YouSaid · the spoken record

Sue Decker

lines on the record: 85
first: 2017-02-27
most recent: 2017-02-27
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“At a newspaper style where they present stories to you and then you read them in their collected way from New York Times to the Wall Street Journal to recode. And then you have this sort of explosion on Facebook and Twitter and other places and all these attempts not to do that have not worked out. Can you talk a little bit why that is or why you think that is?”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Personal stalker of your kids and your pets. She can also investigate loud noises and can show you what's happening right from your phone. So really you're the stalker, not the robot. So check Curry out. She's available for pre-order now at haycurry.com. That's H-E-Y-K-U-R-I.com. Go to HeyCurry.com today. We're here with Michael Deering and Sue Decker. Sue is a well-known executive who ran Yahoo for many years, but that's a big group of people, different people who used to run Yahoo. That doesn't make me unique. It doesn't make you unique. And Michael, who's a terrific venture capitalist, former executive at eBay, and we're talking about content and where it's going. And when we finish the last section, we were talking about how difficult it's been for companies to do that. So first I want to talk about why you think that has failed, because these have not caught on. Literally, there's two paradigms, regular publishing, which everyone's used to.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“All right, when we go back, we'll talk about the difficulty of doing that. We're here with Michael Deering and Sue Decker. Michael is a venture capitalist. Sue is a very well-known executive, and they're trying to make content sane again. I was in Silicon Valley very recently for a unique experience. I was one of the first to meet Curry, a personal robot who is full of personality and does a lot. I met Curry in an office in Silicon Valley where she was wandering around a small area doing all kinds of things. She's a pleasure to have around. She understands when you talk to her and then responds in her own language of beeps, which you'll understand as you get to know her. She moves around on her own, and she'll learn the layout of your home knows to avoid obstacles like stairs and furniture. She also makes a great companion, have her wake you up in the morning or greet you when you get home. She'll even follow you around playing this podcast, which I think is the best use of any robot. And when you're not home, Curry can be your eyes and ears your podcast.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“I do think there's been something that's emerged out of the last maybe six or 12 months of politics in the US, and that is that people in private conversations, whether that's a group SMS thread or around a Slack channel, linking an article and then having three, four, ten people who care about that, chime in on it.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Have a conversation around conversation. We haven't landed on the right thing. We're going to talk about why that hasn't happened because it's fascinating that it hasn't. The only thing that seems to have worked are newspapers or this scream fest, which is really interesting”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“The proverbial one. But it is something people like to do. And most things that happen online are things people like to do in real life. And if you think about, if you guys are talking about the conversation, threaded conversations, you either have sort of the New York Times with a few comments or you have a social network with a barrage of unrelated content. And the idea of coming up with a way to have a conversation around content, I think is a big idea. Now, I think it's a fair point that it hasn't really been, we haven't landed on the right thing”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and I think just to build on what Michael said, the two primary ways we're trying to guard against that, even though it is the Internet. We will experience some of that, and then we'll have to figure out how to moderate it. But the first is that our login process is by phone number, not by email. right away since most people have one phone will prevent 30 pseudonym email accounts of trolls and so that may cause us to gain traction a little bit slower because we're doing it by a phone number but we it also ensures that the or And usually things people do is.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Talk about that idea of giving up, because I think, again, a lot of these efforts who have not worked out for whatever way they're architect, it doesn't seem to attract users. They like the melee of Facebook or Twitter or something like that. I'm not sure if they like it or they're just someone I was having breakfast this morning was talking about how Facebook and Twitter are just driving them crazy. You know what I mean? In terms of not being able to understand anything, but then being pummeled almost daily and nothing makes any sense. And although I didn't see them think I want an answer to that, it's an interesting question now because you feel”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So, I think it can be done. And look, we can't give up. Like, this is what made our country and our industry great is the ability to use technology to trade ideas in a quality manner. And so this is part of that.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“It can go that way, but just because people have the freedom to be, you know, they have the right to speak out however they want doesn't mean that the community of people in that room or that topic have tolerate it. And so I think, by the way, I think Reddit's making really good improvements here. Moderators getting more tools and more influence. The community saying, look, this is a room. This is a subreddit or this is, in our case, this will be a story for people who are serious, not for bomb throwers. The other thing we've got is real name real identity, right? So this is not hide behind a handle and throw or something.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And you But how do you prevent it from becoming Reddit? Which is not, I mean, some of Reddit is conversational, but again, it comments to generate.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“I think that's part of it. I also think it's too atomic, right? If I want to follow the presidential election, should I have to curate a list of 50 or 75 people who are really good at that? Actually, I just rather follow in their case they called it moment for other people at hashtags for us. It's stories around that gather the people around it. The metaphor I'd use is using rafter is like going to a really great dinner party where there's little rooms talking about different topics and you can move from room to room, but you know that if you go to the presidential or into the White House discussion room, there's going to be some people who take this seriously and who want to hear from others. It's not a shouting fest. It's not megaphones. It is a conversation. And I think the conversational tone to this product is what got me so excited about it.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“That's an architecture change that we made is rather than follow people at the primary level you're following specific stories. We define a story as a sports team or a television show. So you can follow the Game of Thrones, you could follow the Golden State Warriors, or you could follow an ongoing news series, and that would be sort of like the election, something that could be delivered in serial form as opposed to a breaking news event, which always is going to be better covered by a Twitter or CNN.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And there's no better for breaking news. But there is missing a place to have a more engaging messaging kind of conversation with your people. And that's the idea behind rafter. RAFs are groups of people who are like-minded that you can graft your raft onto other rafts and have conversations that are more intimate, more like by analogy and Snapchat.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“On Facebook, they'll put the highlight reel from which they pick that best photo. And it probably goes out to fewer people, but more people that you know. And Snapchat is sort of the behind-the-scenes reel that goes on every day and it's sort of a messaging-based focus. And maybe you have 100 people get your Snap stories, whereas you have 500 on Facebook and 1,000 on Instagram. So I think that's a very different use case that's evolved naturally from the way the products were architected. I think our theory is the same's going to happen in the kind of content that we talk about day to day, whether it's news, sports, or entertainment. Today we have Twitter, which is incredible at the reach, one-to-many celebrities hitting all the megaphones.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, the idea is back to this, I'll go back to an analogy, that over time, I think, in any industry, use cases start to segment based on different ways people like to consume the content. So, for example, in the world of our personal content that we post on Facebook or Instagram. That world has really segmented in the last year or two across the networks that are primarily focused on breadth and reach and those that are focused on depth and engagement. And I think you have sort of Instagram at the top, amazing way to reach people and the users will put their very best photo and will try hard then to get the best reach for them.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And cruel. You know, it just wasn't content. I don't know what it was. It was just people screaming at each other, essentially. So, the only issue is this is the way people have learned to behave, like roll through their Twitter thing or they go through their Facebook thing and then they get little bits and pieces of things. It doesn't have a cogent experience with whatsoever. So explain what you're doing at RAF because there's been a lot of attempts to do this. Like I've seen one after then there's nozzle the one that circa there was just a ton of these. I just see them all the time. And for some reason they do not catch on. So explain as easily as you can what rafters because I get it, but try to, it's better to explain it person to person. We're on the phone the other day. Once you explain, I'm like, oh, I see. But you can't be doing that. You can't be calling everybody like your homemade and explain it.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we took them off our site because we just couldn't deal with them. It was just, you know, there was one good one for every 10 horrible ones. It was exhausting.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Was sort of one of the discussion boards in the early days, right? I mean, some of the most vibrant conversations I ever saw at eBay were in those threaded discussion boards, ditto and Yahoo. Today, the idea.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Sacrificed. Well, which used to be what newspapers were, although that was sort of one of the discussion boards in the early days, right? I mean, some of the”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“I think platform is the word they use. But I think what it's become is I feel like the, I think I follow like 800 people on Twitter, that's like 800 megaphones. That's not 800 conversations. And so what I miss about the interaction with people around ideas and quite honestly why I follow so few people as I do is I'd actually like to talk back. I'd like to have an engaging interaction. I think that's what's been missing sacrificed in the last one.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“They do. They actually don't. Well, no, they hide behind that when there's trouble, and they're like, we're a platform. I think platform is the word they use.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Well, they're on the floor but fired at you with a cannon. Right. In your face all the time. And I love what you said about the atomization. I think that's totally right. And with something we saw in creation starting a long time ago, right? The idea that individuals”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“But not as much for sure. But those are the two remote controls to get digital content now. And I think there's some question about whether that's the optimal experience for consumption of content. It's definitely a terrific experience for distribution of content. When you think about tweet and retweet, it immediately getting out there and atomized pieces, breaking news. There's really nothing better. But what I think may evolve over time is that There will become more curated ways to receive content because just by virtue of the very success of distribution on social networks, the networks have become increasingly noisy and less curated. And so I think that over time there will be no.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Sure, well, we can tag team on this. I think the clear evolution in the last five to seven years is that More and more people are receiving their news and information content from a social setting. So I think Pew research and other studies show something like 70 or 80 percent of content is coming from there as opposed to people going to a publisher to receive it. There's still a lot coming from an open search as well, but those are the two kind of”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“All right, so content. Talk a little bit about where it is right now, how you look at it, because there's obviously regular publishers who have their websites and mobile apps like the New York Times and things like that and others. And then there's Facebook, which has become a distributor, although I argue it's a media company. Then there's been, you could argue that Pinterest, which I just was visiting, is a content company because it entertains and it also sells and stuff like that. How do you look at the content business now? Because you used to be, you know, the Yahoo portal. You went there, you went to Yahoo News, you went to stuff. Obviously, it's become mobile and social. So how do you look at it as you start to, and then I want you guys to explain this company? Because it's complicated. It's complicated when it's on paper. So explain where you think we are right now. Sure.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Well, the ad tech stuff that I've done has been primarily those businesses thrived ad mob and then Mopub and then a company I'm working with now called Liftoff. They thrive when they make content publishers successful. They are the economic engine for those folks. And so that is sort of kind of the glue that binds the consumer experience, which is revolutionized in the last 10 years like nobody could have anticipated that binds the consumer experience and the economics of an ad-based model.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Well, you know, when I started in consumer investing, I skewed heavy e-commerce because that's what I know and where I came from. But what I started to see was a lot of similarities between the e-commerce models that were commanding a lot of people's attention and entertainment products, games, ad supported information businesses. And that took me in a whole different zone in the consumer world. And so it's funny I started out in e-commerce, but most of the money we've ever made as investors has come from content and ad supported.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, that's where I got started in Silicon Valley, was at eBay. And of course, when I started the investing business, it was mostly consumer and commerce. Over time, it's migrated down to about a third of what I do, the other two-thirds being business software and services and developer tools. Right.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“It does, and I think that's one of the things that is unfortunate about what happened is that when you think about what makes any of the other companies in this broader space successful, it's easy to identify that one thing, whether it's search for Google or Social for Facebook or transactions for Amazon. And yet all those companies do other things. But Yahoo sort of lost that sense of identity. And yet the thing it was the best at is the delivery of content, news, sports, finance never really was able to go deeper in that and develop a social and mobile experience. And that's part of where my sort of the impetus to bring something to market that could do that.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“And obviously content has been enormous at Yahoo, had been a big deal at Yahoo. It still remains a big deal at Yahoo, even though they're in more distress than ever.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“Wall Street. I don't, but I remember. So I've had a long history with loving the economics of content-related businesses, and it was fun to sort of re-engage in that and then come across this opportunity. And obviously.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“In advisory positions for smaller companies, which is not something I had had a lot of experience with prior to that. And it was in that experience that I ended up meeting my co-founder and the CTO and other different sort of media opportunity in LA that we advised for. But one of the really great things about not being in a situation like that's 24 by 7 leading a large... Complex company is there's much more time to play with products and to think about where the world's going. So I think it was a nice pause for me to have a little bit more time to engage in thinking about where the content world was going. Years on Wall Street were all about studying content companies and the underlying stocks of newspapers, publishers, cable. People forget you.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“So I'm excited to have him here because he's super smart about these issues. Sue and Michael, welcome to Recode Decode. Thanks for the invitation. Thank you. So we're talking content today. I want to talk about content and what you're doing. And so why don't we first like give a little background? What you've been doing since you left Yahoo and what you've been investing in lately, and then we'll talk about where Rafter is going and why. The reason I want to talk about it is because content has become sort of a very interesting topic right now with Facebook and others and how content is delivered and changed and everything. And so it's a great topic for discussion. But talk a little about what you've been doing since you left Yahoo, essentially.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT
“This episode is brought to you by M Particle, the API to every marketing and analytics platform. With MParticle, you don't need a lot of SDKs bloating your app. I don't even know what that means. It's purpose-built to help brands solve modern data challenges in MParticles customer list is a who's who of brands such as Airbnb, Spotify, Hulu, Postmates, and Venmo. Visit mparticle.com slash decode and learn how m-particle can help your business simplify its app and accelerate growth. This podcast is also sponsored by GoCD, an on-premise open source continuous delivery server by ThoughtWorks. GoCD gives you complete control of and visibility into your deployments across multiple teams. To learn more about GoCD, visit GoCD.io slash recode for a free download.”
2017-02-27 · Decoder with Nilay Patel · Recode Decode: Sue Decker, Raftr founder, and Michael Dearing, investor · IDENTIFIED FROM THE TRANSCRIPT