YouSaid · the spoken record

Shantanu Narayen

lines on the record: 73
first: 2024-05-13
most recent: 2024-05-13
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“For the most part the product people look at it. I mean, I don't know anybody who says I've got enough processing power or I've got enough network bandwidth or I've got enough storage space. And so I think all those will explode. You're right. We tend to be a company that wants to exploit all of the above to deliver great value. But I think here's where the relationships over decades where you can have a conversation with Jensen and you talk about, hey, what are you guys doing and how they want to partner with us? I think that partnership is so valuable in times like this because they want this to happen.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Getting I can't think of a company that is more tied to the general valence of the GPU market than Adobe. Like literally the capabilities you ship have always been at the boundary of GPU capabilities. Now that market is constrained in different ways, right? Different people want to buy GPUs for vastly different reasons. Is that something you're thinking about? Like how will the GPU market shape is the overwhelming financial pressure to optimize for training begins to alter the products themselves”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think even today, with a billion parameters, there's no reason why that just doesn't get downloaded to your phone or downloaded to your PC, because otherwise all that compute power that we have in our hands or on our desktop is really not being used. So the models are more nascent in terms of how you can download it and offload that processing, but that's definitely going to happen, without a doubt. In fact, it's already happening. And we're partnering with the companies that I talked about to figure out how that power of Photoshop can actually then be on your mobile device and on your desktop. But we're a little early in that because we're still trying to learn and the model's getting on the server.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“It's actually just the opposite. I mean, you know, we had a great meeting with Qualcomm the other day, and certainly we talked to Nvidia and AMD and Qualcomm. I think a lot of the training, that's the focus that's happening on the cloud, that's the infrastructure. I think the inference is going to increasingly get offloaded. I mean, if you want a model for yourself based on your information,”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Do you see any limits to desktop chip architectures where you're saying, okay, this has to move. Like we want to do inference at scale, we're going to end up relying on the cloud more because inference at scale on a mobile device will make people's phones explode. Do you see any technical limitations?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Both and on mobile devices, right? I mean, I think the power, I mean, you look at a product like Lightroom, you talked about denoising and Lightroom earlier, when Lightroom works exactly the same across all these surfaces, that power in terms of people saying, oh my God, it's exactly the same. So I think the boundaries of what's on your personal computer and what's on a mobile device and what's in the cloud will certainly blur because you don't want to be tethered to a device or a computer to get access to whatever you want. And that power we've already started to see, and I think it'll increase because you can just describe it. It may not have that permanent structure that we talked about, but it'll get created for you on the fly, which is, I think, really powerful.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Interesting, but then how do you make it permanent and what does that permanence look like and what's the application of that permanence, whether it's for me alone or for a conversation that you and I had which records that for posterity? So I think both of these will evolve and it's areas that how does that document become intelligent? And so instead of just having data, it has process and workflow associated with it. And I think there's a power associated with that as well. I mean, you talked about that a little bit when you said computers talking to each other. So I think we'll push in both these areas right now.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Think you are going to see some fundamental innovation Abstracting the entire world's information, so it doesn't matter whether it was in a file on your machine, whether it was somewhere on the internet and being able to have access to it and through search, find the information that you want, you're absolutely right that the power of AI will allow all of this world's information to come together in one massive repository that you can get insight from. I think there's always going to be a role though for permanence in that. And I think, you know, the role of PDF in that permanence aspect of what you're trying to share or store or do some action with or conduct business with, I think that role of permanence will also play an important role. And so I think we're going to innovate in both those spaces, which is how do you allow the world's information to appear as one big blob on which you can perform queries or do something?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“The PDF to me represents sort of a classic paradigm of computing. We're generating documents, we're signing documents, there are documents, there are files and folders. You move kind of into the mobile era, the entire concept of a file system gets abstracted. And maybe kids, they don't even know what file systems are, but they still know what PDFs are. You make the next turn, right? And this is just to bring things back to where we started. You say AI is a paradigm shift. And now you're just going to talk to a chat bot. is the interface to your computer. And we've abstracted one whole other set of things away. You don't even know how the computer is getting the task done. It's just happening. The computer might be using other computers on your behalf. Does that represent a new application model for you? I'll give you the example. I think most desktop applications have moved to the web, right? That's how we distribute many new applications now. Photoshop and premiere are sort of the big stalwarts of big.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Judgment will always be about which ones of those matter. And if I'm making a big financial investment, does that matter? And if I'm just getting an NDA signed, does that matter? But you are going to see more automation, I think, in that particular respect. I think you're right.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think this is so nascent, you know, that we have a different kind of experiences. I mean, our pushback first a little on the world's information is in PDF. And so if we think about knowledge management of the universe as we know it today, I think the job that Adobe and our partners did to capture the world's information and archive it, I think that's been a huge societal benefit that exists. So you're right in that there are a lot of documents that are transient that perhaps don't have that fundamental value. But I did want to say that societies and cultures are also represented in PDF documents and that part is important. I think to your other question associated with where do you eliminate people even being part of a process and let your computer talk to my computer to figure out this deal? I think you are going to see that for things that don't matter.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“The incredible In terms of what it happens. There's a thing I think about all the time. When an AI researcher told me this a few years ago, that most documents, if you just pull the average document off the average website, the document is useless, right? It's machine generated, it's a status update for a IoT sensor on top of a light pole. That is the vast majority statistically of all the documents in the internet. When you think about how much machine-generated documentation any business makes, the AI problem sort of like amps it up, right? Now I'm having an AI write an email to you. You're having an AI summarize the email for you. We might need to do a transaction or get a signature. My lawyer will auto generate some AI written form contract. Your AI will read it and say it's fine. Is there a part where the PDF just sort of drops out of that because it really is just machines sort of talking to each other to complete a transaction and the document isn't important anymore?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“We have in images. And so I think in PDF, while we're doing research fundamentally and all of that, I think the problems that we're trying to solve immediately are summarization, being able to use that content and then create a presentation or use it in an email or use it in a campaign. And so I think for those use cases, the technology is fairly advanced.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“It's getting better, but no, I mean, to your answer, even the fact that we use the word hallucinate, I mean, the incredible thing about technology right now is we use these really creative words that become part of the lexicon, right, in terms of what it happens. But I think we've been thoughtful in Acrobat, both about how we get customer value, and it's different because when you're doing a summary of it and you can point back to the links in that document from which that information was gleaned, I think there are ways in which you provide the right checks and balances. And so, you know, this is not about creation when you're summarizing or you're trying to provide insight and you're correlating it with other documents. I think much like you did with references and providing how we came up with that information. So you're putting that information, but it will get better. It will get better through customer usage. But it's a subset of the problem of all hallucination.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“All right, let's talk about PDF. PDF is an open standard. You can make a PDF pretty much anywhere all the time. You've built a huge business around managing these documents. And the next turn of it is, as you described, let an AI summarize a bunch of documents, have an archive of documents that you can treat almost like a wiki and pull a bunch of intelligence out of it. The challenge is that the AIs hallucinate. The future of the PDF seems like training data for an AI and the thing that makes that really happen is the AIs have to be rock solid reliable. Do you think we're there yet?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Photoshop has actually done a couple of things in the past with creating currency, if you remember, that was a place. Pornography is another place, which I mean, so there are some things in terms of content that we have drawn the line. That's a judgment call, and we'll keep iterating on that, and we'll keep refining what we do.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“There is a missing step in all of this. So we're going into this with our eyes open. And if there are ideas that you have on what else we can do, we're all ears.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Because it's convenient to say that we can get there. I actually acknowledge that the last step in this process is getting the consumer to care and getting the consumer to care on pieces of information that are important, right? To your point, again, you had a couple of examples where some of them are in fun and ingest and everybody knows they're in fun and jest. And it doesn't matter. Whereas others are pieces of information. There is precedence to this, right? I mean, when we all transacted business on the internet, we said we want to see that HTTPS, so we want to know that, you know, my credit card information is being kept securely. And I agree with you. I think it's an unsolved problem in terms of when consumers will care and what percentage of consumers will care. So I think our job is the infrastructure which we've done. Our job is educating, which we are doing.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Think that's a you've you've been at this for a long time the thing everyone says about this idea is well Photoshop existed right you could you could have done this in Photoshop like what's the difference that's you you've been here through all these debates I'm gonna tell you what you are describing to me sounds a little bit naive right no one's gonna look at the picture of markerberg with the beard and say where's the nutrition label on that they're gonna say look at this cool picture and then Zuck is going to lean into the meme and post a picture of this racer right like that's what's happening and that's innocent a bunch of extremely polarized voters in a superheated election cycle is not going to look at a nutrition label it just doesn't seem realistic is that are you saying that out of because it's convenient to say you sincerely hope that we can get there”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“About where the content came from. I think the unsolved problem to some degree is how do you as a society get consumers to say I'm not going to trust any piece of content until I see that content credential. We've had nutrition labels on food for a long time. And so this is the nutrition label on a piece of content. Not everybody reads the nutrition label before they eat, you know, whatever they're eating. And so I think it's a similar thing. But I think we've done a lot of The provenance of that, the technology exists. Will people want to do that?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Your point, I think it's something like 50% of the world's population over a 12-month period is going to the polls, including the US and other major democracies in the world. And so, you know, we've been actively working with all these governments. I think you're familiar, but for your audience, what we've done with content credentials. And this is about for any piece of content that's being created, how does somebody put their digital signature on what the provenance of that content was, where did it get created, where did it get consumed? We've done an amazing job of partnering with so many companies in the camera space, in the distribution of content space, in the PC space to all say we need to do it. We've also now, I think, made the switch associated with how do you visually identify that there is this watermark or this digital signal.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“We're back talking about misinformation, the age old problem of the Photoshop job, and whether the entire internet can be taught to look for proof of provenance. It's an election year. There's a lot of concerns about misinformation, disinformation with AI. The AI systems hallucinate a lot. It's just real. It's the reality of the products that exist today. As the CEO of Adobe, is there a red line of capability that you won't let your AI tools cross right now?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Other companies, to your point, are not completely transparent yet about what data they use and did they scrape the internet. And that will play out in the industry. But I like the approach that we've taken and I like the way in which we've engaged with our community on this.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think the approach that we've taken has showed just tremendous leadership by saying, I mean, look at our own content. You know, we have a stock business where we have rights to train the models based on our stock business. We have B-hands. And B-Hants is, you know, the creative professional social site for people sharing their images. While that's owned by Adobe, we did not train our Firefly image models based on that because that was not the agreement that we had with people who do it. So I think we've taken a very responsive way. And so I feel really good about what we are doing. I feel really good about how we are indemnifying customers. I feel really good about how we're doing custom models where we allow a person in the media business or the CPG business to say we will upload our content to Udo Bibe and we will create a custom model for us that only we can use, that we have rights for. We have done a great job.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Bears mentioning that literally today, as we're speaking, an additional set of newspapers has sued OpenAI for copyright infringement. And that seems like the thing that is burbling along underneath this entire revolution is, yeah, the courts are going to have to help us figure this out, right? That seems like the very real answer. I did have a long conversation with Dana about that. I don't want to sit in the weeds of that. I'm just wondering for you as the CEO of Adobe, where is your level of risk? How risky do you think this is right now for your company?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Where we recognize the creator's IP. Others have not. And the question might be, well, why are you supporting them in some of our products? And a lot of our customers are saying, well, we will take the responsibility, but please integrate this in our interfaces. And that's something that we are pushing as third-party models.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Support other third parties. It was really critical for us to sequence this by first creating our own image model, both because we had one that was designed to be commercially safe, it respected the rights of the creative community because we have to champion it. But if others have decided that they are going to use a different model, but they want to use our interfaces, they want to use Photoshop or Premiere or Express to use in that, then with the appropriate permissions and policies, we will support that as well. And so I interpret your questions in those two ways, which is we're taking responsibility in terms of when we provide something ourselves, how are we making sure that we recognize IP because it is important and it's people's IP. I think at some point the courts will opine on this, but we've taken a very design to be commercially safe and an approach.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Given the role that Adobe plays in the content creation business, we take both the innovation angle very seriously. We also take the responsibility angle very seriously. And I know you've had conversations with Dana and others about what we are doing with content credentials, what we're doing with the FAIR Act. I mean, if you look at Photoshop also, and some of this magical innovation that we've done, like style match and structure match, how we're also taking a very thoughtful approach about saying when you upload a picture for which you want to do a structure match or style match, you bear the responsibility of saying you have access to that IP and license to that IP in order to do that. So I can interpret your questions in one of two ways. One is how do we look at all of the different image generators that have happened? And you know, in that case, we are both creating our own image generator, but at the end AB show, we showed how we can...”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“How do you think about the other tension embedded in that, which is you can go to a number of image generators, and if someone is distinctive enough, you can say, make an image in the style of X in that can be trained upon and immediately lifted, and that distinction goes to zero pretty fast. Is that attention that you're thinking about?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Content is being distributed through their sites with the people who are making those platforms incredibly successful. And so I don't know that I worry about that a lot, honestly. And maybe if the creators worry, but I think most of the creators I've spoken to, like a proliferation of channels because they fundamentally believe that their content will be differentiated on those channels and getting”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“You're absolutely right in that as the internet has evolved, right? I mean, what you might consider open platforms and closed platforms. But we produce content for all of that. I mean, whether you pointed out whether it's YouTube or whether it's TikTok or whether it's just the open Internet, we can help you create content for all of that. I don't know that I use the word choked. I use the word explosion of content, certainly, and flooded you also is a word that you used. It's a consequence. It's a consequence of the access. And I do think that for all the companies that are in that business, even for companies that are doing commerce, I think that a couple of key hypotheses that when they do, they become lasting platforms. The first is transparency of optics, of what they are doing with that data and how they're using that data. What's the monetization model and how are they sharing in whatever?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Well, no, actually, can I just interrupt you? I want you to talk about the distribution side. This is the part that I think is under the most pressure. Content creation is getting easier and more democratic. And however you feel about AI, it is more easier to make a picture or a video than it's ever been before. The distribution side, the web is being choked by a flood of AI content. The social platforms, which are closed distribution, are also being flooded with AI content. How do you think about Adobe living in that world? How do you think about the distribution problem? Because it seems like the problem we all have to solve.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think your point really brings to the forefront the fact that the more people who use your products really differentiating yourself with your content is more of a challenge. That comes with democratization of access to tools and information. It's no different from if you're a software engineer and you have all this access to a GitHub and everything that you can do with software. How do you differentiate yourself as a great engineer? Or if you're a business, how do you differentiate yourself with a business? But as it relates to the content creation parts.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“More and more people are going to those sort of closed platforms, and the web is getting choked by AI, right? You can feel it that it's being overrun by sort of low quality SEO spam or AI content or it's mostly e-commerce sites because you can avoid some transaction fees if you can get people to go to a website. Do you worry about the sort of pressure that AI is putting on the web itself and how people are going to the more closed platforms? Because that feels like it directly hits this business, but it also directly impacts just the future of how people use Photoshop.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Why don't One of the other tensions I think about right now when it comes to AI, that whole business, the marketing business, the experience business you have, requires a feedback loop of analytics, right? You're going to put some content ideally on the web. You're going to put some Adobe software on the web. You own a big analytics suite that you acquired with Amnature back in the day. Then that's going to result in some conversions. You'll do some more tracking. You'll sell some stuff. That all depends on a vibrant web. I'm guessing when people make videos in Premiere and upload them to YouTube, you don't get to see what happens on YouTube. You don't have great analytics from there. I'm guessing you have even worse analytics from TikTok and Instagram reels.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I mean, if you're a K through 12 student today and a K through 12 student, when you write a project, you're just using text. I mean, how archaic is that? Why not put in some images? Why not create a video? Why not point to other links? I mean, the whole learning process is going to be dramatically expanded visually for billions of people on the internet. And we enable that to happen. So, you know, I think they're different users and different motivations. And again, as I said, we're very comfortable with that.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“But I was going to go to the other side, whether it's just communication and expressing themselves. One should minimize the number of people for whom this is a creative outlet and it's an expression and it has nothing to do with commerce and they're not looking to monetize it, but they're looking to express themselves. And so our tools, I think, do both phenomenally well. And I think that is our job. Our job is not doing value judgment on what people are using this for. Our job is saying, how do we enable people to pursue their passion? And I think we do a great job at that.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“You know, we view our job as enablement, right? You're right in that a significant portion of the people with the creator economy and if everybody has you're a solopreneur or you want to run a business, you want to be a one-person shop in terms of being able to do whatever your passion is and create it. And the internet has turned out to be this massively positive influence for a lot of people because it allows them distribution, it allows them reach.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think if the tools are sort of designed and organized and optimized for commerce, then they will pull everybody towards commerce. I look at young creators on social platforms and they are just slowly becoming ad agencies, like one person ad agencies is where a creator ends at the top of their game. Mr. Beast is such a successful ad agency that his rates are too high and it is better for him to sell energy bars and make ads for his own energy bars than it is for him to sell ads to someone else. Like that is a success story in one particular way. And I don't deny that it's a success story, but it's also where the tools and the platforms pull the creatives because that's the money. And because the tools, particularly Adobe's tools, are used by everybody for everything, I wonder if you at the very top think about that tension and the pull, the optimization that occurs and what influence that has.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think his intention with creativity. Like in a real way, that's intention with creativity and art and culture. Adobe sits at the center of this. Everybody uses your software. How do you think about that tension? Because it's the thing that I worry about the most.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I want to stay focused on the marketing side. There's an idea embedded in this in two phrases you just said that I find myself wrestling with. I think it is the story of the internet. It is how commercialized the internet has become. You said content supply chain and content lifecycle. And then the point of the content is to lead to a transaction, right? That is an advertising and marketing driven view of the internet. Someone for money is going to make content and that content will help someone else down the purchase funnel and then they're going to buy a pair of shoes or a toothbrush or whatever it is.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Teams of how can we add value in this particular use case or scenario? And then they unleash their magic on it. So our job is posing these hard things, which is like, why am I starting the process for Black Friday or cyber Monday, you know, five months in advance? Why can't I?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Process and we think that we can bring a tremendous amount of technology to bear in making that way more seamless. I think that is an explosive opportunity. And every consumer is now demanding it, right? And they're demanding it on their mobile device. So people talk about the content supply chain and the amount of content that's being created and the efficacy of that piece of content. So it is a big part of our vision. But documents also. I mean, you know, the world's information is in documents. And we're equally excited about what we're doing with PDF and the fact that now in Reader you can have a conversational interface and you can say, hey, summarize for me. And then over time, how does this document, if I'm doing medical research, correlate with the other research that's in there and then go find things that might be on my computer or might be out there on the internet? And so you have to pose these interesting problems for your product.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“It's a big part of the vision, Nilai. And if you think about it, I mean, you know, when people want to create these campaigns, I mean, we've been talking about this vision of personalization at scale and how do you allow somebody, whether you're running a promotion, you're running a campaign, you're making a recommendation on what to watch next, we're in our infancy in terms of what that happens. When I looked and really focused on how we create our own content, you know, and we partner with great agencies. But the brief and when the brief has to be delivered and the amount of content that's created and the way to personalize that and run variations and experiment and run this across 180 countries where we might do business, that entire process from a campaign brief to where an individual in some countries experiencing that content, it's a long, laborious.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think it remains to be seen how consumer AI we monetized, it's even, I think, generative AI in Photoshop, right? At the sort of individual creative level, I think remains to be seen. Maybe it will just help you with retention, but I feel like retention in Photoshop is already pretty high. Maybe it will bring you new customers, but you already have a pretty high penetration of people who need to use Photoshop.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Acquisition and successful exports. And so you're right in that there's a cost associated with it. I would say for the most part, most companies, the training cost is probably higher right now than the infuriance cost, both because we can start to offload the inferencing as well on computers as that becomes a reality. But it's what we do for a living. And if you're uncomfortable investing in fundamental technology, you're in the wrong business. We're not a company that has actually focused on being a fast follower, let somebody else invent it. We like creating markets. And so you have to recognize who you are as a company. And that comes with the consequences of how you have to operate”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“We have been thoughtful about different models for the different products that we have. You're right in creative. Think about Express versus Creative Cloud. In Creative Cloud, we want low friction. We want people to experiment with it. And I think the conventional way in which most people look at it and say is, hey, are you acquiring new customers? And that's certainly an important part. What's also equally important is if that helps with retention and usage, that also has, you know, for a subscription business, that has a material impact on how you engage value with customers. Whereas Express is very different. I mean, Express is a AI first new product that's designed to really be this paradigm change where instead of knowing exactly what you want to do, you have a conversation with the computer. I want to create this flyer or I want to remove background or an image or I want to do something even more exciting and I want to post something on a social media site. And there it's again about”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Are further from the tree because if you're too close to the tree and your only metric is what part of that ships, you are perhaps going to miss some fundamental move. So again, you have to be thoughtful about what you are. But I would say core imaging science, core video science, 3D, immersive, that's where we're probably making the most fundamental research investments.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Well, we're always investing. I mean, AI, I mean, building our own foundation models, I think we're all fairly early, right, in this phase. I mean, we decided very early on that with Firefly, we're going to be investing in our models. We are doing the same on the PDF side. We've released, we had liquid mode, which allowed you to make all your PDFs responsive on a mobile device. In the Experience Cloud, how do you think about customers and what's a model for customers and profiles and recommendations? So I think across the spectrum we're doing it. I would say the area where we probably make the most fundamental research is in creative, you know, what's happening with compression models or resolution or image enhancement techniques or mathematical models for that. We've always had advanced technology in that. And there you actually want the team to experiment with things that”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Again, we're in the business of investing in technology. And I mean, a couple of things have really influenced how we think about it at the company. I mean, every software has an S-curve, right? I mean, you have things that are incubation and have a horizon that's not immediate. And you have other things that are mature. I mean, I would say our PostScript business is a mature business, right? I mean, it changed the world as we know it right now, but it's a more mature business. And so I think being thoughtful about where something is in its stage of evolution and therefore making investment certainly ahead of the quote-unquote monetization part, but you have other metrics and you say, am I making progress against metrics? And so, you know, but we're thoughtful about having this portfolio approach. Some people call it a horizon approach and which phase you're in. But in each one of them, are we impatient for success?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT