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Sam Calagione

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2025-02-03
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2025-02-03
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  1. I took my homebrew pumpkin beer there and kind of muscled the grannies and aunts out of the way that had their cakes and pies in the competition. And our dogfish had pumpkin ale, won the food competition.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  2. Well, I mean, certainly our friends getting free beer. That is not the stress test I was expecting. I'd say one of the cool moments was while I was trying to raise the money, Mariah and I went to this regional festival called Pumpkin Chunken where a bunch of farmers and homespun engineers create these like Rube Goldbergesque machines that huck pumpkins in a field and a sort of sideshow of that competition is a baking competition.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  3. Yeah. And I mean, you clearly have, both of you now have amazing beer palettes, right? And there are people who have natural palates. Like you meet wine somaliers who are just blind tasters. But then there are people who train their palates. That what you were making was good. Did you have people around you who could kind of, I don't know, stress test it?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  4. Yep, yep, costs $220,000. And it was really, I did it. I structured his personal loans out of the gate so it wasn't that initially that, you know, they had equity in the company. So that also helped Mariah and I keep control of the company as we were getting our feet under us.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  5. I know they did because banks wouldn't give me any money and that's what they would say. But where I think I was lucky is, you know, Mariah and I worked our asses off in our summer jobs. And so when I was raising that money, like it was my dad believed in us, Mariah's dad believed in us. My orthodontist put in money. He believed in us. A guy built stone walls for my summer job on golf courses. believed in us and his wife put in money so you know sharing our passion and the business plan and the concept with a number of people in our lives helped us get on our way

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  6. The restaurant business is like one of the riskiest enterprises you can get into. It is like very labor intensive and overhead intensive and food spoils. It is the riskiest, craziest business to go into. Like, didn't anybody say that to you about the restaurant business?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  7. And rightfully so. I mean, the first folks out of the gates, the Jim Cooks and the Ken Grossman from Sierra, they were brewing these beautiful, fresh local interpretations of modern European beer styles. And that was amazing, but Mariah and I mean, I knew we weren't going to have a big marketing budget, even to stand out in that first round of brewers. So that's why I was like, what can we do to really stand out and reading about people like Alice Waters and James Beard, who had very similar message, which is America has an amazing agricultural base. Let's stop genulecting towards European food traditions. Let's create our own American traditions with our own ingredients. And that was sort of the epiphany moment that... led me to kind of say i want to go on this journey that really is about culinary inspiration for beverage recipes

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  8. Because Sam Adams, for example, prided itself on the Reinheid skibote that it was a beer that could be sold in Germany because it did adhere to those standards. That was a point of pride for a lot of the smaller craft brewers.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, you know, and I even said we're committed to brewing the majority of our beers using unexpected culinary ingredients. Like our first beers, for example, out of the gates were beers like chicory stout made with organic Mexican coffee and chicory and licorice root, immort ale made with maple syrup from my family's farm up in Massachusetts, juniper berries and aged on oak, raison d'etre made with raisins and beet sugars. So right out of the gates we were brewing these beers that were not referencing modern beer styles.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  10. You know, like I said, I came up in this big Italian family both sides of my family and my mom's famous for her shrimp scampi and my grandmother on my Kellajoni side for these crazy chicken cutlets. And so I grew up with food and wine being like central to bringing people together. And that was kind of the lens that I started doing the search. How can I blend my love of food with my newfound love of brewing? Yeah. It was a fairly unique business plan in that era because the whole concept in the first page of the business plan I wrote dogfish had to be the first commercial brew in America committed to brewing the majority of our beers outside the Rhine Heitzka boat.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  11. So you're learning about beer, but at this point you know you want to make a business out of this. And I guess you decide that you're going to start out by opening a brew pub, right, like a restaurant somewhere. But why go in that direction with your business instead of like, Just making a brand that would bottle beer and sell it to stores or something like that

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  12. To some extent, but I would at that little Shopa Hops, I bought the book that I first read in the library called The Joy of Homebrewing. And Charlie Papazian wrote that book, and it's considered sort of the Bible. And so Charlie did a really great job in the joy of homebrewing of putting into layman terms the science of fermentation. So by reading that, I had some level of confidence because his rallying cry throughout the book was don't worry, relax, have a homebrew, which is basically, yep, there's some serious science going on in your kitchen right now with these little single-cell animals called yeast, but don't freak out. You know, this has been happening for thousands of years. Trust the process, and you'll make good beer.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  13. So you thought right then and there, I'm going to write a business plan. Before we get to the business plan, you had not yet understood the science of beer at this point. Now, of course, you do, but then you were kind of just throwing things into a bucket and mixing it and hoping it worked out at that point, right?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  14. I remember that the next morning I didn't have to work at Nachamama's till dinner shift, so I literally got up and with a hangover, walked to the biggest unit of the New York City library and started doing Lexus and Nexus searches about starting to write a business plan.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  15. When we come back in just a moment, Sam decides to open a brew pub, finds a location for it, gets it ready, puts up a sign, just in time for someone to tell him, you know you're breaking the law, right? Stick around, I'm Guy Raz, and you're listening to how I built this. Hey, welcome back to how I built this. I'm Guy Raz. So it's the early 1990s, and Sam has just taste-tested his cherry-infused beer for a group of friends, and everyone's kind of surprised at how much they like it. So when Sam wakes up the next day, he's still buzzing.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  16. Wow. So you've got everyone likes this beer. And was it, did it have that sweetness to it or like a sourness to it? I mean, these were sweet cherries. Do you remember whether there was a sweetness to the beer?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  17. Kind of was because I didn't know if the beer was good or not. And we opened it up and everyone was surprised. I remember that when they were just like, wow, this is actually really good, Sam. And I do remember drinking one of those whole 32 thingies myself, 32 ounce things, standing on the coffee table and saying, this is what I'm going to do in my life, guys. I'm going to open a little brewery that makes beers like this.

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  18. With carpeting as coasters attached to the bottles. And was it a big thing? Did you say, and now I'm going to unveil? I mean, was it kind of this magical moment that you were introducing to everybody?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  19. Alright, so Ricky Lake, the cast of the state and Mariah and you are all crammed into your apartment about to unveil this home brewed cherry English pale ale.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  20. I played a bad boy and I just remember I didn't treat it very seriously, but she was laughing and I was like, hey, you want to come over to our house tonight? I made some homebrew. I didn't think we'd hear from her, but we got a knock on our third floor walk up.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  21. That was a great show. Exactly. And so the most surreal night was that Mariah came up from Providence. Night I served that first home brew. All these guys from the state on MTV came over some of them were my roommates. And then Ricky Lake randomly enough, the talk show host, I'd done some weird episode with her because I was doing a little night work as a model or just side work They had me on the show. They had an episode called When Good Girls Fall for Bad Boys.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  22. They mostly laughed, yeah. And I do remember the first time, you know, because it was funny because I lived randomly with a bunch of actors who are still making an awesome living as actors. Ken Marino was there the first time. He was my roommate and he's in a show called The Other Two on HBO.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  23. Alright, so you finally have this beer ready to go. And by the way, I think you had a roommate. Was your roommate mad at you for destroying the apartment? Was your roommate like, dude, what did you do? Or did they just laugh?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  24. Yeah, yeah, yeah. You know, usually as a home brewer, it's awesome to do lots of bottles because every week you're so anxious to try it that you open one and it's so deflating to hear no noise. But that moment when a bottle opens and hear that of carbonation is like game on.

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  25. All right, so you kind of start this process and you leave it in there, and you've got to wait for a couple weeks before you try it, right?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  26. Not only melted the carpet, but it affixed the carpet to the bottom of the bottles. So I remember getting like an exacto knife and ripping these circles out of the carpet of our rental apartment, but it was super cool because when we served the beer, every single bottle had like a built-in coaster and that was a unique feature of course when we moved out of the apartment there was this like polka dots all over the kitchen.

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  27. Yeah, and it was kind of like a hot mess. Like, I didn't bother to read the instruction manager or anything, and I bought all these used giant, like 32-ounce glass bottles. And the other thing is it said you could either sanitize the bottles with the solution or just heat them up in your oven to sterilize them. So I remember I heated them all up in my oven while I was getting the beer ready to be bottled. And I took them out with like tongues and put them down on the floor to cool a half an hour or whatever. And I came back to pick it up. I was like, what the? And they wouldn't come off the ground.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  28. So that's interesting because you had been working at this restaurant that sold Belgian ailes. And as you mentioned, there's a long tradition of using fruit in Belgian beers, right? So you were kind of inspired by that and thought, hey, I wonder if I could do something like that with my home beer kit.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  29. Yeah, you know, myself and Joshua Mandel tracked down in the New York yellow pages. There was one store, I think, in all the five boroughs, or at least in Manhattan called Little Shop Hops. And you could buy these pre-fab kits. And he walked out and went to the upper west side where he lived with his kit. And I started walking towards Chelsea. And as I was walking to my apartment, my homebrew kid, I passed a bodega that was having a sale outside on all this moldy or just squishy fruit fly-covered fruit. And for some reason, I was like, oh my God, look at all those cherries. Look how cheap that is. What if I take this pale ale kit and squish the cherries into it? You know, it's not the recipe, but I wonder how that would taste. It has fermentable sugars, the Belgian's brewed with...

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  30. All right, so Sam, I remember this is like the early nineties and home beer brewing kits were like kind of becoming all the rage. Maybe they already were, I don't remember, but you bought a home kit to brew your own beer in your apartment?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  31. I think so because my dad was really entrepreneurial and always kind of presented to that. He always sort of romanticized that not in like a corny over the top way, but just he respected that sort of American dream up, you know, land of opportunity to be an entrepreneur. So that was in the back of my mind. But the other thing really was the owner of Nacho Mamas, Joshua Mandel, was only like four or five years old. And he'd left the start of a career in tech here in Boston, moved back to New York City and started a burrito takeout joint with no entrepreneurial or business experience. So I didn't have to look that far from me to have this inspirational figure. And then he and I kind of both got into homebrewing at the same moment when he was my boss. So it always felt very natural, like baby steps to go towards writing a business plan.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  32. Did you go into that job thinking that you wanted to start a business one day? Because you went to take writing classes, but it seems to me that maybe actually you really were already thinking about what could I do? Maybe I could, like what kind of business could I do? Is that right?

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  33. I think it was about that same rebellious reflection I had in high school of like screw the man kind of worldview like what I think I found was okay as I read about the beer world I was like wait a second there's all these super cool very unique very vibrant different beers around the world but you can't really find them in America and America is dominated by these samey you know monolithic generic frankly in my view light lagers made by giant companies this is this could be a really cool thing to rebel against

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  34. Yeah, but Sam, a lot of people. Sorry to interrupt. A lot of people. At a specialty store, and most of them enjoy it and then go off and do something else. What happened that you were like, wow, wow, I'm really interested in this. Was there somebody there? I mean, because you were just hired to pull pints of beer and sell them. But clearly something clicked in your mind where you were like, this is interesting. What was it?

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  35. But what I do remember is being like a voracious reader, I did get my library card at the New York Public Library and I found books like The Joy of Homebrewing by Charlie Papazian. And I just went deep into rabbit holes. And when you read the story of these monks in Belgium brewing with these local fruits and these Czech breweries, finding these Saz hops, I was like, holy shit, this is just as rich as a world of Fitzgerald short stories or Salinger short stories.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  36. Yeah, it was really kind of the opening moments of the craft beer renaissance in America. So there were some first-gen craft breweries, like you mentioned Sierra Nevada, Inch or Liberty we sold from your neck of the woods, and Chemay, Brooklyn Lager, Harpoon, I remember. So, yeah, so that place specialized in the very finite number of diverse beers you could get at that time. And I learned that I had not only a pretty good palate for appreciating them, but I had a passion for talking about how they paired with food.

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  37. This is like in the early nineties when I mean Sam Adams is around, but most bars served probably Budweiser Cours, Miller Light, etc.

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  38. More like that typical college student. I will say, you know, when I left Muehlenberg, the next day I moved to New York City and English major, I wanted to go take courses at Columbia or at Ginsburg and Jack Keroweck went. And so I started taking courses in the MFA program up there. But to pay my rent, I worked at a bar across the street from Columbia that was called Nacho Mama's burritos, which is a pretty auspicious name for what actually was an amazing first generation craft beer bar. And within weeks, I had Sheme Red and Sierra Nevada celebration. And that's really where I had my epiphany beers and started on the journey, you know.

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  39. Um why you aren't in college, Sam, at Muellenberg College. Were you a beer guy? I mean, everybody's a beer person in college at some point, right? But did you think about beer? Did you notice it, appreciate it, or were you kind of a typical college student just pounding beers?

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  40. We did. We did. It was actually cool because our schools were very different, but we also knew each other's friends very well and enjoyed that different experience that we got to have every once in a while.

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  41. So, Sam, you did manage to go to college, so you got your degree, your high school degree, and you went off to college in Pennsylvania, Muellenberg, and Mariah, you went to Brown in Rhode Island and did the two of you stay together those four years?

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  42. Yep, as far as you know, Guy, I was studying every night on the straight and narrow. Although after he got kicked out was the first time I ever got in trouble because I got caught sneaking off a campus to have a visit with Sam. But then I was also there the next whole year without him because he did end up going to college, which is the good news of the story.

    2025-02-03 · How I Built This with Guy Raz · Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022) · IDENTIFIED FROM THE TRANSCRIPT

  43. Yeah, wow. All right, you're kicked out. And Mariah, were you he was your boyfriend, right? What did your parents think? Were they like, I don't know, Mariah, Sam seems like trouble. You were going off to Brown University, I should mention. You were studying hard and keeping your head down and doing all the things you had to do. In the meantime, your boyfriend's like, I don't know, he's kind of going in a different direction

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  44. I was like, getting kicked out of high school. Dog dies Wow. You just needed a baseball bat to take out the headlights of the truck, and then you really would have a country music song.

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  45. My mom, I got home and she had a book ready for me that was called When Bad Things Happen to Good People. And then literally the next morning we go outside and my labrador retriever that was on a run outside. The run recoiled and he hung himself and died. And within 24 hours I got kicked out of high school. It sounds like a country music song come to life, but it was a true story and obviously a very traumatizing time in my life.

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  46. Yeah, so I lived on the third floor of this boy's dormitory that for whatever reason the administration of the school allowed all the troublemakers to be under one dorm. So I was in there with a bunch of friends and I had my record player on. My dad pulled up and his F-150 pickup truck and I just opened up the window and just threw garbage bags of all my belongings down in the bed of the truck while my roommates played that's life by Frank Sinatra I guess in homage to my Italian heritage and then my dad drove me from Norfield back to Greenfield Mass like a couple towns away where we lived you could see him like jaw like clenching doesn't know if he should say anything I didn't know what to say to him and at one stop sign he said you know Sammy sometimes you're a tough kid to love and that was the only sentence I got on my my way home and it was a brutal night you know

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  47. There's a story that I've read about that. When your dad came to pick you up and drove you home, and he was obviously you were disappointed. Parents are disappointed. What do you remember about that?

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  48. Well, and just wanting to be, you know, I always did want to be like the class clown and kind of use my sense of humor to kind of bring my friends together. It was kind of a social. And one of them was actually I would wait outside a liquor stores because I was a day student, right? And I would pay somebody that was of age extra money to get me a case of beer and I'd throw it in my hockey bag and then bring it on to campus at a premium sell beer to the boarding students until I got busted. So it was never really malicious at all. And that's what made it so painful when I got kicked out is because I love that school. I didn't really show it in a positive way. But in that era, I was pretty unwieldy.

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  49. The technical term for when they did finally kick me out in March of my senior year was accumulation of offenses, which meant they didn't have me for one big thing. They had me for lots of mid-sized things. So I know the offenses included things like breaking into the hockey rink with a couple friends and playing hockey naked.

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  50. All right, so you guys are high school couple, whatever that means really in high school. But Sam, you were I'm kind of understanding this. You were kind of a troublemaker in high school to the point where you, and I'll just give this part of the story away, you were kicked out before you graduated, but before we get to that point, what was going on? What were you doing that got you to that point where you were kicked out?

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