YouSaid · the spoken record

Tim Cook

lines on the record: 74
first: 2018-04-07
most recent: 2018-04-07
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“I can't find it. And then I found it in Apple and I found a company that believed at the company level that its job was to serve humanity. It's that that has made all the difference for me is just being a part of that. And I wish, you know, I would have found it earlier. I wish somebody would have hit me over the head with it earlier. Steve hit me over the head with it. It just took a little while.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And so most people ask themselves the wrong question. The question they should be asking is how should I serve humanity? What will be my gift? And they should ask that pretty much every day because you can give small gifts and you can give large gifts and it doesn't have to be, it certainly doesn't have to be money. Most of your gifts will never be money. They will be a gift of yourself and your passion. Your way of changing the world, improving the world for other people. And so I wish I would have realized that sooner because I went through a period of time that I was rudderless where I thought I should be looking for my purpose. I looked under every sheet, every behind every door, you know, and everywhere. And I couldn't find it. I thought, oh my God, there's something wrong with me.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I would tell myself that the joy is in the journey. And the real purpose of life, everybody talks about find your purpose, find your purpose, find your purpose. The truth is we all had the same purpose. And so we should all quit looking. Our purpose is to serve humanity.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“That is ongoing, and that was the biggest thing in the tax thing from a corporate point of view, again, for your viewers. I want to distinguish corporate versus individual. We took no position on individual because we would just be a part of the peanut gallery. We have no special expertise there. It's not something I would have done, right, in that way. But the corporate piece, I do believe, is good for America because I think what the result of it will be is America will have higher investments. And that's essential.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, what it does, Chris, is that it allows you to take earnings that you are earning in other countries in the world. Maybe you're earning them in Latin America or the Middle East or wherever you're selling your product. And it allows you to take those earnings and invest in the United States without a further penalty.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I think we have the best universities in the world. I think we have incredibly great people in the United States. I think keeping America making sure that America is welcoming to people, a big part of America's success is that we have welcome people, that we welcomed them not only culturally, we welcome their ideas, and that we're able to assimilate different people from different walks of life on the same team because the products of today and tomorrow will be global products. And so you have to have people that represent the market that you're selling to. And so you need people from around the world. And so I think it's very important that we have that mindset. I am optimistic that we will. Current issues aside, I think the arc for America points in the right direction.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I don't think about it like that. I don't think about them or us or I think about us and that working together we can do a lot more than not working together. And so I believe one plus one is equal to three, right? And so that's the way I look at it.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I think I could do it. Yeah. Right? And so I do think that many of these things, and we believe that wellness and Burn some of those calories and this sort of thing. And also detecting heart rate, right? People have not, generally speaking, very few people in the population monitor their bodies in any kind of way. And yet we are religious about changing our oil and rotating our tires and changing the air filter and all of these kind of things. And yet this thing that we live in for whatever our life is we don't do as much on. And so I think we can make a huge contribution here.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“AIR is like that. AR can amplify human performance in a huge way. It can make our conversation richer. You saw yesterday the idea you can dissect a virtual frog instead of a real frog. It was all kind of”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Of the diseases that have been thought of to be incurable, artificial intelligence can help do this. And tech can help people in education. We talked about that earlier as well. And so technology by itself doesn't want to be good or bad. It becomes good or bad based on the inventor. What does it focus on? But I'm really optimistic as I look at it, because I see some core technologies in the future and that already started today and deployed well, these things can make a marvelous difference in all of our lives.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Right Needs to create jobs, right? Because the country needs jobs. That's a major role. I think that tech needs to help protect people's data and become all pro-privacy, right? I would love to see that because I think that would be an incredible gift to mankind to do that. Tech needs to continue doing what it's always done as inventing tomorrow and using the technologies infused with humanity to do things that are great for humanity, not just make things that can make money. We should be able all to live longer and live better. This should be a great contribution of tech. Tech can help solve”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Because tech has become such a large percentage of the economy, generally speaking, the problems of the country are the issues that tech needs to deal with, right? And so we talked about retraining earlier. Tech needs to play a major role in this. We didn't talk as much about diversity, but tech needs to increase diversity in a major way.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And on your phone calls, and don't think I should be in that position. And so if they tried to compel us, as they did two years ago, they tried to force us to create a piece of software that would have, if stolen, opened hundreds of millions of iPhones in the world. We said, hey, there's lots of things technology can do. That one shouldn't be done. It should never be created. And so we refused. They said, you can't refuse. We can make you do it. We said, no, you can't. It's against the Constitution. And right before they went to court, they dropped the case. And so if that same circumstance rose again, we would fight because this again Is a value of America, right? You should not be able to compel somebody to write something that is bad for civilization.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, absolutely. Let me give you the short version of this is the cyber risk for all of us individually and as a company has gone up exponentially even since that occurred. The only way to protect your data is to encrypt it. There is no other way known today. And so if I were you, I would do business with no one that wasn't doing that. Now, it is a thorny issue from a law enforcement point of view because they may want to know what you're saying. And I don't have access to what you're saying. And my view is kind of simple is I don't think that you as a user expects me to know what you're telling people on your message.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“From happening. Not everything. I would think about blocking cookies, these little things that follow you everywhere you're going and so forth. I would be if you have kids or if you're a guardian I would be extremely careful as to what they're doing because I think that the preying on kids are the sort of the worst thing in the world that can occur and that is something that I deeply worry about.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“It's a great question. One, I would make sure I understood the privacy policy of every app and website that you frequent. Every one of those. And I think that the problem with these is they're 20 pages long and written by lawyers, and that is one of the problems in and of itself. They're not written in plain English because they don't want people to understand them. But I do think it's important that people try to understand what it is that you're giving up. And I think in many cases you might elect to do something different than you're doing maybe go some to another business or whatever that has a policy that is more in line with your values. So I think that's the most important thing is to become deeply aware. I would also, if you're very concerned about privacy, I'd go into private browsing mode. We placed that in Safari and so that'll prevent something.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“It doesn't have to include hate speech, at least in my definition of it, right? And certainly our store isn't subject. We're not the government. It's not subject to that rule. But we do want to allow as wide a discourse as possible without stepping over the lawn, right?”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And some of the things they've said are unbelievably distasteful. And I don't even think represent their members well, right? From the people that I know from my heritage in the South and so forth. But their point of view, along with the alternate point of view, I think it's actually important for the public to hear that. And I wish it could be done in a not vitriolic tone and all of the accusation and personal attack that is on there. I don't subscribe to any of that at all. And you can bet that we continue to monitor. And if it walks into the path of hate speech or some of these other things, then we're cutting it. Off.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a good question. First of all, we don't stream it. We don't stream it. We place the app in the app store so somebody can go in and download it and they stream the content. So the question that certain app is we don't want to take a view that throttles the public discourse on something. The public discourse is an important part of democracy. Discourse is a democracy without discourse is not a democracy, right? And so now do I like their tactics or positions? Obviously no.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“The question for us is do they meet the guidelines of the App Store and do they meet their policy? But I think that well-crafted regulation could change that policy, right? And if that happened, or if we raised the bar some, then we have to look at it.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“But I'm not making fun of it. No, I don't. But I'm just saying, but it's not what we want to put in our store. We want kids to go to the store, right? Because kids, there's a lot of learning, education apps in the store. And so we've always done that. We've worked for the music industry to code things explicit. And so a parent could say, I don't want my child listened to explicit content. We've made sure all the movies are coded in such a way where you can say, I only want my child looking at G-movies or whatever, or we have a parental controller around apps. You can say, I don't want them on these certain apps. And so this is something we've always felt, you know, really.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Right? We don't believe that. We don't believe that because we're like the guy on the corner store. What you sell in that store says something about you. And if you don't want to sell that other thing, you don't sell it. It doesn't mean that you can't use an iPhone to go to your browser and go to some Porno site if you want to do that.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Whatever you want to call us, we curate. We believe that we don't want porn on our app store. We want families to be able to feel comfortable there. We don't want hate speech on our app store, right? We don't want the ability to recruit terrorists on the App Store. And so we're looking at every app in detail. What is it doing? Is it doing what it's saying it's doing? Is it meeting the privacy policy that they're stating, right? And so we're always looking at that. Should we raise the bar even more? We're always looking at improving and raising the bar. But we do carefully review each app. And police now, and we don't subscribe to the view that you have to let everybody in that wants to, or if you don't, you don't believe in free speech.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“We've always been focused on curation. We've always believed in curation. So we've always felt as a platform owner, that's a huge responsibility And that we should curate. And so we...”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I think what has to be done is the type of information has to be looked at that companies can hold. I think the connection and sources of data have to be looked at. When you own many different properties, when you're the owner of many different properties, and I can take the information I learned about you from this property, add it to what I learned about you here and here and here and here. And there's no reasonable... This is not”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“To me, it's creepy when I look at something and all of a sudden it's chasing me all the way across the web. I don't like that.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“But life is really different than that. These companies are very different company to company. And so what I think has to be done, we have to think about how these profiles can be abused. And I might have a different view than you. I might be more on the privacy side than most, right? And I suspect everybody has a personal different level of sharing that they will do. But everybody should know what they're doing. Everybody should know what they're giving up. And not only the specific data point, but the issue is more of the whole line that people can draw, right? It's the, when I know this plus this, plus this, plus this, I can infer a whole bunch of other things. And that can be abused. And it can be abused against our democracy. It can be abused by an advertiser as well.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I don't think all companies are in the same position. I think that one thing that is necessary is for, I think everybody needs to understand Silicon Valley is not monolithic Right. I know it's easy to kind of group people that are the same market cap or that are big together and think of it like that.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Privacy means people know what they're signing up for. In plain English and repeatedly, that's what it means. I'm an optimist. I believe people are smart. And some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you're going to do with their data.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“We care about the user experience and we're not going to traffic in your personal life. I think it's an invasion of privacy. I think privacy to us is a human right. It's a civil liberty and something that is unique to America. This is like freedom of speech and freedom of the press and privacy is right up there for us. And so we've always done this. This is not something that we just started last week when we saw something happening. We've been doing this for years.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, the skeptic and you would be wrong. The truth is we could make a ton of money if we monetized our customer, if our customer was our product. We could make a ton of money. We've elected not to do that. Our products or iPhones and iPads and Macs and HomePods and Watch, etc. And if we can convince you to buy one, we'll make a little bit of money, right? But you are not our product. You are our customer. You are a jewel and we can't.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“The synagogue in me says, The synagogue says, you've got other tech companies that are much more dependent on that kind of thing than Apple is. And so, yeah, you want regulation here because that would essentially be a comparative advantage, that if regulation were to come in on this privacy question, the people it's going to hit harder aren't Apple. It's places like Facebook and Google.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“We've never believed that these detailed profiles of people that have incredibly deep personal information that is patched together from several sources should exist, that the connection of all of these dots That you could use them in such devious ways if someone wanted to do that, that this was one of the things that were possible in life but shouldn't exist. It shouldn't be allowed to exist. And so I think the best regulation is no regulation is self-regulation. That is the best regulation because regulation can have unexpected consequences, right? However, I think we're beyond that here and I do think that it's time for a set of people to think deeply about what can be done here.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Scraping by Cambridge Analytica and Facebook. You had this essay recently, and I thought it was quite interesting. You said it's clear to me that something, some large profound change is needed. I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it. However, I think this certain situation is so dire has become so large that probably some well-crafted regulation is necessary. What do you mean?”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I believe that the right thing will happen here, but I'm very unhappy that we're having to go through the angst and putting him through what he's going through. He should not have to get up every morning wondering what's going to happen. We're one court ruling away from this crazy thing being turned back on.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Nothing good Think about our history as a country, right? We welcome everyone. I was in Ellis Island a few months ago. And in that hall, everybody should go there, by the way, if you haven't been, you can feel the immigrants that have come through there when you're there. I mean, is that moving? And you think about the conditions that they left. Many of them fleeing a government that didn't care about them or a monarchy that didn't care about them. Many of them fleeing religious persecution. Everybody had their own story. Some were seeking a better life Because America was the place where if you worked hard, you would get ahead. You had to commit, you had to work really hard, but if you did that, you would get ahead. And so that is the vision I have of America. And I still believe that. I mean, and I think...”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Oh, absolutely. I'm personally lobbying on this. I think that without rancor, people can discuss the future immigration strategy for the United States. And there will be many different views on that. But that's worthy of a national discussion. But what is not worthy of a national discussion is whether to kick out two million people that have been here since they were young. That is not worthy of a discussion.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I was just on the hill a few weeks ago, two, three weeks ago, and this was a subject in every meeting I had. Because at this stage, the people who can change this are inside the beltway. And so, all of us that feel passionately about this have to put our emphasis on those people that can vote. And we've got to bring them to action. Both parties are both people privately or telling both parties. Everybody I'm meeting with, regardless of whether they have an R by their name or a D, are telling me that they do not want any of the DACA folks to leave this country But they're not doing anything. And that has to change.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Revoked it. The Attorney General should not have revoked it. Whoever revoked it should not have done this. I don't see this as a partisan issue. This is not about whether you're red or blue, conservative or liberal. This is about America. This is that simple. And so I'm very disappointed with both parties. That they have not”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Who among us would think that it's the right thing to do to kick somebody out of this country that came here when they were one, two, three years old that have only known this country as their home, that no other country is their home. This just doesn't make any sense. And so I don't like that the gun was ever fired here. It should have never been fired”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think on the student visa piece, I think part of it is the rhetoric. I think part of it is the cost of college is too high. And that not only affects our folks domestically, but it affects the international as well. And there are other international schools that are becoming more competitive as well. But here's what we're seeing. I talked to a lot of folks in our company. The DACA situation Is one that. I am personally as an American deeply offended by The darker situation is not an immigration issue. It's a moral issue. This is a moral issue. This is one that goes to the core of who we are as Americans.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“We always, the best things you can ever do in business is find the win-win. Whoever you're working with, if you're trading between countries, you find a way for both to win. If you're working with a partner in business, find a way for both to win. That contest is set up as a win-lose and not something I want Apple to be a part of.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I think that each state, I think the great thing about the U.S. is freedom. And I think if states want to compete for things, then God bless them. I think that's a part of America. And so I don't condemn it. I think it's their decision. But from our point of view, we didn't want to create this contest because I think what comes out of that is you wind up putting people through a ton of work. To select one. And so you wind up, that is a case where you have a winner and a lot of losers, unfortunately. I don't like that. You know, Most things in life I do not view as win-lose.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And so one thing that we've done differently in the past few months is we've thought, you know, we've got a huge amount of people in California. We have a huge amount of people in Texas as a company. We've got a lot of folks in retail throughout the United States. But we have a need for many more people somewhere in addition to growing California and Texas. We'll continue to grow there. And so we said, you know, we're going to create a new site and we're going to create it in a state other than California and Texas.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“I don't feel political pressure. Look, what we want to do at Apple, we know that Apple could only have been created in the United States. This company would not have been started in any other country in the world. It would not have flourished in any other country in the world. The vast majority of our research and development is done here. And so we love this country. You know, we are patriots. This is our country. And so what we want to create as many jobs as we can in the U.S. We don't need any political pressure for that. We've already been doing this. And we want those to be as across as much of the U.S. as possible.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“In Texas, yes. And so there are plants going in in many different places, and we have always made many of the parts here. What people just fixate on, because I think it's just a misunderstanding, is that they just see where the final product is a symbol and say, oh, that is not done in the US. But in a global world, you begin to do things in a variety of countries. And so you source components somewhere, some other components somewhere else, you assemble yet somewhere else, and then those products go everywhere in the world. I mean, that's how a global party works.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Oh, here's what I see. We are building things in the United States. And it's not true that iPhone isn't built in the United States. Let's talk about that for a minute. Here's the truth. There are components of iPhone built in the United States. The glass is from Kentucky. There are many chips, silicon chips that are all made from all over the United States. There's equipment that goes into manufacturing that's all over the U.S. The very sophisticated face ID module on the iPhone X will be made in the United States.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, but not too far iterating out too far. A million and a half of those right apps for your iPhone and your iPad. A million and a half. And the unbelievable thing about this is the party of one can sit in the basement of their home, whether they're in a rural area, urban area, wherever they would like to be, and they can create an app and all of a sudden they can sell their product around the world. I mean, talk about a change. Can you imagine if you, as a small business, if you wanted to sell your product worldwide a few years ago, there would have been no way. You could not have done business in all these currencies in the world and all of the languages in the world with all of these retailers in the world. You'd never get it done. That has been an unbelievable, empowering thing.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, we're hiring at least 20,000 people in the US, right? So that's not a small amount, but the number of jobs we will create, including that work for other people, we've already created 2 million in the U.S. And a million five of those.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“What about jobs that Apple has in this country? Obviously, you're not going to make iPhones here. You've never made them abroad the entire time. So is other companies created things. What would a bigger Apple business look like then?”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT