YouSaid · the spoken record

Shep Gordon

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93
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2016-09-06
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2016-09-06
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Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

  1. “Okay, and I really assume that like my cousin in San Diego would see it or that he would abandon the project or I didn't, it was hard for me to think of it as real. And I knew Mike socially. I didn't know him professionally except enjoying his talent. And I didn't realize how driven he was. And he spent the next year of his life seven days a week, 24 hours a day on this thing. I did nothing. But I remember about 11 months into it, I got to New York and he invited me up for a cup of coffee and say hello. And I went up and I walked to his apartment. It was like walking at the CSI. It was pictures of me all over every wall. You know, I see a sign. They had the criminals.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  2. “Got some good help from my friends, maybe a month later, remembered that I had told them we would do the movie. So I called him up. Hey, Mike, how you doing? Great. I said, you know, did we have a conversation when I was in the hospital? I said, do the movie? And he said, yeah. He said, go ahead and do it. I staffed up. I got six people working.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  3. “I just almost died feeling very high and I think very starting to feel really sorry for myself, which is unusual because I'm usually feeling how lucky I am. And right in the middle of that mic call. Hey, Chef, how you doing? I said, you know, I'm really doing miserable. It's one of the few times in my life I can't find the footing. I'm like, I sort of kind of lost a little bit. And he said, well, how about doing the movie now? Now we have like a really dramatic moment to go to, and I think my ego probably said Claude was feeling sorry for myself. I said, yeah, yeah, maybe that's a good way to come out of this thing if I live. Let's do the movie. So I got well.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  4. “Yeah, I've always cautioned my clients when I started working with them that if I do my job perfectly, I have a good chance of Because I will make them so famous that they can't survive. So I've always had a very corrupted view of fame. I realize that's what I do for a living. And I'm good at it. And it can provide great stuff for people, but they have to be prepared that they're going to take a fall and hopefully get up from that fall. So the last thing I really wanted to do was test myself. Why would I really want to, you know, it didn't make any documentaries aren't financial. I didn't view it as being of service to anybody or anything except my ego. And I didn't want to have to deal with fame. I just didn't want to have to flirt with it. I saw too many people I love fall victim to it. So I said no and laughed. And then I had some near-death experience and didn't know it, luckily. I mean, it was beautiful. And I woke up in a hospital room, very drugged out. And by the second they realizing I was very alone, that my life was fairly isolated. I was in a hotel room.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  5. “To me, I don't want to fight it by falling into the traps of all those normal traps of greed and stuff. I'm good enough at what I do that I can make a living.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  6. “I realize that I'm actually living my father's life. And he was a man of pure service, pure service to me and my brother. And he really gave up almost everything else in his life, but was joyful because he was serving us. And as I met mentors along the way, Roger Verger in particular, I saw how he was the first person I really met who was very successful and very happy. Most of the people I was meeting, I would say 99% of the people I met in Shill Business who were the kingpins were miserable. They were cheating on their wives. They were alcoholics. They were just miserable. They were just drowning the pain. And I think that my bad first and then seeing the mentors made me think, you know, you're going to die with the money. Enjoy the moments you hear on the planet and if service is a way to enjoy it and comes natural.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  7. “It's a very timely grade question because I really thought my life was completely random. And I couldn't understand any of the decisions I made. I never questioned my decision. You look in the mirror and you say, why would you possibly do this? Doesn't make any sense. And things like as a manager, you have a right to commission the life of the projects you work on. So I worked on Beatles anthology record, for example. I have a right to collect commissions on that. I always chose not, if I'm not working with the artist, I didn't want to take their money. So I chose never to do it. Which when you look in the mirror, you say, what are you a schmuck? To yourself. But if you have a strong foundation and you can feel that foundation, which is, you know, I shouldn't really be making money off, they're going out and living their lives, their life. It's not my life. You go back to it. And I always thought all those choices were just random. Like maybe I was it was ego thinking I was a good guy. Or I don't know what the motivation. And when I wrote the book,”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  8. “Like I wake up for Alice. And I think about how am I going to enhance his career? How am I going to right now we're running Alice for president? We wrote into the show a piece where Hillary beats up Donald Trump in the show and we have Alice Cooper president with selling t-shirts. We're going viral. And it's fun. It's funny for us. But it's me waking up and thinking, what can I do to add to Alice's career? And most of these young people I see coming around when I sit and talk to them, they ask for advice. They're not asking an advice for their artists. They're asking advice for them. How do I get more clients? How do I, how can I get a piece of publishing? How can I, I think it's a general rule maybe for humanity as our civilization moves along. But I think it's motivation more than actual things wrong because I think, again, there's no school for management. So every manager is going to make lots of mistakes.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  9. “I think it's less a list of mistakes and it's a mistake of intentions. What I see, at least from the people I see and talk to, is they're not in the business really for service. They're in the business for greed. And out of greed, you just do stupid things and your visions blurred. If you're in it for service to your artists, which is really a manager, I mean, again, there are different types of managers. There are managers who are power guys who I get it. They build empires off of it and they're great for their artists. But I think, you know, I have an assistant who has a daughter who's being sought after by everybody in the music business, record companies, managers, publishers. She's a beautiful 21-year-old girl, Lily Miola. And I see the difference between the phone calls that come in for her and the things that I do for Alice.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  10. “So it really drove romance. And I think weddings, if you look at statistics, Lutha's music for that decade was probably the most played wedding songs. So anyway, that's, and that's how you have fun and that's how you develop an artist. But all those things to get back to failure, take an artist and a manager trusting each other to go out on a limb.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  11. “Really soften it up and it sold out in like a second and they were fantastic shows and then I was managing Lucy Vandros and I said okay how do I apply that same set of principles to Luther who's not sex? Luther was romance Luther was all about whining and dining and the anticipation and how beautiful romance is. So what I did with him, which I thought was not as focused and steady, but the same highway, which was We gave out to the top radio stations in America a contest where you could win Luther marrying you on the air.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  12. “Great Theater LA. We did concerts for women only. We had 100% women. I don't think one man showed up at any of them. We gave out chocolate teddy bear lollipops. Which was so hot. And then we got to it, we went to advertise and I got to a challenge point, which was there is a line between saying what you are and being arrogant about what you are. And when I saw the ad with this picture on it, I said, for women only coming out of Teddy is a little arrogant. So we ended up not using his picture. We got a stuffed little teddy bear that every girl loves. And we put a little note on it that said, come spend the night with me. Loves Teddy.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  13. “And then I was trying to say, how do I tell this to the public? How do I really get across that this is a black elvis? How do I get, I have every black person in America, how do I get the white audience to see it and really get it and understand it? And I came up with this concept out of a very angry moment at one of his first shows where I had to wait backstage while this bevy of women went into his dressing room and I was really angry. And I said to him after I got to see him, I said, you know, this is crazy, man. We should do shows for women only. That's it so that I have a chance. Let me be in the house with the women. And we both looked at each other and said, can you do that? And I said, I can do it. And everybody fought me. The lawyers from Halls called me up. It's bigotry. I said, no, no, we'll sell tickets to women. We're just going to say four women only. And that's what we did. We devised an ad. We did concerts.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  14. “I think for me as a manager, that may have been the crowning point of creating history because it was so focused. And I had an artist who was big enough that I had the luxury I could do it. And I had an artist who completely, completely trusted me, because all we hit were headwinds. But the concept was I was trying to teddy sex appeal was unbelievable. The amount of panties we would get on stage and gas with phone numbers, the reaction of even old Jewish women. But unbelievable. It was just unbelievably strong. Songs, his producer, they allowed us all to really drive it so we produced a stage show that went to that. We produced songs that went to that, closed the door, songs like that really highlighted sex, not romance, sex.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  15. “You had the best group in the bunch. And there's no way you're going to know who's telling the truth. So here's what I suggest. Let's get together for a weekend. Bring the best drugs you have. Bring the best women you have. Bring the best booze you have. And let's just party. And if you drop before I do, I'm the wrong guy for you. I mean, if I drop before you, if you drop before I do, I should be a manager because when you collapse, I'll be able to take the money from the gig out of your pocket and save it. And he looked at me like I was completely out of my mind, as he says in his book. But then he said yes. I said, oh shit, now I got to do this. And we met in New York at a hotel. And we did what we said we were going to do. And he collapsed a couple of days later. And I managed them the rest of his life without a contract.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  16. “Girl, and like a lingerie opens the door. Then the most beautiful man I've ever seen in my life comes walking in. And I completely dropped everything I was going to say and I decided this is, I don't really, this is not going to happen. Let me just get out of here. So I said, listen, man, there's not a lot of things I know in life. But there's one thing I know for sure. You have no credentials whatsoever to figure out which one of us fast talking Jews is telling the truth.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  17. “Like me to be involved, and you couldn't say no to Goddard. So I went to Philadelphia. I didn't really like the show, but I realized that the fellow named Teddy Pendegrass was actually the lead singer of Hal Melvin in the Blue Notes, who wore one of my favorite groups. So I went backstage. It was a long line of Jewish managers. There were all these great characters, Sid Scheinenberg, who had all these companies. His name was Sid Arthur, I think, was Arthur, and it was SAS. So he had Sasco, Masco, Fasco, Thasco. Fantastic. His letterhead was fantastic. He managed BBK and a bunch. But there was all these great Jewish managers backstage. So I didn't even bother going in. I went home. About a week later, they called me up. How was the meeting? Didn't take the meeting. Please, Mr. Lieverson, would like you to take it. Would you go back down and take the meeting? I go back down, pull up to his driveway. There's a White Rolls-Royce with license plate Teddy. I go up to the penthouse. It's beautiful.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  18. “It's something I never would have ever talked about if Teddy, it regards an artist named Teddy Pendegress. And he was a very macho Afro-American artist. I would have never talked about this if he hadn't actually written it in his book, which amazed me if he would admit it. It was early on in my career. I was very successful and had a great reputation, which didn't exist in the management business at that time. And one of my clients was Groucho Marx and the executor of Grouchos Marx as a state was a gentleman from CBS named Goddard Lieberson. And he was very good to Gracho and he was a legend and my armpits got sweaty every time I went to see him. He was a living legend. And he had someone in CVS reach out to me to ask me if I would manage to go look at it and meet with Teddy Pendegrass to manage him. He was a very important artist to the label.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  19. “That once you have the success and you have your audience, you're never going to keep them out of rebellion because they're going to drop off in five or six years. Rebellion goes bye-bye. So it's a matter of taking that and taking the essence of what this artist has creatively that makes them a great artist and putting that in the picture frame that the people who pick them up by these broad strokes say, yes, that I can relate to. I want to stay with that. So what he said is so brilliant. I never really thought of it like that. I always say it from the other side is that you pick up your broadest audience by social revelations rather than art because that's obscure. But what he's saying is perfectly right. So each one of those artists, depending on what they want to do with their art, is very different, some making the most money is the most important, some being the most famous as the most important, some not being told what to do is the most important.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  20. “It's really an artist driven profession for the most part. It's what they're looking for and what their need and what they're willing to share. And it's a very wide range. I think for me, the really talented managers are the ones who get ahead of their client by six months or a year and go come this way. I'll notice a pothole right here. Knows how to promote the essence of what they are, which gets so much to what Rick Rubin's comment was.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  21. “I think it's not a curriculum profession. So I think it's a wide range. For me as a manager, I always envision my job was to get an artist so he didn't have to use his second name. To me, it was my focus to make him an internet, you know, no one says Alice, Hugh or Luther Who or Groucho Who or Raquel Who are my clients? There are other managers who are very, very dollar orientated, who can squeeze blood out of a dollar. There's other managers who are great at getting Coca-Cola”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  22. “Interesting for a very specific reason. I think that art is a very narrow window when it comes to personal choice. The largest entertainment figures of our decade all had one thing in common, hatred of parents, the Beatles were horrible. The Rolling Stones pissed on gas stations. Bob Dylan Comfeet, jazz guys with dopers. There's only a few things that every single person goes through. They go through rebellion. If they don't go through it, they end up on a rooftop killing people. So my attempt was to pick up rather than get a thousand people who love Alice for what Alice did. If I could make him the face of rebellion, I had a huge audience to pick from. And in 72, it was the biggest tour of the world.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  23. “So out of that failure came even a stronger bond. And I think that's one of the important lessons to learn from that is that if it takes a family to make a business as much as it takes to make a family, it takes a group, a town, a village. And the people you work with, you need to allow them to fail, or they'll never really win because both are tied so closely together in the creative world”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  24. “He was in the cat and when it blew up. The TV crews were there. They watched him getting taken off into the ambulance. We announced from the hospital that it wasn't serious and that he was going to come and do the show. And we did the show with him in a wheelchair. And nurses and doctors, everybody giving him plasma. Nothing happened to him. It was all set up. The front page paper was about how great Alice Cooper was, what other artists in the world would come and put a show for his audience from a wheelchair.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  25. “As a normal human being, not to mention even an artist, you would tend to give the guy grief who put you in this horrible situation. It's horrible. And it was all on me, 100% on me. I write the shows with Alice. He lets me do everything. It's 100% on my shoulders. Instead of it, he said, Can you cover it? And I said, Yeah, he went to sleep and I stayed up all night and I figured out, okay, how do I turn this disaster into a gigantic win for Alice Cooper? What would be even bigger for Alice Cooper? Because we're sold out, so that's okay. Even bigger for him than getting shot out of the cannon. And here's what we did. He showed up the next night. The cannon blew up.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  26. “Filling it up with this foam, you get on it and rub it and lick it and just masturbate it to death, and the foam will come out 40, 50 yard. You know, Rose, it'll be fantastic. And I'll figure out what I tell Pittsburgh. So he gets in and he rubs it. He works so hard and it drips out. It's worse than the night before. And now, this is a time when most managers and artists would be choking each other to death. Is the point I want to make out of the story?”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  27. “So it's Free River Stadia. They're on the radio going, watch Alice get shot out of a cannon. Watch out. And we sold out. And we had press coming in the night before to send stories back to the news because that's all you had was like the six o'clock news and they wouldn't have been able to gotten. So now what are we going to do? I said, go to sleep. I'll figure it out. He wakes up in the hotel where fire extinguishes that had foam. So he said, what are we going to do? I said, it's going to be a giant penis. These two balls on it.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  28. “Just flopped. It was the worst thing I ever saw. But Alice couldn't see it. He was in the cannon. How was it? I said, the worst thing I've ever seen in my life. And I made a very rookie mistake, which I never made again, which was advertising what we were going to do.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  29. “Of the cannon, run around, get driven around to the other side of the stadium. We would do some shtick, you know, with flames getting ready to blow up the cannon. When he got there, bingo, and it would go across the stadium and Alice would come out triumphant. Well, we did it the first night for rehearsal and the cannon, which was 40 feet long and six tons. The dummy came out and it went maybe one foot.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  30. “Very few stadiums. So I said, I got it. Shoot him across the stadium out of a cannon. How cool would that be? Alice Cooper going through the stadium. So I go to Warner Brothers who built all our promps. They did the guillotine and they did the gallows. The guy there was so nonchalant about it. He said to me after I explained to him what I wanted, he said, what period canon? You got to be kidding me. And he said, no, World War I, World War II, Revolutionary War. And I said, give me your best candidate. He went to a drawer and he took out blueprints for a cannon with someone in it to get shot across. He didn't say stadium, but it was the trick. It was a shallow bottom. The trick was Alice would crawl in the cannon, go into a bottom that was pitless. It was a dummy already dressed like him looking like him. He would crawl.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  31. “There's so many things that don't work. And I think I just gave a talk to a bunch of DJs and business guys in that world. And what I tried to get across is that the failures are almost more important than the successes. That's really what separated Alice and I from so many other managers and artists and what made his career go so long is because we were both allowed to fail and we supported each other. So here's a great failure story. He gets his first stadium show, Three Rivers Stadium, Pittsburgh. And I'm trying to think, what do I do? It's a baseball stadium. We have to do something really, Alice Cooper-Squeque, because everything's going to be so small on a tiny stage. Even in those days, I don't even think they were using screens in concerts. This was really early days. It was, I think, the first stadium show, maybe other than the Beatles at Chase Stadium.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  32. “Could do this, and he said, You know, we can. And he found a driver and he paid for the truck through Warner Brothers. And we asked the guy to break it down two or three times until they arrested him because we knew they would arrest him. But that was our story. And it hit the morning news. It was helicopters. Traffic was backed up 30 miles. This is 72 or 73. We had girls on the flatbed truck in hot pads giving out flyers for the concert. But it sold out. There's also many things that didn't work because when you live on the edge like that.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  33. “He said, Tell me about this, Alice Cupri. I'd never heard of Alice Cooper. And I told him, and I told him what I was thinking, he started talking. And I said, is there anything that all the parents in London watch or do or see? And he said, well, the morning shows are gigantic because everybody checks him for the traffic before they leave home. There's helicopters and it's really big. It's like our TV in Britain is very boring, but this is something that gets a lot of views. And what's the What's the busiest traffic in the morning at rush hour? And he said, Piccadilly Square, it's always backed up. And out of that developed, they said, we had just done a photo shoot with Abadan, which was Alice naked with a snake covering his genitals. So I said to Derek, you know, we just had this great shot and I took it out. I said, what do you think about putting it on like a flatbed truck and breaking it down at Piccadilly? Would that piss everybody off? Come on. And I said,”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  34. “Because I didn't really know how to get the kids except for paying. This was the Payola period it was paying for hit records and we didn't have money. So we start making some progress in America. It starts working. We start pulling stunts off. Alice. We get very lucky with the chicken incident where I threw a chicken on stage and the press thought that Alice bit his head off and said these horrible stories about him, which broke him wide open in America. And I assume it's great to England. I get to England. There's no ticket sales. And I'm now trying to figure out how do I, in a matter of 10 days, get every parent in London to hate Alice Cooper. That's not an easy task. And so I go in and there was a brilliant guy at working in Warner Brothers who was the fifth Beatle, Derek Taylor. He was their PR man. And he was brilliant.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  35. “Because that's the way life works. It works that way in clothes, it works that way, in everything. So I knew my focus. My focus was getting parents over the breakfast table to tell their children, if you dare buy an Alice Cooper record or go see him, you're grounded. If I could accomplish that. So I never really cared about the music magazines. I cared about Muse Week, Time, the Network TVs. I cared about the things the parents watch, not the kids.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  36. “Start with Piccadilly. My philosophy was that you didn't have to wait for history, that you could create history. We were in the entertainment business, so different than maybe in politics where you create history. There aren't really victims. So I always felt good about creating history in an entertainment sense. And the key to really managing an artist was to try and understand what is it that appeals to their audience? If you can get it down to a word or two words or three words sex appeal, a rebellion appeal, there's broad categories that if you can tap into, you can pick up a big audience. And with Alice, we realize very early on it was hatred of parent that every child at some point in their life rebelled against their parents. I lived through it now. My kids came home with hip-hop music and it's like, what are you doing? And I knew hip-hop music would be gigantic.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  37. “I took the wrong guest. And in the morning, when I went down to the pool, the girl was Janice Jopper. And around the pool was sort of the Hollywood Wax Museum, Jimi Hendrix, Jim Morrison would come and go, the Chambers brothers who were very big in those days, and I was big fans of. And my journey began when they Lester Chambers said to me, what else do you do for a living? Because I had started selling some psychedelics to everybody at the hotel. And I said, I don't really know. And he said, are you Jewish? I said, yes. He said, you should be a manager. And he introduced me to Alice Cooper. And I've managed him for 47 years.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  38. “My brain for some reason went to violence and I thought she was being raped. And I ran down the wall and separated these two people. And the girl got very mad, punched me in the mouth. They were making love.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  39. “A vision of myself as a young. Like a Boss charging into I took a job as a probation officer. I had long hair. Using psychedelics, and I thought, what a beautiful thing to bring love and peace to. A probation hall. Young kids. It was a Reagan area. They were Misused California, got a job as a probation. Work, sort of got beat up by the kids the first day. And realize I was not going to change the system. being a probation officer. Into Holly At night, didn't have a lot of money. Small motel that had a vacancy sign. Into the hotel A balcony Was exactly Hotel California. It was two stories around the swimming pool. Treaties, a life I didn't know. Out on the porch A little psychedelics felt a little sorry for myself Just been beat up at a jail Also Amazingly empowered to be on my Californ”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  40. “Another great accident, and I have great accidents. I was always a Child of the 60s, a liberal Jewish socialist leaning. Very active against”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  41. “A tour going to the outer island, and in those days they had a hydrofoil. Took the hydrofoil, put one foot on the dock in Maui.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  42. “Many things in my life partly by accident, partly by taking action. To quit smoking This was back in Early 7 I had read about a house that Colonel Tom Parker, who was Elvis Personley's manager, had rented in Honolulu and brought his office over to, a big spread. Colonel Parker was a hero. Oh my god, if I could sleep in Colonel Parker's bed and quit smoking, what a cool thing to do. So I rented the house. It was in Kahala in Halloween. And brought a bunch of people to my office over. Sadly, we weren't environmentally conscious in 72. And I remember we all threw our cigarettes out the window driving in from the airport. I just got in with the wrong crowd in Honolulu. It wasn't working at all. My spiral was sort of going deeper I decided I had to leave Honolulu, go to an outer island. I had a friend who”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT

  43. “I'm on a beautiful white sand beach called Tiaba Kapoo Beach on the south. West shore of Maui. You might be able to hear some waves rolling in the Which overlooks the ocean. Feeling very, very lucky.”

    2016-09-06 · The Tim Ferriss Show · #184: Shep Gordon - The King Maker on His Best PR Stunts, Hugest Failures, and Practical Philosophies · IDENTIFIED FROM THE TRANSCRIPT