YouSaid · the spoken record

Travis Boersma

lines on the record: 113
first: 2023-06-26
most recent: 2023-06-26
sittings or episodes: 1
sources: podcast

Every line below is reproduced as it was said and linked to the record it came from. Nothing here is summarised or generated. Directory · Search · Corrections

“Yes, she had a little trailer there and they had packed it up and they had vacated the premises and it sat there for a year. And so we ended up contacting the property owner and we decided that our customers that come downtown, a lot of moms and dads with kids. And sometimes it's rainy and sometimes it's not the best weather conditions. What if we did a drive-through?”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And we said, you know, that may be the best location for it. Let's pull these carts out of Walmart's. That environment is not for us. They wanted us to monitor people smoking. It was just a weird environment. You couldn't play music. It just wasn't us.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, so you know, I guess second year in, our downtown location is doing, you know, between $200 and $300 a day. Fred Meyer tips around $80 to $100 mark every day. And we opened three more push carts and we ended up going to Walmart and Grants Pass, RCC in Grants Pass, and then Walmart in Medford. And we have employees now and trying to figure out like, how do we get those other locations to perform like our downtown one? We never really could. And we kind of finally landed on the ultimate success formula that we learned in this Tony Robbins book. And it was know your specific outcome, take massive action toward it, ask yourself if the actions working that you're taking. And if it's not, change it until it does. And we started to look at the push cart gig and we said, you know what? I think we need to change it. I think we need to have our own environment. Bonnie, who had Western Expressso, had moved on and she had given it to her kids and they kind of ran it into the ground and it was dead and gone.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Well, the crazy thing is once you write all these goals down, it's almost like inventory of your dreams. And after he did that, then we exchanged them with each other and we read them out loud and we laughed because so many of them seem so far fetched. But the amazing thing is it was like they were in our subconscious. It wasn't like we went and got tattoos of these goals, wrote them on a mirror to look at every day. But we started to drive toward them.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“It's anything It's personal, it's professional, it's everything. It's open locations of Dutch bros within the state of Oregon. And the 11 western United States have locations Have a drive through, it's build a coffee house, it's roast our own coffee, it's just anything you could ever think of.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Well, the process was, I mean, it was really incredible. I mean, it was like Dane, when we sat down on the living room floor of his mobile home and did the goal setting workshop, and the process in itself is like, I mean, I'm writing like become a helicopter pilot, build a home on the river above Savage Rapids Dam.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Now, I guess one of the things that your brother was into were books by Tony Robbins, the life coach. One of the things he was into is this idea of unlimited possibilities, right? Like thinking about what you could possibly do. And I guess the two of you, you and Dane, even in those early days, would sit down and then map out what you wanted the business to be like in a year, five years, ten years. Tell me what you wrote down. I mean, what did you envision? Oh my gosh. Judge Bros being in five years at that point. This is 1998.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, it is. And it changed the trajectory for us so that now we're clipping along. And as long as we stayed in good graces with grocery outlet, we knew that we were there for as long as we wanted to be there. From there Fred Meyer calls, and they say, Hey man, you're approved. And we're like, oh my God, what do we do? And Dan said, well, maybe we should do the second location. Maybe we should buy another car. And I said, yep, let's do it.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. So as we're cruising through two, three weeks into the gig, there's this SUV that pulls up into the parking lot of grocery outlet, guys with suits, hop out of it. A couple of them light up a cigarette and start strolling over to the push cart. And Dan and I see him coming, and I'm like, I think that's the brass for grocery outlet. You know, we're kind of like on pins and needles. And so they come over, and one of them orders a cappuccino, which let me know, like, you know, okay, these guys are sophisticated coffee drinkers. And they look over to us and they're like, wow, this is really good, nice job. They left a $5 tip and they were on their way over to the grocery outlet then to talk to Dave and Jill. And they complimented Dave and Jill on us being there and how that made it a more welcoming environment for customers to”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, we had low overhead and we knew what we had to make to pay the bills. And from that point, we started earning customers one at a time. And it was word of mouth and it was us promoting the product. Now, customers who are starting to walk by and get their mail, and they're kind of looking at us like, what the hell is that? And so I started to just say, hey, if you're going to get your mail, I'll make you up a coffee and I'll have it ready when you come back by and you can check it out. They'd be like, what? Oh, no, I'm not interested. And I'm like, no, no, it's okay. I'm just going to give it to you. And they go get their mail and they come back by and I'd hand them one and they're like, oh, wow, this is really good”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I mean, the beauty of that cart was, I mean, you knew there was a price you paid for it, and then you could measure how quickly it would take to pay to sort of recover the cost of the cart. And then after that, everything's gravy. I mean, obviously you've got the expense of getting the coffee in, but like that was the big initial investment.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And we were slapping high fives, man. I mean, we profited. We figured like 30 bucks. And that was more than we were doing on the dairy farm in the darkest days.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, I think what the deal was he felt like he should have, we should have asked him for permission. Yeah. So his wife, she goes, Look, you know, we've been under a lot of stress. This market is brand new for us. It's our whole life. We've invested our money into it and we have people that own grocery outlets. They're like the brass. And we've got an answer to them. And I said, listen, I get it and I'm sorry. And if we could be of benefit, we'd be happy to furnish you guys, your crew, everybody who works for you. We can give you free coffees. All we ask is that you give us an opportunity to stay here for the month. We paid the rent. And so the next day she came in and she said, okay, this a deal. It's a month. And then once that month's up, you're well on your way. Said deal, done deal. We're cool. Very first day, we did $65.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And he had put chains up on these entrances that would come off a sixth street to access his parking lot because he wanted to restrict people from going to the post office, parking in his lot. So I said, well, I can help maybe with informing people that you'd rather not have them park here. And he said, I don't care. I want you gone. And his wife said, well, Dave, I'm going to go talk to he and his brother for a moment. And I'll be back.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And the very first day, we ran into a real problem. The owner of the grocery store who was the anchor tenant in the shopping center came out and he basically said, what in the fuck are you doing in my parking lot? And Dan and I are like, we talked to Bill Rossett. He goes, I don't care who you talk to. This is my parking lot. I lease this. I want you gone now So, one thing led to another man, and I end up had over to his office. And his wife was sitting there in a desk next to him. She goes, Dave, at least be polite and hear him out. And I was like, oh”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And I'm like, hang on, dude. I'm going to go make you a little eight ounce mocha. And I'm going to put some tunes on. And so I put on some Led Zeppelin going to California. And I got him a coffee and I said, hey man, it's on.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Outdoors, man. And we opened our first day downtown Grants Pass next to the post office And Dane was like, I don't know if I could do it, man. He's kind of hiding out in the back.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And Dane said, well, Bill Rosnik, one of my buddies, is the manager for that whole shopping complex. Let me give him a call. So we showed them what we'd give to Fred Meyer and he looked at it and he said, I'm completely down.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“So it's a main thoroughfare that goes to the coast. So you have a ton of cars that drive by. And then you have a lot of people that park and walk over the post office to get their mail.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“So we drew up this nice proposal and had visited with the Fred Meyer store manager and we sent it in and they said, yeah, you know, we got your application and it looks great, but we haven't got to it yet. And hang in there and we'll get back to you. And another week passes. And Dane said, you know, he says, I wonder if we should maybe look for a second location. Maybe there's a better location for us to go to. And then all of a sudden, there was like this flash, and I was like, there used to be a shaved ice place right next to the post office, next to the railroad tracks downtown Grants Pass.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“It was already blended. It already held true. And when we were faster, it was more consistent. It was amazing. So, we got our menu dialed, we had our logo, we had our name.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“So we kind of got to this place where we had made our simple menu, the mocha we both knew was going to be our top seller and the thing that was most popular because there was going to be a learning curve, especially in Grants Pass for people that had never had an espresso coffee before. Never had a lotte before. We tried all sorts of different stuff like Mrs. Richards Hodd to Nestle's Quick to Hershey's syrup to Giardelli's. And we were just pulling her hair out because you'd have challenges with either powdery or syrupy and settlement and it just wasn't mean our expectation. And so Dane finally looked at me and he goes, I'm going to go down the street to Valley Road Dairy, who does the Zotola family had been doing this for years. And they had a chocolate milk that was so rich and creamy. He goes, I'm going to go pick up a couple quarts of that and bring it back.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“This is unbelievable, man. Well, now let's try it with that mocha java bean and let's try it with the Colombian bean. And what about that blend that he had that was dark? And what about that French roast stuff, man? Yeah.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“So when we left from that experience with Paul, we were ecstatic. We were like, we found our guy. This is it, man. We're over the moon. And when we got back to Grant's Pass, it was like within a week, He was down with the equipment, the cart was being built, and we set it up on an old living room table, and we were in our old milk house. And we brought our stereo in with a couch. And he brought with him 10 pound bags of coffee. And he said, you know what? I think the best thing for you guys to do is once I teach you how to pull these shots and steam milk, it's just have fun with it and try to come up with what you think would be best. I mean, it was back to let's throw some music on. And let's, I remember making a hazelnut latte and sipping that thing, man, and going, dude”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Oh man, so I had very little, and Dane had, Dane was frugal, man. I mean, I think he had maybe $60,000, but our first car all in was $12 grand.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And he was like, okay, yeah, in order to do that, he goes, you should do like a manual pull machine because there's some art to pulling shots manually rather than like a push button. You want to be able to show people and talk to people about what you're doing and how that's important to you.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“He had it all. In fact, he asked us a bunch of questions. He was like, so give me a real idea of what you want to do here. And so Dan and I were like, well, you know, we want to do this mobile push card, and we do have a fixed location that we want to do at Fred Meyer.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And this guy's like, hey, come on in. Let me get you a cup. I knew you were coming, so I brewed some Kenya AA. And this is a really spicy kind of coffee that's got a nutiness to it. And Dana and I are looking at each other like, what the hell did we just walk into here? Because Kat Stevens was cool, but this guy's like, he's got this big beard. He's wearing Birkenstocks. So he goes, this is the thing, man. I can help you out with everything you need. And I can teach you how to pull shots and steam milk and make a cappuccino. And this is a passion of mine, and I care deeply about the quality. I'm pursuing the perfect cup. And I'm like, what the? I didn't even know to the extent what all these varietals were. It reminded me of like wine and all the different areas where”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and they have all these locations and all these varietals. And from what we can see, it looks like they're crushing it. They've got like this great energy that's real hospitable about them. But the magic for us was meeting Paul Leighton, who was the owner and he was the roaster. And when we went into the little roasting area that they had, and it was small, I want to say it was 1,500 square feet, but he had burlap sacks of green coffee everywhere.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“We liked it. It was so cool. It had the good vibes, man. Like we didn't go see the roasting plant or talk to the guy who owns it. Let's see if we can connect with him. And so on our way down, we called, we found out where it was. It was right across the street. It was called the coffee corner.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. You know, I mean, at this stage, we're like, we're asking ourselves, how are we going to make this work? What do we need? How do we, you know, and while we're kind of cruising, I mean, we're high as hell on coffee. I mean, we've had more caffeine than you could ever imagine. So we're on our way back down. I said, you know what? Let's pop back into that Fifth Street public marketplace”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And so we made the trip back down the common bond that Dane and I had that was so cool is music. So we were rocking Beatles, Led Zeppelin, Jimmy, CCR. I mean, Kat Stevens, Chicago, the list went on and on.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“That was part of our thing. Like, how are we going to learn how to do this? I mean, what we knew was, is that We weren't going to open unless we had it dialed And so when we talk to these roaster wholesalers, that would be part of our questions, like how can you help us to learn what we need to do here? And we ended up finding a place called Neisswanger, and we thought that that was the one they had a lavoni espresso machine. They had these fancy carts that were better than what Boyd sold. And we could buy a package from them for like $15,000. And we were like, all right, I think we got it. The only part about it was it felt like we were buying a new car off a lot. And we didn't feel like we had somebody that could help us in teach us.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Inside the store or outside? Alright, let me ask you a dumb question because we're still a couple months before you're going to actually do this. I can make an espresso now because they're commercially available machines or affordable. I know how to do it. But in 1992, this was a different proposition. Espresso machine was like hugely expensive learning how to pull an espresper espresso. You didn't know how to do any of that. Was that a barrier in any way? Was this going to be a problem”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“The idea that we had in mind to begin with was let's put it at Fred Meyer. We knew that in the Portland market there had been carts placed at Fred Meyers and they were doing well.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“What was the idea? Where are we going to put the cart? Did you have a vision? Like, oh, we'll just put it here and then we'll haul it on a trailer here. Or was it like it'll be in a permanent spot? Like, what was the idea you guys had in mind?”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, we knew that I knew that we needed to be able to do two at the same time rather than one because of the time that it would take for customers if you had five people that came up and wanted to get a beverage apiece, then the timing would double if you only had one.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and but that experience was a turnoff for us at that stage. We felt like we were being sold. Like, here's your bundle and this is what you should do. And we were looking for something a little bit higher end, a little bit better equipped. And we really anticipated doing, we wanted to be able to handle volume.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“It just blows my mind that you could go there. And they're like, yeah, here's the X500. It's the state-of-the-art copy card. Or you may want to do the X750. Like, it's amazing to me that there was a company that had off the shelf coffee carts that you could buy.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Well, they were selling coffee carts because there was a lot of people at that time doing these carts and putting them in like Fred Meyer or”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah, and think about this, man. We didn't have Google Maps or anything like that. We had maps. I mean, we didn't have cell phones. We had to go to a pay phone. And so there was three different places in Eugene that we went to. One was the coffee corner and the 5th Street Public Market. And we had a great experience there. And so, you know, then we made the trek up to Boyd's and we sat down with Larry and he introduced us to a guy named Gary Jacobs. And Gary came over and he said, well, this is be perfect for you. And he shows us they have this fancy showroom floor and they have this little tiny cart with like an ice chest and an umbrella and a single head espresso machine.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“You would just basically, you've located different coffee roasters along the i5 corridor, which is obviously the main sort of north-south highway that connects Canada to Mexico. You got off the freeway and we just stop and pop in and just ask how they do it.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“So I came home, told Dan, I said, Look, man, that's not it. We got to figure out a new path. And he goes, You know what? One of the guys that I graduated high school with works up at Boyd's coffee up in Portland. And his name was Larry Winkl And Larry told Danie goes, We sell espresso machines, we sell carts, we've got packages and we wholesale coffee to a number of different restaurants and we provide coffee to different people who have push carts, believe it or not. He goes, you know, you guys should come up and check it out. So we did. We made a trip. We decided to not just go to Boyd's, but to hit any coffee establishment that we could through the I-5 corridor all the way up to Seattle and back”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“I had friends that were going up to school in Eugene and they were in a fraternity. So it gave me a great reason to go up and party and go check this card out. And I was excited about it. I got there and they pulled it out of store.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Well, he's kind of like, well, this is really good. This is kind of a mind blow. He goes, What, how do we find more out about it? And I said, well, I remember up in Valley River Mall in Eugene, they used to have a cart at Nordstroms, and Nordstroms would serve up these coffees in the mall. And I said, I don't know what they ever did with a cart, but maybe I should give them a call and see if I can chase it down. And so I ended up making a phone call. And they said, oh, yeah, you know, we still have that cart, believe it or not. It's in storage. And I asked him if they had it any interest in selling it. And they said, yeah, we do. And if you want to come, take a look at it, you're more than welcome.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“In my life. So, I mean, coffee culture in America, this is still on the so-called first wave, right? It's like before. The sort of Starbucks kind of revolution happens But you are starting to drink some of these drinks and you like them. And you thought, hey, why don't we do a coffee cart, like make espresso drinks from a cart, and you pitch this to your brother after you get him to try a vanilla latte, and And he says, what?”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. Yeah, I remember being a kid and being up there in Pioneer Square and seeing this cart with these colorful bottles and steam rising up in the air. And I remember saying to my mom, hey, we should go over there and check that. And he says, she'd be like, that's coffee. It'll stunt your growth. Don't worry about it. And I'm like, okay. And then being at school, you know, that's where I really started to consume coffee for the first time in my life.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“Yeah. And this little lady named Bonnie worked there and she was probably the coolest, most friendly person in Grants Pass. She was kind of oaky, barefoot, kind of a hippie lady. And I pulled up. She goes, hey, Trav, how are you? So I'm great. Yeah, actually I need two vanilla lattes today. I got my brother Dan with. Oh, hey, Dane, you know. And it was a single head little electro machine. And it was organic Peruvian coffee, which was like, I didn't even know what that was, but it sounded cool. And so I handed over to Dane and I start to pull a win. I look over. And Dane had taken lid off of the cup and he's licking the milk foam. And he's like, this is unbelievable, man.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And I said, well, dude, you got to check it out. And we kind of left the conversation. And he went to a local restaurant that night called The Bistro is an Italian restaurant here in Grants Pass. And they had espresso on the menu. So he ordered it after dinner and they brought it out in a little short demitasi cup with a lyric creme on it. And he took a nip off it and he was like, holy, this is so bitter and strong and it tastes terrible. Like nobody would buy that. And I said, okay, hold up. Get in the car. I'm taking you down to this little place that I've been frequenting, and I'm going to get you a vanilla latte. So we head down this little drive-thru here in Grants Pass. Believe it or not, at that time in 1990, it was called Western Expresso with an X.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT
“And he's like, what are you thinking? And I said, yo, when I was over at SOC, I was, you know, sometimes late night with too much beer or too many parties and need a little pick-me-up in the morning and a hangover recovery. I was drinking espresso and mochas and lattes. And I said, you know, I think we could maybe delve into something like an espresso business. And he goes, I don't even know what an espresso is.”
2023-06-26 · How I Built This with Guy Raz · Dutch Bros. Coffee: Travis Boersma · IDENTIFIED FROM THE TRANSCRIPT