YouSaid · the spoken record

Robin McBride

lines on the record: 58
first: 2020-10-26
most recent: 2020-10-26
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“And then I think in terms of luck, I don't know if I believe in luck. I think you prepare yourself. You're ready. And then if an opportunity presents itself, then you're the right person, the right place at the right time”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Same thing. I feel like it's hustle, it's hard work, but it's smart hard work, and it's being able to identify opportunities when other people don't or maybe can't see those opportunities.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And we're in agriculture. We're back in agriculture. Like the history of black people in America is grounded in agriculture.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Trust us. Auntie Anime is very proud. You can't go to her house without her pulling out a magazine and telling you, well, let me tell you, she will tell anybody.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And I think the context of Our family has family of his generation. You know, Camden, Alabama, you know, our grandparents, our aunties and uncles, our father picked codon. They're shearcroppers, you know, and I know in their lifetime, never thought that they would see a black president. I know that. So like Robin said, I think, you know, he dreamed really big, expected this of us, but I think the expectation also comes from all of our family in terms of what they did during the 60s and the 50s and all of the things that they fought for so that Robert and I could do what we do today.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“You know, no, I can't honestly sit here and say to you, knowing that that's intergenerational wealth, knowing just the basic principles of compounding interest at a very low interest rate of what that will do for the legacy of our children, our grandchildren, our great, great, great, and also philanthropically for the community that we want to support.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“I can't call it. In this moment, I'm very attached to my name. I think I can never say, like no one's ever come to me and Robin and said, here's a chick for $500 million. We don't know what that feels like.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and also a training place as well. So if you're a woman, if you're a person of color that's interested in the grape growing winemaking or on the ownership side of the wine industry, this would be a place where you can come and feel welcome. Yeah. So it's like we would love to see more women as head winemakers. We would love to see more women that are the head of viticulture and grape growing. And then on the business of wine, executive leadership, it distributors making the purchasing decisions at retailers all throughout the business.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“One of the things that we were looking at at the beginning of this year and last year is but still having a place for people to come and gather.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Know these places where you wouldn't expect to see wine being sold indefinitely at the price point in which Black Royal Magic is, you know, we have an awesome 7-Eleven in Texas that she was selling 3,000 bottles every three days over the weekend.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“35,000 people on our Instagram. We have like 30,000 likes on this post and it had been resheared. I can't even tell you how many times, but most importantly, a large percentage of the vetters that we talked to were sold out of their vintages. And it just showcased for us the power of our community. And I think for the first time, It was like the power is really with us in our community, the strength of community is so important.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And one of the things that we were working on was, you know, we shouldn't be the only one. And so we started to kind of look around and think about how can we help other people get here as well. And then we started to try and figure out like, is there a list? Like, is there a list of black vintners? And when we're talking about black vendors, obviously we're talking about not just the United States, but in France, in South Africa, wherever. And we couldn't really find a really good comprehensive list. So we started putting together our own list. And then that night that we found out about Black Tuesday, you know, we called everybody in the company and we said, you know, instead of just talking about ourselves tomorrow, let's shine a light on Black Vent, this list that we have, it's like 67 Black Viteners that we could find, you know, in the world. Let's publish this list.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it was, I think originally it was like, here we go again, and feeling like exhausted and defeated in one of those moments where I think for myself, you know, I'm the biggest optimist in the world, but really in that moment, just feeling like, where do we go from here? And I think... I think we had this opportunity for a light to be shone on black business owners with Blackout Tuesday. And one of the things Robin and I had been working on since January was at national grocery. We're the only A lot of the times we're the only black-owned company, where a lot of times we're the only woman-owned company”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“You know, and then really from the time, from the first week that the plan was in place, she took, you know, that revenue from 5,000 to like 30,000. And I was like, wow. I was like, whoa, hold on to 100.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And I can tell you we would in terms, you know, we had like a shopping cart, you know, in an online platform with some wine for sale. And I didn't even really pay attention to the revenue. I know that sounds awful, but maybe we would do like $5,000 a week. I just, you know, it was such a small number in comparison to our wholesale business. And then she told us, she's like, I'm going to come in. I'm going to put together a strategy and then I'm going to execute on the strategy. And she's like, and you, Auntie, and you mommy, you know, just need to let me do my thing. I think I'm going to be able to deliver the results and the return on investment that the company needs. And so, you know, of course, we're just like, okay.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Then also coincided with our children, so with Robin's daughter, who's the oldest, we always said, if you want to join the family business that's contingent on you need to go out and work somewhere else and identify a void that we have that we don't do well and then come back and interview for a position and come and fill that void and make the company greater.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“No. No. For us, because grocery has always been such an important channel to us, our business wasn't significantly affected as other wineries, unfortunately, that make 5,000 cases or less. They're heavily dependent on the cellar door. And so one of the things that Robin and I doubled down on at the Putting together our e commerce platform and really heavily investing into it with the goal strategically of slowly building it.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And most importantly, I think, unfortunately, the wine industry has just really ignored black people when it comes to wine. And so really we feel like Black Girl magic is something, a term obviously Robin and I don't own. You know, we're stewards of this brand. Every time there's like a moment for black women in which they can celebrate, whether that's, you know, you go to promotion, you had a baby, you became a judge, you became a bellerina, like whatever it is, like we just wanted to be able to be there Celebrate with her with just like beautiful high quality wines.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Of this in really elevating and creating a very super high quality off-dry Riesling. And we went to Essence Festival and, you know, we were setting up for the event and putting the wines out and it was just mind-boggling. Like we've never in our lives had people react to a wine label, let alone the wine, like we did at Essence Festival in... Robin and I just looked at each other and were like, whoa, we were like,”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Sort of daytime conference and at night a music festival with headliners like Beyonce and Janet Jackson. And that year there was just so much black girl magic going on from women becoming judges to from a sports standpoint, from winning awards in entertainment that it seemed really obvious the best way to capture and honor not only what was going on in the moment, but paying homage to all of the women that have paved the way for us to get to where we are today, it felt like Black Royal Magic by the McBride sisters would be something nice and festive sort of to capture the moment. And then we decided that we wanted to make a Riesling that was the great Rieslings of the world come from Germany and also from the Alsace region in France. And so we were trying to bring our New World expression”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we got invited to host the opening party for Essence Festival. And every year you have one million Black woman descended on New Orleans over a three day period. And during the day, you know, it was this empowerment”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Exceptionally well. So, in terms of being a new brand like Into the Stores, we were the number one new brand in their stores, you know, at the end of 2017. Wow.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Created a family crest, of course, because why not? And so the McBride sister's crest is a combination primarily of two animals. At the top is a peacock. And so this peacock is representative of our father because he definitely was the cocky gentleman. And then the peacock is sitting on... The two litters MS, which is obviously for the McBride sisters. And then on either sides of the MS are two linesses, and those lionesses are representative of either of our mothers because they were fearless, you know, they ran the pride. They're outworking, they're out bringing home the bacon, you know, taking care of the kids. And so we made our own family crisp. We created this crest in 2005 with the dream, you know, oh, if we were going to have a winery one day. And so it wasn't just created in 17, you know, it was created back then.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“I think, you know, by this time, all of our packaging, even though it's very simple, we know how most 99% of consumers label shop. And so we were really very particular about building in these quality cues that we knew that if people didn't know anything about us, we knew that our price point was right. We knew that the packaging, the quality was right, the varietals that we chose were very specific to popular varietals from the regions that we grew up. And that would Carry us a really long way.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“At this point, you know, we had a history, we did have a name for ourselves, we had a track record of success, and we did have, you know, the largest seller of wine at grocery in the United States saying, You know, we want to bring in your product so that went a long way.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we had to find what we call components. So we had to identify wine that was already made, find these components that fit our quality standard, blend up all of these wines at the same time negotiating contracts with growers for the coming three vintages and basically saying to these people, we don't have any money, but we promise that we'll pay you.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“No, no, this is four varieties. So, this is Sevignon Blanc sparkling brute ros ⁇ from New Zealand, and then a Chardonnay and a red blend from Central Coast of California. And just keep in mind that 90% of the 10,000 wineries in the United States make less than 5,000 cases a year.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Really nervous. Well, because we're on the other side of it now. But basically, Robin and I had to go out to a bunch of people and say trust us.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And this is September of 2016. And he's talking about going on shelf in March of 2017. And at this point, you know, we have no significant, I mean, we're talking about to do this as multi-million dollars to be able to pull this off.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“So we went to lunch one day, and this is sort of at the time in which Rob and I are really heavily talking and thinking about like our future and, you know, should we stay with Diageo? And then we went to lunch with this buyer and he said. I get your vision. I see what you guys are trying to do. Have you guys ever considered just breaking off on your own and creating a McBride sister, just completely like McBride sisters brand?”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Who we are like through our ros ⁇ colored lenses, the way that we see the wine industry is very, very different. If we were going to bridge this gender gap that happens in the wine industry and make the wine industry more inclusive, then we Because politically within these strategic partnerships, it was just too difficult.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Where And look, like Robin and I wear too much, like we're the most. We're a lot. You know, like we don't sleep. Like, this is our passion. And then, you know, then when you are. Partner with a company where for a lot of people, you know, they aren't as passionate as you.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“I think there's two different sort of sides to this. I feel like for the most part, people on the winemaking side, on the grape growing side, are pretty jitterous and welcoming in terms of time and information because at the end of the day, as much control as you hope to have Mother Earth dictates what's going to happen. And I definitely feel like there is a community, a really big community aspect to the wine, the growing and the winemaking side of things. Right.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Exactly, exactly. It is, I don't want to say it's recession proof because the channels in which you operate definitely play into when a recession hits for sure when it comes to the wind industry. But I would say for the most part, you see that consumption lessons out in restaurants in what we call on-premise accounts, but more consumption happens at home.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Something like that would have been January 2011 and him really giving us the lay of the land of like grocery retail like a real education and then letting us know like that he was he was there to really help us understand that customer and how we could be successful and even better was he said you know I'm going to help and I'm going to support you but where else do you where else do you want to sell wine and I said I said hmm and he said he said yeah we got a whole network of us and like the next day he sent out emails to target to Disney to all the major like Kroger all the major fortune 100 you know companies in America like getting us a seat at the table You know, grocery has always been really important to us because we felt like that's where women shop and that's where we wanted to be. Right.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“The person at the time was a man by the name of Michael Byron. And I remember Robert and I flew into Minneapolis. That's where a supervalle was based.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And I think the biggest breakthrough at that time, somehow somebody tipped us off that at major corporations across the United States. And even within grocery, there was a department called Supplier Diversity. And the sole function of the supplier diversity director was to identify women and minority-owned businesses to try and help bring them into those grocery stores.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. And this is the thing the most amazing thing, and this is really, really specific to Seven Year Blanc grapes, but putting a Seven Yard Blanc grape in your mouth, all the flavor just in general when it comes to wine comes from the grape skin. And putting this grape in your mouth and just tasting like the flavor in the skin gives you a vision of potentially of where it's going to go once you harvest, once you pick, once the fermentation process starts, you really don't have a lot of control.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we were very particular in. Knowing exactly from a growing perspective what we wanted and then from a winemaking perspective what we wanted the final product to be. Mulborough, we have the Northern Valley Cote duiro Valley, and then we have the Southern Valley Cot Awatiri Valley. And the Waireo is the older part of Mulborough, and it's much warmer. And the Albatiri Valley in the south is a lot cooler and it's more exposed. And as a result in the wines, in the northern part of the region, you get wines that have this more tropical flavor profile. A lot of passion fruit, a lot of gooseberry, and then also peaches and also red grapefruit versus the Auati Valley Valley is Jalapeno, tomato stork. Robin and I felt very passionately about producing a wine that had a very tropical spectrum of flavor, and that's what we produced.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so like the four years prior, Robin and I had been sharpening our skills and learning how to make wine. So we were very particular.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Company doesn't exist now, but at the time they're called the New Zealand Wine Company. And in 2009, Robin and I made our first wine together under the EcoLove brand.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“So, for us, it was looking at strategic partnerships. So looking at this problem of there was this excess of New Zealand wine Everybody at New Zealand wants to be in the US market. How could we partner with an already established wine company that had infrastructure, that had all the things that we couldn't afford to do, and we could find a synergy in... them really being like the infrastructure us making the wine and then us now having the expertise not only to make the wine but also to import it distribute it and sell it in the US market”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Robin and I got to the point where we just said, wow, this is really, really hard trying to figure out how we're going to survive this and came to the conclusion that If we were going to keep on doing this, we should do it for ourselves. And at this time, it was like now or never. And this was a time that we should make the jump.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, that was the eventual goal, but it was fast tracked by 2008. And so when the financial crisis happened, you know, the global economic financial crisis We had a couple things going on. There was a bumper harvest in New Zealand, so a very, very large harvest that created this huge surplus of wine. All those fantastic restaurants that had the clientele with the large expense accounts, they all dried up. And, you know, restaurants for the most part make a pretty good revenue off of their alcohol and their wine. So they stopped paying their bills.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yes. And that was, I think we were paying very close attention to the different aspects of the winemaking process that translate to quality and how could we craft these wines in a way in which by the end, once it passes through importation, distribution, retailer, once it gets to the consumer, is still this really, really high end wine and product that over-delivers and the quality. Isn't going to break the bank.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And that communal connection it creates with food and humanity and love and friendship. You know, I feel like wine is history and its culture and its optimism in a glass and everybody should have access to that, not just a select few.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yes, but we definitely were in the higher end. Part of the business, and we're attracted to that because that is sort of the geeky nature of us learning about wine, the intricacies, and everything that comes with it. At the same time, seeing very clearly the juxtaposition of a lot of this isn't accessible to everybody. How do you democratize the wine experience? Because it just seems like when you philosophically, like when you think about wine, it's, you know, it's the bond of nature and people and community that's been going on for like 8000 years.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and the wine industry premium, I know it's a little bit like it doesn't make a lot of sense, but premium is anything that's over $13 a bottle. So for the most part, most New Zealand Savigneur Blanc is sort of over that threshold. And then, you know, super premium, I think for one is at like over $20.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“I think it took us about six months. But then. Within that six month period, there were so many learnings that then they were after the reorders happened a lot quicker and the self-reg was a lot quicker.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT
“And I think also, too, it was our goal was to found a winery. And our mission has always been to transform the wine industry, to lead by example, most importantly, to cultivate community. That's something that we saw that was really lacking.”
2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT