YouSaid · the spoken record

Seth Godin

lines on the record: 125
first: 2016-02-10
most recent: 2016-02-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I usually end by saying go make a ruckus, but in your case, I don't need to because you always do. Thank you for leading us, Mr. Ferris.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So the idea I was teaching naming at one of the long form free seminars I ran years ago. And the bakery was just getting started, so we used it as a case study. And one of the students understood that you shouldn't call it the gluten-free dairy-free bakery in town. You should come up with a name that carries value. And the value here is, by the way, it's gluten-free. Who would have known?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“My wife was a gluten freeaholic lawyer for 25 years. And then she quit and she decided to open a bakery. But our little town probably wouldn't attract enough people. So it became a gluten-free dairy-free bakery. And now there's three of them, two in Manhattan, one in Hastings on Hudson called Buy the Way. They don't ship. So you're going to have to get yourself on an airplane and go to the By the Way bakery. Don't bother telling them that I sent you because you will not get a discount.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“My mother's plan was to name me Scott, and my grandfather Yezo said to her, Don't do that, that's a brand of toilet paper. And so she named me Seth instead, and if you type Seth into the Google, there I will be. It would not have worked if my name was Scott.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, I would like to believe that one out of every three days, my blog is a commencement speech, right? When it's not talking about technology. I'm talking about respect. I'm talking about choice. I'm talking about the impact we can make. The problem with commencement speeches is the only ones we hear are the ones that were transcribed and written for people like us, not for actual graduates. Because what we really want to say to actual graduates is just a reminder of what they should have heard at least three times a day in every one of their classes. And that is, you are more powerful than you think you are. Act accordingly”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I have been asked let's go over this a whole bunch of people who don't want to hear from you. Waiting for you to be done.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Jay Levinson, another old friend who passed away recently, wrote Gorilla Marketing, and he liked to say the best billboard in history said, free coffee next exit.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, yeah, if the narrative is getting in the way of what's actually happening, you need to make it so that the narrative gently backs off. And it's really hard to yell at the narrative and make it back off right away because that just makes the narrative louder. So instead, I will undermine it by making it surrounded by nothing until it sort of melts away.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, my friend Susan Piver runs the largest online meditation center in the world. And so every once in a while I drop in on her thing. I go to the Shambhala Center on Sundays in New York sometimes and sit for half an hour. But usually I'm pretty good at getting into this data. I need to pretty quickly. So I'll just sit and I'll close my eyes and I'll breathe. And when I've had enough of that, I'll go back to what I was doing.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Risk violating that trust. So that keeps me from doing certain things that people with resources could choose to do, but I don't want to play that game.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Right, so let's say I took 100% of the trust I have in my brand and put it behind something really daring and huge that might not work. And so if at the end it doesn't work and now no one ever trusts me again. That's an existential crisis. That's going to get you out of bed in the morning, isn't it? I don't want to do that.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, now I'm so much better at it because of PEMA and because of meditation and because of knowing how to sit with it and not insist that the tension go away. The other thing that's important here, as long as we're getting personal, is I had to make a decision after I sold my company about whether I wanted to continue facing professional existential crises. Because Yoyodine and the projects before that were right on the edge for a really long time. One more mistake, you're out of the game. And I like the game. I didn't want to be out of the game. There's a thrill to dancing with existential crises, and I know plenty of people who have been lucky like I was, who got right back in so they could have more existential crises. And I made the decision that I like the game too much to bet all the chips, so I never do.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“You know, I was trying to shift my dream of what I want to do for a living. I was growing up. I was failing at business. I had some quiet, relentless, repeated failures of no. I had failures of sloppiness where if I knew what I knew now, I wouldn't have done something and it would have saved me a year of my life. There were failures of how big does something need to be and all sorts of visible scarring that was hard, but it was part of the deal.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Brilliant, brilliant, game changer, said Is I won't tell you it's the best time travel book ever written. Anyway. I had so many bumps starting when I was thirty years old. They lasted for nine years, and I wouldn't tell my thirty year old self anything because if I hadn't had those bumps, I wouldn't be me, and I'm glad I'm me.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“But the other kind is so rare, so scarce, so precious, I only get little drips of it now and then, which is someone who gets you, someone who can see right through to your soul, who with generosity and care can look you in the eye, hand you back something, and say I think this would be better if you did it again. And I had a business partner, Steve, who was like that in nineteen sixty. Seventy nine and eighty one eighty and eighty one, and finding that again in a consistent way is really precious and really hard.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so I would break this into two kinds of people. I have been blessed by being surrounded by very skeptical people. And people who turned to me in 1991 and said, this internet thing's never going to amount to anything. Or an English teacher who wrote in my yearbook, you are the bane of my existence. You will never write anything worth reading.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And so the goal here was, if you need, if you benefit, if you thrive from being in an environment where you will push yourself to get what you wanted all along, I'll give you people who will push you, your fellow students and your coaches, and there won't be a test and there won't be grades. This is better than that. This is teaching you to internalize the narrative of My mom's not here, my mom's not watching, but I should act like she was.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So as soon as you say, will this be on the test, you've instantly defined why you are doing something. And then when we invite you to an online course for free on artificial intelligence in which there is no certificate, which there is no accreditation, and you get to problem number four and it's really hard, and you ask yourself, will this be on the test? And then you realize there is no test and no one even knows you're taking the course Then you stop and you go eat some M&Ms and you turn on the TV.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“There are some people in some areas who Have this self-discipline necessary to get the work done that needs to get done. You know those people. And when we find one of them, it's fabulous. Like I think I am like that with certain parts of my craft in that no one would notice if I didn't do it the way I do it. I just choose to do it. When it comes to education though, all of us have 12 to 20 years of brainwashing going on, which is epitomized by one sentence I hate with a passion, which is, will this be on the test?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Tim, I just got to tell you, it's unbelievable because I'm not actively involved. I just watch because eventually the goal is to have more of these sessions. I can't be in them if they have more of them. And people change because we don't give them any other choice.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So what I said was, how do I make the opposite of an online course? And that meant instead of a million people, a hundred, it meant instead of being free, it's expensive, instead of letting everyone in, you have to apply, instead of being easy, it's hard. And instead of being on your own, it's a group thing where there are coaches watching you all the time. And instead of lectures, it's 100% projects. So I built it to see what would happen. And so the alt MBA is for people at big companies. We've got people from Whole Foods and Microsoft. And it's for people at tiny companies. And it's not for everybody. But we get this cohort of people. And there's a coach for every 10. We put them in Slack. We put them in WordPress. We give them 14 assignments over a 28-day period of time. And we sprint as fast as we can. And it's unbelievable.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So I did. Then I did a course for Udemy, and the same thing happened. And I'm thinking, I loved making these courses. And there I am on screen. It sounds like me. But why are people dropping out of my courses and everyone else's? And the reason is because when it gets hard and there's no social pressure, you leave.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know super well that busy is a trap and that busy is a myth. What could possibly be more important than your kid? Please don't play the busy car. If you spend two hours a day without an electronic device looking your kid in the eye, talking to them and solving interesting problems, you will raise a different kid than someone who doesn't do that. And that's one of the reasons why I cook dinner every night. Because what a wonderful semi-distracted environment for the kid to tell you the truth, for you to have low stakes but super important conversations with someone who's important to you, right? That this idea, get home from work, put on your sneakers and go for a walk with your kid. My friend Brian walks his daughter to school every day. That's priceless. How can you be too busy to do that?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And we can teach our kids from a young age to be the kind of people we want them to be. And anything that's worth memorizing is worth looking up now. So we don't need to have them spend a lot of time getting good grades so they can go into a famous college. Because famous colleges don't work anymore. Famous college isn't the point anymore. The point is, is there an entity that will have trouble living without you when you seek to earn a living? Because if there is, you'll be able to make a living. If on the other hand, you're waiting in the placement office for someone to pick you, you will be persistently undervalued.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Don't criticize them when they fail because kids aren't stupid if they get in trouble every time they try to solve an interesting problem, they'll just go back to getting an A by memorizing what's in the textbook. That it's so important here, and I spend an enormous amount of time with kids. I produced the Wizard of Oz, the musical in fourth grade. I used to help run a summer camp. I think that it's a privilege to be able to look a trusting, energetic, smart 11-year-old in the eye and tell him the truth. And what we can say to that 11-year-old is, I really don't care how you did on your vocabulary test. I care about whether you have something to say.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Are willing to be obedient and work harder for less money than us. So we cannot out obedience the competition. Therefore, we have to outlead or out solve the other people I don't care what country they live in, Wyoming or across the world, who want whatever is scarce. The way you teach your kids to solve interesting problems is to give them interesting problems to solve. And then”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So this is a rant and it's not about what I'm up to. It's about what I was up to. And the rant is this. Sooner or later, parents have to take responsibility for putting their kids into a system that is indebting them and teaching them to be cogs in an economy that doesn't want cogs anymore. And parents get to decide. I'm a huge fan of public school. Send my kids to public school. I think everyone should go to public school because it's a great mixed master of our world. But from three o'clock to 10 o'clock, those kids are getting homeschooled and they're either getting homeschooled and watching the Flintstones or they're getting homeschooled in learning something useful. And I think we need to teach kids two things. One, how to lead and two, how to solve interesting problems. Because the fact is there are plenty of countries on earth where there are people”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I do much better in this room. This room is, I couldn't recreate this room for $10 million. It's got so much patina. It's got Tina on the patina. And that sets a bar for me about the fact that I don't want to compromise just to do the next thing. Because I look at the last thing or the thing before that and I say, damn, I'm proud of that. Don't do something you're not proud of. So the alt MBA wouldn't be running it still if it wasn't the single most important educational thing I've ever done. And that's what I keep trying to do is the next thing's got to be worthy of it or else I might as well just take a break.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, the most important thing is did the blog work? Because if it didn't, I have to take evasive action. But I love the guys at TypePad. It's the best 29 bucks a month I spend because it doesn't crash and it works. And then I try to clear the email box. I've lived in emailbox zero since it was coined. And now my brain is free. And so then I try not to be an email hound until I've done actual productive work. And then I come to the apartment where I work and other people join me here sometimes. And we work on the alt MBA, which is a school I am building. And that's what I do for work.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Breakfast is one more decision I don't make, so it's a frozen banana hemp powder, almond milk, a dried plum, and some walnuts in the blender. And then I make coffee for whoever comes over that morning and for my lovely wife. Meanwhile, I've probably done an hour and a half of stuff online before 7.30. So then I know the world didn't break when I was asleep. And then I can get to work.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, it's not good because I'm bored by it, but people are fascinated when we go out to dinner because I don't eat wheat. I don't eat dairy. I don't eat cilantro. I don't eat meat. Because each time I sort of adjust what I eat, I feel better. And so I feel like I am in a happy place where I can make fascinating, interesting food and mostly eat happily in restaurants without being obsessive about it.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I just ate up all of my last batch so I can't look at the label, but I can tell you that they are in Three Rivers, Massachusetts”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“You then take that liquid, you put it, if you're adding sugar, in a tempering machine. Tempering is another really cool device that causes all of the molecules in the chocolate to line up in a certain direction by taking the chocolate to a cool but not too cool temperature so it's still liquid, not too hot, not too cool, and by spinning it around all the molecules line up, and that is why chocolate bars snap when you break them and why they don't turn gray in the air. If you don't temper it, you don't get either of those effects.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And the liquor, and it became smoother and smoother and smoother. Interesting side note, it turns out that the machine that you can use to do this at home is also capable of making idly out of rice, which are those delectable little Indian creps. So a guy from India who loves chocolate figure this out and he imports idly makers, puts a new sticker on them, and sells them as chocolate conking machines. So you put its two granite stones there in there and you can do it for up to ninety-six hours. And what happens is soon after forty, fifty hours in the machine, it's at a micron size that your tongue can no longer tell when you make it even smaller.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Here's how you make chocolate cocoa pod is like a nerf football. And you throw them on a net for a while and they ferment. And then you crack them open and you dry them in the sun. And inside each one are something about three times the size of a coffee bean. The shell, you can't eat. That means that there's about to be a lot of labor. But before you can take the shell off, you roast them. Then after they're roasted, you have to one by one take the shell off, and that's really hard. And people have made these really cool machines to do it, but it's still hard. Then you're left with nibs. These nibs are unsweetened, but if you eat one, they taste a little like dark chocolate. Then you take it and you put it in this machine that grinds them and grinds them and grinds them. And as they are being ground, they release a little bit of the oil.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“That's what I say in my head every time It's ASKIN O S I. I don't do the marketing for them because if I did it, probably would have a different name. I'm just saying. So anyway, this chocolate habit is finally the vice I had been looking for my whole life. I can tell the difference between one continent and another. I can tell how long they conked it for. I can talk about how conked it.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I want to highlight Rogue, which I mentioned, and Askinosi, Rogue because I don't believe it's possible to make better chocolate than they are. I think Satan works with them. And the second one, Askinozi, because Sean, who used to be a lawyer, is living a life that is worth noting and possibly emulating. He not only buys his beans from farmers in the Philippines and other countries whom he meets, but he puts their children through school and he has built a practice of creating a worthwhile luxury good that directly benefits people, not sort of not a little, but directly.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I'm saying one could, not that one should, but one could. So I did, and I worked my way up the ladder. About a year ago I was about to start my own chocolate company because it's not that hard. And then I bumped into a few brands that were doing it better than I ever could. And so there is a company in western Massachusetts called Rogue Chocolate R-O-G-U-E. And you can only buy their stuff pre-order by mail. It's $12 for a chocolate bar and I'd pay 20 happily because a party happens in your mouth that's like a whole new ballgame. So every day I have a huge pile of artisanal chocolates here, only dark chocolate, please. And I'm actually an advisor to a new acumen company called cacao hunters in Colombia. But there are two chocolate companies.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So once the stereo is working, it doesn't make sense to buy more stereo equipment because that's just silly and you can do better than that. But what you could do is become obsessed with artisanal bean to bar chocolate.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think it's important to realize that audiobooks are a practice. That real books are not. You can read real books the way you and I do, which is read a chapter and then decide if chapter two has earned it or not. But I find that like dieting, you're not going to get any benefit if you just start and see how it goes. So for me, if you are feeling stuck, it's all about the war of art and the art of possibility. If you are feeling stressed, it's about PEMA. If you need to see a path that is more colored than the one you're already on, which is pretty technicolor, then it's zig. And if you just want to cry a little, it's just kids. And then debt is the one that's as closest to reading a book. I don't think many people should listen to debt 10 times.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And instead he argues very persuasively that money was invented to keep track of debt and that debt predates money. And this is a book about simple debt and then the debt that leads to prostitution and then the debt that leads to marriage debt and then the debt that leads to developing nations being billions of dollars in debt to the rich world merely because a dictator stole a lot of money. I found it completely rewired the way I thought our world actually worked. I'm not ready to go stand on the battle lines of the next occupy movement, but I really have far more color and insight now as to what money is and how it changed everything because it's all about debt.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“With all that trading in the little village square that looks something like Salem, Massachusetts, one day someone said, let's have money instead and everyone was happy. It turns out there's no evidence that this ever happened once anywhere in the universe.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And then the last one I'm going to tell you out of left field is a book called Debt by David Graeber. I recommend it in audio because David is sometimes repetitive and a little elliptical. But in audio, it's all okay because you can just listen to it again. Debt is a, David was on tenure track at Yale. Then he co-founded the Occupy movement. And it sort of looks like they threw him out. He's an anthropologist and he studies lots of things in our ancient history. His theory about where did money come from is mind-blowing. And I'll give you the short version, which is every economics textbook, and he quotes seven of them, teaches that people got tired of carrying around a goat to trade for a sheep, and it's hard to cut it up to trade for some butter and some bread.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“The next one is the War of Art, also hard to find on audio. I find Steve's voice to be fascinating. And even before I knew him, I was fascinated by listening to him speak his own work. Two left, just kids, which is the single best audiobook ever recorded by Patti Smith. It is not going to change the way you do business, but it might change the way you live. It's about love and loss and art. It's about non-confidence and confidence. And it's mostly about having a best friend. It's magic. And I can just hear her quoting Robert Patti. It's so good.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So, those are two. Then, inspired by the two of them and some work I did at something for charity called Leap First. That's a short audiobook that captures some of the things I was trying to teach people about this. And you can get that. It sounds true. I have four more working our way from the nonfiction to more lyrical. The art of possibility, which is very hard to find on audio and is totally worth seeking out. It's by Raz Xander and her husband Ben, friends of mine. Ben is the symphony conductor in Boston. And Raz is a social worker. And the two of them will completely change the way you think about possibility, about enrollment, about leadership. And again, I listen to it probably once a month in the car. Just put it on in the middle, doesn't matter where you start.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“She is a Buddhist nun who has a monastery in Nova Scotia and Pema will also get under your skin in a totally different way. She is a disciple of Chungyung Trumpa Rinpoche, who was the first full Buddhist monk in the US. The way to understand his teaching is in one tiny little parable, which is this. We are falling, falling with nothing to hold on to and nothing to slow us down. The good news is that There is no ground to land on.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So just if you just listen to one story, if you're into selling, you just listen to that story 10 times, you can't listen once, ten times, you'll become a different kind of salesperson. And if you listen to the story about his friend in Canada, you will understand what motivation is. If you listen to him talking about how we rewire our brains with goal setting, I mean, you, Tim, have talked about it so much, but it's a really fascinating glimpse at 1960, and I encourage it. Number two, almost the flip side, the recorded works of Pemachodrin, CHO, D-R-O-N, and I'm guessing you've talked about her in the past.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Three series, one series on goal setting, one series called How to Stay Motivated, and one series called Secrets of Closing the Sale. On Sequence of Closing the Sale, Zig tells a 17-minute story about a guy in St. Louis shining his shoes.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I wore out seventy two cassettes. They could not be played anymore and I had to buy another $500 set. That's when I didn't have $500 to spend on seventy two cassettes. And that zig Zigler is your grandfather and my grandfather. He's Tony Robbins' grandfather. None of us would be here if it weren't for Zig. And some of his politics and some of his outlook on life are extremely dated and I disagreed with them. The fundamental principles of goal setting and motivation and the fear people have of saying yes when you sell to them, those were the three sections of the stuff just kept me going. And again and again and again. And I told Zig the one time we worked together, I said, anytime you need me to stand in for you, you can even do it with the accent. Because that's how many times I listen. So that's the first one.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Take the money. So here we go. So, what we explained, I explained, was certain kinds of books work because they cause something to flip in your head. They cannot be digested. They set you up and they take you to the next step. Audio is different because you can listen to it again and again and again and you listen to it when you don't think you are paying attention and it's working. And when I make a list of books that have profoundly influenced”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT