YouSaid · the spoken record

Theresa Hallward

lines on the record: 63
first: 2019-11-20
most recent: 2019-11-20
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, the big picture that I love about that, if you spin it forward 10 years, is that if you think about all the new people coming in, the brand is now a brand. It's an ASICs and Z. It's not just Andreessen Hor”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Super Sunder, he did not have a brand, if you will, right? So, yes, Bill Campbell, fellow CEOs, they were all like, oh my God, Ben has done such a great job because he took this company from Loud Cloud to Opsware through the sale to HB, actually making money. And Ben has written very eloquently about it. That was the challenge from a brand point of view because you don't want entrepreneurs to come in the door and say, like, well, I'll take your money if that guy is on my board. A, that doesn't scale and B, that's also, it doesn't do anybody justice.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Someone who's actually co invented a core piece of what we now take for granted, that's a big deal to any engineer that's like, I want to meet that guy, right? The challenge of it was that there was a big imbalance between Mark's brand and Ben's brand. So the people who knew Ben were the people who were also in the struggle of building a company that was having a hard time.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Well, I'm glad you brought up the part about Mark having an existing brand and being known as a co-inventor of the browser, because quite frankly, I think a lot of people kind of assume this is an easy game because it's like, oh, it's Mark Andreessen. It's like a given.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“That's fantastic because I've heard Ben tell this story. Ben basically was like this woman is coming to us and saying, like, so do you want fortune or do you want this cover? And they're just like, oh my God, this person knows what they're doing.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Yeah, so initially, the way we launched the firm was we essentially I thought, like, look, Mark is famous. He co-wrote the browser, so that's got to account for something, right? And they're both pre-articulate. So I wanted to try and get a cover story because this sounds old-fashioned now because everybody reads their news on Twitter and it's all online, whatever. But there's still a statement that comes with a cover story that is in print that, you know, you see at the airport newspaper.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Exactly. So then the marketing job was essentially initially to go like, hello, we're here. Dear entrepreneurs, come see us. And that came in flavors, which was we have a point of view on the market. Famously, we argued that there was no bubble, right? When everybody was like, oh, there's a bubble. And Ben had a debate with Steve Blank, like an Oxford style debate, which he lost, but we were right. There was no bubble at the time.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“And guess how that list marketed itself? With the logos of the companies they invested in. We funded Apple. So that was the marketing. It's basically reference selling, if you will. So we would have to do something, right? And they had done a really thoughtful job of thinking about this, like how are we going to be different? And it turns out the model is actually different. So there was actually something to talk about story-wise. But we decided to go like, okay, if we're going to win deals, we need to see deals.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Why do they so this is actually a very cutting edge idea and want to talk about this because it's actually very similar to a lot of our founders who don't understand the importance of PR and marketing in the early days? They're both tech founders who understood the value of, hey, we want PR. Like what was behind that?”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“In a doodling stage at the time. And then it's like, here's how we hear the kinds of clients we like to work with, blah, blah, blah. And they're like, thank you. And at the time Ben had just left HP and they were both angel investing. So I thought, well, maybe they'll do potential referrals if one of the portfolio companies is looking for PR representation. That was the end of that. I forgot about the meeting because nothing was happening. And then a couple of months later, Mark got back in touch. And it's like, we'd like to meet again. Then they said Well, we're going to start this venture capital firm and we're going to launch it next year.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Their hangout because they didn't have an office, so I go to the creamery and have my little audience, and I made the mistake of bringing sort of a standard capabilities presentation. And anytime you put a piece of paper in front of my people, just go read it.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“So, the way it happened is I met with a startup founder. They wanted to hire outcast. There was a tiny bit of potential overlap with Facebook. So we have to avoid conflicts as an agency. You can't sort of represent companies that compete for business, right? So we checked with Facebook and Facebook said, like, no, thank you, please don't represent this company. So I went back to the entrepreneur. And the entrepreneur was kind of upset and knows Mark and asked Mark to intervene. But then Mark asked for my contact information. And I had no idea why. So he reached out and he's like, We'd like to meet. I met Ben and Mark at this place in Palo Alto. I think it's called the Creamery.”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source
“Or they're great ideas sell themselves without effort, but in reality they often need PR. How does such brand building work? So ASICs and C operating partner and head of marketing, Margaret Wenmocker's, shares her insights using the example of ASICs and Z, which she joined very early on, coming from a leading PR agency she co-founded in Silicon Valley called Outcast. Finally, in this episode, we reveal how popular pieces like software is eating the world came about, as well as a many small and big decisions that go into what to do and what not to do when it comes to building a brand, particularly when the product is something abstract, as many software products are. As a reminder, the content here is for informational purposes only, should not be taken as investment advice, nor is directed at any investors or potential investors in any ASIC and Z fund. Please be sure to see a6nz.com slash disclosures for more details. So tell me about how you first”
2019-11-20 · a16z Podcast · Brand Building Ideas… and People · IDENTIFIED FROM THE TRANSCRIPT · source