YouSaid · the spoken record

Robin McBride

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58
first
2020-10-26
most recent
2020-10-26
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1
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podcast

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  1. So it was an expensive wine. Yes. Yes. And I think at the time. New Zealand 70 Blanc, I think, for the world wine industry was this new kid on the block that just exploded. So I think in terms of timing, that was our star in our portfolio. And then we also had some really just beautiful wines from New Zealand. And so it was a really great time to be introducing people to something new.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  2. A lot of deep tradition that we respect, but at the same time, not a lot of innovation, not a lot of disruption. And so we looked very foreign in these situations.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  3. Usually France and very aristocratic, very formal. There's a process, there's guardrails around who does want. And so when you come from a place of where you just don't know what you don't know, it's startling for people, I think, because I think in their mind they think how dare you like the audacity, you know, don't you know how this works in this industry type of sort of approach? And when you think about the wine business on the winemaking side, on the ownership side, even within the higher ranks of distributors, it's mostly older men. So I think what was startling was and why my accent didn't help me was because I was so young. I was a woman and I was a woman of color. At that time, the wine industry was a very close knit, closed off industry with

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  4. Because this is the thing with wine, when you think about the great wine regions historically in the world, they're usually in what we call the old world, which is Europe. Right.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  5. And then at the point, like, wow, okay, it's here. So we got to go sell it. And then literally Googling top restaurants in LA and in San Francisco

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  6. Like the minimum of what you can put on a boat, you know, but for us, that was just an insane. And in a case of wine, there's 12 bottles. Right. It just felt like a huge feat to be able to get these licenses because the sale of alcohol in the United States is highly regulated.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  7. So we had this grand vision. We felt like what was really critically important was that we're incredibly passionate about wine Students of wine, but we need to learn the business of wine. And, you know, we could get this license in California, a federal importer's license that was like $1,500. It was like our total life savings. And we could import other people's wines and we started by reaching out to families in New Zealand. And then we could learn the business and we went to them and basically said, you know, don't put all your eggs in our basket, but we think California could be a great market to grow your brands and your wines. And we negotiated really long payment terms so we could bring in the wine, sell it, collect the cash, pay the light bill, and then pay them back and then as a part of like the process was every harvest we come back and you guys teach.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT

  8. I mean, I got my scholarship checks, you know, and where you could get a job and make money. You know, that was what I did.

    2020-10-26 · How I Built This with Guy Raz · McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John · IDENTIFIED FROM THE TRANSCRIPT