YouSaid · the spoken record
Susan Wojcicki
- lines on the record
- 127
- first
- 2017-10-16
- most recent
- 2017-10-16
- sittings or episodes
- 1
- sources
- podcast
Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections
“Maybe I'm going to start a YouTube channel and see if I can compete. I should. I really, so that's actually one of our goals. Our goal is like everyone who has a public presence should have a YouTube channel. It's an opportunity to upload their videos. We have all these features to be able to communicate with notifications. Snapchat and Instagram and all these other things all day long. No, I don't have any. But the thing of, one thing that's unique about YouTube and one of the reasons that is really different is you can actually earn revenue, right? Right. Well, then you know what? I'm just going to sit around and say rude things and then just publish them like some race. Well, if you're funny, humor works really well. So if you're funny, which I know you are, then like you've sold me, Susan, would you say good? All right. I'm going to be looking for the Kara Swisher YouTube channel. I'm going to be waiting for that one. It's called Shut the Fuck Up channel. Anyway, it was great talking to you, though, and thanks for coming on the show. If you enjoyed the interview as much as I did, be sure to subscribe to the show. Be the first to listen.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I see. So When I go to a city, I meet with 10 creators. Will there be any singing? I'm a terrible singer. I am not going to sing. No cover. I will sing no demi lovato covers. No, I'm not a, that is not in my. But you're going to get demi on this thing. Let's put demi. She gets lots of people. She seems to be puffed. I can interview her, for example, and have her on my channel. So actually my first video that I just uploaded is actually advice of all these creators to me on how to run my own channel. And so they were really funny. I mean, these are creators. Walk into a wall? That's one of them. Play video games and have people watch. What was their number one advice? And then we'll let you go and run your company. They said be authentic. Oh, yes. Be yourself. That's true. So I think it's great advice. All right. Be yourself. I'm going to be me. All right. Talk about what I do. And we'll see how it goes. Yeah. So you can watch it. I encourage all your listeners to check out my channel. They can also subscribe. Susan Wajiski, you too. Search on it. Yes. All right. It's not hard. All right.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I'm also going to post on just, you know, so like on the Demore example that we just talked about, like maybe next time I would do a video about that. Like things that I feel strongly about, like an opportunity for me. Express that point of view. And then the third thing is that I get questions from creators about running the platform. So whenever I go to a city, I go to Poland or Yeah, questions about YouTube, right? I mean, we have millions of creators and they have questions like.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“So, I'm going to have creators come when they come to headquarters. I'm going to call it two by two. They ask me two questions. I ask them two. Stay tuned. I'm going to post one really, really soon on that. Okay, great.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“It will be for you. I don't know if that will work for me running the platform with all the creators. So, my goal is to make this more positive”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Well, I'm gonna cover a number of things. First of all, I'm going to interview creators when they come to our YouTube. So I'm actually going to be like you. So maybe you can give me some good tips. Yeah.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's just Susan with Jiskey Channel. Like all creators, most channels are usually their names. What is your special specialist?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“But then I thought, you know what? I want to become a really serious creator because I. Manage a platform that's used by all these creators, and the only way I can really understand this is to be a creator myself. And so I decided, like, I'm going to launch my own channel. And I just launched it yesterday.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Just stuff I saw. They were kind of more like the user generated, like. Like when I was at the Fortune brainstorm, I saw a bear, right? It was kind of funny to all these tech people and then a bear sort of like.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I'm glad, yes. And you do podcasts as we're doing right now. Yeah. So of course I've uploaded content to YouTube, right? And I had always uploaded content to YouTube.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Would you just figure out the platform or something? So it's great in your question, you're almost implying, like, of course you should have a YouTube channel. So I've the CEO. Yes, yes, yes. Well, so I write for.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Because tech is an important change, it's an important factor of change, and kind of back to my Like, I feel like I saw this, I've seen this throughout my career. I've kind of been able to. The impact of this. I think Yes, tech is going to continue to be an important area. What we need to do is we need to continue to communicate more with policymakers. And I think that's. Place that's really important is to better That they better understand what we are doing, why are we doing it, hearing their feedback, figuring out how we can be responsive to that And so I think it's maybe like the Hollywood and the Silicon Valley discussion that we had before. That both sides need to better understand each other and then figure out what's the right compromise that we need to have.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I do worry about it. I think it's hard because we're moving so fast. I think it's really hard for regulators to understand how fast. We actually are moving, and how quickly all of these markets are evolving. And so by the time you actually get the regulators involved and you get them up to speed and they understand it, and they all agree and they make a rule, it's somewhat outdated. Right. And so. The other chance is they could make the wrong rule, right? They could make a rule that is completely Impossible for us to comply with, it causes us a lot of time and heartache to figure out like, how do we handle this? So, I think self regulation is really the best. Australian icemann.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“And Leslie, two more questions. Are you worried about Silicon Valley getting attacked more with regulatory issues? Obviously, Google has faced a lot of headwinds in Europe, but there's sort of a growing feeling that Silicon Valley is about to get its macked around a little bit from a government point of view.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“We're always monitoring YouTube for abuse and trying to understand how it's being used on a platform who's monitoring it. We think it's an incredibly serious issue. So we've been looking to Make sure that we fully understand the way it's been used by different parties. We don't see that right now, but I just want to say we're taking it incredibly seriously. And to date, we don't see anything, but we're always monitoring our service to fully understand it.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Have you looked into whether the Russians have used YouTube? Because today it moved to Twitter and obviously Google has been pulled into it too, but have you been looking at that, whether they've used YouTube for nefarious purposes?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“We're a platform about free speech, and we think it's really, really important that we enable all of that discussion. And we see all types of discussions happening on YouTube. I mean, one of the things that we've actually done is we have this program called Creators for Change where we've actually found individuals who are promoting messages of tolerance. They're fighting some of the really hard issues like Islamophobia or Misogyny, and so we've actually awarded them as Creatives for Change. We're giving them funding. It gives them more promotion, better equipment. We are promoting them ourselves with the idea of how can we get some of these voices of tolerance and really powerful messages out there. But as a platform overall, our goal is just to enable all voices to come out for them to be able to communicate.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Are you one of the adjacent things is sort of the coarsening of the culture, which some people blame YouTube and Twitter and now Facebook for getting attacked? How do you look at the political culture? Now, YouTube hasn't been sucked into it quite as much as Facebook clearly has right now and Twitter. Has been used by the president for all kinds of messages. How do you look at that? How do you consider that?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Right now, it's a self selecting. And I think there's something in computer science where. They've actually seen these studies where they said in the 80s, when people started to have personal home computers, that's actually when the numbers changed. And for some reason, boys were more gravitated to that more. And so The theory is when you get into this entry level class, it's not really an entry level class anymore because there's a set of people who have already learned a lot and there's an expectation that you're higher. And I've seen that with my own kids. Like what I found is that if you supplement and I was able to support them early enough.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Then I think it will be, you know, that will solve some of the issues. Because in by definition, everyone will be educated in this area. People will understand like, yes, women are great at this. You know, men are great at this. Everyone can do that.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Computer science is a more useful skill. Right now, um, then a lot of other things that people are learning at school right now. And I don't want to say one is better than the other, but like, well, they're all important, but there is no computer science being taught by men for many, many students. And so I think that's really a problem. And when we do make it more generally available.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“And so I do think over time this will get resolved. I think the way to resolve it ultimately, I think computer science should be a mandatory class that's given to everybody. I mean, if everybody has to take biology and chemistry, they can take computer science.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Society would be different, and eventually, like, you know, today everyone reads and writes, right? Regardless of their gender or their race”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I'm hopeful about it. I mean, I think that we're just so early. I mean, the fact that we are undergoing this change has like undergoing the printing press revolution. And it would be like undergoing printing press and only 20% of people that could read or write or be women, right? Literature would be different. Society would be different.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“The company wasn't. Are you hopeful about the diversity issue? Because it's really just one sexual harassment lawsuit, Uber, Sofi, and everywhere else. How do you look at this? Because you've been here for a long time.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, if you get into hate speech, it's a little bit different, or violence or promoting violence, but we just enable a broad, broad range of topics to be discussed on the platform from all different points of view. But it's different if you're within a company and you're within a company. We're trying to promote more women and people feel uncomfortable about that. I mean, think about how you would feel if you were a woman and James Timore was on your promotion committee or to just see that the company was enabling this type of harmful stereotype to persist and perpetuate within the company. And so I think within a company, it's very, you know, there's a different set of rules within a company than there is on a platform that is about free speech.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Well, we all care about free speech, but I'm just saying there's our platforms. Like, in fact, James DeMoor did his first interview with a YouTube creator. So, you know, that discussion on the platform, that's fine to have on the platform. We have lots of rules around the platform, but we tolerate”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I mean, I think people are confused about the platforms versus the company. So Google and YouTube, both companies are really, really important in the free speech discussion. In fact, it was interesting to me.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“It's really, really difficult. And what I think were you surprised by the backlash that everyone should say what they want? And I was like, not at work, you can't for certain. You can do it in your free time kind of stuff. But what were you surprised by the backlash? There was almost a marge. There was almost...”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes. I was part of it. It was a group that made that decision. I was supportive of it and I felt that it was violated the code of conduct, that promoting harmful stereotypes in the workplace was problematic. Google's working incredibly hard to bring more women into the workforce and to have promotion of harmful stereotypes is really, really difficult.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“My kids and diminishing you, and many other women in the industry and men in the industry, right, that that was not true or convincing that they were less capable in some way as a result. And so that really upset me. And I felt like it was important for me as a woman leader to actually say something that there were many points of view about this, but I didn't want it just to be different men talking about women and like their capabilities. I felt like as a woman, I needed to speak up and to say, look, this is hard. It's hard to be a woman in tech sometimes. It's hard to deal with all these implicit challenges. And then to have, you know, these explicit challenges as well, to have people discussing and debating your capabilities because of your gender is really, really, really difficult. And that's why I wrote the op-ed that I did”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“So, Google allows everyone to communicate about everything we have, many email aliases, we have many ways for people to share and discuss and debate. That's a really core part of the value is enabling people to discuss. So he wrote a memo, which I think has been well understood by your users, right, where he made different assertions in terms of women's capability in tech and why they were less likely to be in tech and to be leaders in tech, right? And I was actually on vacation when that memo came out. I was trying to get away. And I had read it and we were at dinner and I was talking about it with my kids. And the first question they had about it, well, is that true? And like that really, really surprised me because here I am. I've spent so much time, so much of my career to try to overcome stereotypes. Like I've done everything.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Who is an engineer at Google who wrote this memo that was very controversial? It was put on Google Assert. It was Google Loud.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I have many children. And I've been working on it. And I've talked about some of the challenges that I've seen actually as a parent, right? I mean, I can say whatever I want professionally, but then I come home. I also need to make sure that in my home that I'm doing the same sets of messages, right? And having success. And that's actually been a really interesting thing for me is to see kind of my kids' reactions to computer science and what they like about it or don't like about it. But when James DeMoore wrote his memo,”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Well, so first of all, the issue of diversity in women in Silicon Valley has been that one that's been really, really near and dear to my heart for a long time, just because I feel like I'm in meetings all the time. I see the fact that there are a lot more men than women. And I see that women are missing out. And I also see the way technology is changing our world. And I'm concerned because I see that only 20% of the science computer science degrees are being earned by women. And so, you know, if we're going to have this force of change, I want to make sure that women are equally represented in that change. So, this is something I've been working on for a long time. I've been working on it professionally. I've been working on it at Google. I've been a big spokesperson for it. And as a mother, I've also worked on it with my children.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“This diversity issue has been a big one for Silicon Valley, and you have been one of the people at the forefront of trying to change that and one of the few women leaders at really in powerful positions. Can you talk a little bit about that essay and what your point you were trying to make and what happened there?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“More with them than we could have, yeah. Well, of course, everybody does. I mean, we're all in business, and so at the end of the day, it has to work for them, it has to work for us. And so I'm hopeful that there'll be more and more understanding over time.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Well, the challenge with Google is that because it was a small company, it took time for us to build out the people to be able to go and speak and build out those relationships. And so what I see now is that Hollywood is very interested. People understand, I mean, we just had the Emmys and they saw so many of the streaming services that won, right? So they understand that this is the future. They're all interested. They're all building their own direct-to-consumer app. Yes, I'll try to do this. They're all trying to go direct. They all realize that in the US at least, there are real declining numbers in terms of the cord cutters. I think if you look at the 18 to 24, it's down 40% over the last five years. So they see, look, the world is changing. And if so, then, you know, if I show up and say, look, we have all those users. They're all coming to our site. They're spending 60 minutes a day on our site. We'd love to work with you. How can we work with you? And we've also grown. So our budgets are a little bigger too. So we can actually do.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“What is in the way? I think the Gulf is smaller for a few reasons that I think people, well, different industries understand that there's a big opportunity with digital, that it's changing their business and there's an opportunity there. So to the extent that They can understand your business and figure out how to work together and how to leverage whatever success you're having and that they know the people. I mean, again, I really find just getting to know them as people goes a long way. So that like when something comes up, they can call you.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Has Hollywood changed or has Google changed? I'm using Google as a whole as whatever you want to call it, alphabet Google, YouTube. Which sign has changed more? Because there was so much resistance, even just a few short years ago, and so much questioning. One time was a studio head, and they were talking about the danger of Google and YouTube. And I said, how does Google make money? And they could not even, they didn't even know. And they were like clicking on links. I'm like, no, no, they don't. They don't make money like that. And it was really interesting that they didn't even have a conception of how you all operated. Do you feel like the Gulf is smaller or not? Or what's the problem? What is in the way?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“I tried, but So And Google has not been the friend. And I want to know them all. Yeah, they were scared of Google for a long time. You acknowledge that. Finishing up this section just answered this question.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Compared to a lot of people. Well, I try, but look, I mean, showing up is half the battle. So if you just, if I just go down there and I just meet with them and I explain what we're doing and I'm honest and open and I do things like I speak at their events, I speak at their board meetings. I go to the same events that they go to.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Everyone wants to talk to you. And so, and at the end of the day, people are all people. Right. And I mean, I actually think I have a really good relationship with all of the people in Hollywood. I've gotten to know them all as people. I've seen them all at these different events. I think, you know, I'm just sort of me and who I am. And like they recognize like I come from a different world. But on the other hand, like I'm making an effort to get one of them.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, well, they are now. Yeah, yeah. And so when I talk to them, they're always like, what can we do together? First of all, we already have a deal with them. So we're talking about the existing deal, how to make the existing deal better. Then we're talking about new ideas. I mean, when you have a billion and a half users on your platform, it's global. And our average session time is 60 minutes. When you have the numbers that you have,”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Look, everyone in Hollywood's interested in YouTube. Whenever I meet them, they're always interested. Like, how can we learn?”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“It's in LA. It's in LA. He'll go. I'll send him right there. Okay. So simply complicated. We are doing stuff with Ellen. She's doing an original set of shows and clips for us. And so, you know, we did stuff with Katie Perry. You mentioned Katie Perry early on. So we're thinking about how we can create this global platform, original content, but it's ad supported. That's great for our advertisers.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“Well, Facebook is okay. So, Facebook is going for content that is ad supported, that is not subscription, and we also have started to do a lot more content that is ad supported. We announced that we were producing six shows that were going to be originals that were support that are going to be ad supported. And what we've seen is that the number of ad supported shows has really declined. It was 85%. It's now down to 66%. And so the opportunity for us to create ad supported originals is actually much higher than it was before. And so we are creating a show with Kevin Hart. We actually have Demi Lovato's movie coming out simply complicated.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“No, no. So you need to be responsible with it. And also, this is the most competitive time. Yeah, brilliant. Apple, Amazon, Hulu, Netflix, they're all bidding for that continent. And Facebook.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“You've always made money. Well, yeah. You have to make money because if I went out there, if we went out there and were like, yes, let's have billions and millions of dollars and then it didn't go very well, like it probably wouldn't happen again. Right, right. So you need to... Oh, yes.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT
“So we could. We definitely could do that in the future. I think the reality is you have to be responsible in how you run this, right? And so you want to have enough of a budget that you can actually experiment and not so much budget that you can hang yourself with it and get stuck. It drives me crazy.”
2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT