YouSaid · the spoken record

Stacy Brown

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66
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2019-12-30
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2019-12-30
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  1. So I would be with the kids during the day and when I would put them to bed, I would start cooking. And then we would get up in the morning and I would start to panic because I had all this fresh product that I needed to sell quickly and put the kids in the car and we would go knocking on doors. They would sit in the car. And I would go knocking on a door with a basket and ask them if they would like to buy some chicken salad.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  2. Yes, now my parents, they did not halt back with that. They said, now, Stacey, this is silly. You have got to go get a dependable job and support these kids. And I said, please just hang on. Let me give this a try. Like this could possibly work. Now, I had friends that told me later that they were saying that. They did not del me to my face. They did say, oh, yeah, good. Yeah, good luck. That sounds good.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  3. till I had a wide range of people that I had sampled this one recipe, but they all had the same response. So that told me that this was the recipe.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  4. So, anybody that I came across town that I would normally seek. So I said, Would you please just sample this and tell me what you think? And they would say, it's a little too dry. It's too soupy, too salty, a little bland, and as I received this feedback, I would go back to the kitchen and I tweaked and tweaked and tweaked. And then one day I handed this recipe to somebody and I watched their reaction was something I had not seen yet. And they closed their eyes, and their head went back and they made just the strangest noise it was just oh wow and so that was a real reaction I mean that was impressive so I took that recipe and continued to sample that recipe on neighbors and friends anybody I came across and said tell me what you think of this

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  5. And I started making recipes and I would package up little Tupperware containers of what I thought was a good recipe and I would take these little Tupperware containers to people that I did business with in town.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  6. Well, I started with whole chickens I moved to breast on the bone. I did skinless breast and I ended up with tenderloins and I found that all white meat tenderloins yield the most consistent product. And when you're doing things by weight, you need the most consistent end result. But when you said what's in your chicken salad, so I had just this one recipe, right? Well, as I am making this recipe, I thought, you know, Elizabeth down the street, we had a conversation about chicken salad, and she loves fruits and nuts in hers. So I'm going to make one for her Now, Julie across the street, she loves spicy stuff. I'm going to make one for her. And then if I'm going to have one with fruits and nuts, a lot of people are allergic to nuts. So I'm going to make one with just fruit. So all of a sudden, I had different flavors.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  7. Well, when it started, I didn't have a recipe. You know, I'd eaten a lot. I didn't have a recipe. So I thought, well, I loved the depth of flavor from my hometown favorite. I loved the texture from my Auburn favorite. I love the moisture content from my Dalton favorite. If I could take what I love about all of these different recipes and put it in to make mine, maybe this is going to be the perfect recipe. I start doing that. It's just like a science experiment. And oh my gosh, I went through cooking whole chickens on the bone. I cooked chicken breasts on the bone. I cooked boneless breasts. I cooked tenderloins, all different types of chicken would yield different amounts which affects everything. It affects the recipe, it affects the food cost, all of it.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  8. So, if I could come up with a really good recipe, I could just make it from home, and I could sell it door to door, then I could be with the kids just like I'd always been, and maybe it's going to be enough to make ends meet.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  9. You want to be able to tell people where to go get the gold because it is a southern staple. So it was just a silly little quest, you know, that just, if it was on a menu, then I ordered it. I had my hometown favorite. I had a favorite in Dalton, Georgia, Columbus, Georgia, Auburn, Alabama where I attended school, all the towns that I lived in. So I knew that I could cook and I felt like I was a connoisseur of chicken salad.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  10. Obsessed. So by obsessed, what I mean by that is, first of all, I was obsessed with eating it, not making it. So every restaurant that I frequented, if they had a chicken salad on the menu, which everybody should note, that anybody that serves lunch. And I was so fascinated by how different it all was and who was going to have the best recipe, and I was always in search of the best recipe because as a southern woman, if you find a great chicken salad and you want to share that information with your friends.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  11. Yes. And that really was what started my entrepreneurial spirit, that question process of what problems can I solve? So when the divorce happened and I was in this situation and all of a sudden, what do I have to offer the world? What am I an expert on? What have I perfected over these last years as a stay-at-home mom that people would value? Well, I knew that I was a good cook, and I happened to be obsessed with chicken salad.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  12. So when I was in school, dinner time in my home were really sacred times. My mother cooked every meal and the four of us sat around the dinner table every night. And I remember that my father started conversations that revolved around what problems did you come across today? And our dinner time conversations were about solutions and how could we solve everyday problems. So I started to think ahead before dinner time. What am I going to present tonight?

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  13. Yes, to know okay, I have these three children. I've got to make ends meet. I have to support them. You know, divorce is a disaster. It's a financial disaster. It's an emotional disaster. But when you know you have small children to take care of, The instinct to take care of them first lets you push through that because you know you have to take care of these kids so all that other emotional stuff really gets pushed to the back until you can Get through this survival because there's really no time to sit down and cry.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  14. Always knew I was going to start a business. But also knew that you can't do everything at once, and it was my time to be a full time mother. And it happened that the perfect storm for when I would start that business came in the shape of a divorce. And at that time, Carson, my oldest, was six, Jack was three in Lydia was

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  15. Okay, so chicken salad never really had strong thoughts on it either way. You know, totally solid lunchtime option. But if you live in most parts of the southern United States, then you know that chicken salad is much, much more than just a solid option. It's like a lobster roll in Maine, where it might seem like it's the same thing everywhere, but it's those small nuances, those delicate differences that fuel passionate debate over which lobster sheck is the best lobster shack. And these are the kinds of debates southerners have over chicken salad. These are the kinds of debates Stacy Brown would have with her friends. And Stacy happened to make really great chicken salad. But what you need to know for now is that Stacy grew up in Rome, Georgia. She ended up at Auburn University in Auburn.

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT

  16. Hit the ground running on what we called our southeastern fundraising tour Packed up coolers full of chicken salad to hand out to possible investors, and we pitched to anyone that would listen in every single meeting that we had. We heard You want us to invest this much money for a minority share of a business that does not have a single franchise open. Thanks but no thanks laughed out of the room

    2019-12-30 · How I Built This with Guy Raz · Chicken Salad Chick: Stacy Brown (2018) · IDENTIFIED FROM THE TRANSCRIPT