YouSaid · the spoken record
Shep Gordon
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- 93
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- 2016-09-06
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- 2016-09-06
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“Is so out of my wheelhouse. But the only thing I really have to say is please go vote. We need everybody to put their conscience and think about their children and about what kind of world they want to live in. Make a choice, but. This is an critical time. We need to vote”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Here's the name. They call me Supermench. Backstage pass to the amazing world of film, food, and rock and roll. And it can be ordered through Amazon or through any of those services. It's published by Anthony Bourdain through ECHO. I'm really proud to have Anthony as the publisher. And I hope everybody enjoys it.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And I said, I got so proud. It's like, oh my gosh, Chef, you pulled this off. It's so amazing. It was worth all the effort, all the smell. You are the coolest guy in the world. And I hear him say, as I'm telling myself, his second line is, oh, that's why I leave to bed. It smells so bad. That was the end of the Yak Treveler.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“The first morning they asked me to bring him his meal. Now, I'm completely shocked because I assume I'm not even meeting him and it's five o'clock in the morning. And one of the things on the tray is the act tea. So I put a, have you cover your mouth to feed his hole in this? I cover my mouth and I go up the steps into his room and I walk in and he's in his robe with top down. So his chest was bare and he's brushing his teeth, looking in the mirror and gets a big smile, looks, oh, big smile going. I love your holiness. I'm so nervous I can hardly speak. I tend to get nervous in front of power figures, particularly at that point in my life. No, it's sort of adjusted, but that was almost overwhelming. I just didn't want to faint. And he takes a whiff or two and he goes, oh, yak tea.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Still smelled up my whole house. It's so smelly. But I had it. And I get there. And the only requirement for cooking for him, they asked me no questions. They didn't ask me if I could cook. All they said was, you can't have expectations. If you have an expectation that you're going to meet his holiness, then you shouldn't cook for him. So we got, I went to my crew, we got all those expectations out of our brain. You have to assume you're not going to meet him. We're going to cook the meal. Someone's going to deliver it to him. You're doing this for service, not for photo alarm.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“All they would say is, oh, he would love anything you make. They're completely at service. So I couldn't really find out. But in the research, it said that the only real staple in Tibet is yak. Yak is a cross, I think, between like a goat and a cow. And they live high in the mountains. There's no vegetables really there. So everything's made from yak. It's yak stew, yak milk, yak butter, yak cheese. And the most popular thing is yak tea. So I have a friend who does tours of Tibet, wonderful guy named Kenny Ballard. And I asked him if he could get me some yak butter and make yak tea. So that I could have yak tea for his holiness for his first breakfast. Thinking I was, oh my God, how cool is this? I'm so cool. And I get the yak butter. And it's the smelliest thing you've ever.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I do so I was really fortunate. They accepted he was coming to Hawaii and they accepted my offer to cook for him. And again, I'm not a practicing Buddhist and I didn't know a lot about his holiness. And I did some research and I assumed he was vegetarian. I couldn't get anybody Tibetan people are so beautiful and so gentle. And when you ask them. What should I make for his ownness? They would never, it's so aggressive for them to tell you what to make.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I mean, there is that rhythm. Exists all over the planet, whether it's the breeze coming through the trees or the sound of the waves or the snow, the ice melting or those sounds that just, you sort of know your home.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“He's the real deal, Broy. There's a fellow from England, Jamie Oliver, who really, in my opinion, was the first really conscious chef out of this celebrity chef movement. I think they're all, I don't mean to say that any of the other ones aren't conscious. He was a fellow who understood that it was important for him to use his fame. To not only do hundred dollar meals. And Roy Choy has picked up the gauntlet here. I got very lucky to know him well and he is the real deal, boy. He really gets it. I mean, he wants to make money. He wants to send his kids to college. He wants to do all the things that we all want to do for our families. I'm sure he wants to be famous like everybody else, but he completely understands. We all have to travel together. This is not a one-person journey.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“At a world of caution, as I said in the CIA speech, if their only focus is making meals that people pay $100 apiece for. They're in for a big crash, them and the culinary arts. They have to start feeding. I said, and I told the kids that you're going to graduate, you're going to get a job for a quarter, you're going to be in a restaurant that's $400 meals, and you're going to walk outside the restaurant, look to the left and look to the right, and there's going to be homeless, hungry people. And if you think your only job is feeding those diners, you are in for a really rough life.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Michael's coming and talking just because I asked him to. And there was a time when I was trying to make the chefs famous. I wanted guilt by association for the chefs. So I asked him if he would host dinners with all the famous people in LA who would come if he invited him with my chefs, with Mr. Berger. And we had these dinners where Michael would present Verger in the room would be Stallone, Nicholson, Danny DeVito, and Anthony Quinn and Guilt by Association worked, as you could tell, they are celebrity chefs now. So I think he's been a big inspiration. I've been very lucky to have a lot of people.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“The work he does quietly for the UN, for Israel, for anybody who needs him and things that he feels are important. He's been on an anti-nuclear kick for as long as I know and probably 35 years before anybody was talking about it. He's been an ambassador for the UN. He never says no to helping people. And he has a fun, lives his life, creative, he's productive, doesn't take security with him, lives his life. and is of service I'm doing a benefit in New York in September for Chef Rerger with the CIA and 12 great chefs.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“B-E-R-G-E. He threw his kitchen came people like Danielle Balou, David Boulet, Alan Ducas, Hubert Keller, some of the great chefs of our time came through his kitchen. And what he taught me is you can be successful and happy. And you do it through service. And it's a hard concept sometimes to get in your brain. But when I got to spend time with them, I could see in some ways how selfish it was because he became so happy, making someone else happy. And then I had the unbelievable luck and honor of... Meeting His Holiness the Dalai Lama and cooking firm on a number of occasions. And the same thing, it's service, makes him so joyful he giggles every second and he lives his life of service. For me, those were probably my two greatest mentors. And then someone like Michael Douglas is... Always been an amazing inspiration to me held.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I think some of the most significant people in my life are for sure Roger Verger, who is a great French chef, considered me the godfather of all the chefs.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, no, I think it's the thing to remember is that they only have one path. So if you make a path for them that's compassionate and reasonable and makes sense, that's the only path they know. If you give them a path of neglecting them and letting TVs teach them everything, they're going to live in an alienated world.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Spend time with them, provide them with all the tools they need as little TV as possible. And lots of love, just love and compassion. And if they see the miracle in that kid every time they look at it, they will never get annoyed at them crying or screaming or kissing on the floor. It'll all become a miracle. Beautiful. And that's what it should be.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I'm at a point now in my life where I can maintain my lifestyle I feel confident for the rest of my life. I can maintain my lifestyle probably more than my lifestyle. But in 197 19, whatever year was it, I thought 1992. I think we got together when I was 26 years ago, whatever that is. I didn't know that I would be able to keep my lifestyle. It was only dependent on being successful. And I just didn't want that on my head. It was easier for me to pay the taxes on the money. And that was really the only dividing line.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“From Newark, three sisters and a brother. And in the days when their mother died. It was a huge safety net for. Children without parents. The government provided huge benefits. And although we didn't partake of any of the benefits, I never really, I'm not an accumulator. I could have been broke at any time. I lived by making money, but I wasn't an accumulator. And I didn't want the responsibility on my head of once I adopted them, they lost the entire safety net.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Investment of money, time, and energy was for the four children I raised. To see the effect it can have on a human's life and that I could be helpful on it.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, not really. I think my professional capacity get the money. I definitely have to force myself to think of that. But not really. I'm very lucky. I'm really thankful. I live a very simple life at its core. So no, I don't really, there's no real, every second of my life is just, I'm really blessed. I'm lucky.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“You know, if I had today, if I had a gigantic billboard, I would be completely different to probably any other time in life. And I don't want to talk to politics, but I think everyone has an obligation to try and highlight how filthy this has all become and how disastrous and how wrong. So I think, although I normally would say I would use it for something completely different like climate change or Right now I just really scared to see the direction of our country. Country that I love that's given everybody such great opportunity.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“He's a real artist. I don't meet that many pure artists anymore because I'm not living in that world. But everything he touches, I went to see, he was doing a DJ thing. I had never been to a DJ show. And he did one here. And it was brilliant. The cookbook is brilliant, it's completely different than anything you've ever read.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“We had a really nice time. He was another one who reached out, saw the documentary, and said, I really would love to speak to you for a while. He threw a little dinner party for me in LA. And then he came out here for a week, which was really nice”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“To a lot of artists, friends of mine saying if you're ever going to write a book, you want your voice to be as clear as his voice was, it was him. And Quest loves cookbook.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“It is just the most brilliant thing I've written, I've read. Keith Richards' book, I gave away a bunch of those because I thought it was. Voice was so pure.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Really makes you feel good. I love Betty and it just makes me feel good. It makes me smile every time his voice goes on. Plus, I love his music.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Rick Rubin came. I have no idea why, except that I I almost feel cheated if I don't hear the ocean. The rhythm of this ocean, like I'm hearing it now, is just so beautiful and so the rhythm of life. And I feel so blessed to be on it and hear it that I almost, it almost felt like an intrusion so many times. So, Rick Rubin came, and I think I mentioned it before. We had a nice lunch, we thought. And then he wanted to play me something. I listened in my car. I don't really have stuff to listen here, so he outfitted my house with Sonos. Which I must say I am really happy I have because I use it a lot. And I do realize that music was sort of missing in my life. And it really has heightened my life here”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“You only have 24 hours in a day to get through life. And you have to make some choices, and it's horrible because it takes an age off who I'd like to think I am Those kind of things build up. You know, that's just one little part of fame where if you're a conscious, good person. All of a sudden, you start hating yourself for what you have to do all the time.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Oh, no, I realize no. I like to think of myself as a Johnny Appleseed of joy. So anyway, my question to Michael when I got there was. I said, before you ask me a question, I got to ask you a question. Said, I just, the last 30 minutes of my walk, I got stopped by this girl, and for the last 30 minutes of my walk, all I thought about was how horrible it is that I couldn't give her what she needed. And it was so simple. And was she angry? Was she not angry? Would she ever contact me? And Michael, what goes through your said, I'm the guy who's put up his arm for 30 years to keep people from you. What goes through your brain when there's a guy in a wheelchair and we walk by him and you know he wants to stop you for a second. It's important to him. And we're just walking by him. And you've been doing this your whole life. What does that affect? And he said, you know, it's horrible, but you get numb to it. He said, I hate to admit it. I hate that it happens to me, but you realize it.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Really sorry, I gave him my email. As I was walking, I started thinking about someone like Michael, who I've walked with a million times, he gets stopped by every single person Wants a picture, wants to tell them a story about how he met his father, wants all great stuff. But you completely lose your own path in life. You're now on someone else's path. I'm sure it happens to you many times. And it's weird. That's a weird thing to cope with.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Five miles a day here. I walk in New York a lot. And it's quiet time because I'm not famous. So nobody stops me, nobody cares. So I'm taking my walk and the very nice lady said she worked at CNN. They had just screened the movie. Did I have a few minutes to talk to her? I stopped for a minute. She explained that she had been trying to get into management and production. She had had problems as a child at home. She wanted me to talk to her about how I overcame those insecurities of youngness to become who I am. And my instinct would be to be thankful to be able to help her. Those are the moments you want in life where you can help somebody who needs help. But I couldn't. I had to get to be it at the theater. And as I was walking, I thought I explained to him.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And that's when the real problems begin. And that's what you see in artists. When they're selling 300 and 400 seat halls, they're fine. They may have it drunk. When they're headlining stadiums, now they go to rehab. It's part of the tour. That's the old tour. 65 days, then we'll go to rehab. So I think my view of it is very slanted. But I think there's so many common things about it. I was talking to my first glint of fame was They were playing the movie at the Tribeca Film Festival and Michael Douglas was doing a talk with me. And I was walking to it and walking for me is one of the things like the jacuzzi or the cooking. When I'm walking, I don't put headphones in. I sort of space travel and deal with issues. I'll deal with a topic that's been on my brain. And I love that. That's what I love about walking.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“As opposed to film stars, as opposed to authors, as opposed to people who got fame in other ways. So mine is fairly slanted. And I think for me, until I really wrote the book and started to think about these things, my saying those words was because the people in front of me were normally trying to be headliners in stadiums. And for that subgroup of people, I think it rejection is so gigantic to get to a place of success that there's normally something driving, then some hole somewhere in their life, something that they need filled. Maybe it's love from other people. Maybe it's, I don't know, in each person it's different. Maybe they don't have a personality, so that's their personality. But when you get to filling a 30... Thousand seat hall for the most part, whatever that hole was doesn't get filled.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think the one thing I always say fame, and I realize that I need to put a qualifier on, which I didn't do in the movie or really in the book, I need to qualify by saying that the fame that I've dealt with for most of my life was fame attained by people who were in front of large audiences in real time. So 90% of my artists who achieves fame Had a live people applauding. In mass amounts”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Consciousness Focus just brings me back to where I want to be. And I think for me, those are the two. That I really use as my foundation when I'm truly lost. I go to those two and I try and. But I think if you're lucky in life, you find those things that get you back to what's important because there's so much fool's gold. There's so much noise that to really stay focused on what's important and what makes you happy and what is compassionate is difficult. And I think needs constant retuning.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I wouldn't say that I have a discipline. I'm not a practice. Really practice any hard and fast disciplines. What I try and do in my life is Joseph Campbell always talked about going into a quiet room for 20 minutes and doing what makes you happy. And what I try and do is schedule them. I know things that make me happy. I know being in a jacuzzi makes me happy. I don't know why, but I get in a jacuzzi. I sort of leave my body. I space travel. I deal with issues that I don't deal with when I'm in my body. Or, you know, perceived to me to be in it. And that 15 or 20 minutes, I usually say it's like a tuning fork. I do that. I cooking for me gives me that same headspace. So when I get to a point where I'm starting to get confused, I'll go to the kitchen and cook for a half hour. And that sort of brings me back to a place of thankfulness.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And maybe a couple of years later, maybe a year later, year and a half, two years later, I ended up in a unique situation with 50 or 60 great chefs who asked me to manage them. Wolfgang Puck, Novu, and Paul Prudhoe and a bunch of whole big groups. And I remembered Emerald and how he treated me. And I said, you know, I'll do it. But there's one guy in New Orleans. I want to bring Emerald Licsey. And they had all heard of him. I didn't realize at the time he had just opened his own restaurant. That's why they had heard of him. And I called Commander's Palace to tell him what I was doing and see if he wanted to join. And they said he opened his own restaurant. It was Emeralds. And our journey began.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“We do want to blow our cover when the meal's over. I said to them, okay, who do you think I am? And he said, you know, I have no idea. I didn't know if he knew about Verger or not, which was always like an underpinning. Maybe he knew I was Verget's friend. But he said, it's boring here. Once a month or once a week, I pick someone coming through the kitchen who I think wants to go on a ride. Take him on a ride and he took us on a ride, and then he gave us a note to go to Tippettinas to see the Neville brothers, which was sold out, and poured a old bottle of cognac at the four paper cups for us to leave.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“But serves a thousand meals a day. And we had a reservation we'd get there, a little guy with like half glasses. It doesn't look at us at the Matriast then. It says 45 minute wait, take him to the bar. And to get to the bar, you walk through the kitchen. And I caught this guy's eye and he came over and gave me a big hug. I had never been there and said, you guys taken care of. And he said, hooked up, I think was the words he used. I said, no, as a matter of fact, we got to go stand in the bar. So he took us to the bar, he poured a champagne, came back in five minutes, took us to the A-table, and proceeded to bring every course up to the table with the help. And every time you'd leave, we'd say, who does this guy think we are? And he's treating me like I'm his best friend for life.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I met Emerald on a trip to New Orleans, had started to become a little bit of a foodie because of my association with Mr. Verger. And then in New Orleans, there was a chef named Paul Prudhome, who was very famous, the only really famous chef. And I had a friend of mine who had just taken over a large record company, EMI. And we went down for jazz fest. And it was his birthday. So I got a hold of, I think it was Mr. Virgier or somebody who made reservations at Paul Prudholm's for the two nights we were going to be there. And we went the first night and it was not a good experience. So we decided to go somewhere else the next night. We went to a very touristy, but rail-respected operation called Commander's Palace.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And we got this great picture of Anne Murray, John Lennon, Harry Nielsen, Alice Cooper, Mickey Dolance, which went out around the world immediately midnight special called up to have her host the show. And, oh, by the way, you think she can get John to come with her? Well, we'll try. And we did try. Of Rolling Stone called up for a big interview. She made a bunch of covers with the picture. And for the next year or so, we sort of dangled a little bit that maybe John or Alice or somebody would show up and the rest is sort of history. She got a long-term contract in Vegas and life went well for her.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I tried to make it all as absurd as I possibly could. And I got the guys. I went to see the guys and I said, I got down on my hands and knees. And they all, I used to drive them all home at night because they all got too drunk to drive and nobody could afford cars. So I was the designated driver. So I got that on my hands and knees and I said, guys, I'll drive you all the time. You got to come help me with this girl from Canada who was so opposite from you that if you guys would stand next to her, I could help make her famous and I'll drive her forever. And they came down.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“At that time, Alice Cooper had a group called the Hollywood Vampires, a drinking group, and it was John Lennon, Harry Nielsen, and Mickey Dolis and the Monkeys, big faces at the time, particularly John Lennon, who was in his dog era and was not being seen at all when he left Joko for a while. He was in California. Everyone knew he was there, but nobody was seeing him. And the press were anxious to see him. So my book turned, California on Thanksgiving, which I thought was very funny because she was Canadian.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Yan was a great example of Gilpai Association. She's a wonderful singer, one of the purest voices I've ever heard. She was a schoolteacher in Tirana. We went on a TV show for the summer and sang a song called Snowbird, which became a number one record around the world. Huge impact. But she was very, very, very Canadian white bread. But you wanted to make it. You wanted to be on midnight special, which was a big show there. She wanted to play in Vegas. She wanted to do all the things that stars do, but she wasn't a star. She was a girl who had a hit record that nobody really knew who sang it. So she came to me for management. And one of the first things I did with her was try and, because the song was so big and so strong, I knew that I could include her and stuff if I had her with important other people. So I booked her.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“The person you hate, you're going to feel sorry for that they don't see the miracle in themselves. And sorrow is a much better emotion than hatred selfishly for yourself. And in there, there's also practical, you know, how you try and make business into compassionate business, how you try and make it a win-win, not winners and losers. And I talk a lot about how you create history, things like guilt by association, taking a non-famous person. and putting them next to famous people, the fame starts to bleed off. And we live in a fame-driven world. So for commerce, fame is important.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“I would like people to realize how lucky they are. I end the book with maybe one of the things that maybe I can add to some people's lives, particularly here in America, which is just where you drop out of the womb. You won the game. You won it already. You're in America. You have a chance. You can get clean water, you get food. Hopefully you get some love. There's not a bomb dropping on your head every second. That alone is something to meditate on every day how special you are and how rarefied it is to be born into something like this. And then maybe the second thing is to try and see the miracle on everything so that when you see somebody who your initial reaction is hatred or you see a snail walking on the ground and your initial reaction is kick it out of the way to try and see the miracle in it. If you see the miracle in it because everything is a miracle, you're not going to be able to hurt it.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Roy Choy, a chef who had a book signing in New York when I was there, and he's on Anthony Bourdain's imprint. And I never met Anthony. I was a huge fan of him. At the book signing, he walked over to me and he said, hey, I want to do your book. Maybe this is a moment where I can try and figure out what motivated me and maybe if there's anything and what motivated me that other people can use, maybe some techniques that I never was aware of, but that I can find by looking backwards. And that's really the exercise. And they agreed that if I didn't want to put out the book, I could give them back the money and we just end it. So that was the journey for me was to try and see, Mike always said there are these interconnections. And I always thought of my life as random to see, are there connectors that could help other people along the way? And hence the book.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And I went back to the house, got to Venice, and it turned out my roommate in college was there next door neighbor at St. Thomas. They had a picture of him. When I saw the effect it had on those people, and then I came back and I started getting emails and calls. We spoke about Rick Rubin before. That's how we reconnected out of nowhere. I hadn't seen him in 30 years. He got a hold of me and said, can I fly over to Maui and spend some time with you? I saw the movie and I really could use some time with you. And he came over. I hadn't seen him in 30 years. So it affected all the first thing I packaged I got when I got home was a this beautiful birdcage came from Africa and it had like 50 white silk flowers in it and one pink one and this four page letter from a girl 19 year old girl who said listen I'm not different than the other flowers but I know if you wouldn't let me out of the cage I could really help my people you know just these things coming from every corner so that was sort of a side note and I had a friend”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“Was standing there, and the woman had tears in her eyes. And they just stood in the corner. They waited for everybody to take pictures, you know, the things that happened after a screening. And I walked over to them at the end, said so glad we wanted to talk to you. We just moved here from St. Thomas and our children are grown up and we were empty nesters and we came back and we realized we have so much to be blessed for and we just don't do enough good stuff. And watching the movie made us realize we have to change that in our lives. We'd love to start with you. And we don't have much, but we're hunters. And you said you like to cook and eat. We have a lot of venison in our freezer. Can we give you some venison?”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT
“And the movie came out and at first I was really embarrassed, especially with the name. I couldn't look anybody in the eye when they'd say, oh, I hear you got a movie. What's it called? And I would feel my eyes go down to the floor. And I would say Superminch. Could not look anyone in the eye. Film company asked you to come out for a screening somewhere in the Midwest. It was the first time I had seen it with the audience. It was at some film festival. And I was really embarrassed. I mean, like a truly embarrassment, Super Mitch, like, oh my God, this is so egotistical. It's so not what my vision of myself is. So I started questioning my vision of myself. But anyway, as a movie's over, I walk out into the lobby and it's very Aryan couple. They almost looked at the top of a wedding cake.”
2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT