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Sadie Lincoln

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73
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2017-09-11
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2017-09-11
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  1. At the same time. I would say that conversation Chris and I were having more at that point versus fitness is failing or not was we were lonely. Really lonely as a couple. We were having a hard time finding belonging. We didn't have a strong community.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  2. Even though the fitness industry is booming, the vast majority of us, it's not working. I mean, that's the news story on the news every day. It's like obesity is on the rise. People are more stressed out than they ever have been. There's all these magic pills, magic answers formulas that were also desperately seeking.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  3. When I got pregnant with Audrey, I think being pregnant is the ultimate opportunity to realize intuition. If you think about it inside your body, I was creating a baby without thinking about it. And I never felt more alive and connected and happy. For me becoming pregnant reminded me of my roots. My aunties, the power of intuition, what healthy really was living close to nature, being intuitive versus following someone else's formula. And I had aha. I started to do yoga at home. And I had this moment of clarity. I'll never forget it where I literally said to myself, maybe I'm not feeling fitness. Maybe fitness is failing me. And I'm probably not alone

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  4. Every day, running on the treadmill, counting how many calories I was eating and how many calories I was expending because that's scientific, you know, calories in, calories out, you know, doing all the right things that I had learned was the formula for success. And this is multi-billion dollar industry I was in was working. I mean, it was selling like hotcakes. This attachment to an ideal, I was sort of drinking that Kool-Aid. I was shameful that I wasn't looking that ideal or feeling that ideal.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  5. I was really uncomfortable in my own skin. I didn't feel alive inside, if that makes sense. I was working out really hard. Every day.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  6. Well, the first crisis for me, I think, happened before I was pregnant with my first child. I, even though I was part of this booming business and my career was booming and I was making a great salary and, you know, we're buying a house and all that good stuff, my own health was declining. And I didn't feel good. You know, I've just been immersed in the fitness industry, but it wasn't working in my own body. I was.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  7. And he, after a couple lunches with Mark Mastroff, Mark pulled Christen to the loop as well. So he ended up working direct for Mark as well. And so Mark now had me and Chris, and he would put us on projects together. So it was a wonderful testing ground for us as business partners to see how we work together. Chris is really analytical, really grounded. I'm more of the new shiny thing dreamer. We bought a house, which is like climbing Mount Everest in the Bay Area, which is really exciting to find a moment for us, for me especially. I rented almost my entire life growing up. So actually owning a home was incredible. We had two children back to back, 18 months apart.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  8. I met Chris in San Francisco outside of 24 Hour Fitness. He was working for a startup software company. I met him at a Super Bowl party. And we connected instantly. His last name's Lincoln. And he introduced himself as Lincoln. Everybody called him Lincoln. And I remember in that moment thinking, oh, my name's going to be Mercedes Lincoln. My real name's Mercedes. I knew that instant.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  9. Explosive growth. I thought I was going to work there maybe one to two years, and I ended up reporting direct to the founder and CEO, Mark Mastrov. And he just kept igniting interest in me because he'd given me all these incredible projects along the way. So everything from sales to brand strategy, which was my favorite. I mean, it was the ultimate learning experience for me. I traveled all over the world, all through Scandinavia and Asia and Spain and Italy. Mark had other businesses besides 24 hour fitness that I got to be a part of, gyms in Russia.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  10. I was hired to run all of the group exercise for, I think, 25 gems. It was a big job. We were acquiring gyms at a rapid pace. So I started, I think we had around 50 gyms and I ended up staying there for 11 years. And when I left, we had 430 locations. Wow.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  11. Yeah, I landed a job with a company called 24 Hour Fitness. And the reason I took that job really was I wanted to move to San Francisco to live with my girlfriend. I lived on her dining room floor, literally. And they were based out of the Bay Area and Fitness. I was like, perfect. What was it?

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  12. So after high school, Sadie took off for LA. She thought she'd become an actor. And in the meantime, she started to take classes at Santa Monica City College, and she discovered that she actually liked it. So a couple of years in she transferred to UCLA, and it was during that time she got really into fitness classes. So after college, Sadie decided to look for work in the fitness industry.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  13. Really bad. And I went to alternative school called Magnet Arts. I developed a great deal of confidence there. You know, we did pottery and dance and music, but I didn't learn the basics. And then middle school, I entered middle school and I didn't have the foundation nor the interest. And so I just kind of survived on having fun.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  14. Oh Yeah, I was embarrassed. I mean, my mom was wearing brick and stocks before they were cool. They were smoking weed before it was legal. They were just outrageous in some ways. Now I think it's wonderful. But back then, you know, I wanted to be, I was like Alex P. Keaton in family ties. Oh, really? Kind of, I was like, you know, I became a cheerleader, you know, which is very. Of course, they all supported me because that's what they do unconditional love no matter what your choice is. I was really social. I just wanted to be normal.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  15. Yes, I felt like a weird kid. And then I tried to play normal. You know, I played normal for a long time. Just I didn't want my friends to know that I had this alternative out of the box family. I was really attracted to normal kids, normal families.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  16. Well, first of all, we are often on food stamps. I do have memories of going to the store with food stamps with a note from my mom that I could use them and thinking, oh, I have different money than other people. But they did end up once they got secure and they had some stability, they created their own business. They created a newspaper called What's Happening and then changed it in later years to Eugene Weekly, which is still the weekly publication in Eugene.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  17. Well, we used to do what we called boogey parties. We would put on a rad record and boogie, dance our butts off, Bob Dylan, Willie Nelson, Chuck Berry, the Beatles, of course. We did that as a family often. So that was my first kind of introduction to just loving moving.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  18. Yes, let's see. So LARC is eight years older than me, so she's sort of like an honorary auntie in a way, but LARK, Sophia, Gia, Kyle, Miguel, me.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  19. I don't think they had a plan. I think it just happened, and it was a time of exploration. It was a time for them to go inward, look inside, live close to nature, trust their intellect, and create and discover a new way of living.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  20. They were living in California. Yep, they found each other. They're kind of gypsy, like they're traveling around together. They ended up in Tas, New Mexico. And each of them ended up having a child. The dads all split. And they basically raised us kids collaboratively.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  21. And one of the best known faces of Bar Sadie Lincoln. Her company Bar three now has about hundred and thirty locations all around the world, and the company is still privately owned by Sadie and her husband Chris in just one outside investor. Now all of this has, of course, made them rich and in Sadie's case. It's made her a celebrity fitness guru, which, as you will hear, has made her very uncomfortable, because Sadie isn't actually as flashy and slick as her online videos would suggest. In fact, her upbringing? It was pretty unconventional.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  22. One evening we put the kids to bed. I'll never forget this. We're in the living room and Chris came up to me. And he pulled a spreadsheet out of his pocket And he said, Sadie, I've been holding this in my pocket for a couple weeks. And he opened it up. And it was a spreadsheet of Model of how we could sell our home, all our possessions, and drop out and not work.

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT

  23. You know, one of my favorite parts of traveling is getting a feel for a neighborhood, the way locals do. A few summers ago, I was in Rome and stayed in an apartment I booked on Airbnb. It was tucked in a quiet neighborhood just outside the Roman forum. Every morning I'd walk to the corner cafe, grab an espresso, and just watch the world go by outside. I even managed to chat with the owner about the neighborhood he lived in for nearly forty years. And he got me thinking about my own neighborhood. There are incredible hiking trails and great restaurants and, of course, the beach. And when I'm traveling this summer, listing my own place on Airbnb could be a really smart way to let someone else experience the area the way I do, like a local. Listing your home on Airbnb while you're traveling is a great way to make some extra money. You could put the money toward your next trip. Your home might be worth more than you think. Find out how much

    2017-09-11 · How I Built This with Guy Raz · Barre3: Sadie Lincoln · IDENTIFIED FROM THE TRANSCRIPT