YouSaid · the spoken record

Sue Decker

lines on the record: 85
first: 2017-02-27
most recent: 2017-02-27
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

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2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“All right, we've been here with Michael Daring and Sue Decker talking about where content is going in Silicon Valley. They've got a new company called Rafter, which is trying to make sense of the hellscape that content has become on the internet. And I appreciate it. Thank you, Michael.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Way too much money, way too much money available. The pile of Earth has been industrialized for what, 250 years. The pile of wealth that we've compounded since that industrialization started is staggering. And those people sitting on those big piles of money and by people, I should say universities, endowments, pension funds, all of the institutional limited partners, they're looking at returns from the public debt and equity markets that are just not acceptable. And so if they're going to make their numbers work, they've got to pour money into private. And so we've got an overabundance of supply of capital. We've got a healthy flow of new ideas. What we're really starving for in Silicon Valley is great general management.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“All right, and very last question how do you look at the investing landscape right now? Here you are, you put a couple million dollars into this company.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“No, and I love that he did that, and I'm a subscriber for all the reasons that you'd imagine to support that business model financially. But we don't need to rely solely upon the media brands and platforms of the last hundred years to solve this problem. We can do both. It's not or, it's and.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“I assume you know what I mean. I assume you mean the large companies with the huge audience Individual human beings in Silicon Valley care about getting information just as much as humans all there's not many Jeff Jeff.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“That's a very good point. We don't have to do anything. Two last questions one do you think Silicon Valley cares about content?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Not qualified to guess, but I would say that the conversation look, we don't have to do anything to the human operating system to make them crave quality conversations with their peers. We don't have to do anything. It's been there for years. We have to find ways to unlock it in software and to amplify it with software. And that challenge is very solvable”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Words. You know what I mean? I think you have to look to what's happened in chat and SMS and messaging. You know, you've got overlays, filters, you've got audio, video, static images, captioning. All that stuff is that those are the native behaviors of people using these mobile devices to share ideas with their friends. in some cases strangers those are emerging grassroots bottoms up and i think that's a good sign that we should expect a lot more of those”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And to finish up, how do you think this is going to be delivered? Because a lot of it is typing, like typing words. You know what I mean? Where does it go? Is it voice? Is it video? Is it, you know, you're in a VR space with people?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“The good news is Kara, we don't have to create the quality conversation, we have to give it an outlet. And right now, there's not very many places for them to have that discussion. Some of the smaller subreddits around very specific narrow topics, home frickin runs in terms of the quality of the conversation. But that product and that experience is for whatever reason not the dominant experience on that platform. So I think that rafter and Slack channels among like-minded people who like to debate and discuss and all the SMS group chats I've got going between my friends and their friends, that's the model that we should be trying to scale.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So here you are trying to change that content experience, it's a quality content. I've been hearing this a lot from people that we've got to create a quality content experience because now it's just Again, a screamscape essentially”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Discussion. But people make choices every single day. I mean, what I'm interested in is, you know, the Facebook, Twitter, Snapchat thing. Snapchat is providing a relatively good environment, and Facebook's environment's becoming more and more trashy”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“They can write a rule and command and control with using the pen to write legislation about what's okay and what's not on their site. They can set a price tag for if you want to exhibit these types of behaviors, here's the price you have to pay in dollars, or you can shine a flashlight on it and say, hey, we're not here to judge, but we want you to know where these people are coming from. What country of...”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, I think you have a handful of choices in these tech companies, right? You don't command and control the users in the way that Procter& Gamble did in the early part, in the last Industrial Revolution, the big companies had commanding control over the markets. These markets are messy. They are full of crazy people who like to do their own thing and they don't want to hear about rules from a particular company that they patronize. But the companies can, they have three tools in their toolkit. They have a pen, a price tag, and a flashlight.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“It hasn't worked. I think that's a, you know, the thing is, they suck all the money out of the system and then they say nobody's responsible.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“There we go. Yeah, I think the root of the problem is the somewhat libertarian love for free speech among the tech community combined with the premise that people are basically good. If you look back even all the way back to the days of eBay and Yahoo when they were sort of owning the web, the premise was these products are built for people who basically don't intend harm. And so products that assume that about people, they did not come with Tremendous amounts of safety infrastructure. eBay, of course, decided to build trust and safety infrastructure over time. I think many of the high flying companies of today are struggling with the same challenge. But it's that tension between the love for right to free speech, the premise that people are basically good that gets us into some amount of trouble.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Michael, let's talk real talk here. There we go. Here you are investing in content and stuff like that. What do you think the problems between content and Silicon Valley? Because they seem to be growing, even though I know Sue was saying there's an element of it's not, but just this whole fake news thing, this idea of who's responsible, the decimation of these regular media companies that actually provide real content.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Two has to go, but I'm going to bother Michael about where things are going in Silicon Valley because I know he's going to say some horrible things about the landscape. No? Yes?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, but look how far the world has come in terms of the experience now in things like a lot of these content experiences, YouTube, for example, look at what's happened in Apple music and what seem like two separate worlds somehow it's gotten figured out. And of course, when there's one economic pie and an industry goes through an evolution, how that pie gets split changes somewhat, and there's going to be some that feel like they got less and others that get more. So I think that's sort of a natural evolution of an industry. But I think the worlds do come together and they have to come together and figure out ways to embrace each other.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“It's been a problematic relationship. I mean, all the way from the beginnings of Yahoo, and at one point, you guys want to buy YouTube. Like, remember the fights over that? It just seems like it's never been resolved easily.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“I think it does, but it also comes, it's a world they didn't start. I mean, I'm not sure that a lot of these companies started with that expertise or even that feeling that that would be their identity. And so they have to hire people, they have to think about the issues, and there are a lot of complex issues related to that. But I'm not as, I don't know if pessimistic is the right word, but I think things will evolve, and I think you will see the worlds of technology and content come much more.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“What's the problem of taking leadership though? Because they don't want the responsibility because it comes with screaming and it comes with opinions and it comes with making decisions.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“You know, I don't know that it was planned that way. I think that when some of these major social networks emerge, they probably didn't expect to be in a position of such power as the distribution for content. So I think as time's gone on and it's become more clear that where the pipes end and where the content begins is a blurrier line now because they're actually doing things on their distribution networks to deliver they actually are Put them squarely in the content business. I think you'll see more and more sympathetic leadership toward trying to understand the rights of content owners and trying to take leadership over the content.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Stream map lets you track a change from commit to deploy at a glance. GoCD's real power is the visibility it provides over your end-to-end workflow, so get complete control of and visibility into your deployments across multiple teams. Say goodbye to deployment panic and hello to consistent, predictable deliveries. To learn more about GoCD, visit gocd.io slash recode for a free download. Commercial support and enterprise add-ons including disaster recovery are available. We're here with Sue Decker and Michael Deering. Sue's got to go in a minute for something, but I want to get your thoughts on why Silicon Valley has such a problematic relationship with content because it really is been an odd thing. They want to abrogate their responsibility to the content, yet they distribute the content and they impact the content and have killed many media companies. So what is the problem not taking responsibility?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
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2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Okay, when we get back, we're going to talk about the problematic relationship Silicon Valley has had with content and where things are going in Silicon Valley. We're here with Michael Deering and Sue Decker talking about their new company, Rafter.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so some of our curators are people we've hired and developed. As time goes on, as the company gets more successful, we'll be able to hire people with more following who will be writing and they can advertise it in their social channels.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“That's it, right? So you can't, it's hard for you to have a channel where all of your tens of thousands of people get to talk about what you just published. And so they're tweeting about it. So we do have a way, we think that”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, if you pick a few of those kinds of stories to have on Rafter, most of those people don't have a social or mobile experience. They don't have a way for their fans to talk to each other about the issues.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think it's not an or, it's an and. I mean, this is about, I think one of the things that's driving frustration with Twitter, with Facebook, et cetera, is the inability to have that conversation. And so if we can find that product sweet spot where they're going to reallocate some of their time right now, which is being spent being feeling frustrated, allocate that frustration time over to Rafter, I think they're going to have a much, much better experience with a portion of their time.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And how do you then get people to use them since they're sort of on the crack cocaine of Facebook and Twitter and stuff like that?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, when you have that kind of one to mini, how many sports teams are there? There's 132 of the four big professional sports. Ad FIFA, that's another 200, add all the women's sports. Maybe you have five or six hundred. Stories. And the same is true of entertainment. There's 500 scripted and reality TV shows. And for the way we define news similarly, so you could cover that with a team of 100 editors, and you could cover it really well. And you would keep the conversations more curated and safe, which is what we think the market need is because of the evolution of what's happened in these other forms. And so, you know, if many of them have evolved in really great ways, but all the negative things of the internet have come around, we think this is an opportunity to curate better.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, I would put it this way, and I think it's a really core and important question. And this is our hypothesis. We'll see if this is right. But in traditional social media, you have millions of people talking about millions of other people, hundreds of millions. The stories we all follow together, the kinds that were things that we're offering, there may be a few thousand in the world. These are stories that millions of people are following. We have 50 of them on our site just to start. And 30 million people follow those stories if you look at on Twitter or Facebook. And mostly they're... Fan pages of Bravo, more solicitation and stuff.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Absolutely. And the point is that the editorial, the responsibility of the moderators and the subscribers is mutually supportive, right? So if the moderator is giving me good episode write-ups and giving me good links and jumping off points out of the conversation, I can have a role in that too by posting, hey, I found this link. Let's talk about this. And I can steer the conversation in that way. In that way.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And then that's where it goes. And then links and stories start to fall into that place I see. But is that scalable to have individual people? So you're really believing editorial, right? Correct?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“We think it's anything that they talk about. Our definition is serialized. So you have entertainments already delivered in seasons and weekly episodes or series. Sports kind of fits that metaphor too. You have weekly, you have seasons and then you have games each week. And for news, we are serializing that so that there's, for example, in the politics the White House story, the first season had 70 episodes and it was the battle for the White House. We just started the second season and it's called President Trump. So we've just had two episodes. So that's going to keep going over time.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, things that would work would be TV shows, sports, teams, politics, presumably, things that people talk about. That's right.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“We hope. Yeah And so, and then you join them, and then they open and close like Game of Thrones ends, and then that's enough of the discussion.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“That's too much. Is it too much? There's a limit. There's a limit. No, but it's a fictional one. There's a fictional show about the bachelor type show. It's supposed to be awful. But anyway, it's too much. Yeah, okay. It's too much.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“They're all trouble, but that's why it's good. It makes you feel better about yourself to watch those shows. All right. Do you watch the show about the Bachelor Show”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's very similar to old message boards, very similar also to the feeling you get when you've had that SMS thread open with five or six friends while you're watching the Bachelor. Sorry, I have to come clean and say that I am in fact one of those people”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Being in America who hates sports, but go ahead, reality TV shows. Any topic that you think has persistence over time where the episodes and the content is going to evolve, the story is going to unfold, and you want to watch it and talk about it with other people. Sure. It's very, very similar to the group”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, not me. I was always picked last for everything I ever tried out for. And I'm the only lesbian in America who hates sports, but go ahead.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“It did feel more intimate. It did feel less megaphone like, and it did feel like most of the content you received was what you were interested in as opposed to something that was forwarded by a friend of a friend because they are so effective at distribution, I think things do evolve and I think the time is right for this. I actually think that's why Slack has emerged as a social network around your office or around topics. Next door has emerged as a social network around your common interest in a neighborhood. They typically start more general and then more specific ones crop up that address a common interest once the general ones get so broad that it's hard to find what you're looking for. So I think the fact that they haven't emerged so far is partly because both Twitter and Facebook were serving the need pretty well and they still do message.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Some people that I didn't know before that have a similar interest. That's what we're trying to do at scale. It's very hard to, my message works great for three or four people, but it doesn't work well to discover other people with similar ideas. And this is a way to create that kind of messaging base. The whole world has moved to mobile and messaging. And I think that's part of why Snapchat's so successful or successful. The world is moving to more channels. And I think back to the idea of the evolution of everything. Part of why I think this is a really good time is because by virtue of the success of Twitter and Facebook, they've become so crowded that sometimes new things emerge.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think that Yahoo was fantastic early on hiring and attracting writers that were willing to go try a new platform at a time that was a big leap for them. And they ended up creating a great franchise around finance, news, and sports that was curated in an effective way so you could find, so the user could engage in those topics. Where I think that stopped is the world kept moving in terms of mobile and social and Yahoo's innovation didn't for whatever reasons. I think back to where Michael was, I think the use that we see out there is that people are creating eye message strings with 10 people to talk about the giants in the Cubs game. And then when my friend lives in Chicago, she's adding two or three people to that i message and we're having fun but it's it's that those two or three people have been vetted by her so that i just”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“The pet photography and the documenting your. I see Or not, you might consider. So, talk a little bit about what you had done at Yahoo and how this is different. Because Yahoo was essentially the same, it was a pretty top-down paradigm of news stories and then comments and involvement in them, correct?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, okay, I'm totally, you know, I don't happen to use Facebook, but I'm celebrating their awesomeness and the pet photography and the documenting your children's height and the fabulous vacation that you just went on. There's a whole nother dimension to human communication. And I don't think that for a channel to be valid, it has to have billions of daily actives. I think for it to be a successful business, it needs to bring meaning to people's life. And that's what I think this product has a chance to do. Again, I'd go back and say, add up for me the number of private SMS threads, the number of Slack channels, the number of threaded discussions happening online around specific articles and specific chunks of news. And you might consider Reddit to be part of that or not. You might consider Slack to be part of that or not. But I think it's a huge slight.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Doesn't make me unique. It doesn't make unique. I'm not sure I'd accept the premise that they haven't worked out. I think it's harder to measure the billions of smaller scale conversations that are happening across multiple channels than it is to look at Facebook and say, holy smokes, you know, most of the world is going to use this on a daily basis.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT