YouSaid · the spoken record

Sadie Lincoln

lines on the record: 73
first: 2017-09-11
most recent: 2017-09-11
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“So much better than Gil. I'm just kidding. But I will say I was really excited because my high school chose me over him for the Hall of Fame.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Sadie Lincoln, founder of Bar 3. By the way, if her childhood story sounded somewhat familiar, it's probably because you heard her brother Miguel's version on a previous episode of this show. He's Miguel McKelvy, founder of the multi-billion dollar company WeWork. Miguel also grew up in that all-women's collective, and like his sister Sadie, he also rebelled against it by going into business.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Being shut out from all the noise, so we weren't competing with anyone. We can just do exactly what we needed to do to scratch our own itch. So that's luck in a way that this movement, you know At the right time. But a lot of hard work and inner work and paying our dues out there in the business world certainly was a part of this. So it's, I think, probably like most businesses, a combination of all those factors.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Oh gosh, I think timing was great for us this boutique movement started and people wanted connection and community. I'm a teacher and group exercise became hot again. Moving to Portland in just the right moment”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“We talk about it a lot. Like we talk about the business more than we do our kids. We were joking. We were talking about how many business decisions have been made in bed, but then we are laughing about how funny that sounds because nothing about that sexy. It's like Carol and Mike Brady. Like that's who we are in bed. We lie in bed with our laptops and we're like, what color should it be? Orange. Okay. What should our name be? Bar three. Sounds great.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean there's no way I'm sure there's a way, but I can't imagine a way of not working with Chris. Yes, there's tension. So I'll start there. We're different in that he's really analytical and his skills are different. He's very thoughtful. He doesn't talk very much. He thinks about things for a long, long, long time. Whereas I just go gut instinct, yet we're both starters. We're both entrepreneurial. We both are really into our children and our dogs. I have my best friend by my side, my rock. He's the one that gives me courage to be bold and to make crazy decisions. And so it just works for us.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“The story, which is less intoxicating to a lot of people, but over time I think they really get it, is a sustainability model in the body. Exercising 10 minutes a day. Being in touch with the food you're eating. You know that it's okay to drink a glass of wine, that relationships are just as healthy as exercise, and that developing a long-term relationship with exercise that's sustainable is actually going to benefit your posture, you'll live longer, you'll feel better in your skin. Yeah, you won't wait in 30 days necessarily, but in the long term, you will.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“That's right. That's really what I love about my product we literally embody ideas in bar three. So we're teaching exercise, but we're embodying ideas. So stay with me for a second. I know this is strange to hear. But I think what you just said is so analogous to fitness. You can do a 30-day extreme program with your body. exercise every single day. Eat nothing white. You know, drink tons of water, get 10 hours of sleep every single day, you know, lift lots of weights and get tremendous results. That's like exciting. It's tremendous change in your body. Is that sustainable to exercise every single day and to be that regimened and disciplined? Not for most people. It's a short term outcome And that is the story we're sold over and over again with fitness.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I yeah, there's lots of choice out there, right? And I kind of feel like. I want to be a bit of a rebel. So I am seeking right now other CEOs, other founders, other people in this world who are going at it alone. So I just want to protect what I have versus make it giant. And I want to show kind of. Business community that you can do it that way”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“They're amazing, incredible, a powerhouse, right? And like the story we kept hearing is who's going to be number two? Who's going to be number two? And you could be valued at gazillion dollars. And so we started to entertain a bunch of conversations.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Other business people Which is exciting. Well, we started to be courted by a lot of institutional bankers. PureBar was sold for $121 million. They're a bar chain.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“It's uncomfortable to be selfish. It's hard It's hard to be still because it's a real inner mirror thing. You have to check in and see things.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And by the way, I respect all those people. Mad respect. For all these incredible, most people in my space who are booming right now are incredible women. And I think we all want the same thing. In terms of growing bigger, I'm actually not focused on growing bigger anymore with a company. We've paused, franchising, for now, we're just holding. We're being still and we're being uncomfortable and still. Being still is uncomfortable. It's very analogous to in class when we're still in class or when you try to meditate. I don't know if you ever have.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“They were saying, honey, you don't need to wear all that bronzer. You're beautiful as you are. And you know what? You don't need to tell me to get teeny tiny arms. Like, I'm doing this because I want to be strong”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I hired a makeup person. I started to be more self-conscious about what I wore on camera, and then I started to speak in a different language that was more like quote-unquote results oriented. And under the videos, the people who were commenting, they were checking me. My clients, the people who are part of my movement, were checking me at the door.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And I don't want to feed the messages that are already so loud. We've got the message, it's loud and clear everywhere. Yes, if you work out and you do these things, you're going to look like this. And I was getting trained by producers and stuff to say things. So while you're working out, you're always supposed to say, you're working out this muscle so you can have a thinner waist for bikini season. You're doing this so that you can have this, you know. It sells like hotcakes. This is the way you're supposed to do it. And I tried it on for size. They also said get hair and makeup, you know, get a stylist. So I did all that. So we have online workouts. And there's this little era of online workouts. You can see where I did this change. We've pulled some of them”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Well, I did want it because the idea of growing and serving the company that way was really exciting to me and to be able to get that kind of attention and to fuel our business was super exciting. It really helps. Soulfully though, it went against my intuition about not being a guru.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“A way to express ourselves. We didn't even like using the word fitness. And then all of a sudden, I kind of got back into that machine. And I was in publications. I was working with this producer in LA and everybody was telling me this way of speaking about fitness. This is the way you speak about what you're doing. You had people coming.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“A way. Yeah. And I started to fall into this marketing machine, which I had left when we moved to Portland, we decidedly shut out all traditional marketing.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, right in the middle there, I kind of lost myself in it. We were booming. We were being acknowledged as like we were getting great press. You know, we really hit mainstream. And it went from this really insular like word of mouth, tribal kind of secret to boom national stage and world stage really. And I was at the center of that. So that was kind of crazy. I got lost in that a little bit, just being a public figure.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Well, we did. I mean, I think the biggest problem was it's emotional. It's scary and it's emotional. And those first partners took a big risk in us and we took a big, you know, jump and leap of faith, trustfall with them as well. Every owner to this day is a trust fall. When you franchise, you can't fire someone when you franchise You're. In a partnership. And it's for the long term. And me and Chris, our job is to always keep that value up so they see that importance of being connected to something bigger. And, you know, that's really what drives me. I'm beholden to all of these partners.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I am not a guru. We're the anti-guru company. And your true power, all of my owners, is in collective wisdom, just like I was raised. We didn't even use the word chain. We still don't. We're a family of owners.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's person by person. You know, we would meet with these people and see if there was a deep connection. I believed in our training program. I believed in my ability, my master's is in education. I love training and developing people. And that's what I wanted to bring to fitness is this idea of teaching. And a true teacher, the teachers that I love the most, going back to Santa Monica City College and the teachers who really brought something out of me, it wasn't that they were all knowing and that they had the answers. They sparked something inside of me that made me realize I have the answers. And I love doing that with body. I love doing that with movement. I love showing people that you can, first of all, run your own studio and you can do it your own way. Here's our blueprint. But you now get to go and put your own fingerprint on it because I do not want you to copy. This is not the Sadie Lincoln method.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“No, I think that's one thing about, I have unbridled optimism in people sometimes to a fault, to be honest, but I really do believe in people. And here's the thing. Our product isn't a burger. It's a person. It's someone teaching a class. And I cannot pretend to be able to control that because I can't control other people, nor do I want to.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Franchising, you kind of I did. I was, we were bullish that way. And I mean, it was exciting, it was an adventure, but we knew we could do it. We knew we could do it internationally with the right partner. And then Darcy and Ben was close enough and she was coming to class and really a part of our tribe. Shortly after that was Carrie, who opened in Vancouver, Washington, which is just 20 minutes away. So most of our franchise partners were or our clients. So they came to bar three, loved bar three, knew bar three, were owner operated. So unlike some franchises, our franchises owner operated. So if you're going to franchise with us, you're really going to live and breathe the product. You're going to teach and manage and, you know, be the face of it.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. This woman came in. Her name's Tanya Tan, and she was in the States and discovered us and her family is very entrepreneurial. They have a family business, and then their children each have different business models, and she's the youngest of all the children, and she chose bar three”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“To institutional money. Instead, I was really excited about, I still am, excited about the idea of being beholden into other people just like me, who had a dream and wanted to open their own business and have their own skin in the game and be able to make it their own.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we have this unique knowledge and wisdom in the industry. So instead of raising money to open our own, let's look into this franchise model, which is really ultimately about empowering someone else to invest in this idea that we have in our wisdom and open up their own business model.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we knew we had, you know, we grew up in an industry where we knew how to run multi-unit operations. So going into bar three, we thought, you know, let's open maybe 20 of these in the Pacific Northwest.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Pretty much right away, I mean, the first year we were open, we put up a tab on our website that said grow with us. And we got instant interest.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And it was like, oh, yeah, shoot. You know, this isn't good. So that was a moment. I was training instructors at the time, so I did have some relief. But I learned that to be healthy, it really is okay to pause, to not move, to not achieve, and to not have an outward expression of what exercise means.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“It is not. The short of the story is my body broke. Literally, my back went out. And I remember my mom saying to me, honey, you're embodying your business because I was like walking around like a 90-year-old woman, you know, with my back slimmed over, like whining and hurting.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I think our return was maybe in sixteen months or so was a pretty quick return. You know, starting with 19 classes a week and having those classes have at least 10 to 12 people was our goal. And that's exactly what we did.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“It was just the two of us at the beginning. And then one of my girlfriends who had moved from the Bay Area, she taught one or two classes in the evening. But I checked everybody in, opened the doors, checked everybody in, cleaned the bathrooms. I mean, the whole thing taught all 19 classes 6 a.m. to 8 p.m. I was there. I knew every single client, Mary Ellen. I remember she was the first person to sign a membership. She's still one of my clients.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I was a busy mom with two kids, and I think the most important thing to both Chris and I is we wanted to have a community. We wanted a place where we could attract people that were inspirational, thoughtful, connected, exciting to be around.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, before I even opened our studio, I taught free classes upstairs of what is now Whole Foods, but at the time it was Wild Oats. And I'll never forget the day we finally got our permit to open the doors. I sent out an email to the community that was coming to my free classes. And I said, hey, I got my certificate of occupancy. I'm going to teach a class tonight. And I thought maybe a couple people would show up, you know, my friends, my good friends that I'd made. 12 people showed up and paid that night. And I sent out the email at two, and I think I taught at 545. And I will never forget that moment. The sun was coming in. I played my opening song was Seal Amazing. And to this day when I hear that song, it's such a visceral memory of This is going to work.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Well, I had taught for about 20 years all different concepts. And so I started to piece together the concepts that balanced the body. So I really focused on working opposing muscle groups in every exercise. So if I work the bicep, I was going to equally work the tricep. So I had this whole system.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Nobody knew how to pronounce it. Nobody knew what it was. I had a tagline at the beginning where ballet bar meets yoga and plates”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“At the very beginning of class, almost every instructor will start by saying welcome to bar three. I give you full permission to do something different than I say. Your only job is to listen, not to me, but yourself. I'm your guide. We're going to turn the music on. I'm going to show you how to align your body, and then I want you to make it your own.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so we moved to Portland, a conscious decision where there was no bar around us. And I loved using the ballet bar. I loved the isometric work of Lottie Burke and the small movements and the music. But I wanted to create a studio that instead of being something, being the answer, being a methodology, I didn't want to be the Sadie Lincoln method or the Barthread method. I just wanted it to be an exercise experience from the very beginning in our instructor manual, the very first sentence is, the one thing that never changes at bar three is we're always changing.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“For one thing, they reminded me of sort of a contemporary jazzer size, to be honest. And then using the ballet bar as a prop just has this instant grace and art and heritage that was really attractive to me.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Well, Bar back then was based off of the Lottie Burke method, which she was a dancer who rehapped herself basically at a ballet bar. And her first instructors started the first Bar Studios, Corfusion, Physique 57, Bar Method. There's a bunch of them out there. And they sort of had a renaissance in the early 2000s. And I started to take those classes and I was intrigued by them.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Well, I became enamoured with studio culture and going to yoga studios, going to bar studios in the late 90s, early 2000s, bar was really igniting in New York and in San Francisco.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So he gave us a small investment, I want to say like under $200,000 And then our house, which so we probably had maybe three or four hundred thousand, and that was with a cushion. Your license, life savings.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“I don't remember the exact number, but I can tell you this we went down to one car, we packed all of our belongings into the car, a moving van, we moved our two kids, our cat to Portland, Oregon, we rented a small little house. We just went down to the bare minimum.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“We ended up deciding on Portland because. I wasn't as excited about Ben. You know, I wanted to be in a more thriving urban market.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And I'm the one that's usually thinking of these outrageous ideas. He's more conservative and super analytical for him to bring me this outrageous idea was honestly one of the hottest things he's ever done because I was just like, you see me, you see adventure. And it's also a reflection of how it is raised. It gave us permission to think outside of any kind of boundary If we cannot work for a year, what can we really do? So, that idea morphed into let's sell the house and let's put every single penny into a dream job that might fail, but we don't care. Let's just try to build a life for ourselves. That will feel like dropping out, that will feel free. And that was the spark to building what we built with bar three.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“So that was sort of in the backdrop. But also, it was like I had this good gig, I was working from home, I had two babies. He had a good job. I mean, we had bought our house. So I felt like things were kind of moving along pretty well. And one evening we put the kids to bed. I'll never forget this. We're in the living room. And Chris came up to me and he pulled a spreadsheet out of his pocket And he said, Sadie, I've been holding this in my pocket for a couple weeks, and I just need to share it with you. And he opened it up. And it was a spreadsheet. A model of how we could sell our home, all our possessions, and move to Bend, Oregon and drop out and not work.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And so we started, I mean, over the years, over like maybe a two year, he was coming up with all kinds of different business plans from plant watering business to pizza to nail studio change. Chris was. Yeah.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT
“And we're kind of like, is this it? Like, is it just you and me? You know, what's going on? He was having a hard time relating to business as he was managing the studios he was managing with 24-hour fitness. You know, I just, I remember this one moment walking into the room and he was on speakerphone and the manager that was working with coaching him. They were on a conference call. The guy, and he did it with such great intention, but he was, you know, nobody could see each other so he was saying, okay, everybody, raise your right hand. Now put it on your back. Now lift it up. Now put it back down. Now lift it up. Put it back down so he was having everyone on the conference call pat their own back. Crescents started doing that was flipping off the speaker. I was like, something needs to change. This is not working for us.”
2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT