YouSaid · the spoken record

Theresa Hallward

lines on the record: 63
first: 2019-11-20
most recent: 2019-11-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“It took us like three or four years, and then we were very deliberate about, okay, what are our values and how do we define them? And we were very meticulous. So, for example, we would never hire someone who came in and interviewed and they said, like, I want to work on the Salesforce business. We needed them to actually want to work at Outcast because what you get is you get people who didn't get the job at Salesforce. And that's why adverse election, the pressure to hire and to compete, you know, because we don't have stock options and all that kind of was really, really difficult hiring environment. So we had to have a really strong culture and we had to hold the line. And Karen was very, very good at that. But we had a very, very high bar. And then the other thing that we did very rigorously, Heather England, who was our COO, did a great job, was training, consistent training. Look, we're going to roll our own, right? That internship program, like people were taught how to do these things, how to do a meet, how to staff a press briefing.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“It's funny how people talk about superpowers and how important they are, but like I think there is sort of this risk that yes, recognize people's superpowers and put them in that role. But like don't reduce the person to one feature.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, because, by the way, a book doesn't sell itself, fun fact. No. What I also love, by the way, about that Ben and Mark thing is that people actually tend to pigeonhole them. Even I did before I got here and I realized this. They pigeonhole Mark as a big ideas guy and Ben as a business guy. They're actually kind of also swapped. Mark is equally as into, if not more, into the human side of the business and the sales and the marketing and the business building. And Ben is actually really into the big ideas and the trends. And so I think it's really fine that people stereotype them sometimes.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, and she came out of them, and she's so afraid. I mean, everybody who thinks that Ben is so amazing and famous and whatnot, he's great. She made him. You know how the asset was, you know, Andreessen had co-invented the browser, right? Like the challenge of that was, you know, Ben's brand was just not as big, right? So we did a bunch of things. Like we did little tactical things. Like we would never do any more press meetings with the two of them because then you're directing questions at the person you've already met before. But like the much bigger effort was Ben his best format is writing. He's a very good writer and he's very specific and it's very him, right? So he's going, you know, all of his coachiness, right? All of his advice, like we'll just drip from the blog, right? And that turned into the first book, right? So Grace then went and fixed that imbalance. So the first book, the media interviews, the Forbes cover, right, on him. And she's added again because she's like working.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, it's actually something I'm actually really proud of. You're making someone's career. People spend, you know, in one case, 17 years, like there's this woman, Jessica, who's now been at Aukast longer than I have, right? But you're making someone's career, right? So the time that they're with you ought to be meaningful and ought to forward into whatever they want to do next. Exactly. There are people who started, and we did this thing where we never liked the senior talent at the other agencies because we were very, you know, our way, blah, blah, blah. But like, so we did this intern program. And I'm telling you, there are so many people who started out as an intern at outcast who now run big teams. They have big budgets. They have a great career, right? And nearest to my heart is great. Grace is the first person I hired who.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“How you should think about the agency world. Here's how you think about the funding announcement. Should you disclose this X or the other? And then, of course, we get very involved when something has gone away.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Shilling bull Like for those who want to participate and build and understand the future, I want them to go, like, I wonder what Theresa Hallward thinks about that. And of course, that comes in all kinds of flavors, right? Whether that is op-eds or podcasts or written decks or press interviews and any flavor, right? Like that is what the overall ambition is of the marketing function. And then if you look at like the way the team is organized, we basically have four vertical areas roughly of investing, right? So it's a consumer, it's enterprise, and then crypto and bio. FinTech and real estate belongs sort of in the consumer slash B2B bucket, if you will, right? So the entire team is aligned around those vertical areas. So you can really develop depth in bio or consumer or enterprise.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I've given this talk a lot where people ask me you've given talks on editorial and how it works. One of the lines I always say is that I believe that you need to have a two word lens with which to distill the thing you're looking at. So for me at PARC, it was entrepreneurial scientists. At Wired, it was informed optimism. And when I was interviewing here, I was looking for that two-word lens and you actually gave it to me in the form of innovation brand. And that's when I knew I could come here and work here because I was like, I'm not doing editorial for a BC. That's shilling bullshit. No, I need to have like big ideas and big things to work on.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“But she ended up coming back. Then we went after you. So the backstory on the content operation is that we all had decided like we want to build out our direct channel, right? And Kim, who is not an editor, not a reporter, she took it upon herself and she found Michael, who got the initial podcast off the ground. And then you obviously got the podcast to where to stay”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, but the thing is, as you know, that sometimes when you're dealing with an editor or a reporter and a PR person, interests aren't always aligned. So the whole genius of Kim and the rest of the team is to work through that productive thing, right?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, by the way, the funny backstory, I don't know if you know this. I thought she hated my guts because, quite frankly, I took the position because I cared very much about my section where I'm sorry you guys, I know you're used to placing things at that edits. That is not happening on my platform.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I completely agree. You totally want the ability, and you also here's a major way to express your brand. You don't want to outsource that. The way this happened is came down an op-ed and then she wanted to place it on wire. She pitched me.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“And we need to have a direct channel for two reasons. One is to reach our entrepreneurs directly, to reach the participants in the future directly, right, in an unfiltered way that we want to. And then they can decide how they feel about it, right? But you also defensively, right? Like if stuff doesn't go your way, you need to have other options. Like, how would you completely be disintermediated from contacting your customers other than a customer support?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“That is really like okay. So, what is the space between the stories? What is the stuff that participants in the future want to know, but like they won't necessarily find in existing outlets, right? Or the most in-depth. We're for builders, for participants. The key verb, I think, is explained, right? And then there's a whole thrust of content, sort of the how-to stuff.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“No, no, no, there's a timing delay. There are like 17 flavors of this at that sort of platform level. It's not like a cookie cutter thing. So that's the comms function, right? And then the events function, if you think about our brand is we don't have features, we don't have news. There's nothing you can touch. You can't review it, right? Like, so we're not a product company. So events is really the only way to really experience the brand, right? I think people be shocked. I think they're going to end up doing 200 events this year. That's huge. Some of them are tiny, very important, but small. Very curated things where there's a content component, but really is a way of convening people and like generating productive relationships with our core constituents, right? And then we have ten poll events, like we've Ben's Barbecue, which he's now famous for. And then we have our big summit every year. So the events team, like there's a broad range, right? And then obviously the content operation on here sitting talking to you.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so I mean, like, marketing for a venture capital firm looks very different from marketing for a product company. It's just very different. We have such a breadth of investment areas, right? We're not beholden to having to market a product. The communications part is figuring out for the general partner sort of like an exec comms function, what is your platform? What's our point of view on X topic, right? So that sort of figuring out what they want to do, what are the big things they want to do for the year, whether the smaller things for the year, and like how to respond to incoming opportunities and whatnot.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, yeah, totally. But what I love about that is that the narrative was very much about the Mt. Gox and the scary, but the reality is that the co-inventor of the GUI has a perspective on Bitcoin as a protocol.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So there was an opinion written about Bitcoin that was really negative about Bitcoin. But more important, it didn't fully appreciate, I think, what was actually happening underneath the currency. So Mark wrote a response just as an email to the person who had written the op-ed. And basically just said, like, look, I read your op-ed and we've been studying this space. And I thought it might be helpful for me to lay out how we're thinking about it. And he just writes this whole piece on like why Bitcoin matters and he sees me on. I'm like, Mark, there's an op-ed. So I think, I guess the lesson that I'm learning on this podcast is like, I got to just like identify versus ask him to do op-eds.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Sitting there and going How is your deadline? That's one of the most defining pieces, not just for the firm, but just for the industry. I mean, people refer to it over and over and over again. A few years later, in fact, maybe a month before I started, there was also a New York Times op-ed on why Bitcoin matters. What's a backstory there?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, first of all, it came up completely organically, right? Like, I think people sometimes think PR people sit and go like, we should X. It's just not how it works, right? So the way it came about was, you know, the economist writes these special reports, they're super in-depth. At the time Martin Giles was the Silicon Valley person for the economist, and he came to me, was Ben Mark Martin and me. We're talking about the internet and the future of the internet. And Mark basically sort of starts to riff and he goes, well, the way to think about it is really it's like software is eating the world. And he goes with his little thesis. And I'm sitting there and going like, that is freaking op-ed. This needs a shelf life. I basically gave the idea to the reporter and the reporter's like, well, if Mark Andreessen will write it and it's like that big, we will run it. And then I told Mark it's placed. Here's your deadline. And then kindly he obliged.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“You gave them seductions. I remember that. So let's talk about one of the most defining things. That's, again, about five years in. Let's talk about maybe two years into the firm, which is software eating the world.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“In fact, the thing that I think is really interesting you talk about it being the one story of the decade. I think it did so well that they ended up doing that kind of a profile of multiple people after that in the Silicon Valley VC world.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Right, no, they definitely got it now. But the New Yorker was like, no, no, no, we like the familiarity that develops blah blah blah. It's like, we're not doing that. That was going to be a deal breaker. Scott Rubin at the time was staffing up a bunch. But I think Tout Friend did a really good job.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Being able to, you know, talk off the record and then give the entrepreneur some choices about what could go on the record. Could they really participate in all of that? And what I try to balance is, you know, again, being an honest broker, right? Like you get an actual peak and an actual pitch meeting and the actual reactions. But I do need to protect our entrepreneurs. Like that's our reputation, right? And the other concession that the New Yorker made, which they didn't like, was that all of these meetings were staffed.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, look, people in the other power centers, right, like primarily New York and DC sort of feel like we don't explain ourselves well, right? Silicon Valley, there's some bridging that needs to happen. However, Houston, New Yorker, right? It hits those audiences and it's a chance to explain our business to those audiences in a very legit, very future forward way, right? And I think the headline was like the future's front man or Silicon Valley's front man. Now we have never let anybody sit in on a meeting and whatnot, right? But like the New Yorker comes with that. In fact, I think there was a lot of compromising on both sides that needed to happen.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So then the ask was we would like to do this kind of story and we would like to do it with Mark's participation. So the decision is then, okay, the New Yorker is the New Yorker. So how often is the New Yorker going to write the definitive piece on venture capital? Once in a decade? Maybe. Well, do I want that to be about whoever or do you want that to be about us? At that point, I want to occupy that spot because that leadership and that's voice of innovation, which is what we're all about.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So it's not an easy decision. At that point, I was at a stage where it was like, enough, we're done talking about ourselves, right? So enough. They came to us. And the way they do these stories is they do the story about like a profession or a type of business, and they do it through the lens of following this one person.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, that is what I think is so amazing. I'm so glad we're talking about this because that is the orchestration behind the scenes that is entirely invisible that people don't see. In fact, that there's so many decisions that go into the thing you see and so many decisions that go into the things you don't see.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Very good reporter So, look, in the beginning, it was all about having the chance to compete for the deals, right? And therefore, we were allowed and proud. But like, you can overdo that where you basically at some point start doing gratuitous PR. So people come to the office, right? And the office is also like the entrance doubles as a library, right? So Kate is at the office. It's like, I want to write about this. And I was getting to that stage where I put the brakes on a lot. We're just like, we're not doing no, no, no, no. I was like, this is another one of those pieces where I love Kate. He does a really good job. It's wired. But like, do we need another thing about us? I wanted to be away from us. I wanted to talk more about the technologies, the future, the entrepreneurs. For me, it's about a larger picture of like, are we actually spending too much time on the wrong thing?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“And of course, the positive part of the two side market was the more good relationships you have, the more it benefits your clients, the more good clients you have, the more reporters will want to talk to you, right?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Reminds me of this line that if you act like a robot, expect your job to be automated away. And so when Chris Anderson. Well, that's good. Wrote this post because he was so annoyed about all these pitches he got, re-outed all the email addresses of all the people who kept pitching him instead of the right editors. And that's a perfect example of essentially doing your job robotically where you're just sending an email, you're not really customizing it. Whereas what you're describing is less robotic. It's creative, empathetic, it's understanding what one side wants”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Like the subtlety of knowing the 10 last stories. I think that the level of EQ and story weaving of those two sides together, I have a hard time seeing how that's going to get disintermediated right away. Now, I fully realize that a lot of people say that. And I cross my arms and was like, that is such BS. I don't know, but I sort of feel like jobs that require a lot of empathy on both sides are going to be Pretty safe, I think, for a really long time.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I think about that all the time. Sometimes I go like yes, deaf. And then sometimes I think like no because there is such an element of translation that I'm not sure AI in matchmaking that AI is still well suited like Google Translate is really good, but I speak a bunch of languages and it's just kind of off.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I love how people like dumping on PR people. There's just as many bad lawyers and lazy reporters. It's like everybody's favorite punching bag. I will say like one of the best compliments was like this guy managing editor, I think, of info world computer weekly. He basically said we would say like, well, the pitch is from Opast, we'll take the meeting.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“You would ignore them. I mean, frankly, this is true of your team when I was at Wired, many of them pitch me. Oh, there was only two of them at the time, but I loved them because they were some of the very few who stood out to me as not driving me nuts.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So, I think if you want to succeed, you need to broker what the client's business goals are with what actually makes for a good story. And if the client is unreasonable or in an unethical case asks you to lie or whatever, you just can't do that, right? You want your client to be a client for 12 years or in the Amazon Kindle case, I think even for longer, like Alkas launched the Kindle and Amazon is still a client. So for that, you need to have high integrity with the client and perform and actually do all this stuff. But you also need to be an honest broker with a reporter. Because if you go to the Waltzie Journal three times in a row,”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I did have a VC tell me, you know, your portfolio is better than ours. It was good, but like it was also sad. The last parallel, which I think is underappreciated, is like both are services firms. Like in one case, you take money, in another case, you give money, but both what distinguishes you is like how you treat the entrepreneurs, what you do for them besides the money, right? So I think the parallels are just striking. In venture capital, what's slightly different is inventure capital, you make your money on the easy deals and you make your reputation on the really hard deals. But both entities, it's all about reputation. In the outcast case, obviously, it's a two-sided marketplace, right? You have to have a great reputation with both press and clients, right?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Trust me, our staff would be like, I would love to run our clean tank. Like, it's all felt so good, but they were all science experiments and it was nothing really to do because it takes forever to find out if there's a product in there, right? And that's bad for venture capital as a model. But for us, you're going to do PR for five years, spend a bunch of fees, right? That I have a hard time justifying because like there's no actual business, right? Where you can see an impact, right? So those are some of the choices that we made.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So here's my theory on this on picking clients what people actually say they enjoy is not really in all cases what they enjoy What they end up enjoying is success and making a difference. Are you going to be able to put on your resume? Like you worked on that and on the enterprise side at Outcast in that decade, there were two enterprise softwares franchises that were created, Salesforce.com and VMware. And we had them both. And then you go like, okay, of the clients, right, do we have anything in cleantech? Like, we made a decision that cleantech wasn't for us.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“AUKAS had that business for 12 years. Well, guess what happened? The fees went up over time, right? And that is much easier from a business point of view than adding a thousand, five thousand dollar accounts, right?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“And then the client list you keep, right, just like the portfolio company speaks for you. That speaks like, are you smart? Do you have good judgment? Do you know what you're doing? It's by the company you keep, right? And then the thing about how to build a business at Outcast is a very similar, although the money is very different. The way you build a business is you find a company that you think has great promise. You're hopefully right about that and you cannot afford to be as wrong as you are in venture capital. Definitely not. And then you grow with their success. So Salesforce was a client when it was Mark and three engineers in his apartment at Koi Tower. Wow.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, it totally is. But those happen in parallel. We had sold outcasts, I think, three or four years prior, but it was not your sell and leave sale. We sold it to a holding company. So the day-to-day actually didn't change.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“No, no, no, that's not how we ran outcasts. We were always working on work because how can you give quote unquote strategic advice if you have no idea what media is thinking and whatnot? So at any given moment in time, I was always working on a very specific thing. You can spread out across all the different. Yeah. And then the rest of your time, you help, you know, a mentor and a power and advise the rest of the agency and clients where you kind of sprinkle in, right? And I mean, selfishly, I like doing those things where you go like, can we get a cover story? Because it's like running a marathon. You're proving to yourself that you can do it. All of that. So it was fun. I think very shortly, Mark basically was the lead recruiter, if you will, say like, look, this function turns out it's pretty important. It's critical. Like, would you ever consider? And then we did this dance for a while. And it turns out at the same time, Karen and I had both decided that we wanted to change our roles at AUCAST.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So, the hired outcast, they basically said, and Mark was really the leader in the main pusher of this, although I think Ben was very supportive, but Mark's like, we want to properly announce it. We want to treat it very seriously. We want to make a statement. Can you help us do that? I think they called my boss before Outcast. I don't know who else they call. I just remember someone called me. He's like, they asked me about you. And she told them, it's like, there will be absolutely never zero BS. Which they decided it was a feature, not a bug. Anyhow, then we decided to launch the firm and we did the cover story. We did lots of other interviews and whatnot. And then it was sort of a regular client partner relationship.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I call it slippery, and I agree with you. It needs to have a raw, authentic, slippery feel that's not perfectly polished with every bow tied. In fact, I hate things when they're perfectly done that way.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“We talked about the investment. Well, nobody reads press releases. There's no story in press releases, right? There's no story about like how this founder's idea is particularly well suited for their experience, the founder idea fit that we talk about. There's no arc and there's no rawness to it. Like anything that is worth reading has to have some sort of raw element that's real and it's also plain English.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“I love that because it's about skin in the game. And so you guys started writing these posts. And what I also appreciate as an editor is that they weren't actually straight press releases. They talked about the investment”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So, my observation, having worked with many venture capital firms and with companies that took their money, is that VCs don't do any marketing and you don't really stick their neck out to support the portfolio company until there's the IPO. And then they will call every reporter and say, like, well, you know, we've known it. But at the beginning of the journey, if you were like, here's why we invested, here's what we see in the company, you can help them just very tactically with recruiting and business development and like sticking your neck out for them if we're calling it venture capital and it's high risk. We can't put all of the owners of the risk taking onto the portfolio company. They take the lion's share anyways, right? At least the whole point.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“What you needed in the early days. So, what I love telling people when people ask about the editorial operation, the brand is that much of it's built on the strong existing culture of writing and communicating that's been here from day one. Like one of the things you guys did, for instance, which is really interesting, was write blog posts about each announcement. Like tell me about that.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. And in fact, we had this funny little argument. I told Mark, and my parents like, Your name is terrible, Andresen Horwith. And I didn't even know that we were going to have 17 general partners. However, one could argue that Andrews and the Horowitz name, there are assets, particularly in the core community, right? I was thinking broadly, but the core entrepreneur community, those are the need.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source