YouSaid · the spoken record

Tim Cook

lines on the record: 74
first: 2018-04-07
most recent: 2018-04-07
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Well, this is a long subject, but we haven't had access to our cash, right? Because we sell about a third of our. And will result in job growth. And you can better believe that we're investing. And that was a big part of the announcement, Kara, that you just talked about. We're putting $5 billion in advanced manufacturing.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“It's interesting to me to hear you sound this sort of note of optimism, right? And it's an old theme, right? And Keynes writes in the economic consequences of her grandchildren that the big problem of capitalism in the future is like, what are we going to do with all this time? We're all going to be sitting around, what are people going to do in all their leisure time? It hasn't worked out that way. What if you are optimistic, right? It seems to me there's a little tension between what Apple's balance sheet is and what your professed optimism is about what productivity could look like, right? You guys are sitting on a lot of cash. It's been a big story that there's all this cash. And there's this question of if that's cash sitting there on the balance sheet, what does that say about what you and the company thinks about the future is, right? That if it's sitting there, is that saying that when you make the assessment about where there are productive investments to be made, there just aren't enough because we actually aren't that optimistic about future growth.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Reach out to women and underrepresented minorities that have been too low. I feel for Apple, we're going to take the responsibility of doing that. We're not just saying, hey, this school only has 20% women in this curriculum, and so I can't hire any more women. Right. I think that's a cop-out. I think the business is doing that are not viewing their responsibility correctly. Businesses should be more than about making revenues and profits. You know, businesses need to get...”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Wouldn't society be great if we all worked a little less, but we didn't have to dial down our output. That wouldn't be so bad. But I do think that we all have to get used to the idea of continually learning, refreshing our skills for the jobs of tomorrow. The jobs of tomorrow right now are heavily software-based. If you look in this country today, there's a half a million jobs that are not being filled. They're all software. That half a million, there's more jobs that aren't being filled other than software, but there's a half a million to software. And so, I mean, there's a huge, that's a huge gap. That number's projected to go to 2 million over the next three to four years. And so that is enormous, right? And we've got to get more people interested in coding. We've got to...”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, I am a worker A sword I think most people would say I'm a worker, but. But no, no, I think that all of us should count on there's an element of what each of us do that will be automated over time. And part of that, by the way, we should all say thank God because we're all working too much.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah I've been out meeting with several leaders from community colleges that do a marvelous job at this. Now they're underfunded. And so there's some profound things to change there. But I have to tell you, they have been among the most receptive to changing and the quickest to change.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yes, I think as is the case in most huge problems that are complex, we should not all sit around waiting for government to tell us what to do. You know, this should be something that government and business are working together on. And I do believe we have a responsibility. I feel it. And so what are we doing? We're taking the things that we know well. We know coding. And we went to the extreme of creating our own language so it wouldn't be hard to learn, right? And we've crafted a curriculum for community colleges, technical schools, vocational schools, which is where a lot of retraining can happen.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, I think it's more of if you look back in history, when I started working as an intern, if I had a question for the accounting department, I went to the accounting manager and they would take a journal and open up the journal and find where they had manually recorded something. Obviously, spreadsheets came along and that automated some of that and then more and more things happened over the time with enterprise systems, et cetera. And so we've had this significant productivity change in the United States for a long time. And there have been jobs that have been displaced. But frankly, many more jobs have been created than displayed. What we didn't do a good job of is taking care of the people that were displaced and getting them into the jobs that were being created. That is a muscle the U.S. has not done a good job. Job of building.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Number one, I think we all have to get comfortable that education is sort of lifelong, a lifelong requirement. It's no longer sufficient to go to school for 12 years and maybe some more in college and then call it quits for a lifetime. Jobs will be cannibalized over time and replaced by others. Those people that embrace that, they're going to do incredibly well. And certainly the system to help people retrain has to be put in place and largely needs a lot of work right now to do that. But I think there are going to be incredible jobs in AI. I'm a huge fan of augmented reality. I think it is huge. Profound, right? There will be still incredible jobs in many, many fields that exist today. I think we're probably, I think the narrative around doom and gloom is not correct.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“You want kids to create, to write, to make a movie, to be able to do a podcast, to invent. All of these things require creative skills, right? And so not just to memorize things, because this is not going to help them in the future.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And problem solving skill is a basic skill, whether you're in construction, whether you're in farming. It doesn't matter what kind of field you're in, problem solving is a basic skill. And so it's not our expectation that everybody becomes a software programmer for life by any means. The vast majority will not. But it's important that people understand the basics of coding just like it's important for people to understand the basics of mathematics or other kind of core subjects. Also, just one other point. The key point in our focus on creativity, which was really hit on earlier, is that we want kids to be creators, not merely consumers. Occasionally we all consume things. We read the news, we're a consumer of the news, but you don't want somebody to be 100% consistent.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, I want America to be strong first and foremost. I want America to be strong. And I believe that one base for that is I think everyone needs to learn to code. I think that in today's environment, software touches everything we do all day long from the way you get your news to the way you order things. Software is nothing more, or coding is nothing more than a way to express yourself. It's a language. Just as was pointed out, the core skills encoding, critical thinking, problem solving, these are things that our modern day skills required for living. You need critical thinking to detect what's fake and what's real, right?”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And so we've got to get away from this. We have to get away from this and put our funding, our investment into kids. If we invest a lot there, then a lot of the things that happen in society later on probably don't happen any longer. And because you're working then with a different economic equation, people feel like they have opportunity, they can do better than their parents and so on and so forth.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“It starts with my own view of this, Kara, is that if you look at one of the things I think all of us have learned if we didn't know before, was that globalization and technology have benefited in the aggregate many, many countries around the world, maybe all countries likely. But it hasn't done so evenly, not evenly within a country, not evenly even between countries. And so what does that mean? It means that I think our desire as a nation to offer everyone equal opportunity that we have not succeeded in that. Because all too often equal opportunity means if you happen to be born in the right zip code, right?”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“And so I strongly reject the people standing on the sidelines constantly pointing to everything as if everything is bad because it's just not true. I mean, you can just wander through the halls here and poke your head into any classroom and see a lot of right. Now, is everything right no? And I do think change needs to happen. Change needs to happen everywhere. I mean, we're all evolving and learning and society's change.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, I would take exception to that there hasn't been any good from it. I've seen a lot of good. I've been to classrooms in the United States and around the world. I've seen a lot of kids getting a lot of good out of the technology. If you've ever been to a classroom where students were using our products in them, you will find them incredibly more engaged than with no technology. And I think teachers are doing a great job of deploying the products in a way that makes sense for their classes. I personally believe there's a lot more right about public education than is wrong.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Everyone, everyone, the whole system, and we can prepare the curriculum for free. Curriculum development costs a lot of money. And so we can do that for free as well. And I think when you begin to think about that these are not an annual cost, but a cost over the life of a product might be three years, might be four years, it becomes a very reasonable expenditure and one that in a reasonably wealthy country like the United States, we should as a nation find.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it's a good question. And so one, we price the things as low as we can, right? And so we took an iPad, put iPad Pro features in it, and we're charging $299. And the software is all for free. And the cloud storage is free. And so those are some things we can do. We can also work with Northwestern, as we talked about before, to deliver education for free for professional development for the...”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and so what we're doing is what we found is that most all teachers want a level of coding for their classes. You know, I talk to a teacher in Toronto a couple months ago that had integrated coding into a mathematics class. And she found that her students learned the mathematics lessons much faster and much deeper with coding introduced. You know, our products help engage students in the learning process more. I mean, this is a proven thing. And so what we're doing.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think we've been in the classroom for 40 years, and so that's a big difference. I think too many people are standing on the sidelines and blaming the teacher or blaming the administration or blaming whatever. And honestly, our perspectives are teachers are jewels. And we don't believe that technology can replace teachers. We think it's the amplification. Our products are tools, and we make tools for people to be able to amplify their performance, right? They help people not replace people. And so it's the intersection of an inspirational teacher that cares deeply. And we, honestly, 99.9% of teachers I've met fall in that category. And they want to have technology to help them deliver their lessons and so forth.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“It's yes, with Steve and the company forever, is that we've always infused humanity into our products. And so because we believe that that intersection is where we can amplify learning and creativity. And so now we're teaching people from photography to filmmaking and helping them integrate it into the regular courses that people are taking on history and mathematics or whatever.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“As our products are to use, and then we made an app for it, made it really easy to use. People could learn to code at home or in school. And now we're in the process of rolling that out everywhere. Last year, we took it also to community colleges and technical colleges because the reality is you don't need a four-year college education to learn to code. I've seen some incredible things happening from high school students and a lot of things happening, great things happening at community colleges. And so we've a lot of focus on coding, and now we're adding the focus on creativity, which Apple has always been at the core of Apple. And not just for the arts classes. Although those are incredibly important for people, but because of our long-term... Standing at this intersection of the liberal arts and technology.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“Well, we've been in education for 40 years since the founding of the company. This was something that Steve felt very, very passionate about. And that has stayed with the company for forever. The purpose is that our view is that education is the great equalizer of people and that if you look at many of the issues that we face in society today, that you can find their root in that people don't have access to quality education. Maybe they don't have access at all. And that the country should be investing more in that. And what we've identified some areas that we think we can help in. One of those is encoding education. And so we not only have a curriculum around coding, but we crafted our own programming language, created it. And we created one that was as easy to learn.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT
“We announced a new curriculum called Everyone Can Create in recognition that in addition to the regular courses that people get in school, that you could actually, if you intersect those with technology, you can amplify the level of learning and creativity in these classes. And so, and of course in addition to that, we announced a new iPad. We brought the several features of the iPad Pro down to the iPad. So now you can draw on the iPad and teachers can annotate new classroom software just for the teacher. It was an incredible series of announcements.”
2018-04-07 · Decoder with Nilay Patel · Recode Decode: Apple CEO Tim Cook · IDENTIFIED FROM THE TRANSCRIPT