YouSaid · the spoken record
Tony Robbins
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- 2026-01-15
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- 2026-01-15
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“Though, certain insignificance is 80% of the room, right? There's growth people, contribution people, but that's the dominant force because of our cultural conditioning and because certainty is basically survival tool. Then I've asked them to do what you did. And I say, okay, tell me, I don't tell them anything. Like I didn't tell you anything. And then I say, okay, who has certainty on their list now and in a room of 15,000 people, 12,000 people, there might be like five. Okay, there's five people that really do like pain. So I point that out to them and they look at me. And then I go, okay, how many of you got variety? There'll be more variety. How many got significance? The number plummets, just like it did with you. People, I didn't tell them anything. Their own intelligence knows this, right? How many got love through the roof, right? Contribution through the roof. Growth through the roof. Those are the ones that expand. And then we show people how to condition that though, because it's one thing to know it. It's another thing to start training it in your body to make those priorities happen in your life, right? Just like any other habit, working out or anything else.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Okay, variety, small number, significance through the roof. Social media has made significance disproportionate in our culture, and that's why people are so unhappy. You used to maybe compare most yourself to your neighbors or your friends. Now you compare yourself to a billionaires, of which there's only 3,000, right? And so you're like, my life's not that great anymore. Or you compare it to pictures that have been doctored. A friend of mine owns a gym and he says, you can't believe it. Women and men come in here who are influencers. They lay everything out, and then they do their video and they never work out. They're 27 years old. They don't have to work out for shit. I mean, it's like they do a minimum workout. They've got genes. They're just fine. They don't even do the workout. It's all pictures. It's all bullshit, right? You know, he goes, it makes me so mad because real people there are working hard to make something happen. So that's why people get so women, especially depressed, comparing themselves to images that are not even real, right? It's totally absurd. So when I do it with the audience.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Correct. You're absolutely correct. So when I asked the audience this, I have them write down and I've got 15,000 people and I'll say, okay, how many have certainty on your list? And they've come to an event that has a firewalk, right? And you get like 50, 60% of the rooms in their top two of their list, right? Because it's them in our culture, it's still the most important one. It's the foundational one. It's the one that's going to have the biggest problem with AI because they want things to stay the same and life isn't. The only thing that's for certain has change. And now rapid change, like geometrically rapid change.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Does that make sense? Tell me how you think that would change your life if you made love and contribution your top two and the way you actually live because you already value love and contribution. But if they were the highest priority, how would it shift your life for the better in your mind?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“12,000 15,000, 20,000 people of love pouring at you could compare one person compare, but way beyond that. So now I finish it and when I give my guts, I go to one in the morning. But then I get up and I leave. I take pictures in the middle of the day, but then I leave at that time and I go and be with my wife. And it switched where love was there. Because think about this. If contribution is first, and this is what a lot of people do, then it's a way to protect yourself from feeling rejected. Because if I'm always giving to you truly generously over beyond what you can imagine, and then you treat me like shit, well, then you're clearly the problem, right? I don't have to think I'm not enough. But the more honest way is love, because if it's love first, now I'm giving because I want to, not because I have to.”
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“That was a wise choice. Most people wouldn't make that choice. I, for most of my life, was contribution first and then love. It was my way of earning love. And so, like, I'd be on stage for 13 hours, and this is before people had phones, and everybody wants to sign something and give me a hug, I work my guts out. And then that was my take it in time. So I'd be there, finish at 1.30 or 2 in the morning, and I'd be there till 3.30 till every person had an autograph, got, you know, their hug and everything else. Now, his picture is a lot faster. But that was my life. I met my wife, Sage, changed my entire life. She didn't care that I was Tony Robbins. She just loved me. And all of a sudden, I never thought.”
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“It's hard because one you can see is the vehicle to the other. I understand that, but I'm asking a different question. I'm saying which is more important to feel experience”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Yes, yes. Yeah. Well, those are two different ones. Contradict Growth and contribution of those two, which one do you think is even more important for you?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“What more are you going to do? It's no significant. I'm sure you'll find more significant things to do, but you've done so many significant things. You've helped millions of people, I'm sure, through your insights, your elements. You've written books. You've built businesses. And you're only 33 years old. That's pretty effing awesome, right? So now you get the leisure of being able to sit back and say, now with a greater level of consciousness, what would ideally be my top two? What would you say your top two need to be to have the next level of your life, to go to the next level for you?”
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“Right? Which, by the way, was a very healthy response, right? But now this stage of your life. This is the gift that you have now at this stage of your life, right? You're entering this second season, right? Yeah. Now you don't have to be driven by that anymore RDR significant.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“That's correct. Which is what you really want underneath it all Your desire for significance really came from the fact that you were not loved and connected by people. People judge you the color of your skin. They put you in a community where you were different. You were outside the, so it's like, I'll show them.”
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“At the top, not because it's valuable. Significance is valuable, period. Everyone should want it, but it's the sequence. So if it's the top of your list, what's the downside?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Which by the way, if certainty was your top need, would you have done that? No. Completely. So you understand I'm talking about the six controlling forces of your life. There's a million stories about your life, but there's only six reasons you do anything. You have all these stories for reasons. So, what would you say would be the downside of that? By the way, there are upsides, Yeah, great. Yeah. We're sitting here because of the upsides. Your desire for significance made you look for significant ideas, significant application, succeed in Moses.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, you're wired that way in a beautiful way. It also leads to learning for you. That's one of your vehicles for learning, is it not?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“By the way, I want to thank you because I watched several of your pieces, and you are not bullshitting about if you believe that so”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“And so it modifies things. And I'll say, so the way you live, the way you've lived, where it would have been the top two. And then I say, I want you to write a paragraph about what's the downside of having that one so high on your list. And it's amazing. So then I say, now write what you think your list top two should be to go to the next level of your life. Okay? Let's have that you do that. What do you think your top? I see you doing an already, which I love. I love how active you are. So what would you say your top two have been up until now?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“So, if I go to room and I'll say, I explain these needs like I have, I know this is kind of a lecture here. I didn't mean to be that, but I just want to share because I'm so passionate about it. And I'll get people to understand what they are. And then I ask them, I want you right down what you think your top two needs have been, not in what you want, but in the way you've been living. Because people may want love, but they think they have to be significant before they can get it. Or they might want love, but they want certainty that level never go away. You follow me? Mm-hmm.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Common between them, and I applied them. I taught other people, wrote the books, but I applied them myself, and that's how my businesses and my life grew geometrically. I modeled, I didn't have to learn on my own experience. You follow?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“There is the science of achievement, there's the art of fulfillment. They're two different skills. If you want an extraordinary life, you need both. You go to the east, they're really great about fulfillment. They can live in poverty and feel totally happy and connected to God or the universe. You come here and people can have an incredible external life, but their internal life often not so nice. They get really pissed off because they didn't get their special sauce on their burger, right? It's a different world. I believe you can merge those two. How? You master the science of achievement. There are rules to achieve, as you well know. You wrote an old book with 33 rules in it. Me too, right? So I know those rules. I know books on finance, three of them. I want an answer. Is it still possible to win the financial game? Because so many young people think it can't be done. So I interviewed 50 of the greatest financial people alive today, all started with nothing. All billionaires, nobody from the Lucky Sperm Club. They all did it on their own. Ray Dow, Carl Icon, Warren Buffett, all of them. And guess what I found? They're all different, but I'm a modeler. I found the strategies that are...”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“You're missing growing contributing, you will not feel fulfilled. You, as a person, if I've read your books correctly and I didn't read them all, I've had pieces of it, probably the best lesson you got early in life was”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“They take their life, they stop growing and stop having a sense of meaning by giving. I can show you example after example of people. So these need structures in the New World have to be met. We can meet certainty right now very easily by going online and controlling our communication. That's why people text. That's much easier than communicating back and forth with someone, right? We can get variety by going online so easily now. We can get significance, tear other people down, or work on something significant, we think, right? AI, explore the world. We can get a sense of connection through people online or through a robot. Or these days people have an AI and they talk to it like it's their boyfriend or girlfriend because it totally affirms them. They say something idiotic and they tell you you're so smart, right? You get better, right? But you're missing, growing, and contributing.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“If you're a variety person, you can have a lot of fun, but eventually not much variety. The life you describe for all these people, now they have the money, they have the sex, they have this, they have that, they have the woman, they have the notoriety, they have the Academy Award. It all gets old because if we're not growing, it doesn't matter. How many people do you know that were famous, who were rich, who had supposedly everything people want and took their own life?”
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“So people can even have the same need structure, but their beliefs about how to meet those needs are the most important thing. And the needs of connection and love, growth and contribution have no downside. Certainty makes, if you have certainty is your number one thing, you're always trying to keep life the same way and you're going to be stressed out, especially with AI, you're going to be really stressed out.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“100%. He was one of, I forget the number, 27 children. Literally, he was 27 children. He was a nobody. He took his dad's money. He was not very religious, and he went to Afghanistan and he used his money and became significant, not by shooting people. He provided resources. And then all of a sudden his entire life changed. How do you know? The most significant thing is he sent other people to die. He didn't go to die. He said other people. Now, his number one drive is significance, and his way of doing it was to get other people to die. That same day in 9 11, there were men and women in the fire department, police department who went to those buildings knowing a good chance they would die to save a stranger. Also driven by significance but with different rules. If I die a hero, my life is meaningful. And that's a meaningful life.”
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“And now, what you have is a job. You do this and you got a predictable outcome. The fact that you don't know what the outcome is, that that's the jackpot in it that gets someone hooked on anything. That's what makes it significant because it's scarce, right? So when you do this, if I said to you, Osama bin Laden, what would you say is top need driving for us? Was it certainty? Was it variety? Was it significance? Was it love? Was it growth or contribution?”
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“You're a businessman, you know. It is not growing. It is dying. You better do something now, right? But we grow, so we have something finally to give, which is where meaning comes in life. When I grow, I have something more to give, and if I can give that to someone, then my life is more meaningful than just the pleasure of I have the machine that makes me feel pleasure in certain parts of my body and feeds me and all the things you talked about. If you went to Vegas and you pull down that little jukebox thing and you get boom, boom, boom, bars, bars, bars, what's your reaction?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“They care about themselves. And so, what happened is I thought by being significant, I would be loved, and now I'm super significant and I'm not loved, I'm attacked. Because the more you try and push your significance on someone, the less significant they make you. If you love someone, there's nothing more significant than that. True love, not a trade, not I'll love you if you give me something, genuine love. And if that happens, you become significant in people's lives. But that's the number one challenge in this community. So significance love have attack. If you're significant, you're the individual. But I need to be connected. Well, if I'm so connected, who am I? And that's the pull. The secret to it all of the final two needs, these are the spiritual needs, not religious, but spiritual. And that is we all must grow. When you grow, you feel alive. And if you don't grow, you start to die inside. And this isn't my rule. Everything in the universe grows or dies, as you well know. This is the law of the universe. If your relationship's not growing, it's dying. Don't bullshit yourself. If your business is not growing,”
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“Be famous, right? They don't know what that really is. If they did some of them would move away from it, but significance is what they're looking for. But what they really want is love. That's what everybody wants. But you know what the problem is? They think if they're significant, everyone's going to love them. And I get these clients without mentioning any names, the biggest names in Hollywood, the biggest names in sports. And you know what their number one thing is? They're angry. Why are they angry? Because they thought if I'm significant or you love me and now they go, people rip me online, they interrupt me with my family trying to have dinner. They don't give a shit about me.”
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“Yeah, get a life I have two. Why would we do that? Because we're certain it's good, but it's been long enough that we hope it's been, there's a variety we won't remember to all have a variety once again. So you can meet multiple needs through the same task potentially. But certainty, uncertainty, significance, here you are in Hollywood. Why do people come to Hollywood?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“And our deeper fears, if we're not enough, we won't be loved. I've never met a human being I've worked with kings, queens, winners of everything you can imagine Academy Awards, scientists. There's some point in which you might feel for someone you care about most that you're not smart enough, young enough, old enough, pretty enough, funny enough, rich enough, playful enough, something enough. And it is the worst feeling on earth. To feel like you are unloved and worthless is internal death. So people come up with a story. It's just because I have, you know, I have this dyslexia. That's why. Or it's because I was raped and maybe they really were raped. I'd like to kill the guy that hurt them, but that's not why they're feeling what they're feeling right now. It's because they're fearful. And so if you have a big problem, that's why I'm not where I want to be. It's not that I'm not enough and not worthy of love. And so people use problems the way to connect. Now, these first four needs, certainty, uncertainty. You can see how they'd have a conflict. But if you ever rented a movie you've already watched,”
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“Everybody wants love. Most people settle for connection because they've had love at one point and it was so painful when it ended. They decided to settle for connection. How can you get it? You can get it by going for a run and feeling connected to God of the universe, nature. You can get it by prayer. You can get it by being with some friends. You can get it by making love. You can get it by getting a dog, if nothing else. Get a dog. No get a cat. Cats leave. But, you know, dogs, you leave for two minutes. It's like you've been gone for six months. They'll make you feel very loved. There's a million ways to feel connection and love. Some are positive, some are negative. Some people get connected by their problems. They're always comparing problems. You ever seen two people comparing? But I had this. Well, you think that's bad. Let me tell you mine. They're arguing over significance and they're connecting through their problems. So the biggest drug on earth is not cocaine. It's not fentanyl. It's not dope. It's problems. Because the deepest fear everybody has is they're not enough.”
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“You will become addicted to it. So violence connects to those three. But you can also get significance by tearing other people down. So why do we have so many warriors in their little house, you know, doing their little virtual signaling, doing what they're doing? Because they've never done anything with their life. And it used to be I'd have to confront you. Now I don't confront you. I don't even know who I am. I can say all this terrible shit and I'm sitting in my place and make my seal feel significant because I make you smaller. I'm bigger. It's why social media is so terrible. There's great things in social media. It's what's so terrible about it. It's like people now can meet their need for significance without much effort. No consequence. You come and say this directly to me. You're going to pay a price of some sort, right? That's no longer there. Now, fourth need, connection and love.”
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“Why has violence always been with us? If I feel I'm insignificant, and this is, by the way, even more powerful in most men's cases because the nature of testosterone, right? Testosterone is about significance. It's about being dominant, right? So if I'm in a community and I'm driving by or I'm walking by this community and it's a tough community, a tough environment, somebody comes up and puts a gun to my head. I've never met them in my life. Why? Well, first of all, how certain do you think that person is you're going to respond when they put a gun to your head? Before, you may not have paid attention to them, but you're going to pay attention now. How significant are they in your life on a 0 to 10 scale with that gun to your head? They're the most significant thing on earth. And by the way, every time it's a little different, they give variety. Anytime you meet a belief, an emotion, or a behavior meets at least three of these six needs, you will become addicted to that thought, that feeling, or that behavior. It could be a positive one or a negative one.”
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“Everyone Now, some people like Donald Trump is pretty obvious, right? And some people, though, it's like, I don't want significance. I don't want to be special. That's only because they feel they get special to get attacked. Some people do it by earrings. Some people buy tattoos in certain areas. Some by knowing box scores about a sport more than anybody else. Some people buy their art. Some people wear their dress. Some people buy their money. Some people be more generous. Everyone finds a way. Okay. However, some people do it through violence. So let me give you another seed”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Out of your mind board. So God, in her infinite wisdom, gave us uncertainty. We need variety. We need surprise. So I ask people, you're going to stadiate him 15,000 people. And they say, how many of you love surprises? And everybody raised their hand. Yay. And I go, bullshit. You love the surprises you want. The surprises you don't want, you call problems, but we need those too, right? Third need is significance. You need to feel unique. You need to feel special. They need to feel important. Who do you think has that need?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Uncertainty? Because think about this if you were certain every moment of your life, you know what someone's going to say, and I'm sure you've had this somewhat, you know what they're going to say before they're going to say it. But if you knew what someone's going to say before they're going to say, you know what's going to happen before it's going to happen every moment of every day, in the beginning it'd be cool. But after a while, what would you feel?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“The reason your friends got depressed, I've had this happen. I've seen this as well. Most of my friends are older than I am, usually for some reason I gravitated to men that were 18, 20 years my senior, who were brilliant and learning from them and seeing where they were going in their life and so forth. But I watched some of them like sell their company and make a billion two. And then they were happy for like a month maybe. And they'd call me, let's go do this, go do that and try to go to somebody. I got a lot of companies, got a lot of kids. I got a lot of things, right? And it's like, and eventually they all want to get back in the game because we have six human needs. Certainty.”
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“I'm totally committed to that, and I also train like a crazy person, and I do hyperbaric oxygen. You name it, I'm a biohacker, and I'm committed to that. I have a whole company that does it for people as well. So I've always done that because I've had to to perform, and I'm 66 going to produce results that were designed by a 25-year-old, right? But I'm stronger today than I was then. I got more aerobic capacity. I've got more muscle capacity. So, I mean, there's a limit, but I haven't found it yet.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Point is everything. So I've trained myself to do it. But also it produces a massive change. It is not comfortable. I don't think there's been a morning in my life that I've looked forward to doing it, but it changes you. So that's one thing. The thing I do before I go on stage, I have a routine of how I shift my body. I have a prayer that I do, which is use me, Lord, and I picture being to serve as many human people as possible. I see them not only where they are now, I see where they're going to be by the end of what I'm done. And then I make this rackle shift in my body. I make these moves and explosive breath. And then I storm out there. And then I've taken myself, imagine on a zero to 10 to a 20 of intensity. So now I can drop down to a nine feels like I'm very relaxed. But I've got a lot more gears in me than you know. And that's how I can project to the guy at the top of the stadium and hold him for 12 hours who wouldn't sit for a three-hour movie someone spent $300 million on.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“The first thing I do my little daily routine is I use the jacuzzi for a moment to open my body up and everything else and then I go on cold plunge and I've been doing that for 18 years now everybody talks about it but I go into that cold plunge and the secret though is I don't negotiate with myself I go in the cold plunge for both the health purposes because it floods your body right completely but the the real value is the mental discipline of I don't go okay I'm ready and I don't get in one just lie in here I dunk under I jump in I'm not one that goes above my head I go under under under under under under the water I dive into it right and I don't stand there I don't stand there and go oh I feel cold right now or in a minute or like I've trained my brain when I say go we go and I've done that for decades and so I'm not in the place when I say go somewhere else my brain obeys I'm not I don't have these stories in my head back and forth trying to have a conversation with myself trying to convince myself to do something I've decided right so decision”
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“You bet your ass I'm going to do it, right? You can feel the state. So, people are usually trying to figure out how to do something, and they got a story about it when what they need first is the state. When you go in the right state, haven't you heard this happen where you get in the flow and something comes through, you're hitting a tennis ball, or you're doing, or you're speaking, and at the end of you're like, that was pretty awesome. I did that. How'd I do that? I don't know. That shit just flowed. That was pretty awesome, right? You're in a peak state. I put people in a peak state while they're doing the things we're talking about.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Say strategy story state that's how you have a breakthrough. Yes, I'm a strategist. The right strategy can save you 10 years. I love that. It's fun. But if I start with a strategy, you'll listen and go, yeah, that's cool and you won't do it. The real problem is the story you have. The story you have is I've tried everything. The story you have nothing works. The story has all the good ones are gone and I'm gay and they're not or they're gay and I'm not. The story is the belief you've told yourself over and over because belief is the invisible force that controls everything in your life. And when you have a belief that you've honed because you're fearful and you've never done this before, then I can show you exactly how to do it and you'll say it doesn't work. I've tried that. Yeah. How many times? How hard? How many minutes, right? But what's behind the story is your state, your mental, emotional state. If I said to you, I am going to lose 12 pounds in the next six weeks.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“And there's nothing wrong with that, but it's the wrong sequence. Because when you think about what to do, if you've never done it before, you feel uncertain and you don't follow through. If you have done it before, but you don't feel strong enough, you're not going to follow through. So I tell people, if you want to break through, it's three things. Strategy, story, state. Most people, if they want to have a breakthrough, they want to change their body. They want to change their life. They look for how to do it. And that's natural, but it's the absolute wrong order. And if you do things in the wrong order, it's like having the numbers to a phone for someone and you dial the wrong order, you don't reach somebody, or the vault, right? You've got the right numbers in the wrong order. Vault doesn't open. Why are so many people overweight in this country? Like 60% of the population is overweight. How is that possible? Is it because what it takes to be fit and strong is so incredibly complex? No. Only the 1% knows. No, it's super expensive. No, you have to work not to know what to do. The how is not the problem?”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“I believe in diarrhea, you call it diary, I call it journals. I believe in journals to be able to do that to guide yourself. But yes, but it's more than that. You have to not only make the distinction, but you also have to have a different state to it. For example, let's say I say to you, I know, I know I need to lose weight. I'm going to do it. I'm going to go on a diet. I'm going to work out. Am I going to do it? No. You're fixing it. I'm not in the state to do it. Now, most people are trying to figure out what to do.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, first by understanding it's the most important key. So it's like if I'm fearful, what's the pattern I'm missing here? What's something that could give me some history to understand that this isn't random? Like, you know, people say I overdrink. I get really angry at everything. You don't over eat every moment. You don't smoke every moment. What are the triggers that you use”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“So you're deciding I'm not just going to manage my life, I'm going to design and create something because the tools are available everywhere. And so I'm just one of those.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“Chunk eating is one thing. They chunk working out is 29,000 things, right? So if you chunk too big, try to do everything in one bite, it's overwhelming. And if you chunk it too small, it's overwhelming. So there's a different size for different things. And if we want to learn and grow, which is what the secret is to your future, is to become a learning machine about what matters. Most people major and minor things. They know more about some actresses or actor's love life than they do or their skin regimen than they do about their own values and needs and what makes them tick as a human being. Today you can learn from the brightest, smartest people on earth that are available or available by online. They're available by contracting or coaching. They're everywhere. There isn't a limit.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“But they eat easily. So I'll say to them, why don't you work out? And look at me all the reasons. And I'll say, but you know, I'd have to join a gym. I said, okay, well, tell me what's entailed. And they'll go, I got to look up where the gyms are. And then I got to drive to each of the gyms. And then I got to, you know, I got to park the car each place and find it. And then I got to get out and then, you know, hopefully get a pass. And then they take you on the tour. And then they want to sit you down and sell stuff to you and they got it back in the car and you got to drive things. And then when you go do it, let's say you sign up, then you go and you got to check in and take off all your clothes and then they drop and get wrinkled and then you go work out and it's sweaty. You got to wipe other people's sweat off and then afterwards you got to go do a shower and your hair's messed up or your makeup. You got to start all over and everything else. And you got to get the thing and you got to back out. It's like it's too much work. What does they do? Oh, you just go.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“The first step to me would be take fifteen minutes out of your day and go for micro learning. Like decide you're going to learn what matters, right? About yourself, about AI. We tell people, like, you already have habits, right? Most people are scrolling a good portion of the day. Give me 15 of those minutes and let's do micro learning on something, a new language to stimulate your brain, philosophy, history, AI, something pragmatic, something that's valuable. It's just getting people to have some habits that, you know, the 1% growth metaphor, right? 27 times at the end of the year. It's like, it's pretty simple. All we have to do is create a new direction. If you try to do it one giant step, it's overwhelming for people. The secret to life is chunking. Think of it this way. Some people never work out.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT
“With adding value. And so I think that piece is what's missing also from our youth. You're saying, what do they need to do? They think, I'm here to get something. No life is calling you. What are you going to give? Not just what you want to give, but what people need. And so my focus is I give people what they want. They want to make more money. They want a better relationship. But my goal is so I can give them what they need, which is a life that has more meaning. And that's one that goes beyond yourself.”
2026-01-15 · The Diary of a CEO · Tony Robbins: No One Is Ready For What's Coming! Why The Next Decade Will Break People! · IDENTIFIED FROM THE TRANSCRIPT