about misinformation, which is not exactly a topic that I had known a ton about, at least the social science part of. Know the cultural part about it, like the part, the kind of PT Barnumesque qualities of our society and culture, but I had to do an immense amount of research into Of the research that's going on right now around Fake news. What trusting the media and all of that stuff.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source
“I don't know if last time I saw somebody on cable news, and we'll include all networks there say, get asked a question and say, I don't know. That just never happens. And I always start with I don't know or I am not sure. Let me try to work this problem out. I've got a few ideas here, different opposing ways to think about it. And I think that that whole notion has really disappeared from media climate, to be honest.”
2018-10-11 · Masters in Business · Rex Sorgatz Discusses the Mechanics of Misinformation (Podcast) · IDENTIFIED FROM THE TRANSCRIPT · source