YouSaid · the spoken record

Sam Calagione

lines on the record: 163
first: 2025-02-03
most recent: 2025-02-03
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Hey, thanks so much for listening to the show this week. Please make sure to click the follow button on your podcast app so you never miss a new episode of the show. And if you're interested in insights, ideas, and lessons from some of the world's greatest entrepreneurs and some of my observations about the world, sign up for my newsletter at guyroz.com or on substack. This episode was produced by Alex Chung with music composed by Ramtin Arablui. It was edited by Neva Grant with research help from Catherine Cipher. Our production staff also includes Carla Estevez, JC Howard, John Isabella, Chris Massini, Sam Paulson, Carrie Thompson, and Elaine Coates. I'm Guy Ros, and you've been listening to how I built this.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“That Sam and Mariah Calligoni, founders of Dogfish Head Craft Brewery. Is there anything like totally off limits when it comes to flavoring beers? Like, I don't know, like, would you use like raw tuna or, I don't know, like.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“I'll say, you know, I go for a paddleboard or a bike ride pretty much every morning to earn my beer calories. And when I get all the way out, whether it's on water or on a bike trail, I always kind of say the same mantra, which is thank you for this beautiful day. Thank you for this beautiful place. Thank you for my beautiful life. And thank you for my beautiful wife. And that is from my days of being a pretty rebellious teenager not knowing where I things would go. The biggest part of luck for me was meeting Mariah.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, I don't think it can be either or. I think there was a lot of hard work, different hard work along the way, but there's so much that we've talked about today that is like, and then we had this amazing opportunity and then this really cool thing happened. So I think the luck kind of came to us because we were looking for it. We didn't pass by opportunities that in hindsight were really amazing lucky opportunities that we had.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Mariah, what do you think? I mean, I have my take on your story because, I mean, the fact that you met in the cafeteria when you were 15 or something, and that you're still together takes hard work too, but I think there's an element of luck there. I don't know, what do you think? What do you attribute the success of this business to?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“I would say no, and I mean pre-merger thinks to the hard work that we've put in and our coworkers have put in and a fair amount of luck. We are already, we made a good living. So nothing really about the merger moment other than the scale of the dollars has changed how we live our lives. And we know how lucky we are to be able to say that, but we also know that we love to get up and do the work we've done for 27 years today just as much as we did when we were fighting to be one of the smallest breweries and not just the smallest brewery in the country.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“So, alright, now you are working as part of this bigger company, and I'm going to make you uncomfortable here. This is the uncomfortable part of the show. There are a few others, but you both, I mean, this made you very rich. You have a lot of money. Does that mean anything practically to your life? Does it change anything about the way you live your life?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And thankfully now, in the world of social media, a lot of that sentiment is quantifiable. So as we went into the merger, we knew, of course, the smaller the entities that merges is always going to take more of the arrows for the bigger. And so we knew monitoring our social channels that the sentiment would be more negative for us, but it was up to us to continue that real dialogue with our fans to say, no, you know, we're still doing what we're doing in Delaware. We're adding jobs, not taking jobs away, investing in the community, and had those conversations. And soon enough we could see that sort of uptick in positive sentiment back into our world. So it takes time and it kind of, you have to put your money where your mouth is and never really let the tail of inspiration be wagged by the dog of money, if that's how you say it.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, of course we cared. But we also expected it, and we hoped that over time they would see that the way we're operating, the partners that we're choosing do still fit into the dogfish that they know and loved. And for those who that merger was a problem with, we had to earn it back. And I hope that we've done that, but the drinkers have to say.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“All right, there was pushback. Okay, anybody who's seen Portlandia knows what that means. Anytime the band goes from playing the indie club to the stadium, they're sellouts. What? You're collaborating with Elton John and cold play? How could you do that? You're not cool anymore Especially because you guys were you know you got this punk rock aesthetic you have a brand called punk and ale it's a punk pumpkins on the thing and there's an aesthetic you know kind of fighting against the man the big guys and now you're part of a big company And there were people who were like, you guys sold out. Did you care when you heard that? Did that sting or were you like, no, those people just don't understand?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“60 minute IPA is still our bestseller, but what I'm most proud of is we come into this brewery that has some national scale and the tanks are still filled mostly with beers that have sea salt and limes and monk fruit and pumpkin. We're just brewing them at scale. So the community that we built, like from the smallest brewing in the country in Delaware, that's the most rewarding part of it.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And, like, honestly, if we pulled into our brewery like I did yesterday in Milton, Delaware and the big tanks that hold, you know, 10,000 cases of beer were just filled with 60 minute, I would feel like we failed in our.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“But it is incredible that this thing that you really didn't need that much money to start out with turned into a deal that went for three hundred million dollars to Boston Beer Company. I mean, I'm sure that had you thought about that in 1995, you would have thought that's going to be an amazing outcome, but you couldn't have imagined that you would build a brand worth $300 million.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And what we were also seeing as an independent craft brewery is that we looked around and we were one of the few independent mid-size craft breweries left. A lot of the big multinational breweries had been buying up a lot of our peers. So we were like, okay, well, we can be independent, but we're at this really awkward, almost teenage size where we're not fully national, like really deep nationally, and we're too big to be just local, you know, and we're independent. And all of our peers are now not independent, not all of them, I would say the majority, maybe 80%.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Let me ask you about because this is important. A lot of people listening have companies, they get to a point where they have to decide. We take this fork or that fork and one fork could be we stay independent like Gary and Kit Erickson, Cliff Barr, they stayed independent, they continue to grow, but you could also take that fork and it could be a bad decision, right? The market changes, things happen, it can be scary.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And the coworkers built it. Yes, it had Sam Adams, the number one craft lagger in America, but it also had Agri Orchard, the number one cider in America. It had tea. It had seltzer, whereas dogfish had hoppy ales. It had sours. It had distilled spirits or concocts as well, which is now, you know, the fastest growing category and the fastest growing part of dogfish heads business. And the values and sort of that portfolio trove Mariah and I've decision to do the merger.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“So I was on the board with Jim Cook at the Bruce Association for over a decade. And I would see Jim at his booth at the Great American Beer Fest, you know, working his ass off, serving the beer, or listen to him on a radio commercial talking about the Rindheitz Kabot and the purity of the brewing. So I always admired him before we were friends. And then around 10 or 12 years ago, we did our first collaborative beer with Sam Adams. And I remember calling down to Delaware and talking to Mariah. I was like, oh my God, now I've met other people from Sam Adams and they remind me a lot of our coworkers. They're fun. They're passionate. They're creative. They want to win in the marketplace. And so at some point in our journey, we just started looking at our companies and our values and saw that our values were very complementary, but also our portfolios because Boston Beer Company is Jim and”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“All right, you get to I mean, I think at a certain point, you were like within the top 10 craft brewers in the US, probably by 2018. Is that about right? Sound about right? And may ninth, twenty nineteen announcement comes out you're being acquired describes a merger with the Boston Beer Company, makers of Sam Adams, that you would become part of this bigger company. Help me understand why this was a good decision. I mean, there was going to be money involved, but you were doing great on your own. Why did you feel like it was a better decision to merge with the biggest force in craft beer?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Right, and we're up against these international conglomerates. So that's why these smaller businesses really need this definition of what our businesses are like. And then really beers, you know, the beauties in the eye of the beer holder. And I guess it's up to the consumer to say, I give a shit about that definition or I don't.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And so this is a version of that. It's like saying, hey, if you want to call yourself a craft brewery, but there's no real legislation backing that, right? Like a big multinational company can brew something and call it craft beer. They may not have your seal of approval on it, but they can still call it craft beer.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“You got good taste, guy. You got good taste. And so a bunch of us recognize that we needed to come up with a definition of a true independent American craft brewery. So essentially it means if you're over 3 million barrels or more than 25% owned by a brewery, that's over 3 million barrels. You can't use our trade group's seal that says you're an indicraft brewery. And 3 million barrel sounds like a lot until you put it in the context of market share. And that means, you know, you're less than, you know, like a 5% or 4% or even less.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And that when I mentioned that we're living in this great moment where this community of sort of misfits found each other, we actually do have a real home, which is we have a tree group called the Brewers Association. And so as Craft Beer became this movement that left the margins and came towards the center, we saw these international breweries making beers and selling them as if they came from small local indie breweries. So our trade group came together and I was on the board along with Jim Cook and Ken Grossman and Kim Jordan.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Hey, nothing wrong with it. They're trying to make money too. And if the beer's not bad and well branded, okay, more power to them.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, he was like big beer killed this show. But kind of, I mean, I'm not trying to take their side, but Big Beer Company saw that the Kraft Beer Revolution was well underway, and so they were making all these, they would just throw Brooklyn or some cool word into a beer, but it was really made by Budweiser and by Anheuser-Busch and Coors, right?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And we said, yep, that's not an indie craft brewery. It's trying to look like one. And then like within two weeks, the executives at the network are saying, oh, a major beer brand is pulling their advertising unless we stop running your show. And to Anthony Bourdain's credit, he jumped on his own social and let people know.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Of things, you're right, 0.0 beautiful storytellers and Anthony Bourdain, an amazing inspiration. And so they did an amazing job and we were really proud of the show that we made kind of celebrating this blossoming global craft brewing movement. And then the show started airing and Discovery's offices are actually right down the road from us in DC and they came and watched it with us and I'll be careful here and I won't say the name of one of the international brewing conglomerates decided they were going to make custom ads to run during our show and Mariah, our queen of social media and I said well I guess we can't stop you from having them as advertisers but you know when our fans talk about that we're going to talk to them about have a normal conversation about how we feel about that and how they feel about that and sure enough after that first episode the interwebs was a chatter.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Approached you because they wanted to do a show with you, which they did. Did a deal to make a show called Brewmaster Sam, you are the face of the show it began airing on Discovery and didn't last for more than five or six episodes. What happened? It was a pretty good show.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“I want to ask you about something that happened in 2010, which sounds amazing. You were approached by 0.0, an amazing production company. I know they made famously Anthony Bourdain shows.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, I mean, there isn't a work-life balance because there's no demarcation between work and not work, really. I mean, we go out to dinner at night where it's at an account. Like we go somewhere on the weekend, like pretty much everywhere sells beer, right? So we're traveling and there is no like, okay, at this moment, we're not going to talk about work anymore. It's just, it doesn't happen. It's not possible.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“We joke the window between our two cubicles is actually bulletproof glass. No, I mean, I did want to say, though, it did put an interesting dynamic on our family as we were raising Sammy, our son, and Greer, our daughter, for family time, because we do get to travel a lot to do collaborations with breweries around the world, we would choose what trips we could bring Sammy and Greer on so that they could see what we were doing was not just about making a living, but we were trying to build this community and giving back to our community. So having our kids be part of that instead of feeling guilty about the challenges of quote-unquote work-life balance, I think was something we had to learn along the way.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think we definitely had different focus areas, and that also meant we had natural time apart, which was probably a great thing too. Our desks at the brewery are literally next to each other. So it's great when we're there together, but it's also great when either one of us is on the road and we get a little space there.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“How about your relationship to two of you? I mean, now you're really growing. You've got probably by 2008 at least 100, maybe 200 employees. You've got distribution channels. You're working with distributors. And you're also raising children. Did you guys ever sort of have any tension between the two of you over how to run the business, or was it just very clearly demarcated what Mariah did, what Sam did”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“We called our sales team at the time the sales prevention team. You were telling to stop selling? Well, we pulled at one point we pulled out of a number of states. We found like we couldn't supply as many states as we had opened up. So we retracted a bit. We didn't want to get.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“So as you grow, there was an article that came out in 2008 in The New Yorker, which in the New Yorker, right? That's a pretty awesome place to be. That article, it talked about how you, by that point, you had quadrupled in size from 2004, so you were doing like 40 million revenue, but you still could only meet four-fifths of demand. Like a fifth of your orders would go unfilled. I mean, that's great to have such a high demand, but it's also a problem, right? Because you don't want to not fill those orders. What was happening, we just didn't have the capacity to meet demand?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“I will say by that Erica, one of the things that was fortunate for us, we were always really transparent with our customers and said, you know, this beer had three times the ingredients in it as a normal light lager, and we have to charge three times as much for it. So we did reap the benefit of that pricing premium we were able to command. And that did help a lot with cash flow. So in general, we enjoyed at least a decade of double digit annual growth. And so that really helped us get our sort of financial feed under us.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And it could have been a fly by night sort of, you know, oh, this is just a little gimmick. And I'm sure there were some snickers in the industry where people probably were like, just a gimmick. But it wasn't, actually. It started to sell. People started to buy it. I think by 2004, I read Dogfish was doing like 7 million in revenue, $800,000 in earnings. So you turned it around by then. You guys were definitely doing pretty well at that point.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and it's funny because it ended up with Sam on a full page spread of people magazine wearing a crown on his head. But like we would have never thought People magazine would be interested in our beer, but like that's something that afforded us a new audience.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Wow. I mean, amazing. And I wish I should mention Michael Jackson. I think he passed away in 2007. But, I mean, what an incredible chance because I remember when this beer came out, because it was just a natural media story. The beer King Midas drank is now being brewed by this company in Delaware.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and that, as fate would have it, there was a beer festival at the University of Pennsylvania. The guest speaker was Michael Jackson, who we've already talked about. And Michael Jackson got a tap on his shoulder by this guy, Dr. Pat McGovern, who said, hey, I'm a molecular archaeologist. And I basically can reverse engineer what they were drinking the night they buried King Midas. Wow. And Michael Jackson, rest in peace, put us together with Dr. Pat, and it formed this awesome relationship where we've reversed engineered and kind of these liquid time capsules from ancient China, ancient Italy, ancient Turkey. And that's been a big, big part of our journey.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, so from a branding perspective, what you did, I don't think this was like a cynical marketing move at all. It was really just a passion, you carved out your niche by like Not just experimenting with different ingredients and weird, but doing collaborations like one of the first unusual collaborations you did was with a professor at Penn to resurrect like an ancient Egyptian or Middle Eastern brewing method because they were brewing beard 3,000 years ago.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Well, like we also started as the anti-mass product, right? Like our whole craft industry started that way. But we were at the right time coming up in that industry. And there was a shakeout in the late 90s that we navigated.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, there's something about beer, especially craft beer that just like attracts a certain cult following. And we know, we know from this show, that when you create a niche product that attracts a cult following, it eventually becomes a mass product.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, exactly. And to start with, everyone's like, you're the one and done brewing company. No one's going to drink more than one of these super strong, super hoppy beers. But when people tried it, they would buy it again. I remember being in our house and Mariah like...”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“IPAs can be prohibitively, it's like an obstacle for a lot of people because there are people who do not like hoppy beer to a lot of people, especially when it's bitter. But this was a way to get people into the hops door without the bitterness.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but by doing this little tiny continual hopping method, it made our beers really intensely aromatically beautifully hoppy without being crushingly bitter. Like if we added that same volume of hops all at once, the beers would have an unpalatable lingering bitterness by that volume.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“And I bought the football game. I drove back to the brewery. I took a five-gallon bucket and I perforated holes into it with a hand drill. And then I ducted the bucket on some 2x4s to the vibrating football game and then filled the bucket with pelletized hops and just put a stepladder over my boil kettle and just changing the angle of the football game I could vibrate the hops out of the bucket, down the vibrating football game into the boiling beer with a goal of could I make one pellet hit the boiling beer for the whole 90 minutes of the boil one stream of pellets so it's just like one giant hop addition.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I distinctly remember them saying if I took the same volume of pepper in one handful and added it, it would taste all dislocated and bitter, but by adding little tiny doses, it can give more nuance and complexity. So I'm watching this chef talk about this and I literally, I just had an epiphany. I shut off the gas burner on my brewery and I drove out to the highway to Salvation Army store because I remembered this is a place where you use jeans and flannel shirts and cool stuff like that. And they had one of those old vibrating football games from the 60s or 70s that the little guys would be on the field and it had a vibrating motor under it.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Hold on. I do a lot of cooking. You're saying if you add grinds of pepper throughout the simmering process, it has a different effect than if you just add it all at once.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“India pale ale, and it was basically processed an elimination the English would send beer to the troops in India and just learned through different shipments if they sent regular mild or regular pale ale, the beer would be spoiled when it got there. So they kind of amplified the alcohol, they added extra hops, very hoppy, more bitter. So those two factors made this more durable, more intense beer style called IPA. So that was already in existence. But what we did is kind of took our culinary inspiration into that IPA space. So one morning, I think it was 99, I was heating up water to brew, then the chef show came on the television above the bar, and they were talking about if they added little pinches of cracked pepper to a soup the whole time the soup was simmering, that the flavor, the complexity, the nuances of the pepper would be woven into that soup more gracefully.”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT
“Meantime, there's, I think, another pretty pivotal moment was around this time sort of the turn of the millennium around 2000 when you launch the 90-minute IPA and then eventually the 60-minute IPA. This would become a signature beers for you. Can you explain what is the 90-minute IPA?”
2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT