YouSaid · the spoken record

Sean Rameswaram

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106
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2019-03-27
most recent
2019-03-27
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  1. What's 3D gonna look like? Smell of vision. Yes. I can't wait to smell that. Smell of audio. What's Dolby Surround Sound, THX, Lucasfilm, Pixar? What are those things going to be for this medium? I can't wait. I can't wait to feel old and enjoy it.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  2. John Muallen, thank you I mean, okay, so the thing I'm excited for as a maker of this stuff, as someone who slaves away with this team of six people every day to make a really compelling thing is to see how people go in really interesting places with the medium. Right. I'm excited. If you think of audio as the way you think of, say, film, like we're still in the black and white period of podcasts. What's color going to look like?

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  3. To break I really am excited, the thing that excites me the most John Muellen. It's John Muellen. John Muallen, thank you. I'm going to try that out. But anything that you say that you're like, that is so, besides walking, but you know that's a stunt. But all right, go ahead.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  4. Do I mean, I think the sky's the limit. I would encourage all ye young podcasters to break all the rules. Break all the rules. There aren't any. Go for a walk, read an ad, hit publish, you know? I really am excited. John Moo Allen.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  5. To DC, and I retired to Washington, DC. Not me. I'm not. I don't keep a low profile, but it's a really interesting medium. We'll see how it shakes out. Do you have any predictions? Let's end, any predictions of where it's going? What do you see? Just growth, growth, growth.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  6. I try to avoid them at all costs. You know, mostly on Twitter, I keep a low profile care. I move to DC and I retired to Washington, D.C.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  7. Oh no. Podcasts fit into whatever you're doing, right? They can be the thing you listen to while you're in the bathroom getting ready for work. It can be the thing you listen to while you're cooking while you're taking care of the kids, picking someone up. Whereas to go to the website, you need to actively sit down and go to the website, right? The podcasts come to you.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  8. Yeah, like every day. I love your podcast. People skim articles. People skip through shows, but they really listen to podcasts. They might do it on, what, one and a half speed or whatever, but they listen and they're concentrating on it. And it's very intimate. And I think that's why the ads work. That's why advertisers are moving towards podcasting because like a real return because when you hear the host of the thing you like talk about this thing and it's funny or it's smart or cute or whatever it is a connection that's more

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  9. Yeah, I don't know. Would they still think that this It's true. That's a really interesting thing. I think they would because I think it's an expensive way to reach a lot of people. And one of the things, it's just the measurements aren't quite there yet. The knowing of the impact. But I will tell you, just anecdotally from fans, I mean, you may experience this. I have people coming up to me all the time now and it's only about the podcast. It's really interesting. And a lot. Yeah. Every day. I love your podcast. People skim articles.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  10. Is that what all of these companies still want to buy podcast ads? Yeah, I don't know. Would they still think that this is where their money should go? And then what would that mean? How many shows would survive that?

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  11. The thing I wonder about with regards to the bubble. Is this thing still super young? This thing hasn't survived a recession, for example. If there was a serious recession like the one we saw in 2008, 2009, would mattress firm and Casper and that's...

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  12. Like, for example, right now, everyone's like, the jig is up on Bitcoin. I'm like, directly, cryptocurrencies make sense. So does the changing, you know what I mean? Like directionally it's correct. And that's how I think about it. The thing I

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  13. It's a captive audience. On demand audio A I don't remember. Oh, because people thought Amazon. The DVDs were going to deliver to the home.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  14. Spending money Dramatically To me, it's the next iteration of radio, which has always been a good business, it's just the way television and Netflix. It's a captive audience. Well, it's like television to Netflix. That's what it is. You know what I mean? People are not in cars and broadcasts doesn't work as well because they aren't. They're not in places and so they can use these wherever they are. And that's really the same thing with Netflix. It's changing and time-shifting of entertainment and other content. On-demand audio. So I'm like Netflix, people thought Netflix, the jig was up for a while, if you remember. I don't remember. Yeah, it was. Oh, because people thought Amazon was the DVDs were going to one's going to deliver to the home. Initially, there was problems and then there wasn't like direct, I always think of something's directionally correct, you should stick with it.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  15. The whole time I want them to think the Jig is up, but I do think. I mean, there's a lot of money in this business right now, and it's really interesting to see how that's developed because most of these podcasts started, the successful ones started with like from a lot of the successful podcasts started from like public radio, like serial, like S-Down, like Radio Lab, like Freak Economics, and public radio not the best at making money or spending money. And now a lot of business people are coming into it and changing it dramatically and very quickly. And it's a little head spinning.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  16. I don't think the game is the whole time. I want them to think the jig is up. But I do think there is a lot of Getting, like the people not thinking as a product and what can make money and what can't, like to be thinking. I know that's not creative. I think a lot about that.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  17. Yeah, so don't people, though, think the jig might be up, that Gimlet sold because it couldn't get more money couldn't make the money. The bubble where you talk about the bubble. They couldn't make money. Yeah, who

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  18. You listen to some big shows and it's like BP and Shell and JP Morgan, Chase, Stanley Bank, all this stuff. And the other thing though, we should talk about is that the podcasts are like intellectual property. It's this huge source of ideas. We're getting movies that are made out of podcasts. There's an HBO thing on Adnan Syed right now, right? The serial character person. It's everywhere. Yeah.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  19. A gimlet podcast called Homecoming, you know. This is a big deal. It's a big deal because the ads are working and people are responding to them. And that's why the invasion of mattresses and toothbrushes is here, you know? And then it's a big deal.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  20. That's a whole lot of money for some public radio people and the whole world is noticing, you know, it's a big, big deal. And beyond that, I mean, there's a show on Amazon right now called Homecoming starring Julia Roberts. And the genesis of that show?

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  21. And I think that's kind of what happened. He was like, well, there's clearly this, you know, he followed his capitalist bliss. He thought like there's an interest here. There's like a way to make money here. Why isn't anyone doing it? And he went off and was like the first public radio all-star to go like, I'm going to get into this podcast. He did startups the first show. It's about his business. It's very dramatic and earnest at times. And, you know, he's in the room with your Silicon Valley people trying to holding out his hat and ones. Right. Okay. And raising VC for his podcasting enterprise, one of the first big shows, which is still a big show is Reply All, very successful. From there, they get mystery show. And what some other ones

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  22. Gimlet, what shows they made? Yeah. Gimlet. So Gimlet was the first sort of big podcasting house founded by Alex Bloomberg from Planet Money, formerly This American Life, and Matt Lieber, who had been around in public radio for a long time. I think the genesis of it is Bloomberg does this huge t-shirt experiment at Planet Money where he wants to track the making of a t-shirt from inception, from the concept to the store floor. And he does a Kickstarter for it because NPR is like, we're not going to pay for that or whatever. Do a Kickstarter, see what happens. And he raises a ton of money. And I don't think he's allowed to keep the money. The show isn't allowed to keep the money because member stations are like, hey, we want that money. You guys can't create new funding models because this is like.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  23. You actually can if you try. Yeah, let's talk about the business side. It's so interesting to me that Gimlet has sold now for like 300. And they made, explained who they made.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  24. What do you think about that? Because, you know, it is a good business. I'm always like, I was like, they're like, oh, you can't make money. And I'm like, no, you can't. Don't. Don't do it. Because you can. Like you actually can if you try. Yeah, let's talk about the business idea.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  25. Yeah. I'm really excited to hear more things that just sound really new and radical because I think the best versions of this medium that we have so far, be it serial or Radio Lab or Song Exploder or Jesus, you must remember this. All these shows, they weren't people trying to really imitate something as much as they were people just following a kind of crazy seeming idea that's now. Doing incredibly well

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  26. Strong, small children I totally agree. Yeah. Yeah. Okay. So there's this show. It doesn't have a really clear marketing plan or, you know, business purpose. It's interesting. It's creative. And I think it's very compelling. And they've had people like you, they've had just random listeners. They've just had people who work in the building. They had Scaramucci. And it's just refreshing to hear something short and different. And I think a lot of the things I hear was 70.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  27. Oh, I just was talking about 10 things. Mostly it was death, death, death, and more death. But really, what I was talked about is that I'm not scared enough. And so I use the example of this crazy raccoon that I, this gang of raccoons in San Francisco that I faced off with. They were like as big as small children, strong, small children with claws and sharp teeth. And I just for some reason got into like a beef with them. And so it just was, I was, that was the whole point. I'm scared that I'm not scared enough.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  28. Well, here's some problems with the if you think about the business side versus the creative side. I think more about the creative side. You might want to talk about the business side, but we can do both. But here's the thing. The show doesn't have ads on it. It's like five minutes long, five to six, seven minutes long. It's people talking about as the title would suggest the things that scare them. You talked about your kids quite a bit.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  29. Public transportation is the second smelling season of walking ever. I think there is so much experimentation to be done in the future of this medium, and I'm so excited to hear it. A new show I really love. And you were on it. I listened to your episode of it was 10 Things That Scare Me from WNYC.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  30. This is a California Sunday pop-up magazine show. We just don't need another chat show. I mean, there will be another great chat show. Mark my words. But I think people forget that this is a medium with no limitations. And it's very democratic. Anyone can do it. You can make a podcast with your cell phone on the subway. And it could be good.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  31. He walks around. He just walks around But you know what? He might be with us, but I'm so grateful that someone's just like, here's a podcast because I like it.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  32. He walks around in the woods, in a park, on a sidewalk, and he just records it. And then at some point in the show, he stops and he reads an ad and then he starts walking again. It's like 45 minutes long. Can you imagine?

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  33. Yes, so good they're pop-aged. He's fantastic. Eric, you got to pronounce her on John? Can you help us? No, that's all right. He's great. You can find a new podcast. It's called, I think it's called Walking. Have you heard about this? No, but it isn't anything he would say. Take one guess about the concept of the show. He walks around.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  34. I'm entranced. My producers are like, I hope we're getting a podcast out of this interview right down to. Right, right. Okay. Where are podcasts going? I have hopes of where podcasts are going. Can I talk about that for a second? Yes, please do.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  35. Your best Everyone wants to host their podcast. I think Mark Hamill tweeted this week, oh gosh, the future is everyone has their own podcast and the GIF is of R2D2 just eating shit, like face planting.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  36. It felt like we should dive deeply into it again, but we don't want to repeat ourselves and we don't want to repeat what's out there. So we took a totally different approach. The first half of the show is one of our reporter producers out there at a vigil talking to Muslim Americans about whether they're afraid to go back to mosque to pray. It's hearing people speak, hearing people sing, hearing people recite poetry that they've written about this event. It's just very emotional. And the second half of that show was a total 180. It was like a really trenchant conversation about increasing white supremacy in the United States with a pro publica reporter. I think we're always just asking, you know, what can we do to cover this news that's...

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  37. Exactly. And that was something we can dig into. Like, okay, now we have something that sets us apart. Now we have something we can explain. We got a great writer from the Verge on the show to do so. And we had an episode. It may not have been the most profound observation because I think that was sort of being discussed online. But it wasn't just a tweet about it. It was like a 10-minute meaty conversation about the implications, the methods, and how, you know, scary that moment was. On Monday,

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  38. Yeah, very planned for last Friday's show, came in with that plan ready to go almost. There were some very serious discussions about whether we should cover the shooting, which again is all over NPR that morning, which is wall-to-wall on TV. What do we do? Okay, so the first question I asked is how can we explain it? And then everyone on the team from our EP to our producers, we're all thinking of, okay, what are the angles? What can we say? And after some time, I think we came up with, okay, this was the first mass shooting that was so online.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  39. So, you're trying to do different. So, the New Zealand murders, how did you look at that? Give me how you think, think me through very quickly. Yeah, very quickly. Okay, New Zealand Mother's House. You had a plan for planning for.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  40. It came out of people sitting in a room thinking about, like, okay, so this news is everywhere. What can we do that's different?

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  41. Robocalls, which are not terribly newsy, but like everyone's getting more of them, and we just went to town on the history of phone scams. We had so much fun with it. Again, this producer Noam. Hassenfeld did a bunch of sound design. But that's not it. I mean, the march for our lives about this time last year here in DC. The way we approach that was like, okay, let's get the hell out of the studio. The Marches in DC. So I went out on Saturday, got a bunch of tape, interviewed a kid who was here from Chicago who represented sort of a different side of gun violence, not the mass shootings, but the everyday gun violence in this country. And then for the second half, one of our producers, Luke Vanderplug, he got a, and this is through Vox's first person series, we should say Karen Turner helped with this, but he got a Columbine survivor talking to a Parkland survivor. And it was extremely powerful.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  42. Really It did well? Yeah. So, I mean, probably because there were some really good stories in there, right? Yes, exactly. That's what it is. Exactly. So the things that are going to get people to lean in is like, oh, Kara got Elon fucking Musk. You know, like everyone's going to listen. Or it's like, oh, I heard this thing on this podcast that was so good. You really have to hear it. And we don't have a ton of celebrities on the show. We don't even pursue it. What we pursue is making things that make you go, whoa. Like that was really good. We did this episode about...

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  43. I mean, I think storytelling is the core of all of it. If you're not, it's celebrities or stories. That's how you're going to get your audience, right? Okay. You had Elon Musk on the show. You're no stranger to this.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  44. Absolutely total silence for 20 minutes. Everyone goes a lot of listeners. No, but honestly, that is exactly how we think of it. I mean, as much as we can, as much as our intense production schedule allows, we like to experiment and tinker and throw out the rule book and create it anew.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  45. And also to like experiment with the medium. We are constantly trying to think of ways to do things totally differently. Like the show doesn't always need to open with, I'm Sean Ramas Vermin, this is today explained. It could open with just a voice telling a story about a thing. It could open with some music. It could open with a clip. It could open garbled and then turn into a clearer sound.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  46. Fox doesn't take itself terribly seriously. There's the occasional article about animal poop on the box.com homepage. We had an opportunity to have some fun.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  47. The chimes your favorite, exactly. Honestly, our approach is just like, okay, there's like, so what? There were three daily news podcasts or four when we launched. Now there's like 10 or something, maybe more. How are we different? Well, our show has fun. Our show will sing you some news when it's appropriate.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  48. Exactly. Yeah, yeah. No, I do think this medium is so young and a lot of it is people following patterns that they think need to be sort of maintained and promoted. I hear you hear Radio Lab and then you hear a lot of podcasts that sound like RadioLab. You hear this American Life and then you hear a lot of podcasts that sound like this American Life. It's like this American life version of whatever tables.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  49. So Ridiculous. It Through this lawyer who is a big Can't really explain why, but I thought. Talk at me and he talked. Then some claps and some snaps, and then you know you hear Star me, Daniels Episode called That is like the story. Do you have to do something different for the audience at more millennials? I think that's a canard. I don't think millennials need stupidity. No dumbed down. But you are talking about a different way of telling stories, right? Yeah, we.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT

  50. It's ridiculous, but it totally works, and it's fun, and it takes advantage of the tools we have in this medium, which is, you know, let's make it musical. Let's make it sound interesting. Let's make you want to lean in and not hit pause when your friend texts you.

    2019-03-27 · Decoder with Nilay Patel · Recode Decode: Today, Explained host Sean Rameswaram · IDENTIFIED FROM THE TRANSCRIPT