YouSaid · the spoken record

Susan Wojcicki

lines on the record
127
first
2017-10-16
most recent
2017-10-16
sittings or episodes
1
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podcast

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  1. “It would be better, right? There's a couple companies I can think of. I kept suggesting you for the Uber CEO, but you're probably too nice for that. So you run this autonomously, although you're under Google, and it's never been thought about spinning it out or anything like that. You run it autonomously under the Google, which is under the alphabet brand, correct”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  2. “And I feel like I can have the best of both worlds. It's an incredible platform. I have control over something that is really, really important in the world. It's fast growing. And I can't imagine going somewhere else, and that would be better.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  3. “I'm between 18 and 19 years, but it's completely different. I mean, when I started out, it was a small company, right? I was employee 16. And now we have now basically I run my own company within Google But I still advise on lots of issues associated with Google. With Google.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  4. “Well, I'm always thinking about what's most interesting for me to do and what's highest impact. I think being at YouTube is this incredible platform to be able to I mean, I can't imagine a better platform. I love the way that it's about information. I think it's this next generation type of information because video is sight sound in motion. It's incredibly powerful And it's a global business. It's growing fast. It has all kind of impact across the board and the way people can learn and start businesses and start media companies. And so I love what I do. And I mean, yes, I've been at Google for 18 years.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  5. “I mean, I lived there for years. In this house, I remember it I remember going to it kitchen and they were in the garage. I remember that vividly. My point being is that you could have been, you're always on the list. First of all, there's not enough women CEOs, clearly, in Silicon Valley, but you've been on lots of lists and stuff like that. Why stay with Google this long, but you now have your own company, I guess, in a lot of ways. How did you make that decision?”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  6. “I liked it. I mean, I lived there for years. In this house, I remember it. I lived there for years afterwards. I remember going to the kitchen.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  7. “Craig. Craig Silverstein was there. Number one, he always employees. Yeah, so he was employee number one. And so the two of them worked in the house. Craig was there. And I lived in the house. Right.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  8. “That's why. I had just bought a. And I needed a way to cover the mortgage. And so I decided I'd rent it out. And then I had a, I had put an ad actually. The paper, but then I had a friend and she Sergei and Larry, and knew they had just gotten funding. And so she's like, Oh, they're looking for space. And actually, it worked out really well because they were just three people and there was really hard to get space at that time.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  9. “You were helping them. No, they rented it. But I would come down and. Talk to them at night But I didn't officially work there”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  10. “Well, if I had joined the day before, I would have been. There were four people who joined the day before me, so not that it really matters.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  11. “Yeah. And it was really interesting because it was the first time this idea of professional user generated content was also introduced that were not Hollywood people. So it was an interesting time. So one of the things that people talk about, you're always on lists of CEO candidates. You know, Susan, you've been at Google since. Beginning, the actual beginning. What are you employee number what? 16. Why are you 16? You should be earlier than that, right? Did someone else grab it?”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  12. “Absolutely. So one of the things I remember early on was interesting is sort of the changing thought of what YouTube is, although it hasn't changed that much from what it started as. But there was very early on there was an event down in San Francisco by the water of some creators. And Katie Perry sang because she got unpopular on YouTube. Do you remember that? I think we were sitting.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  13. “YouTube was able to surpass all of those growth numbers. So I created. This model I had really high growth numbers, and people said, Really, is it really going to grow that fast? Like, I don't believe you, and yet YouTube was able to surpass all those numbers.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  14. “Yeah, I saw that those growth numbers It was actually interesting because I did the model that predicted. That we should buy it. And I actually had like 10 minutes where I produced this model. And in the model, I assumed this high growth rate.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  15. “Of how to tie the tie And so I think we saw that as pretty critical from that perspective. And then also the other insight too was the ability that advertisers would want to serve ads. And that They went on to serve ads on traditional content that was produced, you know, the traditional way, but they'd also be willing to serve ads on content that was generated by Yeah, by everyday people. I mean, now we have professional creators, but we saw that early on. We could have an advertising model. This would be valuable in search. This was an important source of information. And also, Anything that is growing is really interesting. Like, if you see the way that early on people.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  16. “Google send information company, our mission is to organize a world's information, and video is a really important type of information. And so I think we saw the value. Of having people upload video all over the world, and also the opportunity to be to serve video in search, right? So if you type in certain queries like how to tie a tie, the best thing is to actually get a YouTube video of it.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  17. “On the inside was. And so there was an insight that wow, like regular people can create content and other people want to watch it. And that's going to be really valuable. And we've entered this new world where there's going to be this new type of content. And so I saw that in 2006.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  18. “Well, Google started first. I think just a couple months maybe ahead of you too. Think there were some process Was But the value was that I could see this is going to be a really valuable area and that anyone can create content, that people all over the world want to create content. and that other people want to watch it. And I remember actually that we had gone and we had said, oh, let's go get this Hollywood content and we had spent all this time negotiating for it and we had finally put it on the platform. Google And then at the same time, we had these students in their dorm room in China who had created a video of themselves. Singing a song Their dorm room, and that had way more views than this content that”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  19. “Yes Anyway, that's all right. Go ahead. Yeah. And so, what we had started by first saying we'd like people to upload their video, we're not going to tell you what we're going to do with our video, just upload the video. And people all over the world had uploaded video. And so this idea that people want to share their video was... Really, the first insight. But then the second one that was even more surprising is that other people want to watch it and that people all over the world were watching this content that was uploaded by regular people to”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  20. “Well, first of all, I saw that there were a few insights. So I think the first one was that people all over the world are going to create content. And so we had actually been running Google Video. And we had started by just saying.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  21. “Think we knew that there was going to be some legal work we were going to have to do, but I saw this huge opportunity. So I'd been a big advocate of buying YouTube. Why was that?”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  22. “We snatched it from probably a number of players. And actually, I was a big advocate of buying YouTube at the time. Despite all”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  23. “And I'm the CEO of it, so I get to see all parts of it. And I also, I have a real creative side. I love creating, I had been really into photography when I was in college. I had always thought I would do something creative. And so the opportunity to work with all of these creative people who are creating content, I can relate to them. I love seeing the work that they do. And so when I got here, it was actually a lot smaller than what I had run at Google. It was smaller in people. It was smaller in revenue. But what attracted me to it was that I saw that this was a huge opportunity to grow.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  24. “Well, it's been great. I'd say when I ran ads, you know, that's a part of YouTube, of Google's business, right? But when you come to YouTube, YouTube is a whole company within a company. And so the ability to see every part of how this company works was a great opportunity.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  25. “Four years ago. So, why don't we have an update on what that's like? What has it been like since you moved here? Because that's a big difference, and it's obviously an important part of Google, one of the fastest growing parts of Google. So can you talk a little bit about how that's been over the years? Because you're not really a Hollywood person. Or, you know, entertainment and stuff like that. And you really were sort of in the trenches of Google for a long time.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  26. “And then you did Google and it was in your garage, and this is a well-known story and then grew up from there and you ran its advertising division for a very long time, which is sort of at the heart of its business. And then you came to YouTube how long ago?”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT

  27. “Thanks for coming on. You've been on stage with me many times. We've talked about lots of things, but things are always changing. And so let's give our listeners just a little background on you. You worked for Intel before Google. That was a million years ago, correct? Yeah. Yeah.”

    2017-10-16 · Decoder with Nilay Patel · Recode Decode: Susan Wojcicki, CEO, YouTube · IDENTIFIED FROM THE TRANSCRIPT