YouSaid · the spoken record

Stacy Brown

lines on the record: 66
first: 2019-12-30
most recent: 2019-12-30
sittings or episodes: 1
sources: podcast

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“Stacy Brown, founder of Chicken Salad Chick. This past November, the private equity firm Brettwood Associates acquired the restaurant chain for an undisclosed amount. Stacy still has a minority stake in the company and she is still serving chicken salad. In fact, earlier this year, she kind of went back to Aruse. She acquired her own franchise of chicken salad chick right in her hometown of Rome, Georgia. I keep thinking about how you boil the chicken. It's just mind-blowing because I always roast an entire chicken and then pick all the meat out and then make some mayonnaise and add some dijon mustard, some green onion celery there.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“I don't know. It's been too hard for me to say it was luck. We worked really hard. That's hard to accept luck. I don't think it's luck. I think we have paid our dues. I think we were good learners. I think we also knew that we weren't it. Like I know what I'm good at and I know what I'm not so great at in every part of the business deserves to have an expert in their field for it to all work a hundred percent on all cylinders. So Kevin and I very early had to understand what we were great at and what we were not great at. You know, you don't have to be a rocket scientist. You don't have to have millions of dollars. You just have to have drive in the will to get up and go. And when life knocks you down, you just keep getting up.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“We do. I mean, it's out there, and whenever I speak at the university to classes, our students, you know, are so attached to their phones and it's hard to get their heads up off of their phones sometimes, but It's so funny. The one thing that raises heads of the students are when I say remember about what you're capable of when your passion is involved because this was a business that only needed to make five hundred dollars a month to make ends meet is now making seventy five million dollars a year.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“It's crazy, and it's chicken salads. And it always tickled me when I would hear people, like investor type people, say, really just chicken salad, you think that's going to work? Whole restaurant off of just chickens Allen. And I was like, really, pizza, you think a restaurant will work off of just pizza or burgers, you think that would work? What's the difference?”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So we have 85 locations now, and our goal is to be America's favorite place for chicken salad. So that gives us a lot of ground to cover. So we can't wait to see how the rest of the country receives us. We're very excited to bring the taste of the south to the entire country”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“He was just such a tremendous person and a tremendous presence. And so now I have the honor of picking up the fight in his name.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, right. The biggest name in country music, the only person that could fill that stadium would be Kenny Chesney. And he got Kenny Chesney, and he got Jordan Hare Stadium. Unfortunately, He passed away Before the concer He passed away November 21st of 2015 The concert was in April, but on that night, in April fifty thousand people walked in to Jordan Hare Stadium for a Kenny Chesney concert, and it was the most amazing unbelievable night you could imagine.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Auburn's campus, and he said not only are we going to hold a concert in Jerden Hare, but we are going to have Kenny Chesney. Headline it.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Well, he was the toughest man I have ever known in my life. It took him About three days from the time that he got the news to process what was happening to him, and then he came out with a new purpose and a new mission and his purpose became helping other people with this disease that could not fight for themselves because he was a fighter. And that was the beginning of the chicken salad chick foundation. And this became a new part of our mission. And he went at that full force. I mean, he had stage four colon cancer. He was taking chemotherapy, but he didn't miss a day of work. If he could stand up, he was at work, and he fought and fought for this foundation, and he said we've got to make an impact on research fast. And he came up with the idea to hold a concert. In Jerden Hare Stadium, which is our football stadium on Australia.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“I wish. So no, it didn't end there. So after we had a number of owners and we were on fire, the line to sell restaurants was long. Kevin said, We need to have a conference. We're legit. We need to get all these owners together and celebrate and make a plan for future growth. We need to get together. So we held our first conference in Destin, Florida. While we're there, in between putting on these segments and these classes, Kevin, which this is not like him at all, In pain and we thought he had gallbladder problems and he said, I'm just going to go to the doctor when we get home, but let's get through this conference. So we got through the conference, goes to the doctor, and And so at age 38, Kevin was diagnosed with stage four colon cancer, and it had metastasized to his liver. So it was the beginning of another fight.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Oh my gosh, it was amazing and as we're building our infrastructure, we are selling and opening more restaurants, and everybody is happy.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so Erlin infused capital into the business we got into a great office building and we were able to hire the most wonderful, passionate people to build the infrastructure that could support opening franchises effectively.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so he was a self made man from the ground up and he understood that people had helped him in his career and he appreciated that and he was willing to help us out.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“We said, sure, we whipped the car around. We get back to the restaurant and we sit in a booth with this very kind gentleman. And he said I believe in the two of you. And this is a good thing, and I don't want to see it die, and I will write you a check for every penny that you need. I'm sure he thought I was having a stroke because I absolutely was falling apart. Tears are flowing down my cheek and I'm stunned and Kevin is nodding and saying yes sir Yes sir He became the most wonderful partner we ever could have asked for.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes. So I called those gentlemen and I begged, I begged with no shame. And I said, I know it sounds crazy, but will you please just come listen to what we have to say? And they agreed. So we went to a conference room at the Chamber of Commerce in Auburn. Kevin gave them his best four hour pitch, and we took them to lunch at Chicken Saladick. I packed them up full of coolers of chicken salad, we put them in their cars, and we said goodbye to our last chance. And that was going to be it. And very quietly, Kevin and I got in our car and we were driving back to the office knowing that it was over. Kevin's phone One of the gentlemen in that meeting, his name was Erlin McCorter. And he said, Can you two come back to the restaurant?”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“and we'll figure out something else. And I was not willing to face that. When we go to work into our tension-filled office and a lady in the office slid me a piece of paper. And on that piece of paper were the names of five people. And she said, call these people. It's all I've got, but give them a try.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“He put together his best presentation, his best pitch, and I packed chicken salads full of to hand out to possible investors, and we pitched to anyone that would listen, anybody that had a friend that could be interested please come and listen to us. So we traveled and held meetings in hotel conference rooms, chamber of commerce conference rooms, and every single meeting that we had. We heard You want us to invest this much money for a minority share of a business that does not have a single franchise open. Thanks, but no thanks. Laughed out of the room. And this whole time, that 30 day clock is ticking away. So with two days left on that thirty day clock, Kevin is telling me we're sitting on the back porch. He said You have got to get a grip on reality. This is the end. It was a good thing, but it is the end.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“1.3? Point three million. And keep in mind that at this point we didn't have a single franchise open. So Kevin and I determined to make this work. We hit the ground running on what we called was our southeastern fundraising tour.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So we had a meeting with Mr. and Mrs. So and so, and Kevin said We need to dissolve this partnership because it's clearly not working. And the husband said, well, kids, this is not a partnership. We own 51% of this business and we can fire you with just cause and take your shares anytime we want. Yeah, wow. I felt like the blood left my body. Like we have been purchased by sharks. I can't believe this. How could we have been this wrong? And thankfully, at that time, we had a board of directors and we took this situation to our board of directors and they said Mr. and Mrs. So-and-so, you need to give the Browns the chance to buy you out because they're the founders of the business. And they said, okay, we'll do that. And they said, here's our price, which was three times the amount that they had purchased four months earlier.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“And if you had sound effects, it would go wah. Very quickly it went downhill. They had a very different vision for the brand of where it was going to go. And we were not comfortable with that. It was not a good working relationship and we knew that if they took the lead on that, it was going to be the end of the brand.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, yes. Yeah. Which for us was exciting that we had worked this hard and all of a sudden we were going to have a little realization of some success.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Well, we wanted to partner with people that had franchising experiences because we had none. And a couple, husband and wife, was introduced to us. I think this was 2012. And the husband had franchising experience with major brands, so that was very encouraging. But there was a little issue with how they wanted to partner. They wanted fifty one percent of the business. And Kevin was completely no. That's not going to happen. But, you know, I rationalized it out by saying we really didn't have plans of getting into the franchising business. And so our exit strategy is probably going to be to sell out to these people anyway one day. So what's the harm in selling them 51% because they're going to take the lead on the franchising part of this anyway?”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“But yeah, we got tired of saying no, so we said let's just put your name on a list. If we ever get to it, we'll give you a call. And that list quickly grew to over a hundred people that wanted franchises. In about 2010, we were starting to even write the documents to franchise the concept and then found ourselves in the position of how are we going to rent a franchise company? We have three restaurants that it's taking every bit of every effort that we can muster and We need to partner”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes. So we were in this college town, and all of the students would come and they would bring their families to chicken salad chick because it was a unique place to Auburn. And the moms and dads of these students would say wow, this is awesome. What do I have to do to get one of these in Little Rock, Arkansas? What do I have to do to get one of these in Virginia? Because we're running these three restaurants, and you know, still in somewhat survival mode, we would say, are you kidding we can barely breathe? Franchise? Are you kidding? I mean, I would joke around and say, put on an apron and help out in the kitchen because I can't do any more.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Right. They said, You had to be in business for over two years, you know, with a steady income to show that this was a sustainable business.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, they came in the door so the first time they would come in, they'd come in with a girlfriend or a wife, and they'd elbow her and they'd say you order'cause they didn't want to have to say the names. And once they ate it, the girlfriends and wives didn't have to come anymore. They were coming for the food and they didn't care about saying the names. They were all in.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So then it was really lots of fun to observe male behavior in the chicken salad. So I had, you know, these names of the chicken salads Sassy Scotty, Fancy Nancy, Fruity Fran, Nutty Nana, all these names. Well, the men would come up to the counter and they would say. Just give me the one with the fruits and the nuts. And I would say, well, that's fancy Nancy. Is that the one that you would like, Fancy Nancy? They'd say, don't make me say the stupid names. Can't you just number'em”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Well, okay, so when we open the restaurant, I had no clue that naming it chicken salad chick might deter men? And I found out once we opened the restaurant, we became known as a chicky place. You know, this was a place for women. I had no clue, you know, good food's good food, right?”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So Kevin had a daughter, Olivia, about two at that time. And so we came back to, I say three restaurants, four children, and the cat and the dog ran away. It was my mother says it was a festive life”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, so in November of 2008 we closed the restaurant, we hung a sign on the door that said the chicken the rooster have gone to get married and we flew to Jamaica. We got married. We stayed there for four days. We came back to the fire of the restaurants in a blended family.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So, you know, the reason that I wanted to do this was so that the children would have that stability. So it would not make sense if I said to heck with all that, I'm going to go open a restaurant that's going to have me working all hours of the night. And when we open the restaurant, we said, We are going to run a restaurant. The restaurant is not going to run us. So, the first thing we did that was smart was we primarily served lunch, so we're not going to be there at four o'clock in the morning preparing breakfast, and we're not going to be there at two o'clock in the morning closing down a bar. And then Kevin made the commitment that he said, I'll take the later hours, you take the earlier hours so that you can be home with the kids for the majority of the day. And he held true to that commitment. We got married”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So he knew then she's not going to give up. So he went in there and he worked on our processes, and every day he would say Today we did this in six steps, tomorrow we're going to do it in five. Today we did it in five tomorrow, we're going to do it in four. And he turned us into a well oiled machine. And it didn't take him very long in the grand scheme of things. So we opened january seventh of two thousand eight and we were making money by 2009. And we opened two more restaurants in Auburn to pull the chaos away from that one little shack.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Well, we didn't know how much money we were spending on inventory. We didn't know how to project how much we needed to cook and our waste. We'd have waste of one item and then not enough of others. So I remember very clearly this day we were running out of chicken salad and Kevin and I had busted out the back door, we run down the production kitchen to grab more broccoli salad, more grape salad, we're out and we come back down to the service kitchen and he turns around and barricades himself against the door and he says Stacy stop. So what? He said, this isn't working. We are not making any money, and nobody is going to work this hard. We're working our tails off and we're not making any money. It's not going to work. And I said, Get out of the way I've got to feed these people.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“An 800 square foot building, and I'm thinking, okay, people are liking this. And they wanted everything we had to cook. We could not make it fast enough. We were running out of food, but we weren't making a dime.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I just wanted people to be there. And so Kevin and I looked at each other and said, well, let's make some more. So we made 80 pounds the second day, and here was a surreal moment, a realization. Every one of those faces that we saw on the first day was there on the second. And they brought a friend, and we sold out in two hours again with twice the amount of chickens out. And very quickly, it turned into what I always said looked like the floor of the New York Stock Exchange.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Just took lunchtime. It was just fair enough. We opened up at ten o'clock in the morning. People don't want lunch at 10 o'clock in the morning.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So she is stunned by all the attention that she's getting. She orders her lunch, she leaves, and then people start coming and a line forms the line goes out the door, down the sidewalk, and we sell out in two hours.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Oh, it was like, oh, hi. You're just like, oh, thank you, thank you. It was just, we just mauled her. People were, you know, it's the South. Everybody was hugging her and thanking her”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So I'm thinking how stupid, how stupid, how could I have done this? And the first guest walked in the door. And everybody in the room just attacked her. Like she was the millionth customer, you know, that she, but she was the only customer.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“And we open up the doors, and all of our family and friends came to support us and all these well wishers and flowers and balloons and plants are being delivered and the walls are lined with all family and friends. And you can see that in the middle of the room there's not a single customer. No one shows up. There's just such a deep sense this heaviness. It's the elephant in the room. I could just feel everyone's thoughts like I mean how could she think this was going to work? It was so heavy and I thought what have I done? What have I done? I've just put every penny to my name into a business that only serves lunch, only serves takeout, and only sells chicken salad. We could not have made it any more difficult for you to be a guest. You had to fit into a very slim demographic to be our guests”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So on day one, we cooked 40 pounds of chicken salad, though you could have it as a scoop, a sandwich, or you could buy a pound. You would choose your flavors of chicken salad. We would complement those with our made from scratch side salads, and then every lunch got the cookie. Because my view is that you don't really know your full until you have one little bite of sweet that says you're done and happy.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So we are building this little thing from scratch, and neither one of us had any money. We could not hire a contractor to come build this thing, so we were going to Home Depot and we were buying flooring, we were laying the flooring, we were buying paint, we were painting the walls, we were hanging drywall. And thankfully, I had wonderful parents and they would come from Rome, Georgia, and they would stay at my little place and keep the kids while Kevin and I built this restaurant. And this was going to be such a tiny little thing. We didn't need commercial equipment. We just needed residential because this is not that big a deal. So, everything was absolutely homespun and we opened finally january seventh of two thousand eight. Recession is here.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Yes, he was inspired by this crazy reaction that was happening In town. And then it's exciting to start a business. And we had been family friends. And whenever all the families got together, he and I always had a meeting of the minds of what was going to be the next greatest big thing. So we already had that connection and then all of a sudden we're going to start this little chicken salad business together But now A huge recession. He's still selling software and his job gets eliminated So he was pretty devastated with that because he had an ex wife and a daughter to support. And he said, you know, not to worry. I'm going to really put all my effort into helping you start this chicken salad business, and then when it gets up and off its feet, I'll go get a real job. And I have never let him forget that he said that.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“He said, you know, you've gotten a lot of attention here in this neighborhood. I bet that we could find you a little takeout spot, just something small, and you could give this a go and it would pay your bills, and I'll help you do it. And we decided to partner on paper. So I was 51%. He was 49, and we were going to open up a little takeout spot. So, there was a drive through window in this tiny little eight hundred square foot shack. And that was going to be it”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“Well, it was a little depressing because I'd worked my tail off. It seemed to be working. People were ordering this chicken salad, you know. And all of a sudden, I'm shut down. Back to square one. I've got to leave the kids and go get a nine to five because what I was doing was illegal. So it was a dark time. It was a dark day that, wow, this was working. This was really working and it's all over. And people liked the chicken salad so much that they knew I had been shut down because I had to tell people no, and they would call anyway and they would go, hey, I'm friends with Elizabeth. She said if I told you maybe you'd make me some chickens out. Had to say, all right, everybody, no, I'm not bootlegging chicken salad. I'm not doing this. I'm not doing this.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“And that turns into me cooking longer hours, and I find myself crying a little bit because it's starting to be overwhelming. And as fate would have it, the next phone call that came came from the health department.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So I was delivering Fancy Nancy Fruity Fran, classic Carol, and Jazzy Julie were my flavors. I was delivering these around the neighborhood, and I thought, you know, the gateway to communities are hairstylists and teachers. If you can get a good product in the mouths of hairstylists and teachers, you will be connected to every family in town. So I went and put a large bowl of classic carol in my children's school in the teacher's lounge.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So I reached out to Kevin. I said, please, come help me. I don't know what I'm doing. So told him about my name, had him try the recipe. He was over the moon about the recipe, and Kevin said, you know, if you're going to have different flavors, you really need to differentiate them somehow. Like, I don't know, give them like girly names or something. And I was like, it's chicken salad chick. It's all coming together. It's a theme. And not only am I going to name them after chicks, but I'm going to name them after real chicks, chicks that have influenced who I am today. Best friend since kindergarten, college roommate, mother, mother-in-law, aunts, friends, neighbors, they all eventually had namesakes in these chicken salads came to life.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“So that became the name of the business. And at this point, I reach out to Kevin Brown, who had been a family friend for ten years. He was a computer software salesman. I knew he was very business savvy, and I didn't really know what I was doing. I had come up with a good recipe to I had a name, but I needed help understanding really the ins and outs of running an effective business from home.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT
“I think it was $8. And I really thought that I was an aggressive sales person. But they bought it, and then they placed standing orders, and the word grew, and I needed a name because I knew I was going to sell it door to door. And I thought the key to my success was going to be a car magnet. I thought the only way people are going to find out what I do from my home is to put a car magnet on my car. And as I drive around town and I sit at red lights, people will be able to see what I do. So chicken salad has to be in the name. And I'm the chick that's going to bring it to you. So chicken salad chick is catchy.”
2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT