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Shantanu Narayen

lines on the record: 73
first: 2024-05-13
most recent: 2024-05-13
sittings or episodes: 1
sources: podcast

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“Or just TV, where is all that content stored, and how do you localize it, and how do you distribute it? How do you activate it? How do you create these campaigns? What do you do with workflow and collaboration? And then what is the analysis and insight and reporting? So this entire framework is called the Gen Studio, and it's actually the bringing together of the cloud businesses. The challenge in a company is you want people who are ruthlessly focused on driving innovation in a competitive way and leading the market in what they are responsible for. But you also want them to take a step back and realize that it's actually putting these together in a way that only Adobe can uniquely do, that differentiates us from everybody else. So while we have these businesses, I think we really run the company as one Adobe and we recognize the power of One Adobe. And that's a big part of my job too, right?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“What's been really amazing and gratifying to us is, you know, at the end of the day, while you have a portfolio of businesses, if you can integrate them where you deliver value to somebody that is incredible, that no other company can do by themselves, that's the magic, right, that a company can do. While we call these the digital media and the digital experience business, I mean, we just had a recent summit at Max in London. We had our summit here in Las Vegas. These are our big customer events. And the story, you know, even at the financial analyst meetings, is all about how these are coming together, how the integration of the clouds is where we're delivering value. And when you talk about generative AI, we do creation and we do production. You know, we have to do these asset managements. If you're a marketer and you're creating all this content, whether it's for social, whether it's for email campaigns, whether it's for media.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Of the day, you know, our jobs are planting the flag for where the company has to go and the vision for the company. I think it's a cadence of execution. If you don't execute against the things that are important for you, it doesn't matter how good your strategy is. And the third set of things that you focus on are people. Are you creating a culture where people want to come in and work? They can do their best work. Is the structure optimized to accomplish what is most important? And are you investing in the right places? So I would say those are the three buckets. But it ebbs and flows based on the critical part. And you're right. I mean, I think you started off by saying a lot of it is you do get interrupted and having to deal with whatever is the interruption of the day is also an important part of what you do.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Activate that data in real time. And that business has now exploded. We have tens of billions of profiles. The businesses crossed 750 million dollars in the book of business. And so spending a lot of time because incubating new businesses is hard. The power structure tends to be with businesses that are making money today. Incubating businesses require sponsorship. Adobe Express is another product I will talk about. We just released a phenomenal new version of Adobe Express on both mobile and web, which is all about this creativity for all. And so I think what are the needle moving initiatives? Sometimes it might be about partnerships. And as we think about LLMs and what's happening in generative AI, where do we partner versus where do we build? While it changes, I would say there are three parts of where I spend my time, this strategy, because at the end of the day,”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Time is a most valuable commodity, right? Prioritization is something that we've been increasingly trying to say. What moves the needle? One of the things I like to do both for myself as well as at the end of the year with my senior executives is say how do we move the needle and have an impact for the company? And that might change over time. I think what's constant is product. I mean, I love products. I love building products. I love using our products. But the initiatives might change a few years ago. It was all about building this product that we call the Adobe Experience Platform, you know, a real-time customer data platform because we had this vision that if you had to deliver personalized, engaging experiences, you needed a next generation infrastructure where this was not about the old generation of where was your customer data stored. It was more about what's a real-time platform that enables you to act.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Structures are pendulums, you know, and you change the pendulum based on what's really important. We have three businesses, what we call the creative business that you touch so much about, the vision there is how we enable creativity for all. We have the document business and in the document business, it's really thinking about how we accelerate documents.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Becomes increasingly obvious is how you create a structure in which people can innovate and how do you scale that. I mean, at 20 billion, how you scale that business and make decisions that are appropriate, I think that's changed. But at my core, I manage seven people then. I manage seven people now. And it's leveraging them to do amazing things.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think there are a whole bunch of things that perhaps remain the same and a whole bunch of things that are different at your core when you make decisions. And if you think about whether it's our transition to the cloud, whether it's what we did with getting into the digital marketing business, it's always been about are we expanding the horizons and the aspirations by which we look at how we can get more customers to the platform and deliver more value. So I think at our core, what's remained the same is this fundamental belief that investing in deep technology platforms and delivering fundamental value, you will be able to both deliver value and monetize it and growth as a company is something that excites us. And so that's remained consistent. I think what's different is the company has scaled how you recognize the importance, which was always important, but”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Their jaws drop. I mean, what's amazing to us is that despite decades of innovation in Photoshop, when something like generative fill captures the imagination of the community and the adoption of that feature has been dramatically higher than any other feature that we've introduced in Photoshop, maybe layers when it first came out, people looked at that and their jaws dropped. Just speaks to how much more that we can do for our customers to be able to get them to tell their story. So I think it's going to be dramatically expansive.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Every person, whether you're a student, whether you're a business professional, or whether you're a creative, we like to say it Adobe. You have a story to tell. And the reality is there are way more stories that people want to tell than the skills that exist to be able to tell that story with the soul that they want and the emotion that they want. And so I think generative AI is going to attract a whole new set of people who previously perhaps didn't invest the time and energy into using the tools to be able to tell that story. So I think it's going to be tremendously additive in terms of the number of people who now say, wow, it has further democratized the ability for us to tell that story. I think on the creative side, whether you're ideating, whether you're trying to take some picture and fix it, but you don't quite know how to do it. And, you know, when people have looked at things like”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Reason I ask that question that way, and right at the top is generative AI so much the excitement around it is letting people who maybe don't have an affinity for creative tools or an artistic ability make art, right? It further democratizes the ability to generate culture, however you wish to define culture. For one set of companies, that's not their business and you can see, okay, that expands their market in some way, right? The tools can do more things. Their users have more capabilities, the features get added. For Adobe, that first step has always been serving the creative professional. And that set of customers actually feels under threat. They don't feel more empowered. I'm just wondering how you see that in the broadest possible sense, right? And it's not like I am the world's foremost, what is a photo philosophical handwringer. And then I use AI denoise in Lightroom without a second's hesitation.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“An experience cloud, we're actually monetizing it different ways too. So I'm really proud of both the innovation on the product side, but the experimentation on the business model side.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“I think any technology shift has the same profound impact in terms of being a tailwind. And if you think about what Microsoft does with productivity and if you think about what Adobe does with creativity, one can argue that creativity is actually going to be more relevant to every skill moving forward. So I do think it has the same amount of profound implication for Adobe. And we've innovated in a dramatic way. I mean, if you think about We like to break up what we are doing with AI in terms of what we do at the interface layer, which is what people use to accomplish something, what we're doing with foundation models and what models are we creating for ourselves that are the underlying brain of the things that we are attempting to do? And what's the data? I think Adobe has innovated across all three and in our different clouds. And we can touch on this later, Creative Cloud, document cloud.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“But I think as it relates to the content, which was your question, you know, it doesn't matter which platform you're using to create content, whether it's a desktop, whether it's a mobile device, whether it's a web. But that's just the first step, right? I mean, it's how people consume it, whether it's on a social media site, whether it's a company that's engaging with customers and they're creating some sort of a personalized experience. So you're right, very much we changed our aspirations. I mean, I think 20 years ago we were probably known just for desktop applications and how we've expanded that to the web and the entire chain has certainly been one of the areas in which we've both innovated and grown.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Think it is across the entire chain, and Nilay, I'd be remiss if I didn't also say we are also pretty well known for PDF.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Love this. You're already way into what I wanted to talk about. Most people think of Adobe as the Photoshop company or increasingly the premiere company. Wherever you are in the digital economy, Adobe is there, but what most people see is creative cloud. You're talking about everything that happens after you make the asset. You make the picture in Photoshop and then a whole bunch of stuff might happen to it. You make the video in Premiere, and then a lot of things might happen. And if you're a marketer, you might make a sale. If you're a content creator, you might run an ad. Something will happen there. You're describing that whole expansive set of things that happen after the asset is made. Is that where your focus is, or is it still at the first step, which is someone has to double click on Photoshop and do a thing?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Way people create digital experiences, the way they consume digital experiences, the new media types that are emerging, the devices on which people are engaging with digital. And the data associated with it as well. And so I think we started off way more with the creative process, and now we're also into the science and the data aspect. So, I mean, think about the content lifecycle. So how people create content, manage it, measure it, mobilize it, monetize it. We want to play a role across that entire content lifecycle.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Think Adobe has always been about fundamental innovation, and I think we are guided by our mission to change the world through digital experiences. And so I think what motivates us is are we leveraging technology to deliver great value to customers and staying true to this mission of digital experiences?”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Will pay off over time. Then there are the fundamental philosophical challenges of adding AI to photo and video tools. How do you sustain human creativity when so much of it can now be outsourced to the tools themselves with AI? And I asked a question that I have been thinking about for a long time is more and more of the internet gets so deeply commercial. What does it mean when a company like Adobe, which makes the tool so many people used to make art, starts to see the creative process is a step in a marketing chain instead of a goal in and of itself. This one got deep. Like I said, Shantana doesn't do too many interviews like this, so I took my chances. Okay, Adobe CEO Shantuni Mariah. Here we go. Jonathan Ryan. You're the CEO of Adobe. Welcome to Dec”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“the radar marketing business. So much of what gets made in tools like Photoshop is marketing and advertising collateral. So Adobe now has a growing business in helping other companies create, distribute, and track the performance of That work around the AI really changes what it means to make and distribute creative work. What it means to track advertising performance across the web. Us talk about all the different things generative AI means for a company like. Basic strategic problems Dump a lot of money into. Isn't Return in that investment.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Like to talk about As the company has evolved its business, And its business model over time Joined the company in 1998 when Destiny Software was a thing you sold in boxed copies on a shelf. Company when it started bundling Photoshop and Illustrator and its other software into the Who led the company's pivot to Software with Creative Cloud in 2012. Led some big acquisitions that have turned into”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Released the first version. It's hard Imagine computing and design. Without them. Adobe created. Document As well Like Illustrator, Premiere. If you work in a A near There's software from All Puts Adobe right at the cent Web of”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT
“Its tools sit at the center of nearly every Major creative workflow you can think of AI poised to change the very nature of creative software Particularly important to talk with Shantanu now. History in the space is. Long and influential.”
2024-05-13 · Decoder with Nilay Patel · Why Adobe CEO Shantanu Narayen is confident we'll all adapt to AI · IDENTIFIED FROM THE TRANSCRIPT