YouSaid · the spoken record

Seth Godin

lines on the record: 125
first: 2016-02-10
most recent: 2016-02-10
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It's such a good book, but you can't give it to someone now. I've tried. It doesn't work. You have to read it before you've been on the internet. Right. Then it changes your mind. Or if you read Diamond Age before you've thought about molecular anything or 3D printing, then it changes your mind. He wrote that book before the iPad, before the Kindle. That shift is, now to tell you the shift, and now the book doesn't work the way it would have if I hadn't told you the shift. Because when it shifts in your head, so if you read Dune and you don't read it for the plot, but you read it for understanding geopolitics, suddenly something clicks in your head. If you read pattern recognition by William Gibson, you don't even have to finish it. Just read the first five chapters. And suddenly you will now understand what a brand is. And it's just, those are the kinds of books that I give away a lot separate from the books in audience.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“We all ought to become survivalists, zombie-fueled science fiction that isn't what science fiction was for. The other kind of science fiction is the science fiction that fundamentally rewires your brain. And this is one reason why live tweeting a speech makes no sense and why taking tons of notes on certain kind of books make no sense. As Scott McLeod pointed out in his brilliant book, Understanding Comics, which I have given away many, many copies of, all the action in comics happens in between the panels. That's why comics are an art form. Because in panel A, something happened in panel B something happened, but it's what happened between A and B that changed your mind about anything, the actions in your head. Well, the same thing is true in a great science fiction book. If you read Snowcrack,”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Definitely, we can talk about this. You're supposed to talk about your movie if you're an actor, but you're not supposed to talk about your book if you're an author. I wrote your turn so I could give it away. And so I spoke at a high school two weeks ago. I gave every student a copy a month before I got there. And there are very few books that are written to be given away in the sense that most books are purchased by the person intent on reading them. And you write a book differently if you think it's going to be given away. But I have also given away many copies of Corey Doctoro's books. If you're into 3D printing and stuff, makers, if you're into security and privacy, Little Brother, I've given away tons of copies of the right kind of science fiction. Let me distinguish between a couple kinds. The movies have ruined science fiction because they have created this sort of violent dystopian.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I think that deep down I am certain that people are plastic in the positive sense, flexible, and able to grow. I think almost everything is made, not born. And that makes people uncomfortable because it puts them on the hook, but I truly believe it.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“There are a bunch of things. I have changed my mind in each direction about the book industry, about it not mattering than about it mattering and now about it being in a sad but slow decline. I've changed my mind about the big companies in the center of our internet. I think that they changed around the same time I changed my mind maybe before that they went from being really profoundly useful, important public goods that created enormous value to being public companies where there's so much pressure on management by everyone who works there to make the stock price go up that they don't often make decisions in the public good anymore. And I was probably naive to think that they would keep doing it, but they are stopping.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“You know, my parents were successful because of how many people they mattered to. My friend Jacqueline Novogratz, who I think should win the Nobel Prize, who runs the Acumen Fund, is insanely successful. She is changing whole continents of the earth by bringing an idea to the fore and doing it relentlessly for year after year after year. And then I think about people in my neighborhood who are successful because they get to shovel their neighbors walk who's elderly and it's snowed last night. And that privilege and that trust lets them live a successful life.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I think lots of times that's just actually not true. And there are lots of ways to create value for people, and most of them do not involve money. So what we have to decide once we're okay, once we're not living on $3 a day, once we have a roof, once we have health care, is we have to decide how much more money and what am I going to trade for it? Because we always trade something for it unless we're fortunate enough that the very thing we want to do is the thing that also gives us our maximum income. And I don't think that merely because some blog decides that people with big valuations are doing better, that doesn't mean you should listen to them.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“It the next day, do it the third day. On the fourth day, ring your neighbor's doorbell and say, I'm the guy who left three $10 bills in your mailbox. Here's another one you want to buy it for a dollar? You'll sell it, because your neighbor knows you're crazy, but you're crazy in a very particular way, and you've earned the trust that it's a real $10 bill, right? So we assume that $10 bills are worth $10, but no, it's a mutual belief. And if the belief isn't present, they're worth nothing. Now we get to our internal narrative about money. Is money, that number, it's not even pieces of paper anymore, it's a number on a screen. Is that a reflection of your worth as a human of the things that Derek said on your podcast that I sort of disagree with is that being rich is a signal, a symbol that you've created a lot of.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, let me start with the marketing story about money, which is take $10 bill and go to the bus station, and walk up to someone and say, I'll sell you this $10 bill for a dollar. And you should actually do this. No one will buy it from you. And there are a few reasons for this. The first reason is no one goes to the bus station hoping to do a financial transaction. The second one is only an insane person would try to sell you a real $10 bill for a dollar and dealing with insane people is tricky. So it must not be a real $10 bill. And you should just walk away. Now, let's try a different thing. Put a $10 bill in your neighbor's mailbox when he's not home and run away.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And you can tell yourself any story you want about money, and it's better to tell yourself a story about money than you can happily live with.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Bill Gross, who's a super nice guy, came to me and asked me to be head of marketing for the company he was building. It had Steven Spielberg on the board. It was teed up to be the seventh next IPO. And there were a billion dollars in stock options on the table. And I said to myself, well, if I say yes to this, I've decided what I do for the rest of my life, which is say yes to the next one because I don't need to say yes to this to buy cilantro and vodka. Why would I say yes? It's because I like the game. And I didn't say yes. And even though the billion dollars in stock options never came around, I think I'd be even more proud of it if they had because money is a story. Once you have enough for beans and rice and taking care of your family and a few other things, money is a story.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Yes, there's a great point. TV runs deep in our culture. So they wanted me to be on that super famous one and then that other one. And I never hesitated in saying no because that's the moments when you decide who you want to be, right? And so I paid extra careful attention to the question and extra careful attention to my answer and it resonated. I would say the biggest shift, which is for Silicon Valley people, hard to get your arms around because there's a game being played there and it's just a game I've opted out of is when I was at Yahoo during the Renaissance in 1999”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Job is to find a social media platform. There isn't one right answer where you can continue to connect people, continue to tell stories so you earn more trust, more permission, which gets you more attention, which gets you more trust, which lets you make the change you want to make in the universe.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“That's what we seek to build. So the book industry is magical because the book industry 500 years of the book industry is someone at a publisher picked you, said to their readers, I care enough about this idea that I'll spend X number of dollars to bring it to you. The bookstore said, this is before there was an infinite shelf space. There are a lot of books we could sell you, but we picked this one because the publisher is so excited. And then by the time the reader touches it, it's a trustworthy object. Now that's being hacked and hacked and hacked some more. You can buy your way into the New York Times bestseller list for not much money. You can self-publish a book that looks like a real book. You can put anyone can publish for the Kindle, therefore anyone does. So we're stripping away the trust billing element of the book industry. But if your book did work and people encountered it and now they trust you, then the”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Attention is as you have built your arc around is scarce because we're not making any more of it. And there are ever more tools to interrupt ever more people, but interrupting people well is not easy and it doesn't really scale. So first thing we have to do is earn attention. And if we earn attention over time, we gain trust. So if someone says Tim Ferris is coming to give a speech tomorrow, the other person doesn't say, tell me exactly what he's going to say, and then I'll decide if I want to come. They say, oh, Tim Ferris, I trust him. I'll come.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, the first thing I would say is everyone should blog, even if it's not under their own name every single day. If you are in public making predictions and noticing things, your life gets better because you will find a discipline that can't help but benefit you. If you want to do it in a diary, that's fine. But the problem with diaries is because they're private, you can start hiding. In public in this blog, there it is. Six weeks ago, you said this, 12 weeks ago, you said that. Are you able every day to say one thing that's new that you're willing to stand behind? I think that's just a huge, wonderful practice. But that wasn't your question. Your question was trust and attention because those are the two things that are scarce in an economy where things that used to be scarce, not so much anymore.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Our economy, our world, and our soul aren't fulfilled by that. They're fulfilled by people who do something that has never been done before. And if it's never been done before, you can't quantify it because it's never been done before. And so to be good at it doesn't mean you quantify your weight to it. To be good at it means you clear the decks so that all that's left is you. And the muse you and the fear you and the change you want to make in the world I can't think of something that's more productive for the kind of people who are lucky enough and blessed enough to be rich enough to be listening to this to focus their energy on. We don't need folks like that to go from 90 words per minute to 105 words per minute when they type. It's not a factor. What we need is for them to type something that's worth reading.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“You are an employee of the company and you are the product that they sell. And they have put you in a little hamster wheel and they throw little treats in now and then. But you got to decide what's the impact you're trying to make. And this still comes back to the fear thing. And one of the biggest misunderstandings of the people who are into that whole quantified self-thing is they are confusing quantifying the self with dancing with the fear. And they're completely different things to do in a given day. That one is Taylorism. It's scientific management. It's productivity. We need to move these widgets from one place to another. What's the most efficient way? And I'm glad we got good at industry because it makes our lives way more rich, right?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“More stuff, the cognitive load goes up, and I can't do what Neil Gaiman does. Like Neil famously has said that the way he writes a book is he makes himself extremely bored. And if he's bored enough, a book's going to come out because he needs to entertain himself. Well, the problem with most people don't understand about social media, social media wasn't invented to make you better. It was invented to make the company's money.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Bingo. Bingo. Yes, exactly right. This is about cognitive load and it's about the dip and it's about seeking to be a craftsperson. So the reason I don't use Twitter is I saw Twitter early, which is unusual for me. And I said, wow, I could do this and have a lot of followers. And then I said, well, what would that mean? A, it would mean less time spent writing my blog. B, it would mean exposing myself to anonymous comments from people who want me to pay attention to them. Will either of those two things make me better at the things I want to be good at? No. Will it be a thrill in the sense that there'll be a little fearful edge to it every time I interact? Yes. But I have conservation of fear, and I have to be really careful because if I'm busy sorting through”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So going to LA to have lunch with Rick is on my list. I haven't even begun to schedule it because the thought of flying somewhere not to do my speaking work is really anathema. But one day, hi Rick, I'm going to come have lunch with you. One of the things that happens if you live 40 minutes from the world's greatest city is that people in New York don't want to make the last 40 minutes. So I end up, if I'm meeting someone but I don't go to meetings, I usually end up in New York City.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I don't invest in any companies. I don't take pitches for my blog and I don't go to meetings. So it's easy for me to generously write back to someone and say, I don't invest. I don't take pictures and I don't go to meetings. How can I help you? Because most of the time they want one of those three things. And so if they're being honest, we're now done.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“At the end of the day, if all you've done is answer email unless you work in help scout or some tech support job, it's probable you haven't created an enormous amount of value. And I need to work ever harder at disciplining myself to not live in my email box because I'm really good at it. It makes people happy, but it's not part of the change I'm trying to make. I don't want to say to people, oh, you're the last one, the person after you doesn't get a response. I don't want to hire someone to answer my email because every word I have ever written has been written by me. And so I soldier on. But I say to people like you who have a platform, please ask people to do the world a favor and write to Tim instead of me.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so the email thing is a real problem for me. And I don't have a way out. And I'm not sure I want a way out because if I wanted one, I would probably find one. I decided a very long time ago as the author of permission marketing, a book about anticipated personal and relevant messages. Do people want to get them, that this medium was going to be a place I was going to spend a lot of time in. And if someone cared enough to send me a generous, non-anonymous email, I could certainly try to spend the time to write back. And it worked for a really long time and for someone with ADD like mine, it's a thrill because every time you look over on your computer, there's something that looks like productive work, just waiting to be done.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“All right, let's also point out for those of you who are considering sending me an email. that according to the surgeon general, one out of every three hundred people who send me an email spontaneously burst into flame.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“There aren't very many books I could say like that. Most of my books don't fall into that category. Your books don't like they're in the world. You find our books. Steve's book was hidden in some little corner, and I'm super glad I found it. I tracked him down. I published the sequel called Do the Work. And now he's the publisher of that book. But reading the War of Art is really essential, painful, and essential. Anyway, people get entrepreneurial block for only one reason. It is not because they are not qualified. It is not because they are not passionate. It is because they are afraid. And you need to be clear with yourself about what you are afraid of, why you are afraid, and whether you care enough to dance with that fear because it will never go away.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Just for people listening, Stephen. Right, the War of Art is one of those books, at least for me, when I finally was exposed to it, I said, why wasn't I informed? Why did it take this long for this book to land on my desk?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“The first thing I would say is the Discerning reader of business magazines differentiates between the articles who are written for people who are voyeurs and the articles that are written for you, and ninety eight percent of the covers aren't written for you. You should skip those. You should skip the articles that lionize people without actually explaining anything about them other than they are different and better than you. That said, we've gone this far without talking about Steve Pressfield. The resistance runs deep. And the same thing that causes writers' block is what causes entrepreneurial block.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“disconnected outsiders into respected family members, insiders. That's what you get when you pay $12,000 for a motorcycle. Because if all you want is transport by a Suzuki. And the way to think about it is no one gets a Suzuki tattoo. You can decide that you want to be tattoo worthy, that you want to change a population in a way that makes you indispensable. That kind of entrepreneurship requires insight at a different level. There's nothing Unacable about it, I encourage people to go do it, but know that it is a higher stakes game than being the person who applies systems thinking to an existing clear need.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Assign the snow shovelers to where they need to go. And you're not going to win because you're the cheapest snowshoveling company. You're going to win because you can get to customers faster and better and more efficiently. That's a very straightforward form of entrepreneurship. It is available to everyone without an enormous amount of talent or artistic creativity required. Because you just make a list of the thousand things around you that people need and want. You make a list of the kinds of assets and connections you can build. And you go do it. And you do it and you do it and you do it until you're big enough. The other kind, to quote Michael Schraig here, is to say the purpose of my business is to change people, to change them from something into something else. And this is the kind of business that we remember generations later. So Harley Davidson, my favorite example, changed disrespect.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, let's pick two different kinds of entrepreneurs. One kind of entrepreneur, you say. Whose need am I satisfying today, and can I assemble assets who I satisfy it in a defensible way so I don't have to be the cheapest? And by that I mean, and I've written about this snow shoveling, right? We know that there's a need for snowshuffling. We know that if you spend time and effort, you can arrange a team of 10 snowshovels”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Once you could go to someone and say, I have that, people would say, I want that. But if you're just saying, I'm really clever, I know what you should want. And when you tell people what it is, they don't want it, you're either talking to the wrong people or you made the wrong thing. So the blog post I point people to the most is called First Ten. And it is a simple theory of marketing that says tell 10 people, show 10 people, share it with 10 people. Ten people who already trust you and already like you. If they don't tell anybody else, it's not that good, and you should start over. And if they do tell other people, you're on your way.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“then you have signed up for a series of choices and challenges. And again, start with selling something people want to buy, there's no reason to try to invent a need when there are so many needs and wants that are unfilled, right? So people didn't wake up 10 years ago and say, I need an Uber, but they did wake up 10 years ago and say, I need an easy, inexpensive way to get from A to B.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, first, we have to scroll back. There's a difference between freelancers and entrepreneurs. Most people who are independent are freelancers, they get paid when they work, they do good work and get paid for it. A few people are entrepreneurs building a business bigger than themselves, a business that makes the money when they sleep, a business where they don't actually do the work that the customer is buying, and a business that they can sell one day. We look at Larry Ellison. Larry Ellison doesn't code at Oracle. Larry Ellison doesn't make most of the sales calls. What does Larry Ellison do actually? His job is to think about something that needs to be done and hire someone else to do it over and over again, building something bigger than himself. So the first thing I would say to the person who's confused is, well, are you an entrepreneur or a freelancer? If you're an entrepreneur,”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I then one day just woke up and said, wait a minute, let me look at that again. And we completely changed how we decided we were going to do our business. The same thing is true with the cover of all marketers or liars because the cover and the title were super clever and wrong. It was not a matter of me persisting in persuading people that they needed to get the joke. It was merely a matter of persuading the publisher we should make the paperback have a different cover and a different title. That if you're going to try a lot of things, you're going to fail a lot and figuring out the difference between the failures of your judgment versus the failures of not persisting long enough is a useful skill. And I'm still not great at it, but I'm better at it than I was.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Well, so then the other lesson happens all the time, which is knowing when I'm wrong is a useful. Skill and lots of people who do good work have trouble knowing when they haven't done good work and they think they should stick with it. Other people have done good work, don't think they have and they pivot too soon. So figuring that moment out, 1994, I'm running one of the first internet companies. We invented commercial email. And Mark Hurst shows me this thing called the World Wide Web. And I say, that's stupid. It's just like Prodigy except it's slower and there's nobody to pay us money. And for six months, I persisted in pointing out that the Wide Web made no sense whatsoever. And”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And within two months, she did the decks of cards, the 52 decks, and sold more than 5 million decks of cards. And that's because they appreciated her. So if you think about how hard it is to push a business uphill, particularly when you're just getting started, one answer is to say, why don't you just start a different business, a business you can push downhill?”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Okay, so we'll go way back. And I would say the first one, which is useful to everybody, is sell something that people want to buy. My friend Lynn is a brilliant, brilliant thinker and designer. And for years, she was in the business of designing toys and soft goods for moms with toddlers. And every toy company in America was mean to her, rejected her, had nothing to do with her. And I said, Lynn, it's simple. Toy companies don't like toy designers. They're not organized to do business with toy designers. They're not hoping toy designers will come to them. I said, come with me into the book business because every day there are underpaid, really smart people in the book business who wake up waiting for the next great idea to come across their desk. They are eager to buy what you have to sell.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“People who have trouble coming up with good ideas, if they're telling you the truth, will tell you they don't have very many bad ideas. But people have plenty of good ideas if they're telling you the truth will say they have even more bad ideas. So the goal isn't to get good ideas. The goal is to get bad ideas. Because once you get enough bad ideas, then some good ones have to show up.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Right. This is easy Answer to this question is write, write poorly, continue writing poorly, write poorly until it's not bad anymore, and then you'll have something you can use.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So you and I could list 25 tricks that help us get past the resistance and start the flow of writing, but that's different than saying I need to do it like those other people do it.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“I totally agree. That's not the question, right? If you said to Poe Bronson, how do you write these books that are remarkable and thoughtful and generous, I don't think his answer is every morning I get as angry as I can and then I type.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Because I feel very strongly about this. Stephen King often goes to writers' conferences, and there'll be this question and that question and the next question. And inevitably, someone raises their hand and says, Stephen King, you're one of the most successful revered writers of your generation. What kind of pencil do you use? And I won't go there. It doesn't matter. It's a way to hide. It's not interesting to me to talk about how I do it because there's no correlation that I have ever encountered between how writers write and how good their work is. So you should just move on because it doesn't matter.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And I feel the same way about my blog. If I am in the typepad editor, I know exactly what my brain needs to feel like, and then the writing happens.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Great guy. So Chip and I went to business school together and he was the third youngest person in the class and I was the second youngest person in the class. So he got five of us together and every Tuesday night we met in the anthropology department for four hours. And we brainstormed more than 5,000 business ideas over the course of the first year of business school. It was magnificent. It wasn't official. It wasn't sanctioned. It was just Chip said, let's do this, and we did. And he picked the anthropology department because he knew someone there and could get the conference room. And he said, this is the only place we will ever do this. And the reason is when you walk into this room, you will associate this room with what we do here. That's all.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Is no ritual. They're just, I just notice things, I write them down, I look at them, I look at the post before it is next in the queue. I say, could I do better than that? I try a different one. So it just averages out. I mean, it's not like there is this method. I have no method”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“Gotten this note maybe eight times in the last couple years. It's enraging. And the note says, I wish you wouldn't post every day. I can't read that fast. Please post fewer. And the thing is, it's so selfish because all you got to do is just skip some of them.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“So the daily blog evolved, and it's one of the top five career decisions I've ever made in terms of having a practice that resonates with the people who I needed to resonate with that I can do forever and have been doing for more than eight years now, and that leaves the trail behind. I don't need anyone's permission. I don't need to go out and promote it. I don't use any analytics. I don't have comments. It's just, this is what I noticed today, and I thought I'd share it with you. And for a while, it was an intermittent blog, and then it was a five times a day blog. And I do write five posts a day. I just don't publish five posts a day. But it became clear that I could get the appropriate amount of mind space. In that period of time. Now, I'll tell you, I got”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And so, you know, with your turn, I designed it, I illustrated it myself, I made it so that people would happily share it with each other because when you share a book, sometimes you feel a little guilty because someone might feel guilty for not finishing all 600 pages. But when you share maybe a podcast or a blog post or an illustrated book, it makes you feel closer to that person in the sense that you're both going to enjoy this journey.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT
“And the reason is. The people who I seek to serve don't want me to write another book. They want me to do something else instead. And people come up to me as they might come up to you and say, you should be really proud of me. I finished your book. No one goes up to Stephen Spielberg and says, you should be pretty proud of me. I finished all of ET. I made it to the end of ET.”
2016-02-10 · The Tim Ferriss Show · #138: How Seth Godin Manages His Life -- Rules, Principles, and Obsessions · IDENTIFIED FROM THE TRANSCRIPT